Audience behavior informed marketing creates better results – and ROI for your marketing spend. In this session, AI experts Faraday discuss how to use predictive marketing to get in front of your ideal customer.
Tight Budget? How to Get the Most from your Media Planning DollarsTinuiti
Managing your spend across segments can be overwhelming when you are working with a limited budget. In this session, our Growth Media expert will talk about how to maximize your impact across search and shopping, social, and email.
Fireside chat: Maximizing holiday success on a budgetTinuiti
The holiday season is critical for sales—but also the most expensive for advertising. We’ll wrap the day with a conversation on how to succeed in Q4 on a limited budget.
How to Triple your Growth with External Marketing InvestmentTinuiti
Growing your business should also mean growing your investment. In this session, we partner with Clearco, the world’s largest ecommerce investor, to talk about how founders can maximize any type of investment by leveraging their internal data and success stories.
Optimizing Your Holiday Emails: Last Minute Tips for Black Friday and Cyber M...Tinuiti
In this webinar, we partnered with email marketing and design experts Zembula to discuss how you can optimize your email marketing in sends leading up to and during the holiday season and see great results.
The Intersection of Predictive and Account-Based MarketingPerkuto
The traditional methods we have used to reach our prospects are less effective in this new world. The top-of-funnel, mass-communication approach—blasting messaging on every channel to see what sticks—is proving only marginal success. For a B2B marketer, you engage in numerous marketing activities, but still get poor quality leads. There has to be a better way.
Engaging in a target account strategy not only helps you be much more targeted with your marketing, but it increases sales and marketing alignment—account-based sales should be met with account-based marketing. In this webinar we will cover how account-based marketing (ABM) and predictive marketing can make your campaigns incredibly precise and effective.
Join our webinar and learn:
- How to use predictive for target account selection
- How to deliver powerful, 1:1 interactions with your target accounts
- How to build a compelling, omni-channel ABM campaign at scale
2020 has presented new opportunities for brands to diversify social investments and pivot to emerging platforms that have attracted rapid user growth, engagement, and sometimes more cost-effective inventory. TikTok, Snapchat, and Pinterest are just of the maturing platforms that Tinuiti’s clients have seen success on. Tune in to this panel to hear what Tinuiti, Quick Frame, and Gatsby are telling their clients to focus on in 2021 from ad types to creative freshness. We’ll also be joined by client Society 6 who will discuss which of their 2020 strategies succeeded and what they’re prioritizing in 2021.
Platforms are increasingly launching feed-driven shoppable products to blend social media and ecommerce—and feed-driven spend is accelerating accordingly. In this session, we dive into the numerous areas that impact shoppable media—search, social strategy, display strategy, and creative assets— and how to tie them all together into a powerful feed for converting customers.
Tight Budget? How to Get the Most from your Media Planning DollarsTinuiti
Managing your spend across segments can be overwhelming when you are working with a limited budget. In this session, our Growth Media expert will talk about how to maximize your impact across search and shopping, social, and email.
Fireside chat: Maximizing holiday success on a budgetTinuiti
The holiday season is critical for sales—but also the most expensive for advertising. We’ll wrap the day with a conversation on how to succeed in Q4 on a limited budget.
How to Triple your Growth with External Marketing InvestmentTinuiti
Growing your business should also mean growing your investment. In this session, we partner with Clearco, the world’s largest ecommerce investor, to talk about how founders can maximize any type of investment by leveraging their internal data and success stories.
Optimizing Your Holiday Emails: Last Minute Tips for Black Friday and Cyber M...Tinuiti
In this webinar, we partnered with email marketing and design experts Zembula to discuss how you can optimize your email marketing in sends leading up to and during the holiday season and see great results.
The Intersection of Predictive and Account-Based MarketingPerkuto
The traditional methods we have used to reach our prospects are less effective in this new world. The top-of-funnel, mass-communication approach—blasting messaging on every channel to see what sticks—is proving only marginal success. For a B2B marketer, you engage in numerous marketing activities, but still get poor quality leads. There has to be a better way.
Engaging in a target account strategy not only helps you be much more targeted with your marketing, but it increases sales and marketing alignment—account-based sales should be met with account-based marketing. In this webinar we will cover how account-based marketing (ABM) and predictive marketing can make your campaigns incredibly precise and effective.
Join our webinar and learn:
- How to use predictive for target account selection
- How to deliver powerful, 1:1 interactions with your target accounts
- How to build a compelling, omni-channel ABM campaign at scale
2020 has presented new opportunities for brands to diversify social investments and pivot to emerging platforms that have attracted rapid user growth, engagement, and sometimes more cost-effective inventory. TikTok, Snapchat, and Pinterest are just of the maturing platforms that Tinuiti’s clients have seen success on. Tune in to this panel to hear what Tinuiti, Quick Frame, and Gatsby are telling their clients to focus on in 2021 from ad types to creative freshness. We’ll also be joined by client Society 6 who will discuss which of their 2020 strategies succeeded and what they’re prioritizing in 2021.
Platforms are increasingly launching feed-driven shoppable products to blend social media and ecommerce—and feed-driven spend is accelerating accordingly. In this session, we dive into the numerous areas that impact shoppable media—search, social strategy, display strategy, and creative assets— and how to tie them all together into a powerful feed for converting customers.
How to Win at Shoppable Media by Unlocking the Power of Your Product FeedTinuiti
In this webinar, we partner with product feed optimization platform, Feedonomics, to discuss how to get in front of potential customers, no matter what platform they’re on.
Amplify ads across media by making them shoppable. Join us to learn how.
Optimizing your paid and local search tactics helps reach customers —no matter where they are shopping. In this session, we partner with conversion experts Invoca to discuss how to build a winning paid and local search strategy for Q4.
Thinking beyond last click: Measurement and Strategy in a Cross Channel Envir...Tinuiti
Diversifying your social platform strategy has always been important to building brand recognition, but it matters more than ever in our new age of privacy. A future proofed approach requires building a full-funnel social strategy that spans platforms. In this series, our experts discuss not only how to build a cross-channel, full-funnel strategy, but how to incorporate next-level measurement, creative that delights your customers and grabs their attention for a to create a first-rate customer experience with your brand.
If there’s any theme that sets the direction for Google’s platform in 2020, it’s the continued development of automation, AI, and machine learning tools. Hear experts from Tinuiti, Justuno, Dialogtech and top brand Envelopes.com to discover what we tested, learned, and optimized for what Google has to offer and where we saw the greatest performance impact in 2020. We’ll unpack how a cross channel strategy has proven to close the funnel between discovery and retention
Design Matters: Creative that Fuels the FunnelTinuiti
In this webinar, our creative experts discuss how to use the latest consumer preference data to inform your creative strategy. It’s time to inject some holiday spirit into your creative using an insights-based strategy!
The need for zero- and first-party data has become vital in a privacy-by-default world. In this session, our experts partner with marketing automation platform Klaviyo and customer marketing solution Okendo to discuss the best ways to collect 1P data while building trust, how to navigate the changes—plus our predictions for what’s on the horizon in ’22.
In this webinar we divulge our unique approach to video advertising, audience, and campaign planning. We also unpack how to holistically measure your ad campaigns and attribute video conversions with metrics like reach and frequency.
Maximize Your Influencer Strategy: The Ever-Reliable Social Marketing ToolTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
Expert Report: Using Amazon Data for Last-Minute Holiday OptimizationsTinuiti
In this webinar, we partner with Amazon analytics and optimization experts Data Hawk to share insights on consumer behavior from Prime Day, how Prime membership numbers have changed, the supply chain effect on holiday shopping, and how you can translate these trends in actionable insights this holiday season.
Uplevel your Amazon DSP Strategy with New Placements & FeaturesTinuiti
In this webinar, our Amazon expert discusses how to take advantage of new Amazon DSP features - and ensure that they fit into a larger, full funnel marketing strategy
Intro to Target Advertising: How to Unify and Diversify Your Marketplace MixTinuiti
In this webinar, we partner with Criteo, the leading advertising platform for the open Internet and our API partner, to discuss how to break into the Target marketplace and how brands can have more options to run and optimize their campaigns.
What’s Next in Walmart’s Omnichannel Evolution Tinuiti
As the second-largest marketplace behind Amazon, Walmart is now massively disrupting the Retail Media landscape. This presents a huge opportunity for you to take your brand to the next level. In this session, we’ll take a deep dive into setup and advertising on Walmart.
Creative & Storytelling Across Social ChannelsTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
Overcome Holiday Marketing Challenges: How to Make the Best Use of Your Next ...Tinuiti
In this webinar, our Growth Media experts partnered with influencer marketing tool AspireIQ to discuss how you can get the best use out of your marketing spend during the holiday season, and see great results during a critical time of year.
Two tenured digital experts dive into the most important Google & Facebook lessons they learned this year, that will help you be successful in the year to come.
Your lessons will cover:
Account structures that DON'T work.
The most successful ad types for each platform.
Clever ad copy to increase conversions.
The reason video needs to be part of your 2021 plan.
That's only a sneak peek!
Full-Funnel Ecommerce Budgeting & Media Planning At Every StageTinuiti
Eight in ten American shop online - Do you know what an ideal ecommerce investment allocation strategy looks like for your business? Budget allocation and digital advertising strategies vary widely by business maturity, type and stage. Let us help you establish your full-funnel ecommerce blueprint wherever your business stands.
A Performance Marketer’s Approach to OTT (Over-The-Top) Using Connected TV in...Tinuiti
A new medium known as OTT (over-the-top) advertising has emerged, allowing brands to reach viewers through streaming video services and devices, such as smart or connected TVs. OTT advertising is a viable component of a brand’s performance media mix. OTT is much more than just a branding and awareness play, it is a complete performance channel that offers scale, measurability, and data-driven targeting. As OTT viewership continues to explode, discover opportunities that can surface for your brand by adopting OTT video to support your sales and marketing goals.
TikTok represents a huge growth opportunity for brands looking to diversify their presence across social media and engage consumers in a unique way and has proven powerful results for Tinuiti clients. The TikTok community is pushing the limits of creativity, and for brands that open the door to try something new. By connecting with TikTok’s community on a creative level, you’re able to tap into new audiences who may not be active on other platforms. Discover how TikTok works, the audience type and reach, ad types, and to learn how to incorporate it into your social media advertising mix.
Muhammad Eltiti - Digital Marketing Consultant Muhammad Eltiti
I'm a Digital Marketing Consultant and this's my portfolio that contains my career timeline and education in marketing, showcasing my marketing skills along side digital marketing case studies where I helped my clients achieve marketing strategy objectives and business goals.
How to Win at Shoppable Media by Unlocking the Power of Your Product FeedTinuiti
In this webinar, we partner with product feed optimization platform, Feedonomics, to discuss how to get in front of potential customers, no matter what platform they’re on.
Amplify ads across media by making them shoppable. Join us to learn how.
Optimizing your paid and local search tactics helps reach customers —no matter where they are shopping. In this session, we partner with conversion experts Invoca to discuss how to build a winning paid and local search strategy for Q4.
Thinking beyond last click: Measurement and Strategy in a Cross Channel Envir...Tinuiti
Diversifying your social platform strategy has always been important to building brand recognition, but it matters more than ever in our new age of privacy. A future proofed approach requires building a full-funnel social strategy that spans platforms. In this series, our experts discuss not only how to build a cross-channel, full-funnel strategy, but how to incorporate next-level measurement, creative that delights your customers and grabs their attention for a to create a first-rate customer experience with your brand.
If there’s any theme that sets the direction for Google’s platform in 2020, it’s the continued development of automation, AI, and machine learning tools. Hear experts from Tinuiti, Justuno, Dialogtech and top brand Envelopes.com to discover what we tested, learned, and optimized for what Google has to offer and where we saw the greatest performance impact in 2020. We’ll unpack how a cross channel strategy has proven to close the funnel between discovery and retention
Design Matters: Creative that Fuels the FunnelTinuiti
In this webinar, our creative experts discuss how to use the latest consumer preference data to inform your creative strategy. It’s time to inject some holiday spirit into your creative using an insights-based strategy!
The need for zero- and first-party data has become vital in a privacy-by-default world. In this session, our experts partner with marketing automation platform Klaviyo and customer marketing solution Okendo to discuss the best ways to collect 1P data while building trust, how to navigate the changes—plus our predictions for what’s on the horizon in ’22.
In this webinar we divulge our unique approach to video advertising, audience, and campaign planning. We also unpack how to holistically measure your ad campaigns and attribute video conversions with metrics like reach and frequency.
Maximize Your Influencer Strategy: The Ever-Reliable Social Marketing ToolTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
Expert Report: Using Amazon Data for Last-Minute Holiday OptimizationsTinuiti
In this webinar, we partner with Amazon analytics and optimization experts Data Hawk to share insights on consumer behavior from Prime Day, how Prime membership numbers have changed, the supply chain effect on holiday shopping, and how you can translate these trends in actionable insights this holiday season.
Uplevel your Amazon DSP Strategy with New Placements & FeaturesTinuiti
In this webinar, our Amazon expert discusses how to take advantage of new Amazon DSP features - and ensure that they fit into a larger, full funnel marketing strategy
Intro to Target Advertising: How to Unify and Diversify Your Marketplace MixTinuiti
In this webinar, we partner with Criteo, the leading advertising platform for the open Internet and our API partner, to discuss how to break into the Target marketplace and how brands can have more options to run and optimize their campaigns.
What’s Next in Walmart’s Omnichannel Evolution Tinuiti
As the second-largest marketplace behind Amazon, Walmart is now massively disrupting the Retail Media landscape. This presents a huge opportunity for you to take your brand to the next level. In this session, we’ll take a deep dive into setup and advertising on Walmart.
Creative & Storytelling Across Social ChannelsTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
Overcome Holiday Marketing Challenges: How to Make the Best Use of Your Next ...Tinuiti
In this webinar, our Growth Media experts partnered with influencer marketing tool AspireIQ to discuss how you can get the best use out of your marketing spend during the holiday season, and see great results during a critical time of year.
Two tenured digital experts dive into the most important Google & Facebook lessons they learned this year, that will help you be successful in the year to come.
Your lessons will cover:
Account structures that DON'T work.
The most successful ad types for each platform.
Clever ad copy to increase conversions.
The reason video needs to be part of your 2021 plan.
That's only a sneak peek!
Full-Funnel Ecommerce Budgeting & Media Planning At Every StageTinuiti
Eight in ten American shop online - Do you know what an ideal ecommerce investment allocation strategy looks like for your business? Budget allocation and digital advertising strategies vary widely by business maturity, type and stage. Let us help you establish your full-funnel ecommerce blueprint wherever your business stands.
A Performance Marketer’s Approach to OTT (Over-The-Top) Using Connected TV in...Tinuiti
A new medium known as OTT (over-the-top) advertising has emerged, allowing brands to reach viewers through streaming video services and devices, such as smart or connected TVs. OTT advertising is a viable component of a brand’s performance media mix. OTT is much more than just a branding and awareness play, it is a complete performance channel that offers scale, measurability, and data-driven targeting. As OTT viewership continues to explode, discover opportunities that can surface for your brand by adopting OTT video to support your sales and marketing goals.
TikTok represents a huge growth opportunity for brands looking to diversify their presence across social media and engage consumers in a unique way and has proven powerful results for Tinuiti clients. The TikTok community is pushing the limits of creativity, and for brands that open the door to try something new. By connecting with TikTok’s community on a creative level, you’re able to tap into new audiences who may not be active on other platforms. Discover how TikTok works, the audience type and reach, ad types, and to learn how to incorporate it into your social media advertising mix.
Muhammad Eltiti - Digital Marketing Consultant Muhammad Eltiti
I'm a Digital Marketing Consultant and this's my portfolio that contains my career timeline and education in marketing, showcasing my marketing skills along side digital marketing case studies where I helped my clients achieve marketing strategy objectives and business goals.
Ask an Expert: How to Measure the Effectiveness of Your branding CampaignsTinuiti
If asked to “grow brand awareness through digital marketing”, would you know where to start? Many brands & retailers fail to effectively measure the success in branding campaigns because they lack clear goals & structure. Therefore, they find themselves spending precious ad dollars with nothing to show for it.
CLV Advertising & Marketing Strategies to Acquire and Retain Consumers With P...Tinuiti
In today’s digital landscape, it’s crucial to adapt your business to this new wave. Improve the customer shopping experience, understand complexities of CLV, realize how to utilize customer shopper behavior data, all to attract, acquire & retain the most profitable customers for your company’s long-term. Join this session as we cover advanced Paid Search customer retention strategies that’ll help you to drive revenue & loyalty for your Ecommerce business.
Be Where Your Audience Is: Using Conversion- Driven Channels to Move Up the F...Tinuiti
In today’s rapidly evolving digital landscape, it’s crucial to be where your audience is, and we’re here to show you how.
Join us in this transformative session. We’ll explore essential tactics for building awareness from the channels normally thought of as bottom of the funnel. Discover how to implement diverse approaches across conversion-driven channels and critically position your brand to capture audiences higher up in the funnel. Uncover where your audience actively seeks information and lean into awareness-building campaigns there. Seize this opportunity to drive your brand’s awareness and make this holiday season one for the books. Don’t miss out!
Leveraging Micro-Moments: Using PPC When It Matters MostHanapin Marketing
As a marketer, your biggest opportunities are in the smallest moments. Reaching your customers in moments that matter, in a way that is relevant to their intent and context is not only needed, it’s absolutely essential to your brand. You should understand this new behavior (micro-moments) and take action to address it, as hearts, minds and dollars are won or lost in these moments.
Join experts from Google and Hanapin Marketing as they set the foundation of understanding these important micro-moments and discuss actionable PPC tactics, like remarketing for search and display and bid strategies, to boost your account’s performance during these moments.
You’ll get expert-level PPC tips like:
How to segment and reach your customers at any point in their purchase journey
Targeting bottom of the funnel customers with long tail keywords
Using remarketing lists to bring in new visitors
Conquering Amazon in Q4: Winning Strategies for Maximizing Search, Display, a...Tinuiti
For marketers, the holidays are already here. Learn the top strategies to start preparing early to effectively drive traffic to your store, create brand awareness, and position your brand for a successful shopping season in this competitive environment.
Tinuiti’s Strategic Marketplaces expert will give you all the insights into how data-driven decision-making is pivotal in shaping successful Amazon strategies.
You Asked, Bing Listened: Most Wanted Updates for 2018Hanapin Marketing
In this presentation, Bing’s Purna Virji and Hanapin’s Dani Gonzales are going to dive into these new updates for you, analyze them, and provide action steps for you to take when they come out.
In this presentation, Criteo's Ned Samuelson and Hanapin’s Bryan Gaynor will sit down and discuss some best practices to find lead gen success and help you navigate the complex world of programmatic.
No matter how small your marketing budget, social advertising provides the flexibility for the smallest businesses to benefit from digital advertising. In this webinar we’ll look at how to write compelling ad copy and set up advertising campaigns on Facebook and LinkedIn. We’ll also share some best practices and some of our key learnings from our own digital advertising campaigns. Find out how to get started with social advertising today!
Data Driven Digital Marketing Strategy Wecomex Ltd
In today’s modern global retail environment, customers and businesses alike are increasingly empowered by the new digital technologies and channels available right at their fingertips.
But, this explosion in increased connectivity has meant an overwhelming wave of data and information.
Businesses are challenged more than ever before to adopt a Data-Driven Digital Marketing Strategy and solutions to better manage that data deluge, understand their customers from every angle and surpass customers’ growing expectations for service.
Q4 Google Search & Shopping Best Practices For Advanced StrategiesTinuiti
This holiday shopping season will be even more challenging than usual. Search and Shopping work better together. Develop a plan for Q4 that maximizes revenue-driving opportunities through a more integrated approach.
Confinement during the pandemic has people using social media more than ever. Therefore, this deck was created to inform social strategy and to explain the new opportunities that exist in the social realm to capitalize on increased social use
Six Strategies to Help Maximize Your PPC Advertising in 2024Nirvana Canada
Marketers use many clever tools to get their products or services in front of the right eyes: content marketing, search engine optimization (SEO), email marketing, social media marketing, and affiliate marketing.
Looking to build a PPC strategy that will increase your leads up to 3 times in 2024?
Check out this webinar as we unlock the secret to Redesign's time-tested Google Ads strategies that have skyrocketed their lead gen strategy. You’ll get the keys to success for lead gen mastery based on their launch process, keyword selection, ad copy and more.
Chris Sosnowski of Redesign will show you bidding strategies, along with critical mistakes to avoid, so you can propel your paid strategies to success.
You’ll learn:
- An A-Z successful lead generation strategy based on proven case studies.
- The major pitfalls in lead generation, and what you should do instead.
- How to navigate Google's recommendations, and separate the good from the bad.
Chris will also share examples of how Redesign has turned underperforming accounts into success stories, and how you can do the same with your business.
You’ll hear firsthand accounts of how Redesign has supercharged the impact of home service contractors using their PPC blueprint, along with ways you can apply it to your 2024 strategy.
Similar to Using Predictive Marketing to Improve Results Across Digital Channels (20)
The 15 Minute Breakdown: The Answer to Signal LossTinuiti
Signal loss has been a challenge to navigate for marketers for quite some time now.
Signals have no where to go – but we found them a home. Let’s talk about it.
Join Tinuiti’s Data Privacy expert, Nirish Parsad, as he breaks down signal loss and shares insights on how to address one of marketing’s most pressing challenges – in just 15 minutes.
An Amazon Seller’s Guide to Operational Success: Driving Traffic from Externa...Tinuiti
Pushing organic traffic to Amazon is important, but marketers need to stay ahead of the competition and avoid spending valuable ad dollars on non-converting detail pages.
In this session, we will explain how sellers can achieve success by driving traffic to their storefront pages from outside sources and how to maximize review generation. Tinuiti’s retail operations expert will be joined by Amazon seller tools company, eComEngine, leading micro influencer marketing platform, Stack Influencer, and ad optimization toolkit, Ampd.
How to Master Omnichannel Display and Video for AmazonTinuiti
Diversifying your media mix leads to higher conversions – but what is the best way to do it?
Tune in to this session to hear from Tinuiti’s marketplace expert on how you can go beyond harvesting existing demand by diversifying your media mix. We’ll dive into the opportunities of Online Video (OLV), Streaming TV, incrementality, and how they all interface with AMC.
AMC and the Amazon Sphere: What You Did in 2020 Won’t Work in 2023Tinuiti
We all know the Amazon landscape has changed vastly since 2020 – but has your strategy adapted accordingly? Because the old playbook won’t cut it anymore.
During this session, hear from Tinuiti’s Marketplaces expert and digital marketing forecasting agency, Stratably, to hear what 2023 will look like and the tactics you need to leverage so you don’t miss out on new sales and stay ahead of the curve.
Bottom of Funnel Conversion: Search and Display Strategies to Jump-Start 2023...Tinuiti
For both advertisers and consumers, the economic uncertainty of 2023 looms large. Now is the time to be agile with your search and display strategy so you can get ahead.
Tinuiti’s marketplaces experts will share best practices for leveraging campaign coverage, keyword and product targeting, growth tactics, and more during this session. Join us to learn more about how to beat the competition by focusing on bottom of the funnel conversions.
Driving Middle Funnel with Consideration: How to take Advantage of the Newest...Tinuiti
You may have great awareness and conversion tactics, but if you can’t convert potential customers in the middle of the funnel, your efforts will be for naught.
Learn how to make every moment shoppable and join Tinuiti’s Marketplaces expert and sustainable advertising platform, Teads, to understand the importance of driving middle of the funnel tactics, and the latest tips on how to do so.
Finding The New Top of Funnel: In-Store Physical Retail MediaTinuiti
In-store engagements have long been considered the last stop in the consumer journey. But with the rise in digital capabilities, in-store advertising is becoming a search and discovery tactic as well. In-store advertisements are becoming an upper-funnel tactic, a tremendous opportunity for brands in the spaces where customers are ready to buy.
Tune into this session to hear from Tinuiti’s EVP of Commerce, joined by in-store consumer experience platform, Cooler Screens, as they reveal how to connect data points across retail media.
Finding The New Top of Funnel: Riding The Third WaveTinuiti
The third wave of retail media is destined to be the biggest of digital advertising (after the first and second waves of search and social) – but still leaves the question: “will we close the loop?” Our marketplaces expert joins subscription-based market research company, Insider Intelligence, in this can’t miss- session.
Bottom of Funnel Conversion: What Your Brand Can Do if Sales Are Down in Q1Tinuiti
If you’re looking to answer the most pressing question of 2023 – how can I more efficiently grow sales during Q1 with less budget? – then you won’t want to miss this session.
Join Tinuiti’s Commerce expert and Tinuiti client, organic food company, Nature’s Path, as they discuss effective ways to structure campaigns to drive conversions. The session will navigate the evolving channels in emerging marketplaces and how to stay on top.
The 15-Minute Breakdown: Clarifying the Misconceptions Behind Buying CTV/OTTTinuiti
Common perceptions are that buying streaming is too much for some ad budgets because of CPMs – however, our experts know that is not always the case.
Join our Tinuiti x Bliss Point Media expert, Rochell Rotenberg, as she walks through three ways to make media buying more efficient – in just 15 minutes.
5 Myths About Breaking Into the Streaming Space, DebunkedTinuiti
There’s something scarier out there than Bigfoot and the Boogeyman combined – and that’s the myths many marketers believe about Streaming advertising. But much like a blurry snapshot of a mysterious creature, these misconceptions quickly fall apart upon closer investigation.
Join Tinuiti x Bliss Point Media’s Streaming expert, Elisa Westman, as she breaks down the five most common myths about Streaming advertising so your brand can make a more informed investment decision.
Turning Shoppers Into Customers: How to Retain Your New Customers Post-HolidayTinuiti
The holiday shopping frenzy has come to an end and it’s finally time to take a step back from your marketing strategy and enjoy some downtime, right? Wrong! ‘Tis the season to capitalize on holiday shoppers and convert them into loyal customers.
Join Tinuiti’s panel discussion as we sit down with experts from Movable Ink, a content personalization platform, Yotpo, eCommerce marketing platform, and Justuno, conversion marketing and analytics platform, to weigh in on how you can leverage different channels – and make connections between them – to retain shoppers post-holiday.
The 15-Minute Breakdown - 5 Big Bets for 2023Tinuiti
The word of the year for 2020 was “Unprecedented.” In 2021, it was “Resilience.” For 2022, we’d go with “Chaotic.” And, if we had to guess how 2023 is going to shape up, we’d pick two very different words, depending on what type of marketer you are: “Survivor” or “Thriver.”
During tough times, it can be difficult to go bold with your marketing strategies. But, it’s exactly when competitors are treading water that courageous companies should wade into the deep end and push off the wall with all their might.
We’re placing our Big Bets for 2023—and unveiling them in this webinar. You won’t want to miss it.
2023 Digital Marketing Panels: How Can I Be More Efficient With My Budget and...Tinuiti
With economic uncertainty, it’s more critical than ever to ensure that each and every dollar of ad spend drives performance.
In this session, Tinuiti’s CRO experts will talk with our partners from conversion marketing and analytics platform, Justuno, and experience optimization platform, VWO, about how to efficiently convert customers, tools to leverage and how to get ahead. Enter 2023 with confidence by joining this informative session.
2023 Digital Marketing: How Do I Reach New Customers and Convert Audiences In...Tinuiti
In the challenging economic climate, brands are facing more pressure than ever to reach new customers – and to do so in a way that is budget-efficient.
In this session, join Tinuiti and our Streaming agency, Bliss Point Media, alongside our partners from custom algorithm platform, Chalice, and out-of-home advertising platform, Ad Quick. You’ll learn ways to maximize your ROI by filling the funnel. We’ll also cover solutions for overcoming common measurement challenges, audience targeting, and cookie deprecation.
2023 Digital Marketing Panels: How Can Social Perform Now That Content Is Cha...Tinuiti
The playbook for the type of content that performs best on social channels has been upended. Our Paid Social experts are joined by our partners from Reddit, and plug-and-play machine-learning platform, Black Crow, in this panel discussion.
We’ll dive into how to overcome a lack of creative resources, how to incorporate macro- and micro- influencers, and how to develop a comprehensive social strategy that performs. Tune in to learn best practices for leveraging platforms, data, and more.
2023 Digital Marketing Panels: How Do I Effectively Use My Data, Especially N...Tinuiti
Signal loss isn’t coming. It’s here. And understanding how to use data properly across your customer Lifecycle is more crucial than ever before.
During this session, hear from Tinuiti’s in-house experts alongside our partners from marketing automation platform, Klaviyo, and the world’s leading data activation platform, Hightouch. We’ll cover best practices for data strategy to adapt to the current privacy-by-default landscape. You don’t want to miss these valuable tips to help you navigate the landscape going into next year.
2023 Digital Marketing Panels: How Do I Diversify My Presence Online and Get ...Tinuiti
Consumer consumption patterns are changing and meeting people where they are is more imperative than ever.
Tinuiti’s marketplaces experts will be joined by our partners from the Amazon seller tools company, eComEngine, and the leading all-in-one platform for selling on Amazon, Jungle Scout. We’ll share brand strategy and forecasting tips for how to nurture your customers and convert leads. We’ll also dive into supply chain restraints, how to optimize delivery systems, opportunities to take advantage of on Amazon, and more.
2023 Digital Marketing Panels: How do I prepare for what’s next in 2023?Tinuiti
How do you prepare for what’s next in 2023? Join us for an Honest discussion (pun intended) on consumer sentiment, the shifting consumer landscape, and how to win.
During this candid talk, we are joined in conversation by Tinuiti client and award-winning baby and beauty store, The Honest Company. Together, we will dive into how Honest has navigated retail challenges and pivoted through the ever-changing retail landscape to continue to reach its ideal customers.
(Another) Wild Year in Data Privacy: What Went Down in 2022 & What to Expect ...Tinuiti
Here we are at the end of another crazy year navigating an ever-changing privacy landscape. And, we hate to break it to you…but 2023 is shaping up to bring even more changes. The question is – are you prepared?
In this webinar, our privacy experts recap everything that happened in 2022, and provide you with your survival guide for 2023 – you won’t want to miss this.
(Another) Wild Year in Data Privacy: What Went Down in 2022 & What to Expect ...
Using Predictive Marketing to Improve Results Across Digital Channels
1. How to Maximize Media Spend on a
Limited Budget
Tight Budget? How to Get the Most from your Media
Planning Dollars
10am -10:30am PT | 1pm-1:30pm ET
How to Triple your Growth with External Marketing
Investment
10:35am-11:05am PT | 1:35pm-2:05pm ET
Using Predictive Marketing to Improve Results
Across Digital Channels
11:10am-11:40am PT | 2:10pm-2:40pm ET
Fireside chat: Maximizing holiday success on a
budget
11:45am-12pm PT | 2:45pm-3pm ET
Get the Most Bang
for Your Media Buck
3. Today’s Logistics
Kerry Mallett
Webinar Coordinator
Recording & slides will be sent
by tomorrow
01
Submit questions for live Q&A
04
03
Download relevant resources
Log back anytime with same link
02
02
Join our poll questions
05
4. WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$3B
#1
950+
7. Agenda
● Thinking Outside the “Blackbox”
● Refining Campaign Strategies
● Applying Predictive Tactics at Scale
7
8. How would you rate your use of
machine learning in your marketing
stack?
● 1 - Not using it yet
● 2 - Starting to use machine learning
● 3 - Using machine learning but not optimized
● 4 - Well integrated but room for improvement
● 5 - Fully using machine learning!
POLL
9. 25% 29%
Brands can’t (and shouldn’t) avoid the duopoly
Global digital ad spend on
Facebook last year
Global digital ad spend on
Google last year
They’re the modern landlords
Source
10. Core
audiences
Custom
audiences
Lookalike
audiences
Facebook Audience Types
Target audiences based on
demographic, psychographic,
geographic, and other criteria.
Target existing customers and
others who have engaged with
your business, online or off.
Reach new people whose
interests are similar to those of
your best customers.
Scaling can impact performance
11. Smart
campaigns
Automated
bidding
Manual
bidding
Google Campaign Types
Highly automated campaigns
that are great for small teams
looking to do more with Google.
Takes the heavy lifting and
guesswork out of setting bids to
meet your performance goals.
Reach new people whose
interests are similar to those of
your best customers.
All intent is not equal
12. On Facebook, your ad frequency is rising, CPA is
rising, and ROAS is dropping.
Why? You’re maxing out your reach with lookalike
audiences, and your competitors are targeting the
same core FB audiences.
On Google, CPC/CPA is rising and your conversion
rates are dropping.
Why? Short-tail keywords get more search volume,
but there’s more competition—they’re more expensive.
Performance
ceilings are real
13. How to break through the ceilings
What problems are you facing with
your ad spend?
1. Poor reach metrics
2. Poor engagement metrics
3. Poor conversion metrics
Understand the most practical
applications of ML in marketing
1. Predictive insights
2. Predictive targeting
3. Predictive personalization
Apply the right predictive marketing
tactic to break through your ceilings
1. Facebook lookalike seeding
2. Portable lookalike audiences
3. Predictive geotargeting
4. Geo-bid modifiers
Identify the problem Evaluate the predictive landscape Optimize and scale campaigns
15. Poor reach
metrics
Poor
engagement
metrics
Poor
conversion
metrics
Identify the problem
Your ads are reaching the same
people over and over. This can
signify audience exhaustion.
Your ads aren’t speaking your
audiences’ language. This can
signify poor ad relevance.
Your ROAS is dropping, lead
conversion is dropping. This can
signify that you’re maxing out
qualified reach.
17. Insights Targeting Personalization
Evaluate the predictive landscape
Identify common characteristics
of high-value cohorts to guide
strategic campaign decisions.
Requires the ability to segment
analyze your customer base
across multiple dimensions.
Develop and assign brand
personas to individuals in your
audiences to deliver relevant ads
across targeted channels.
Requires quantitatively
developed personas and
persona-aligned creative.
Use predictive models to identify
audiences and geographies for
ad spend optimization.
Requires sufficient historical
data for model training and a
machine learning platform.
18. Truly human insights
Burrow discovered that
their buyers were avid
readers, dog lovers, and
travelers, enabling the
brand to produce more
relevant ad creative.
Burrow
Insights Targeting
88% CAC reduction
Using custom-built
predictive models, Burrow
was able to reach new
audiences of likely buyers
resulting in a significant
CAC reduction.
Personalization
At every touchpoint
Using real-time persona
scoring, Burrow can enroll
contacts in personalized
email drips without the
need for additional forms
or questionnaires.
1 in 3 sales coordinated with predictive marketing
20. Use persona-based
audiences (or other
themed segments) as
“seeds” for Facebook
Lookalike Audiences.
Applies to Facebook
Lookalike Audiences
Portable
lookalike
audiences
Facebook
lookalike
seeding
Predictive
geotargeting
Geo-bid
modifiers
Use custom-built
predictive models to
reach new audiences of
likely buyers across your
targeted channels.
Applies to Facebook
Custom Audiences
Tangible tactics to optimize and scale campaigns
Use custom-built
predictive models to
score populations and
prioritize high-value geos.
Applies to Facebook Core
Audiences and Google
Search Campaigns
Raise or lower your SEM
bids based on the
predicted value of your
target geos.
Applies to Google Search
Campaigns using manual
bidding strategies
21. Interior Define
Interior Define used
custom-built predictive
models to determine which
zip codes around the
country had the highest
propensity for conversion.
They applied those
predictions to adjust their
SEM bids and refine their
Facebook Core Audience
targeting criteria.
Geotargeting Results
Geo-bid modifiers on Google:
● 95% increase in conversions
● 147% increase in ROAS
Geotargeting on Facebook:
● 40% lower CPR
● 128% increase in ROAS
Using predictive geotargeting to scale ROAS
22. Take it one step at a time
Keep experimenting and iterating on Facebook and
Google — and stay cognizant of performance ceilings.
Familiarize yourself with predictions
Start with your data. See what you can learn. Then,
start to layer in third-party data and machine learning.
Employ the right tactics
Remember the limitations of each audience and
campaign — and how you can get past them.
Keep in mind
27. How to Maximize Media Spend on a
Limited Budget
Tight Budget? How to Get the Most from your Media
Planning Dollars
10am -10:30am PT | 1pm-1:30pm ET
How to Triple your Growth with External Marketing
Investment
10:35am-11:05am PT | 1:35pm-2:05pm ET
Using Predictive Marketing to Improve Results
Across Digital Channels
11:10am-11:40am PT | 2:10pm-2:40pm ET
Fireside chat: Maximizing holiday success on a
budget
11:45am-12pm PT | 2:45pm-3pm ET
Get the Most Bang
for Your Media Buck