This document summarizes a case study of digital transformation services provided by Ima Appweb to Aahana - The Corbett Wilderness. Ima Appweb developed a multi-year digital transformation roadmap for Aahana, enhancing their commerce, customer service, and sales tools. This included improved lead generation through programmatic advertising, social media marketing, SEO, and content marketing. As a result, Aahana doubled acquisition of new clients, reduced advertising costs, and achieved targeted key performance indicators within 12 months. The ongoing services provided by Ima Appweb helped increase Aahana's sales, return on ad spend, traffic from social media, and search engine rankings over multiple years.

1. C A S E S T U D Y
C O P Y R I G H T I M A A P P W E B | C O N F I D E N T I A L

2. C O P Y R I G H T I M A A P P W E B | C O N F I D E N T I A L
Case study | Aahana – The Corbett Wilderness
Transforming Online presence Footprint for Aahana
C H A L L E N G E
Lacking the digital capabilities to effectively
manage and grow at scale, Aahana - The Corbett
Wilderness retained Ima Appweb to provide
digital transformation consulting thought
leadership, Online Marketing services,
technology consulting services to extend
significant new capability to their Prospects &
customers who were in B2C domain.
Additionally, it also sought to expand its PAN
India as well as global footprint in order to
better serve its numerous prospects by
leveraging best-of-breed solutions that
integrated with their existing architecture,
Which had un organized technology stack and
digital marketing initiatives.
S O L U T I O N
To deliver on Aahana - The Corbett Wilderness
goals, we:
 Developed a multi-year Digital
Transformation roadmap
 Enhanced commerce, customer service,
and sales management tools
 Enhanced Lead Nurturing pages.
 Sales Generation via Email Marketing.
 Enabled B2C customers with the ability to
book hassle free rooms.
 For control in data flow, inhouse
Reservation team was proposed rather
then outsourced team which was being
used.
 Enhanced lead generation via
programmatic advertising ( global & Pan
India )
 Multi channel Social Media Marketing, L-
GFIT Strategy to create globally fit social
media accounts.
 SEO rankings of high value keywords.
 Branding and awareness campaigns. Ima
Cross Channel Social Media Marketing.
 Content Marketing via Blogs.
 Enhanced Regular Special offers
promotion. Tracking, Data Analytics and
remarketing
T E C H N O L O G Y
 Google AdWords, Google Analytics, Google
Search Console
 Bing Ads, Facebook Ads, Twitter Ads,
LinkedIn Ads
 On page SEO, Off page SEO
 Ima Cross Channel Social Media Marketing,
Blogging, Ima Sales CRM, Imail Automated
Email marketing
S e r v i c e s
 Omni-Channel Strategy
 UX+ Content Design
 SEM
 SMO
 SEO
 Organizational Change Management
R e s u l t s
 Doubled acquisition of net-new clients
 Reduced Advertising Cost
 Target KPIs & ROI achieved within the first
12 months of operation

3. C O P Y R I G H T I M A A P P W E B | C O N F I D E N T I A L
Case study | Aahana – The Corbett Wilderness
Aahana - Relationship Timeline
JUL
Took Over Technology Stack
Optimized Codes as per Ima
Standards.
Landing Page, SEM, SMO, SEO
2016
AUG
Responsive design web updates
(ongoing)
Connected all scattered accounts
in one place
SEP
B2C and B2B updates
with sales team
IT and eCommerce strategy
retainer (ongoing)
Top 25 Hotels India
Ranked 13
NOV
2017
JAN
Retainership
(Ongoing)
360 degree online marketing
(ongoing)
MAY JAN MAR
Ongoing Retainership
AUG OCT
Design templates for blog to dev
team (through Oct)
Optimized landing page,
CRM, and site banners
for two 2017 campaigns
Top 25 Hotels India
Ranked 5
2018
Best Wildlife Resort
ASSOCHAM
2019
Ongoing
Retainership

4. C O P Y R I G H T I M A A P P W E B | C O N F I D E N T I A L
Case study | Aahana – The Corbett Wilderness
Aahana – Brand Awareness Timeline
JUL
Social Media Optimization as
per Ima Appweb Research and
Strategy
2016 2017
JAN JAN MAR
Ongoing Retainership
2018
Ongoing SMO work involves
Social media marketing channels like.
Facebook , Twitter, LinkedIn, G+, Pinterest,
Instagram.
Regular / Monthly Special offers marketing
Event marketing to right audience
Brand Awareness Campaigns
• 32% sales increase from Facebook
• 28% increase in ROI from Facebook
• 38% increase in traffic coming from
Facebook
• 5.7X Increase in return on ad spend
• Separate PPT attached for Facebook.
2019

5. C O P Y R I G H T I M A A P P W E B | C O N F I D E N T I A L
Case study | Aahana – The Corbett Wilderness
Aahana – Lead Generation Timeline
JUL
Programmatic Advertising
Platforms used.
Google Adwords
2016 2017
JAN JAN MAR
Ongoing Retainership
2018
SEM includes paid
advertising through
Search campaigns
Mobile campaigns
Video Campaigns
Remarketing
Campaigns
Programmatic Advertising
Platforms used.
Google Adwords
Bing Ads
CPC reduced by 20% in
compare to 2016
Improved AdRanks
Improved Quality Scores
Increased Leads by 70% wef
2016
CPC reduced by 40% in
compare to 2016
Improved AdRanks
Improved Quality
Scores
Increased Leads by
82% wef 2016
Landing Page A/B testing
Campaign Optimization
Keyword Rank Improvement
Ad rank Improvement
2019

6. C O P Y R I G H T I M A A P P W E B | C O N F I D E N T I A L
Case study | Aahana – The Corbett Wilderness
Our Competencies
C o r e C o m p e t e n c i e s
 Business Transformation
 Strategy & Planning
 Data Analysis & Modeling
 Lean Innovation
 Client Team Staffing
 eLearning
C r e a t i n g E x p e r i e n c e s
 Digital Creative
 Omni Channel Experience Design
 Content
 Technology
 Program Management
 Mobile, Retail and Emerging
Experiences
C o m m e r c e A c t i v a t i o n
 Campaign Creative & Execution
 Experiential / Shopper Marketing
 Social Marketing
 Marketing Automation & CRM
 Performance Media & Search
D e f i n i n g S t r a t e g i e s
 Business Strategy
 Brand Strategy
 Experience Strategy
 Channel Strategy
 Customer Platform Strategy
 Mix Modelling
 Research, Insight and Data Science
B u i l d i n g B r a n d s
 Brand Planning
 Brand Communications
 Creative Development
 Media & Connection Planning
 Branded Content
 Digital, Mobile & Social Marketing
D e l i v e r i n g P l a t f o r m s
 Omni-channel Commerce Platforms
 Content Delivery and Monetization
Platforms
 Consumer Intelligence and
Personalization Platforms (CRM)
 Digital Content Production and
Management

7. C O P Y R I G H T I M A A P P W E B | C O N F I D E N T I A L
Case study | Aahana – The Corbett Wilderness
Thank you
www.ima-appweb.com