Hello Everyone! This is a Digital Marketing Plan made while working with DigiStreet Media that contains an overhaul of the strategies suggested to Kerry Foods (a food processing company) that could help them to stand out well in Indian Markets. This digital road map would help you to analyze how can you do a competitive analyses and suggest the client best possible mediums and ways to market themselves. Interested in making yours ? Leave a message here - www.digistreetmedia.com

1. Kerry Foods
DIGITAL MEDIA MARKETING PROPOSAL

2. Client’s Brief & Requirements
The
Scope
of
Work
contains
the
following
elements
:-­‐
• Consolidated
Digital
Plan
to
market
and
adver3se
“kerry
foods”
– Ini3al
job
would
be
to
reach
out
to
our
Target
Audience
in
the
market
– It
would
also
be
required
to
create
the
Brand
Recall
through
extensive
digital
Marke3ng
Techniques
like
“Re-­‐Marke3ng”
• STP
:-­‐
– Segmenta3on
–
30+
Males/Females
Primarily
– Targe3ng
–
B2B,
Companies,
Small
Business
Owners
– Posi3oning
–
“leading
supplier
of
food
ingredients”

3. India as Growing Digital Nation

4. TG For Kerry on Digital

5. Fastest Growing Categories on Digital

6. Google
Trends
on
Search
Terms
MARKET
ANALYSES

7. Market Trends – Food Ingredients

8. Market Trends – Food Technology

9. Market Trends – Functional Foods

10. Market Trends – Food Processing

11. What does our Competition is Doing
COMPETITIVE
ANALYSES

12. Competitive Analyses - Monin

13. Competitive Analyses – Monin (Search)

14. Competitive Analyses – Mapro

15. Competitive Analyses – Dohler

16. Competitive Analyses – Dohler (Search)

17. SEO
&
PPC
SEARCH
ENGINE
SCENARIO

18. Search Engine Scenario
Search
ADS
SEO

19. Search Engine Optimization – Monin
(Competitive)

20. Dohler on Search Engine (Competitive
Analyses)

21. SEO
&
PPC
SUGGESTED
KEYWORDS

22. Suggested Keywords (SEM+ SEO)
S.NO
Popular
Keywords
Monthly
Searches
(exact
match
only)
CompePPo
n
1
food
technology
2900
High
2
processed
foods
320
High
3
food
ingredients
390
High
4
preservaPves
in
food
210
Medium
5
kerry
group
210
Medium
6
kerry
foods
140
Medium
7
food
ingredients
consultants
1700
Medium
8
food
processing
2400
Medium
9
funcPonal
foods
480
High
10
processed
food
industry
110
Medium

23. E-140, Sector7 Noida 201301. Phone – 01204228999.
Email – sales@digistreetmedia.com