The document outlines the professional background and skills of Partho Nath Choudhury, highlighting experience in digital marketing, strategy development, and data analysis. It details positions held at companies like Myntra and Infosys, emphasizing achievements in brand management, customer acquisition, and integrated marketing communication. Choudhury holds a Master's degree in Computer Applications and a Bachelor's degree in Computer Applications, along with a strong online presence on LinkedIn and a personal blog.

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Bilekahalli, Bengaluru, KA 560076 ◆ 702 233 3996 ◆ parthonathchoudhury@gmail.com
I regard myself as a visionary, strategic thinker, marketing enthusiast, digital strategist, social governance &
brand evangelist, passionate about - people, AI, data & analytics, leadership & performance. I found my purpose
in communications after time in broadcasting & leading strategies for provincial organizations & brands.
Data analysis & Customer Acquisition
Online Market Research & Content Marketing
Risk management processes & Analysis
Data management & Project management
SEO, SEM, Google AdWords
Social Governance
PPC, Google Analytics, Data / Analytics
Keyword Analysis & Online Reputation
Management
Customer Experience and Success
Media Sales and Campaign Management
Salesforce CRM
Strategic Advisor, Digital Services & ECommerce, 09/2016 to 10/2018
Myntra Designs Pvt Ltd – Bengaluru, KA
Oversaw all corporate and client marketing and digital initiatives for Myntra Jabong including brand
management, communications, content, creative, demand generation, digital marketing, lead generation,
marketing operations, sales development and strategy. Led the digital and consumer marketing groups,
inside sales, product development and operations team.
Identified trends Ideate & executed large scale SEO, SEM, PPC, display advertising, e-mail marketing
innovations, developed & implemented link building strategy & maintained a deep understanding of the
company's business goals & marketing objectives, & translated them into digital objectives/strategies, etc.
Strategist, Marketing, Demand Generation & Public Relations, 12/2015 to 08/2016
HiPower Support Center LLP – Bengaluru, KA
Had major contribution in planning and implementing integrated marketing communication strategies,
brand development, digital and social media campaigns to support new customer acquisition, online
product initiatives and generate traffic for Supercell, Gree, RockYou, Machine Zone & Niantic.
I provided services for marketing, digital strategy (SEM, PPC, SEO, Paid Social - Facebook & Instagram
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2. Ad, Email Marketing) and business consulting services to various organizations including, eCommerce,
technology, non-profit, saas, consumer and b2b, which helped to maximize Average Revenue Per User
(ARPU), etc.
Business Process Analyst, 05/2015 to 11/2015
Infosys Limited – Bengaluru, KA
Designed and quoted for corporate branding. Implemented foundational Online Marketing and Cross
Channel Initiatives such as Affiliates, SEM, Re-targeting, SCA, Mobile, Apps, Display, Customer Reviews,
Strategy and training for Customer Reviews and Ratings.
I was responsible to help create annual budgets including setting monthly & quarterly acquisition goals by
channel. Managed a team of 10-15, Indirect 20+. Managed external partnerships; helping to strengthen
relationships and ensure business opportunities were maximized, etc.
Digital Marketing Specialist, 09/2013 to 04/2015
Saffron Tech Pvt. Ltd. – New Delhi, DL
Executed Paid SEM (PPC) strategies to grow profit through finding and growing relevant traffic.
Developed, implemented, managed & optimized campaigns to market multiple parts of IT Chimes's and
Mobilities business through Google, Bing and other paid search channels, to ensure continual improvement
utilizing Saffron Tech's leading global PPC management platform.
Performed analysis, testing, reporting of search marketing campaigns & provided commendations based on
traffic patterns, navigation paths, ROI & conversion trends, etc.
Master of Science: Master Of Computer Applications - Computer Science And Engineering, 2014
Guru Jambheshwar University Of Science And Technology - Hisar, HR
Bachelor of Science: Bachelor Of Computer Applications - Information Technology, 2011
Sikkim Manipal University Of Health, Med. & Tech. Sciences - Gangtok, SK
https://www.linkedin.com/in/ronuchoudhury/
http://parthonathchoudhury.blogspot.com/
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