The document provides feedback from test audiences on a documentary, radio advertisement, and print advertisement for the documentary. For the documentary, audiences liked the variety and cutaways but felt some interviews could be improved. They also thought there could have been more archive footage. The radio advertisement received criticism for being too long and having music that was too loud. Suggestions were provided to improve both. The print advertisement was highly praised for its creative manipulation of images but some thought the background could be improved. Overall, the feedback highlighted areas for improvement and showed that creative advertising techniques can be effective.

2. What specifically do you like about the documentary?
3.5
3
2.5
2
1.5
1
0.5
0
Cutaways
Interesting
Variety
Topic

3. What did you think could improve the documentary?
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
Mise-en-sene
Nothing
Background Noise
Interviews

4. Did you find the first five minutes interesting enough to watch
the whole documentary?
8
7
6
5
4
3
2
1
0
Yes

5. Do you think the documentary fits the channel is has been
broadcasted on? (channel 4)
7
6
5
4
3
2
1
0
Yes
No, ITV

6. Do you think the interviews are relevant/interesting?
6
5
4
3
2
1
0
Yes
Informative
Relevant

7. Do you think the voiceover was appropriate and fitted in well
with the documentary?
8
7
6
5
4
3
2
1
0
Yes

8. Do you think there was too much or too little archive footage?
6
5
4
3
2
1
0
Right Amount
Too Little

9. What do you think of the Archive footage?
3.5
3
2.5
2
1.5
1
0.5
0
Okay
Good
Relevant
Appropriate
Good Range

10. Do you think the graphics were clear?
7
6
5
4
3
2
1
0
Yes
No

11. What do you think about the opening sequence?
3.5
3
2.5
2
1.5
1
0.5
0
Very Good
Too Long
Creative

12. Did the Documentary help you realise how much dogs are need
in todays society?
8
7
6
5
4
3
2
1
0
Yes

13. Is the purpose of the Documentary clear?
7
6
5
4
3
2
1
0
Yes
No

15. What did you like about the print advert?
3.5
3
2.5
2
1.5
1
0.5
0
Humerous
Unique
Funny

16. What do you think could improve the print advert?
7
6
5
4
3
2
1
0
Nothing
Photoshop Quality

17. Does the print advert make you want to watch the
Documentary?
7
6
5
4
3
2
1
0
Yes
Maybe

18. What are your first thoughts when you look at the print
advert?
3.5
3
2.5
2
1.5
1
0.5
0
Funny
Weird
Unique
Eye Catching

19. Are the graphics clear enough to read?
8
7
6
5
4
3
2
1
0
Yes

20. What are your thoughts about the print advert?
6
5
4
3
2
1
0
Imaginative
Interesting
Unique

21. What do you think about the images?
4.5
4
3.5
3
2.5
2
1.5
1
0.5
0
Funny
Good

22. Do you think the advert was creatively manipulated?
8
7
6
5
4
3
2
1
0
Yes

24. What do you like about the radio advert?
3.5
3
2.5
2
1.5
1
0.5
0
Music
Voiceover
Relevant

25. What do you think could improve the radio advert?
3.5
3
2.5
2
1.5
1
0.5
0
Voiceover
Music is too loud Advert is too long Leave music on
for the full length
of the advert
Nothing

26. Did the radio advert make you want to watch the
documentary?
7
6
5
4
3
2
1
0
Yes
Not really

27. Does the radio advert highlight the best parts of the
documentary?
7
6
5
4
3
2
1
0
Yes
No

28. Is the radio advert clear as to what the documentary is about?
8
7
6
5
4
3
2
1
0
Yes

29. Did you think the sound effects were appropriate and relevant?
8
7
6
5
4
3
2
1
0
Yes

30. Was the voiceover clear and easy to understand?
6
5
4
3
2
1
0
Yes
No
A bit quiet

31. Do you think the use of sound was used creatively?
7
6
5
4
3
2
1
0
Music was too loud
Yes

33. Facebook- Documentary feedback

34. Facebook- Radio trailer feedback

35. Facebook- Print advert feedback

37. Conclusion of Documentary
From our audience feedback, I have learnt that people found our
documentary interesting and really liked the cutaways and variety in our
documentary. 57% of our audience thought that there was nothing that
could improve our documentary where-as the other 43% thought that
the interviews could be better as the dog groomers interview had
background noise due to there was dogs being groomed while we were
filming and some people thought the mise-en-scene for interviews
could be improved. If I had the chance to re-do this coursework I would
go to the groomers after hours and interview the owner then, I would
also make sure the mise-en-scene was perfect in every interview by
bringing extra things with me like pictures of dogs etc. I have learnt that
always being prepared for faults is the best way to work to avoid going
back and having to re-shoot interviews/cutaways. We got good feedback
for creativity and the documentary being clear however we got critisised
for not having enough archive footage and that we could of used a
different channel to broadcast on. To avoid this I would have added
extra archive footage and stuck to our initial plan where we chose ITV as
our broadcaster.

38. Conclusion of Radio Trailer
Our radio trailer was the weakest piece of our coursework and this
reflected in our feedback. We got lots of feedback about how it could be
improved as well as how it was too long. Radio trailers are usually 30-40
seconds where-as ours was 50 seconds. We could have improved this by
cutting bits of the trailer out so it was shorter. We also got feedback on
how the music was too loud and overpowered the voice over, which
again we would turn down if we had the chance so that the music bed
was in the background and quieter. We did get good feedback on the
sound effects and voice-over as people thought it related well to our
product and the voice-over was clear to understand.

39. Conclusion of Print Advert
We received lots of good feedback about our Print Advert. People were
very impressed by how we manipulated the image to make a
creative, unique and funny advert. People commented on how well it
had been edited and understood the connotations. We did get a few
responses about how it was scary, this means that we would limit the
places we advertised this to avoid car accidents. We got multiple
responses about how eye catching the advert so it fulfilled it’s purpose. I
have learnt that doing something really simple yet creative can really
enhance the images you have taken for a poster. I also have learnt that
small amounts of text and a very eye grabbing image is what a print
advert is about. If I had to re-do my print advert, I would change the
background, I think the background makes the advert seem dull as it is
very dark. I would also make some of the text bigger as well as the
image so