Audience Research And Target Audiences
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The document discusses audience research and targeting audiences for media texts. It explains that media companies conduct audience research using questionnaires, focus groups, and comparisons to existing media to understand their target audience. It also describes different ways audiences can be categorized such as demographics, age, gender, race, and location. Finally, it discusses models for how audiences receive, read and respond to media texts.
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Guidance on audience research for G324 A2 Media
This document provides information about different audience theories that can be applied to surveys for an A2 media course. It discusses the hypodermic needle model which views audiences as passive, and the uses and gratifications model which sees audiences as active in choosing media. It also mentions Maslow's hierarchy of needs and Young & Rubicam's 4Cs model for segmenting audiences. The document encourages designing survey questions that relate to these frameworks to better understand the target audience.
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This document discusses key concepts related to media audiences, including different audience reception models. It covers:
- Quantitative and qualitative audience measures, with quantitative looking at demographics like age/income and qualitative examining lifestyle/outlook.
- The hypodermic needle model which views audiences as passive and easily influenced. In contrast, the uses and gratifications model sees audiences as active in choosing media for pleasure, identity, information, entertainment, and social interaction.
- Young and Rubicam's 4Cs consumer characterization model which predicts media use based on broader lifestyle factors. Maslow's hierarchy of needs also links psychological needs to media consumption motivations.
Task 3
The document discusses audience research and target audiences for media texts. It explains that producers consider whether a media text has an intended audience and conduct research like questionnaires and focus groups to understand their target audience. It also discusses categorizing audiences by demographics like age, gender, income level to shape texts to appeal to particular groups. The document outlines different ways audiences may engage with, have expectations of, and identify with media texts.
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How media producers define their target audience
This document discusses different methods that media producers use to define and segment their target audiences, including qualitative and quantitative research, socioeconomic status, psychographics, geodemographics, and demographics. Qualitative research involves in-depth interviews while quantitative research uses questionnaires. Socioeconomic status segments audiences into six bands based on income and occupation. Psychographics segments based on values and attitudes into categories like succeeders, reformers, and aspirers. Geodemographics considers attributes like income, age, family size, and location. Demographics profiles based on factors like gender, age, location but relies on generalizations. The document also discusses targeting mainstream, niche or alternative audiences.
How media producers define their target audience
Media producers use six methods to define their target audience for new products:
1) Quantitative research uses surveys to collect hard data and statistics on audience opinions.
2) Socio-economic status considers education, income, and occupation.
3) Psychographics analyzes lifestyles and agrees or disagrees with opinion statements.
4) Geo-demographics classify people by their neighborhoods and surroundings.
5) Demographics describe the population's characteristics like age and gender.
6) Size refers to the total number of people in the target audience.
Unit 6 addressing audience
Media producers employ various techniques to attract audiences to their products or services, including emotive language, descriptive words, slogans, images, theme music, colors, fonts, and carefully constructed content and sequencing. Producers consider technical codes like camera techniques, symbolic codes like clothing and colors, and written/audio codes like music and slogans. Feedback from focus groups, panels, and reviews helps producers understand how audiences receive and interpret their work.
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This document discusses the importance of defining a target audience for media producers. It explains that every media text is created with the goal of appealing to and attracting an audience. There are two main types of audiences: a mass/mainstream audience, which is very large and lucrative but difficult to please entirely; and niche audiences, which are smaller but can still be profitable if the media text successfully appeals to their specific interests. Determining the target audience helps media producers make choices about content and presentation to maximize their appeal. However, the actual audience that consumes a media text may differ from the intended target audience.
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This document provides information about different audience theories that can be applied to surveys for an A2 media course. It discusses the hypodermic needle model which views audiences as passive, and the uses and gratifications model which sees audiences as active in choosing media. It also mentions Maslow's hierarchy of needs and Young & Rubicam's 4Cs model for segmenting audiences. The document encourages designing survey questions that relate to these frameworks to better understand the target audience.
Audience Theories for Survey Design
This document discusses key concepts related to media audiences, including different audience reception models. It covers:
- Quantitative and qualitative audience measures, with quantitative looking at demographics like age/income and qualitative examining lifestyle/outlook.
- The hypodermic needle model which views audiences as passive and easily influenced. In contrast, the uses and gratifications model sees audiences as active in choosing media for pleasure, identity, information, entertainment, and social interaction.
- Young and Rubicam's 4Cs consumer characterization model which predicts media use based on broader lifestyle factors. Maslow's hierarchy of needs also links psychological needs to media consumption motivations.
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The document discusses audience research and target audiences for media texts. It explains that producers consider whether a media text has an intended audience and conduct research like questionnaires and focus groups to understand their target audience. It also discusses categorizing audiences by demographics like age, gender, income level to shape texts to appeal to particular groups. The document outlines different ways audiences may engage with, have expectations of, and identify with media texts.
How media producers define their target audience
The document discusses different methods that media producers use to define their target audiences for documentaries. It describes several profiling methods such as quantitative research using viewing figures, qualitative research through focus groups and interviews, socio-economic status research, demographics research using charts to categorize audiences, psychographics research examining audience behavior and personality, and considering audience age and gender. The document evaluates which methods are most useful for documentary producers, with qualitative research and demographics and psychographics charts seen as providing the most detailed audience information.
How media producers define their target audience
This document discusses different methods that media producers use to define and segment their target audiences, including qualitative and quantitative research, socioeconomic status, psychographics, geodemographics, and demographics. Qualitative research involves in-depth interviews while quantitative research uses questionnaires. Socioeconomic status segments audiences into six bands based on income and occupation. Psychographics segments based on values and attitudes into categories like succeeders, reformers, and aspirers. Geodemographics considers attributes like income, age, family size, and location. Demographics profiles based on factors like gender, age, location but relies on generalizations. The document also discusses targeting mainstream, niche or alternative audiences.
How media producers define their target audience
Media producers use six methods to define their target audience for new products:
1) Quantitative research uses surveys to collect hard data and statistics on audience opinions.
2) Socio-economic status considers education, income, and occupation.
3) Psychographics analyzes lifestyles and agrees or disagrees with opinion statements.
4) Geo-demographics classify people by their neighborhoods and surroundings.
5) Demographics describe the population's characteristics like age and gender.
6) Size refers to the total number of people in the target audience.
Unit 6 addressing audience
Media producers employ various techniques to attract audiences to their products or services, including emotive language, descriptive words, slogans, images, theme music, colors, fonts, and carefully constructed content and sequencing. Producers consider technical codes like camera techniques, symbolic codes like clothing and colors, and written/audio codes like music and slogans. Feedback from focus groups, panels, and reviews helps producers understand how audiences receive and interpret their work.
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This document discusses the importance of defining a target audience for media producers. It explains that every media text is created with the goal of appealing to and attracting an audience. There are two main types of audiences: a mass/mainstream audience, which is very large and lucrative but difficult to please entirely; and niche audiences, which are smaller but can still be profitable if the media text successfully appeals to their specific interests. Determining the target audience helps media producers make choices about content and presentation to maximize their appeal. However, the actual audience that consumes a media text may differ from the intended target audience.
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The document discusses understanding audiences and target audiences for media texts. It explains that producers carefully consider which audience a media text is aimed at and research audience demographics, preferences, and expectations. Different factors of audience engagement such as identification, placement and reaction are analyzed to predict how the intended audience will respond to the media text. Marketing campaigns are then used to promote the media text and ensure it reaches the target audience.
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3) It also examines how each concept is interrelated, such as how the representation of a game show is aimed at attracting a particular target audience.
Lo1 defining an audience
There are two main types of data: quantitative and qualitative. Quantitative data focuses on numerical measurements and statistical analysis through methods like surveys and questionnaires. Qualitative data focuses on opinions and detailed information, usually collected through open-ended written responses. Media producers define their audience through various profiling methods like demographics, socioeconomic status, geodemographics, psychodemographics, and identifying mainstream versus niche audiences. This helps media producers understand who their target audience is and how to best appeal to and market their products.
Audience Models
The document discusses audience theory, including passive and active audience models. It describes Maslow's hierarchy of needs and how media texts can aim to fulfill different needs. It also covers primary and secondary audience research methods and the hypodermic and uses and gratification models of how audiences interact with media.
Key Concept Research
This document discusses several key concepts in media studies, including:
1. Media audiences can be segmented by various demographic factors and respond to media texts in different ways such as identifying or aspiring to characters.
2. Media institutions aim to communicate with target audiences and make money, such as through advertising revenue, which can influence the content they produce.
3. Media representations are constructions that re-present reality and can positively or negatively portray people, groups and issues through aspects like language, costumes and stereotypes.
4. Several media theories are outlined that examine how audiences interact with and make sense of media texts, such as uses and gratification theory, cultivation theory, and reception theories on dominant, negotiated
Defining an audience
This document discusses different types of audience research used by media companies, including quantitative, qualitative, socio-economic status, psychographics, geodemographics, age, and gender research. Quantitative research uses numerical data to determine the size of the audience, while qualitative research uses open-ended questions to understand opinions, views, and demographics of consumers. Together these research methods help media companies understand their target audiences and determine how to best market their products.
Target Audiences
This document defines audiences and target audiences. It outlines that a target audience is the specific group a media product is aimed at, and audiences can be defined by the product, media type, or pre-existing groups like age, gender, ethnicity. Target audiences are important for media companies to have consumers for their products. The document also discusses categorizing audiences by demographics and other factors, and how audience theory like uses and gratifications and two-step flow can influence how target audiences are defined and will react to media.
Four key concepts
The document discusses four key concepts related to media studies: audience, institution, language, and representation. It examines who the target audience is for a media text, how media institutions influence products, how encoding and decoding of messages works, and how audiences are represented. When applied to game shows, these concepts look at why game shows appeal to different audiences, who produces them and how spin-offs are used, the conventions and language used including hosts and catchphrases, and how contestants from all backgrounds are represented.
Audience report
This document discusses various methods for analyzing audience data, including quantitative data which measures readership totals, qualitative data which examines audience opinions through questionnaires and interviews, and demographic profiling techniques like socioeconomic status, psychographics, gender, and geodemographics to understand characteristics of target audiences. While each method provides insights, they also have limitations, such as an inability to account for individual variations or capture nuanced perspectives.
G325 1b audience
The document discusses various audience theories that can be applied to media production coursework, including:
1. Effects models which view audiences as passive receivers of media messages.
2. Reception theory which sees audiences as actively interpreting meanings from media texts in preferred, negotiated, or oppositional ways.
3. Active audience models where audiences make choices in how they consume media to fulfill different uses and gratifications.
It provides examples and explanations of these theories, and suggests considering how they apply to developing an understanding of the audience for one's own media productions.
Target audience
This document discusses how to define and research a target audience for a media product. It explains that producers must first determine if an audience exists for their idea by conducting questionnaires, focus groups and market research. Demographic and psychographic data can help categorize audiences based on factors like age, gender, interests and lifestyle habits. Stereotypes also play a role in appealing to certain audience segments. The author discusses conducting their own survey and how they will use this research on viewing preferences and technology usage to effectively distribute and market their film to their target demographic.
Audience theory
The document discusses several theories about the relationship between media and audiences:
- The hypodermic needle/effects model views audiences as passive, directly influenced by media messages.
- Cultivation analysis sees media shaping audiences' worldviews over time through repeated exposure.
- Uses and gratifications theory argues audiences actively use media to fulfill needs like diversion, social interaction, identity, and surveillance.
- Encoding/decoding theory holds that media texts contain encoded meanings which audiences can read in dominant, negotiated, or oppositional ways depending on their perspectives.
The document evaluates whether these models fully account for modern media landscapes and active audiences using an increasing variety of platforms. It explores how new technologies may require updating or replacing existing
T1 audience report
This document discusses various methods for analyzing audience data, including quantitative, qualitative, and demographic profiling approaches. Quantitative methods like surveys provide viewership figures, while qualitative research through focus groups and interviews gives more detailed audience opinions and feedback. Demographic profiling examines attributes like age, gender, socioeconomic status, psychographics, and geodemographics to understand what types of people comprise the audience. The document evaluates the strengths and limitations of each approach.
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The document discusses how a media project used conventions from real media products in its music video, digipack, and website. Specifically, it used:
1) Performance to introduce the artist and create a marketable star image, drawing from examples like Azealia Banks' "1991" video.
2) Symbolic materials like black fabrics to convey the concept of "control" as seen in Nicole Scherzinger's "Whatever You Like".
3) Artistic camerawork like bird's-eye shots to engage the audience and convey dominance/control as in Lady Gaga's "G.U.Y".
4) Close-ups of the artist to create a recognizable star image and illusion of
Examples of Dyer’s Key Paradoxes
Artists must present both ordinary and extraordinary images to consumers. Beyoncé is seen as both a normal mother and as a goddess on stage. Other artists like Britney Spears and Pink are also pictured doing everyday tasks to seem relatable while also being worldwide icons. Katy Perry presents both elaborate fantasy music videos and more realistic interviews and home life. Will.i.am cultivates a futuristic persona through his music and style but also shares his difficult childhood to seem grounded. Showing both mundane and exceptional aspects helps artists connect with audiences.
Task1 evaluation!
The document analyzes how the music video for Peter and the Wolf challenges, develops, and uses conventions of existing media products. It challenges conventions by having an unconventional use of camerawork and shots that don't focus on the artist's face. It develops conventions by featuring a ballerina to add an artistic element rather than usual dancing in music videos. The video also uses some conventions like close-ups of the artist playing their instrument. The album packaging and promotional poster similarly challenge conventions by having a simple, realistic style rather than flashy computer-generated designs, while still using some conventional elements like quotes on the poster.
Task1 evaluation!
The music video challenges conventions in several ways: 1) By showing the artist writing on a camera instead of using it conventionally. 2) Using more filmic shots of the artist walking rather than typical performance elements. 3) Featuring dancers in an unconventional way not tied to the song. 4) Showing a still performance rather than an energetic one. The album design challenges conventions by using the artist's handwriting for the font and reusing backgrounds from the video. The poster challenges conventions by using an authentic photo rather than edited images.
Task1 evaluation!
The music video challenges conventions by showing the artist writing on a camera and including filmic shots of him walking with no performance or effects. It develops conventions through its use of dancers in a non-commercial way and by showing the artist performing still against a wall without interacting with the camera. The video also uses conventions like showing the artist playing his instrument and through its use of special effects. The album design challenges conventions with a handwritten font and realistic theme while the poster develops conventions by featuring a known photo from the video to promote the artist's style and genre.
Task1 evaluation
The music video challenges conventions by showing the artist writing on a camera and including filmic shots of him walking with no performance or effects. It develops conventions through its use of dancers in a non-commercial way and by showing the artist performing still against a wall without looking at the camera. The video also uses conventions like showing the artist playing his instrument and through its use of special effects. The album design challenges conventions with a handwritten font and realistic design elements, while the poster uses a known photo from the video to promote the artist's genre.
Evaluation Task1
The music video challenges conventions of existing media in several ways:
1) It shows the artist writing on a camera rather than using it conventionally.
2) The shots are more filmic than a typical music video, with no performance or effects.
3) The dancer develops the convention by using a dancer in an unconventional way that doesn't match the genre of music.
The video also uses some conventions by showing the artist performing while standing still and playing his instrument, and incorporates some special effects.
The album packaging challenges conventions by using the artist's handwriting for the font and reusing the background from the video rather than a new design. The poster also challenges conventions by using
My digipak idea
The document discusses ideas for designing a digipak album cover based on a Victorian era royal theme. The front cover concept shows royalty on thrones in luxurious outfits, representing the old being replaced by the new era. An example cover by Rusko is referenced for its urban twist on the throne idea. The back cover example from Keane uses easily readable text in a font that suits the overall theme, demonstrating how plain color schemes can be effective. The proposed font style for the digipak takes inspiration from Victorian era ink and quill markings used in literature of the time.
Cast and Costume
Affie will be the main character in the music video and will wear his typical style of ray ban sunglasses without lenses, skinny corduroys, a baggy t-shirt, clean trainers and white socks. Georgina Morton was chosen for the video because of her striking look and suitable style. She will portray a filthy and rude image while wearing silver hoop earrings, Nike Air Max trainers, a parka coat with a fur hood, a bright high-waisted skirt, a crop top, and lots of gold and silver jewelry including bracelets, necklaces and rings.
Prop research- throne.
The document discusses renting thrones from a prop rental company called Theme-traders for a production. An email was sent to Theme-traders to get a quote for renting golden thrones. The quote came back as £140 to rent the thrones, which was cheaper than making them by hand for over £300. An alternative idea mentioned was recycling an old wooden chair from a previous production and customizing it to serve as a throne.
Props and costumes lists
The document provides lists of props and costumes needed for an upcoming production. It details that a throne or chaise lounge will represent the main character Affie's power as a heroic king. Other props mentioned include an oil drum, matchstick, bicycle, and an arched bridge backdrop. The costume description for Affie includes ray bans, skinny corduroys, a baggy t-shirt, and pristine trainers. The girl Georgina will have a filthy image conveyed through her blonde bob haircut, silver hoop earrings, Nike trainers, parker coat, bright skirt, crop top and layered jewelry.
Pitch[1]
The document proposes a narrative and visual concept for a music video. It involves a one-man band indie artist painting images on a sheet of glass throughout the video to represent exploring and expressing his identity. Later parts of the video would show the artist using body paint and costumes to blur gender identities and question social norms, eventually destroying a wallet to represent losing his sense of self and purpose.
The pitch
The document discusses the creation of a star image for a grime artist named AFFI. It describes AFFI's image as mysterious, dark, and rebellious. The target audience is identified as people aged 18-28 interested in niche genres like grime. Shots and scenes discussed for a potential music video emphasize a dark, minimalist style focused on AFFI's performance to match the personal lyrics.
Shot ideas, design elements
The document discusses ideas for shot compositions and design elements for a music video. It proposes using an oil canister that lights up throughout the video to provide natural lighting. It also suggests using cardboard cutouts of unrealistic but creative human body parts against a black background. Additionally, it mentions using colored bottles with fluorescent liquids as natural lighting to add color and uplift the mood.
Research into real and similar artists
The document summarizes information about several electronic artists - Crystal Castles, Foals, Ghostpoet, and Mikill Pane. It provides background on Crystal Castles' musical style and band members Alice Glass and Ethan Kath. It also gives brief overviews of Foals' genre and album nomination, Ghostpoet's first single and Mercury Prize nomination, and Mikill Pane's genres and producer Jake Gosling.
Britney spears presentation
Britney Spears had a successful career from 1997 to 2011 beginning as a child performer and signing with Jive Records in 1997. Her first two albums established her as a pop icon, breaking sales records with hits like "...Baby One More Time" and "Oops!...I Did It Again." While her sexy persona and provocative music videos were controversial, they heightened her popularity among both female and male fans. After a highly publicized personal life and marriage in the 2000s, Spears had a mental breakdown in 2007, shaving her head. She later adopted a more modest image and sang about empowerment over men rather than love and sex. Though her career faced challenges, Spears remained a prominent figure in popular music and
Evaluation task 1
This document discusses how a media product conforms to conventions and stereotypes. It describes how the magician and assistant uphold the stereotype of male magicians with attractive female partners. It also conforms to stereotypes by dressing the assistant in white to represent innocence, and dressing the magician in a top hat, waistcoat and bow tie so he is easily recognizable. It aims to conform to expectations of thrillers and horrors by placing the innocent girl in a situation where the audience assumes something bad will happen.
Evaluation task 4 presentation
The primary target audience for the thriller media product would be 18-30 year olds who would enjoy the unique and exciting plot and bankable stars. The secondary audience would be older, educated people as the thriller is set in the 1940s-1950s around the time period they or their relatives grew up. The niche audience would be those who like complex, psychological thrillers, and the product would likely interest males more than females due to the portrayal of women in the plot.
Evaluation task 5 k a
This document summarizes how the film addressed and attracted its target audience. It aimed to attract both younger and older audiences by being set in the past in black and white like older films but also incorporating only segments of color like Sin City to appeal to younger viewers. It also aimed to attract male viewers through attractive females and mysteries and female viewers through themes of romance and relationships. The film's dark nightclub setting and themes of magic and magicians further broadened its potential appeal.
Task 2
The document discusses how effectively a band's main product, digipak, and poster combine to create a star image for appealing to their target audience. It analyzes the band's youthfulness, sexual magnetism, creativity, and talent as values that attract a large audience according to Richard Dyer's theory of stars and stardom. The band's young, naive look and simple clothing, as well as lead singer's attractiveness and love song, fit the values needed to market successfully to their target demographic of young women.
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Audience Research And Target Audiences
- 1. Audience Research and Target Audiences.