This document contains the resume of Ajay Sharma, who has over 7 years of experience in performance marketing. He is currently working as a Performance Marketing Manager at MindShare in Gurugram, where he leads a team of 8 people responsible for SEM and SMM campaigns. Prior to this role, he held positions like Manager SEM and Sr. Associate SEM at MindShare, and has also worked at companies like Google India, Intelenet Global Services, and Zork Tech. He has extensive experience in platforms like Google Ads, Facebook Ads, Bing Ads, Amazon Ads, and is certified in various channels like Google Ads, Google Analytics, Bing Ads, and more. Some of his achievements include

1. Ajay Sharma
Performance Marketing Professional
#762 Sector 21
Gurugram, HR 122001, INDIA
+91-8588860857
asrishu09@gmail.com
EXPERIENCE
MindShare (GroupM), Gurugram – Performance Marketing Manager
January 2020 to Present
 Leading a teamof 8 members and responsible for executionof SEMand SMM
campaigns
 Identifypainpoints to creativelyimprove non-performingareas
 Scope out and identifynewplatforms, tools andsystems to improve
performance
MindShare (GroupM), Gurugram – Manager SEM
October 2018 to December 2019
 Ensured entrance intonew markets was supported bypaidmediaefforts with
an integrated campaign targeting local markets
 Developedreporting templates to provide a high-level overview onpaidmedia
performance
 Developedanalytics dashboards andpresentations for management and
technologyteams
 Trainedpeopleon search, display, video, gmail, shoppingandretargeting
campaigns in parallel to analytical tools
 Experience using status documents and creating meeting agendas
 Super user inleadingbid management tools such as Kenshoo, SearchAds 360 with
workingknowledge of DSPs and Facebookadvertising
 Managedsocial channels for audience engagement andworkwith team on
effective tactics for communicationwithineach social platform.
 ManagedVideo campaigns to achieve higher view ratesat optimal CPV’s
 ManagedDisplaycampaigns to reachmaximum people anddrive conversions by
combining custom audiences and retargeting
SKILLS
Analytical, Technical,
Creative, Communication,
Willingnessto Change, Desire to
Learn, Decisiveness
Certifications
● Google AdWords Search
Certified
● Google AdWords Display
Certified
● Google Shopping Certified
● Amazon SponsoredAds
Certified
● Mobile Advertising
Certified
● Youtube Advertising
Certified
● Google Analytic Certified
● Bing Ads Certified
● KenshooSearch Certified
● DoubleClick Search
Certified
Technical Knowledge
AdWords, BingAds, Yahoo
Gemini Ads, Kenshoo, IBMCore
Metrics, DoubleClickSearch,
AdGooroo, Facebook Ads,
Amazon Ads, AdWords Editor,
Bing Editor, Power Editor,
CoreMetrics, Youtube Channel
Management, Youtube
Analytics, AMS, Criteo

2. MindShare (GroupM), Gurugram — Sr.Associate SEM
September 2016 – September2018
 End to End executionof campaigns on Google Ads, FB Ads and Bing for Accor
India, IBMGlobal, Curocarte, Honda Cars India, Nespresso Global, Sage US & CA
 Planning media plans fromscratchandtheir successful execution
 Responsible to oversee AdWords, Bing, Amazon and social campaigns
performance andprovide optimizationrecommendations to meet client
objectives
 Weeklyinteractionwithclients to identifyandunderstandtheir objective and
suggest media strategies accordingly
 Drives the value from mobile with “Store Visits” in Google Ads for Nespresso
Spain, Mexico, Australia, New Zealand
 Implementedthe newactivities/reporting for global clients to enhance the
overall revenue (Make use ofvarious scripts helpedinmanaginghuge accounts)
Google India on Behalf of Intelenet Global Services (Teleperformance),
Gurugram — Campaign Specialist
December2015 - August 2016
 On-Boarding newbusinessesto Online Marketing.
 Providing forecast for cost, traffic andROI.
 Weeklyreporting and ppt presentations to the Google.
 Worked onSearch, Display, App Install, Remarketing, Shopping, VideoandGSP
Campaigns.
 Helped clients understandthe behavior ofwebsite visitors andsettingup funnel
via Google Analytic.
 Responsible for allaspects ofsupport for activationto clients and their
campaignimplementations withperfect planningandexecutionfor Display,
YouTube, Shopping, CallOnlyand Searchcampaigns
 Responsible for allsteps of campaign cycle from Plan & Design, Setup&
Launch, Optimization & insights till campaign completion
Zork Tech, Mohali — PPC Executive
August 2013 - November2015
 Responsible to ensure high qualityscores, proper keywordselection.
 SuggestedWebsite changes and Landing page optimizations.
 End to End Campaignexecution onSearch, DisplayandShopping Network.
 Helped clients implement the Google Analytic onwebsite. WorkedonGoogle
AdWords, BingAds Network.
 Ad Copyanalysis

3. Achievements
 IBMGlobal - 69% increase inLeadGeneration byAd hoc process setup to
ensure highqualitywork.
 Accor India - Delivered18% more than target RoomNights byachieving 98%+
Brand SOV andintegratinginmarket audience in searchcampaigns
 Nespresso Global - Achieved 614% ROAS, at 16% ACoS withAmazonAds for
2018
 Honda Car India – Delivered111% leads at 70% budget pacing
 Successful inexecuting AppInstall campaign, OptimizedCost per Install from
$23 to $5.45
 Successful inexecuting Searchto DisplayRemarketing for
FlavorsOfMyCity.Com, deliveredCTR > 1% and Conv. Rate 0.43%
 Successful inexecuting displayadcreatives in native languages (Hindi,
Malayalam), resulted14% Lead Generation Rate for
AadharHousingFinance.Com
 Delivered 18% lower CPA and5% higher Conversions for Nespresso
 SuggestedCallOnlycampaigns for Pullman, IndiaRestaurants (Pluck, Honk,
Quoin, FoodExchange)and resultedincrease in overall covers
 Successful inexecuting videoview campaigns with the VTR of61% andCPV 0.23
Education
 B. Tech in Computer Science (2013) from Punjab TechnicalUniversity, Jalandhar
with 69%
 HSS. (2007) from CBSE with 78%
 SSC. (2009) from CBSE with 69%
I herebydeclare that the informationfurnishedabove is true to the best of myknowledge.
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