2. Video Digipak Advert
Positives Good use of overlay
Good use of slow motion.
Good use of close ups.
Good use of transitions.
Good overall effect.
Filters work very well.
Lip sync looks good.
Good escalator scene.
Varied scenes.
Deep.
Good text placement.
Promoting artist well.
Nice use of track list.
Easy to read.
Brand identity.
Good location.
The four images work well
together.
Photos fit together nicely.
Enough information.
Good actor.
Brand identity.
Consist colour e.g.
font/background.
Appealing landscape
orientation.
Good location.
High quality.
Looks professional.
White text is eye catching.
Negatives Camera shaking when it’s
unexpected.
Blank spaces
Black and white filter seems
random.
Doesn’t seem to go
anywhere.
Bad location.
Repetitive.
Focus drop.
Blank spaces.
Actors looking at the camera.
Rugby post at the back.
The seat shot was too long.
Barcode too small.
No QR codes.
Land scene is repetitive.
Plain on the disk.
Black text is hard to read
along spine.
Landscape instead of
portrait.
Boring setting.
Text placement.
Too much of the same
things.