We asked our target audience of fans of the band Biffy Clyro questions to provide feedback on drafts of a music video, poster, and digipack we created. For the video, we got feedback on transitions and the opening scene, and made changes like adding blur and improving transitions. For the poster, we added social media info and changed text colors based on feedback. For the digipack, we added more band info inside per feedback. Overall, audiences felt we successfully captured Biffy Clyro's style. Social media feedback on the final video was also positive overall.

1. WHAT HAVE YOU LEARNED
FROM YOUR AUDIENCE
FEEDBACK?
Tom Astle

2. Audience feedback is a very important aspect of the post
production aspect of the project. By doing this it has allowed us to
hear what our target audience likes, doesn’t like and wants
changing. Our target audience was fans of the band, or the genre
of the band, we used them to ask questions in order to get more
information on how we can improve our video to make it a more
professional product. In this PowerPoint I will show the different
questions we asked, what feedback we received and what we did
to change our products based on this video.
AUDIENCE FEEDBACK

3. We collected our results in the form
of a questionnaire, we used open
answers as we thought that this
would give us the detail we needed
rather than closed tick box answers.
We firstly asked people their age and
gender, because this would help us
to see what gender our video was
popular with and what age range it
was most popular with.
THE QUESTONAIRE

4. We asked a total of 45 people the questions on our
questionnaire, to the right is a graph showing what age groups
and gender it is popular with.
What do you think of the video?
(age based)
10
The video is most popular with 16-18year olds, as this was our
target audience. So we feel like we have had some success as
the people in our target market said they loved it.
8
We found that the video was more popular with females, this
could be because of the story line. As it focuses on a couple and
a romance falling apart. This kind of plot hasn’t proved overly
popular with men in the past.
2
6
4
0
13-15
16-18
Love it
From this feedback I have learnt that we have had success in
targeting the correct target audience and it has gone well in this
way. However, we didn’t take into consideration the fact that
males may not like the type of narrative in the video, although
only 2 of them said they didn’t like it.
19-25
Like it
Don’t like it
What do you think of the video
(gender based)?
20
AGE AND GENDER
RESULTS
25+
15
10
5
0
Male
Female
Love it
Like it
Don't like it

5. We asked members of our target audience the
question that is below, here are some of the
responses:
Jacob: I don’t like how the name of the band isn’t on
the poster, its confusing.
Dan: I like the picture in the background a lot, as it
links the video, digipack and poster together.
However I don’t like the mini album picture and the
colour of the text.
Chloe: There needs to be some more information at
the bottom, like social media. I don’t like the black
bar either. I really like the reviews on the side and the
background picture.
Q1: WHAT DO YOU, AS A TARGET AUDIENCE, THINK WE
COULD DO TO IMPROVE OUR ADVERT FOR THE SONG?
Above: First draft poster
Below: Final poster, after
audience feedback

6. We learnt a lot from the feedback given from
question one. We added some social media
information at the bottom, as this is
becoming an increasingly popular way of
contacting bands, and for them to share
information with their fans. We also changed
the colour of the text, as it contrasted too
much with the background, we then
replicated the text that Biffy Clyro use on their
own posters to make it look professional.
Once we had made these changes that our
audience feedback had suggested we
asked another question: “What do you think
of the overall finished poster?” To the right is a
pie chart of their answers We asked a total of
40 people, with 25 saying the love it, and only
1 saying they didn’t like it at all. This is an
example of how we have learnt from
audience feedback in order to create a
better product.
What do you think of the overall
finsihed poster?
Love it
Like it
WHAT WE LEARNT FROM QUESTION 1
Its ok
Don’t like it

7. We also needed go get audience feedback for our digipack in
order to get it as good as it could be, we asked a sample of our
target audience who were especially interested in album
art, the question below:
Abdul: I really like how the front and the back are linked
through the opposite ends of the picture, as it works together
well. I think you should have more information about the band
in the overall digipack though.
Callum: I don’t like the text so I would improve that , but I think
as a whole it works well. The different colour effects that have
been put on work well as it blurs the background, but keeps the
character in the foreground in focus.
Poppy: I would try to improve the layout on the back, as I don’t
like how all the information is stuck at the bottom when it could
be more spaced out.
Q2: WHAT WOULD YOU IMPROVE ON
THE DIGIPACK?

8. One of the major things we learnt from the
second question we asked, was that people
though that we should relate it more to the
band in the overall digipack. To do this we
didn’t change the outside two panels but we
made the inside two heavily focused on the
band. By putting their logo on one side, and
on the other a black and white picture of the
lead singer and guitarist with the lyrics to the
song on. We think that this has addressed the
main negatives from the audience feedback.
The two inside panels are shown to the top
right.
What do you think of the
overall final digipack?
Below that is the second question we asked
concerning our digipack, we asked a total of
25 people, with 15 saying they love it, and 3
saying the don’t like it.
WHAT WE LEARNT FROM
QUESTION 2
Love it
Like it
Its ok
Don’t like it

9. Once we had the first few minutes of our music video, we
showed people our first draft. There is already a blog
post on our initial audience research a bit further down.
Rory: “I really like the video, I like the bit where there is
two of the character on the screen, with one lip syncing
and the other walking away as this shows how he is
feeling. I think you could improve the transitions, maybe
by using blur or dissolve?”
Connor: “I like the transitions such as the zooming into the
male character eyes in order to show the flash back, I
also like how in time the lip syncing is in parts. I didn’t like
the pan of the lake as this is a bit boring and colorless.”
Q3: WHAT DO YOU THINK OF THE FIRST
DRAFT OF THE MUSIC VIDEO? WHAT
COULD BE IMPROVED AND WHY?

10. Question 3 gave us the first real insight into what
people thought of the first draft for the video. From
this question we learnt what people liked, such as
the effect which made two of rob on the
screen, didn’t like, such as the pan of the lake, and
thought needed improvement, such as the
transitions. We took these responses and went back
to editing, we focused on using blur and better
transitions to make a smoother music video. We
also added effects such as hard light in order to
make the pan of the lake more interesting and
better looking.
Once we had made these changes we asked the
target audience this question; what do you think of
the music video now we have made these
changes?
WHAT DO YOU THINK OF THE
VIDEO BEFORE AND AFTER THE
CHANGES?
12
10
8
6
4
2
0
Love it
Like it
Before changes
WHAT WE LEARNT FROM QUESTION 3
Its ok
After changes
Didn't like it

11. Once we had come up with a final video, that we as
a group were happy with. We asked all of our target
audience what they thought, and used this feedback
to evaluate and improve our final product:
Luke: I think that it works as a music video, especially
because of the themes presented in the song.
However, there are some aspects I would improve
such as some little jumps in the cuts.
Maddie: I love the video, haven seen some of Biffy’s
past videos I know that this narrative mixed with lip
syncing is just like them! Especially in their most recent
video Biblical.
Eric: I think it’s a bit confusing at points, I think you
should put the text bit back in from the initial draft.
Q4: WHAT DO YOU THINK OF THE FINISHED
VIDEO, COULD ANYTHING BE IMPROVED?

12. Question four was more of a find what the target audience
think of the product to see if it matches their expectations
given by Biffys previous work, than to see if there was room
for improvement. However, we did just go over the video
one last time to make sure there were none of these black
gaps that Luke had mentioned in his feedback.
We did learn that we had achieved our aim in trying to
match the themes and conventions given off in Biffy
Clryo’s previous work, as numerous members of the target
audience said that we had matched, if not bettered their
expectations.
Does this video look like a product
that would be made by Biffy
Clyro?
We also added in the text bit that Eric had suggested, as
this helped to clear up the plot for the whole video.
We then asked one final question: Does this video look like
a product that would be made by Biffy Clyro?
WHAT WE LEARNT FROM QUESTION 4
Yes
no

13. Once we had finished and gotten all our feedback off our
target audience, we uploaded the video to YouTube and
Facebook. This would give us a wider range of
feedback, from people who might not normally be a fan of
the music.
This would provide very beneficial in seeing if our media
product, would work as a music video, as music video fans
could see it and give us their option.
The feedback is on the next slide:
SOCIAL MEDIA FEEDBACK

14. Here is the feedback that we received off the social
networking site. This really helped us as it showed what
people liked about the video.
From this we learnt that people really liked the cut
back to the argument, and that we had achieved our
aim of the video filming style suiting the song. We were
really happy with the overall finished video and we are
glad that our target audience is as well.
We gained a lot of positive feedback through
comments and also had a few people like the
video, whereas others only watched it as the YouTube
views increased a lot.
From people who have commented some are friends
who have no experience in media, whereas some are
media students this gives both a slightly professionally
view as well as one that replicates the general public.
From this bit of feedback we learnt that the overall
consensus from the public was that they enjoyed the
video.
FACEBOOK FEEDBACK.

15. We learnt a lot form our audience feedback, and I think that it
helped us to create a better overall product.
It allowed fans from our target audience to have their say on what
could be improved and what they liked. We took their comments
and changed our products in order to maximise satisfaction from
our target audience. We always tried to ensure that we edited the
bits that fans told us we can improve so that we learnt form our
mistakes and improved upon them.
We have tried during our audience feedback to listen to and react
to feedback, which I think we have done successfully and
managed to change our product into something that is better
overall.
WHAT WE LEARNT FROM AUDIENCE
FEEDBACK