The document discusses the results of an audience survey conducted to provide feedback on a music video production. Some key findings: - 98% of respondents felt the music video conformed to generic hip hop productions. - 77.55% felt the video differentiated in certain ways from other hip hop videos, particularly through its lighting, artist presentation, and editing. - Over 97.96% of respondents felt the video used enough conventions to be identified as a hip hop music video. - The majority felt the ancillary promotional materials like a magazine poster and digital pack successfully advertised the main video and were clearly linked to the same production.

1. What have you learned from
audience feedback?
A2 Media Studies - Evaluation post 3
By Damian Zlotorzynski

2. Introduction
In order to collect my audience feedback I carried out an online survey, I created this survey on a free online
website ‘SurveyMonkey’. This website is really easy to operate around and offered a variety of different
features and options. The site allowed me to analyse results in a very professional way through graphs and
charts, this enabled me to look at trends and patterns that were commonly seen. I designed the survey on a
online platform through where I was able to send out a sample of 50 questionnaires to students of 16-18
years of age. I have chosen this age group as its the same demographic that I worked with during my
previous research stages. I believe that the sample size of 50 gave me a fair amount of data to work with and
was an accurate sample size. After collecting my results I was able to analyse the data in many different
ways. SurveryMonkey allowed me to get a quick collection of results as it was all done digitally, responses
where automatically send back to me and I was able to look at the performance of the survey at any time. It
was a much faster option that giving out written surveys. Moreover, using an online servery provider allowed
me to attach my ancillary tasks and finished music video for the audience to view before answering the
questions, this could’ve been an issue if I was to do this process manually.

3. The Results from
the audience
feedback

4. Does my music video conform to generic Hip Hop
productions?
‘Does my music video conform to a generic Hip Hop
productions?’. This question allowed me to understand if
the media product we developed conformed to existing
Hip Hop productions. The results we where provided with
from the data received clearly shown that the vast
majority of the audiences we asked (98%) believe the
music video done enough to be conformed to a generic
Hip Hop production.
This shows that our production is similar to existing Hip
Hop products, which makes our media product
identifiable under the Hip Hop genre. This is what I
intended with my music video. This concept was
developed from Steve Neale's theory of ‘repetition and
difference’, this theory suggests that the production
should be repetitive in order for it to be identifiable as a
certain product. This graph shows that we have achieved
this by the representation of results with 98% of people
believing our product conforms to generic Hip Hop
products.

5. Does our music video differ from other Hip Hop
music videos ?
‘Does our music video differ from other Hip Hop music
videos?’. The intentions for this question was to find out
if our music video was different from other Hip Hop
music videos. This concept was very important to
consider for us as we were looking to develop a unique
product and something new on the market.
In relation to the results, majority of the audience
believe our music video was different in a certain aspect
from existing Hip Hop products. In fact, 77.55% of the
people we asked believed the video differentiated in a
certain way. This clearly shows that our product can be
identified as unique. However, 22.45% of audiences
asked believed our product was better described as
identical to existing Hip Hop productions. In relation to
Steve Neale’s theory of repetition and difference, we
understood the importance of the product being
‘different for the growth of the genre’. I recognized this
was a factor that will attract more audience to our film
production, while still understanding the importance of
coming across as a Hip Hop music video production.

6. If so, in what ways does the production differentiate 'mostly'?
‘If so, in what ways does the production
differentiate ‘mostly’?’ This question intents to find
out what aspects of our music video make it
unique and different from other Hip Hop music
videos. In relation to this data, it's clear that the
music product has four main aspects that
differentiate ‘mostly’ from other Hip Hop music
videos. This signifies the product is unique in
many ways. This was intended through the use of
high key lighting in the music video, as seen from
the feedback received this is something that is
recognised as different by the audiences in
comparison to other Hip Hop products. This was
one of the highest voted options at 22.22%.
Furthermore, this artist appearance and
presentation work by the camera was also
considered different by the audiences.
Furthermore, the editing (transitions and effects)
also were considered to differentiate form other
Hip Hop Products. These factors have helped my
music video to come across as a unique product.
During the pre-production stages of the music
video, we planned for the lighting to be high key in
order to disagree with the generic convection.
This is something the audiences have noticed,
although we have still managed to succeed in
terms of coming across as a Hip Hop production.

7. Does the music video use enough generic conventions
to be identified as a Hip Hop music video?
‘Does the music video use enough generic conventions to be
identified as a Hip Hop music video ?’ This question received
a very strong reply, over 97.96% of the audiences asked
believe our music video is identifiable as a Hip Hop music
video. This was the result we where looking for when asking
this question as it shows we used enough conventions,
making us recognisable of being a Hip Hop origin.
This decision was very straight forward for the vast majority of
the audience, as seen through the representation of the
results. Nearly the whole sample frame answered ‘Yes’ for
this question, only 2.04% of the audiences asked answered
‘No’. The reason for the results being so dominant was
because the audiences were able to see the use generic
conventions throughout the duration of the music video,
making this question a easy option. Through the
understanding of Steve Neale’s theory of “Genres are
instances of repetition and difference” I understood the
production should be repetitive, so it an be identified of an
certain production.

8. How successful are the ancillary tasks, in terms of
advertising the main product?
‘How successful are the ancillary tasks, in terms of adverting
the main product ?’. This question was designed to find out
how successful the magazine poster and the digipack were in
terms of adverting the main product.
From the data gathered I can see that the vast majority of the
audiences believe my ancillary tasks have advertised my main
product in a successful manner. There was only one person
who believed the two ancillary tasks did not advertise the main
product well, this can be taken as an anomaly and ignored.
The rest of the sample shows that audiences have believed my
magazine poster of being ‘Very Successful’ and ‘Exceptionally
Successful’. Furthermore, similar results where received for the
digipak, with over 40% of the audience believing the digipak
was ‘Exceptionally Successful’. This is the results I was
looking for. The two ancillary texts had a purpose of promoting
and advertising the man product and from these results I can
see how successful this has been.

9. Are the two ancillary pieces identifiable as promotional products
of the same production?
‘Are the two ancillary pieces identifiable as
promotional products of the same production ?’
This question had a intention of recognising if
the two different ancillary pieces were
recognisable as the same production.
The sample clearly reflects that vast majority of
the audiences asked, believed the two ancillary
pieces were identifiable as promotional products
of the same production. There is an exception
of one person who answered ‘No’ keeping the
percentage of people who believed the two
ancillary texts where recognisable of the same
production at 95.83%. I had intended for the two
separate mediums to be recognisable as
promotional pieces of the same production, I
used synergy in order to betray this in the two
texts. The layout and colour scheme was very
similar in the two ancillary pieces making it a
very clear link that they are of the same
production.

10. If you answered "Yes" to the previous question, what
similarities could you see between the two promotional
products?
‘If you have answered ‘Yes’ to the previous
question, what similarities cold you see between
the two promotional products?’. This questions
purpose was to identify what the similarities
between the two promotional products where. In
relation to the data I received I was clearly able to
see that the colour scheme (59.18%) and artist
iconography(53.06%) where the most voted
options. These results indicate that a lot of these
factors where similar between the two promotional
products showing the success of the two medium
products making them very recognisable. This is
something that I wanted to achieve in order for the
audiences to know the to ancillary tasks are
promoting the same product. This will make my
music video recognisable.

11. Do the two ancillary tasks inform the audience about the
music video production?
‘Do the two ancillary tasks inform the
audience about the music video production
?’ The purpose of this question was to gain a
understanding if the digipak and magazine
poster do enough to inform the audiences of
the music video production. The results
strongly signify that the two ancillary tasks
are very informative of the main music
production. Through the representation of
the results on the graph I can see that 92%
of the audiences asked believe the two texts
done good job of informing the public of the
music video production. This shows that the
information provided on the ancillary tasks
has a sufficient amount of detail in relation to
the music video. Ancillary tasks have a
purpose of informing the audience of the
music video production and from the data
shown I can definitely say my texts have
informed audiences of the music video
production.

12. Improvements in relation to my audience feedback
I believe my music video and ancillary tasks are very successful as represented through the data
received. The music video comes across as a Hip Hop music video but is also identifiable as a unique
product. This is backed up by the results that I have received from my sample size. The audience has also
identified that my promotional ancillary texts as recognisable under the same production while promoting
my music video. The most important fact of my audience feedback, is that I was able succeed in
developing media products that fit my target audiences expectations. As a whole I am happy of the results
I have received and it has proven that my productions were successful.
Concluding my audience feedback
One of the first ways I could of improved my audience feedback was by using a larger sample size, I only
used 50 people which is a fair sample size but would have been better to work with a larger sample of data.
I could of also implemented a VOX POP to my research, this would of allowed me to have a second form of
results to analyse being able to provide better analysis. The use of VOX POP could have been very
successful due to the informative answers, this would have allowed me to take in very good feedback for
my media product and the two ancillary texts. Lastly, I think using a larger demographic could of benefited
the sample. The audience feedback was obtained from 16-18 year old students, widening this to teenagers
and young adults could have worked out to be very successful . It would also give me feedback from my
second audience group and there views and opinions of my two ancillary texts along with my music video.