The document discusses how film producers target audiences to maximize profits. It provides examples of how Captain America appealed to both comic book fans and women by casting Chris Evans. The producer would have studied Captain America's history and done research to identify the target audience. Trailers, billboards, YouTube, Facebook, and TV ads were used to promote the film. The target audience was mostly comic book fans, but casting Evans also aimed to attract women by appealing to couples.

1. LO3
Producer and Audience
Different audiences are targeted by film producers in ways to ensure that the film is
successful and makes them more money. The producer must find out what people want to
see, in order for the film to be successful. The film must be marketed to the suitable
audience for the particular film.
The 2011 film Captain America directed by Joe Johnson was
released on the 19th of July and was expected to be successful
with its $140 million budget. Captain America originally was a
fictional superhero from comic books published by marvel
comics. This meant that fans of the comics were the main target
audience, and would want to see how the comic book superhero
could make a film a success. The idea was taken for the film, and
the storyline was similar. The main storyline of the film is about a
poor homeless man from Brooklyn who transforms from Steve
Rogers into Captain America. The film is set in World War 2 and
the transformation of the homeless man is to help aid in the war
effort.
Although the film was aimed at comic book fans, it was also a hit
for women because of the main well known character playing
Captain America; Chris Evan. Chris Evan played “the human
torch” in the successful Fantastic 4 films. The producer of
Captain America would have taken this into consideration, as he
is already well known to fans of Fantastic 4 as a super hero
character. With Fantastic 4 also being an original comic book,
this makes him good for the role, knowing it is what people
want to see. Although the audience could be seen as mainly for
men, the producer would have targeted a female audience by
using Chris Evan to play the main character with him being good
looking.
The producer would have had to study the history of Captain America, as well as past and
present super hero films in order to find out who his/her audience is. Also Primary,
secondary, quantative and qualitative research would have been necessary for the film to
be a hit.
Below is the trailer for captain America. It was released in May 2011. Trailers are a good way
to promote the film, and show parts of the film that will catch an audience’s attention and
try to make them want to watch the film. http://www.youtube.com/watch?v=JerVrbLldXw

2. Billboards are a good way to advertise a new film. Here
shows a large billboard on a tall building. This is a good way
for people to see it and it is hard to miss when driving or
walking past. Billboards are mainly seen on next to busy
roads and where many people are likely to see it. Billboards
are a good advertisement technique because they are
designed to catch a person’s eye, and therefore leaving them
thinking about the film after they have gone past it. Only a
few words are put onto a billboard advertisement so that if
somebody is driving past at a high speed it still catches their
attention. Bright colours and little writing make a billboard
more effective.
Another form of advertisement of a film is YouTube. When
using YouTube for music, movie trailers are often shown before the music video to advertise
the film. So many people use YouTube which is a good way to get more people to notice the
film and go and watch it at a cinema or buy it when it is released on DVD.
Facebook is an excellent way to advertise anything because over 500 million people have
Facebook and half of them go on Facebook daily. The pages which people have viewed and
‘liked’ can be seen by the people who have also ‘liked’ them and their Facebook friends can
also see this. If somebody was to like the page “Captain America” information and news
about the film can be viewed and other fans who have liked the page can write comments
and read people’s views and opinions. People can view what someone has ‘liked’ so it
widens the range of viewers because more people might be interested in what their friends
are.
The majority of people have at least 1 TV in their house, and most will watch TV at least
once a day if not more. This means that an advertisement company will have no problem
making sure people see what they are trying to advertise because of the large audience that
will be watching TV.
The cinema is where a producer will want people to go to buy a ticket, and also watch
advertisements for trailers before they see the film they have paid for. Making trailers look
appealing is important so that people watching will want to then go and see that particular
film in the future.
The target audience for Captain America is mostly people who are fans of comic books. The
producers of the film casted Chris Evans as a main character, this is to attract women to
want to watch the film because he is attractive. This makes the film also apply to couples.
This makes more people want to watch the film therefore they will make more money.

3. Part 4
50/50 v The Thing
The Thing and 50/50 were both released within a month of each other in 2011 and i am
going to compare which film did the best and made more money.
The Thing had a budget of $38 million and took in $27,428,670 on box office whereas 50/50
had a budget of $8 million and made $39,185,691 on box office. This shows that 50/50
made more money than The Thing, as well as working on smaller budget. This could be
because the main character in 50/50 is Seth Rogan, who is well known for being funny and
appearing in comedy films. Therefore the producer has used Star theory to boost the appeal
for the film.
The Thing is about American scientists, who discover an alien buried deep in the ice of
Antarctic which seems scary and interesting and in my opinion I would have thought more
people would have wanted to see a film like this. Even though 50/50 is about a terminally ill
man, the film was more successful and made much more money.
Comparing both trailers of the films in my opinion 50/50 looks the most appealing due to
the producer using star theory to attract people to the film. People know that Seth Rogan is
funny; therefore they will know that the film will have a lot of comedy even though it is
about a terminally ill man.
Word of mouth is a good way to get people to watch a film because people trust other
people’s opinions. This shows that maybe more people spread the word around about
50/50 rather than The Thing.
Part 5
All the films which Seth Rogan appears in are comical, so the public know that a new film
starring him will be a huge hit because all the other films he stars in are. Although 50/50 is
about a terminally ill man, the fact that Seth Rogan is a main character will still attract
people to go and see it because of Reception theory and Star Theory.