This document summarizes Luyi Wu's work experience and key projects from 2012 to 2015 as a Senior Account Executive at Activation Group. It lists 10 major projects she led including events for Swatch, Montblanc, Cartier, Blancpain, Dior, Giorgio Armani, and more. For each project, it highlights key challenges such as tight timelines, complex logistics, high-profile clients, and delivering memorable brand experiences. The document also outlines her main responsibilities in project management, communication, budgeting, and on-site event execution.

1. Key Project Showcase
Luyi Wu
Activation Group

2. 2012.5 ～ 2015.5 Activation Group
[Senior Account Executive]
Key Project Showcase:
⁻Swatch Art Piece Hotel 3rd
Anniversary
⁻Montblanc Boheme Parade Grand Launch
⁻Cartier Time Art Exhibition Grand Opening Party
⁻Blancpain Retailer Seminar & 50 Fathoms Event
⁻Monblanc Black & White Week Exhibition and Gala Dinner
⁻Cartier Collection Shenyang Exhibition Grand Opening and Gala Dinner
⁻Grazia Italian Summer Garden VIP Gala Dinner
⁻Dior Homme 2014 AW Fashion Show and After Party
⁻Giorgio Armani Shanghai IFC Store Trunk Show
⁻Dior Shanghai Press Presentation
⁻Esprit Dior Exhibition
⁻Chopard VIP Gala Dinner
Roles and Responsibilities in Project Management:
⁻Client communication / Team leader
⁻Proposal / Quotation development
⁻Budget control and P&L optimisation
⁻Vendor management (venue, production, F&B, performance, logistics)
⁻Internal communication and coordination (design, production, execution)
⁻Onsite manpower allocation and management
⁻Onsite overall control (manpower allocation, execution management,
quality control and time management)
Company Website: http://www.activation-group.com/#/index

3. Swatch Art Piece Hotel 3rd
Anniversary
October, 2014, Shanghai
Client: SWATCH, Swiss headquarter
Key challenges: deliver a huge event in 1 day including press conference,
street painting show on the Bund, and after party of 600pax in a 7-floor
building to coordinate 10 kinds of performance happening in the floors; work
directly with brand headquarter and preparation done in only 1 month;
gained great feedback by brand client

4. Montblanc Boheme Parade Grand Launch & Press Conference
August, 2014, Shanghai
Client: MAZARINE LA MODE EN IMAGES, France
Key challenges: deliver an event to launch a female line for this male-focused
brand to change the image, including press conference and grand launch in
one day with 600 guests; work with French event agency and communicate
through email in English whole way and prepare the project in a tight timeline
only within 1 month; complicated launch parade with double 360’ video
projection and mapping, live band, dancing, model show

5. Cartier Time Art Exhibition Grand Opening Party & Press Conference
July, 2014, Shanghai
Client: Cartier, Richmont Group,
China
Key challenges: an artistic and
government background event done
with French Embassy for 20th
Anniversary with complicated
communication process with the
government

6. Blancpain Retailer Seminar & 50 Fathoms Event
June, 2014, Sanya
Client: Blanpain, Swatch Group, China
Key challenges: a series events happening in 4 days with different sectors on
each day; complicated communication with different client internal
departments including marketing, retail, HR as the event including retailer
seminar and VIP gala with only 1 month for event planning and preparation;
big challenges in rundown arrangement and manpower allocation

7. Monblanc Black & White Week Exhibition & Gala Dinner
April, 2014, Shanghai
Client: Montblanc, Richmont Group,
China
Key challenges: deliver an event to
re-gain high attention from the
media and the public of this low-key
brand; complicated communication
with different client internal
departments including marketing,
PR, VM to work out an exhibition
according to brand story and
product emphasis on this season
within 1.5 month for event planning
and preparation;

8. Cartier Collection Shenyang Exhibition Grand Opening & Gala Dinner
September, 2013, Shanghai
Client: Cartier, Richmont Group, China
Key challenges: an artistic and
government background event as a world-
wide series exhibition focused on brand
history and antique pieces; complicated
communication with government
background venue; need to combine brand
character with traditional Chinese style
and link VIP gala’s program with SY local
features to maximize the cultural and
artistic elements of the brand

9. Grazia Italian Summer Garden VIP Gala Dinner
July, 2013, Shanghai
Client: GRAZIA, China
Key challenges: differentiate this
event from events of previous years
with a same theme “Italian Summer
Garden” and work out a memorable
event experience to deliver the easy
chic style of the magazine; design
interesting programs for the event to
stimulate advertising clients of the
magazine to continue the cooperation

10. Dior Homme 2014 AW Fashion Show & After Party
April, 2013, Beijing
Client: Villa Eugénie & Dior, France
Key challenges: deliver the first homme show of this
brand in China; work with a leading French event
agency to communicate for the event details pre-
event for only about 1 month; work directly with Dior
Homme French team for 4 days before event onsite
for model casting, fitting, backstage preparation and
local 3rd
party coordination; achieve great praise and
thanks from both agency and French client

11. Giorgio Armani Shanghai IFC Store Trunk Show
March, 2013, Shanghai
Client: Giorgio Armani, Hongkong
Key challenges: coordinate with brand client based in Hongkong and SH store
manager; work with professional show director before event on modeling,
styling, backstage preparation, etc; need to work out special programs and
gimmicks to stimulate VIP guests to consume directly after the show

12. Dior Shanghai Press Presentation
January, 2013, Shanghai
Client: Atelier LUM, France & Dior,
China
Key challenges: communicate with
French event agency and local client
to deliver a memorable press day for
3 lines of the brand including Couture,
Homme, and Perfum for the 1st
time

13. Esprit Dior Exhibition
December, 2013, Beijing
Client: Bureau Betak, France
Key challenges: deliver an national
scale exhibition with about 2000sqm
in National Museum; complicated
communication process with the
government background venue;
execute and work out high demanding
production requests from French
design house; prepare for almost half
year

14. Chopard VIP Gala Dinner
October, 2013, Shanghai
Client: Chopard, China
Key challenges: to deliver a
unforgettable gala for brand VIPs
according to brand story and product
emphasis on this season; need to
work for special design and
interesting programs to motivate
guests to consume directly onsite

15. Thanks!