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Typography
1. Typography – Choosing a Font
Choosing a font for the title and
opening credits is important as a
reflection of the genre and mood of the
film
ABC
abc
Abc
ABC
2. Use of Font in Film
• Choosing a font for the title and opening credits is important
as a reflection of the genre and mood of the film.
• It is also good to consider how much you want the words to
stand out, or if it is best they blend in.
Psycho (1960):
The font chosen for this film works with the bluntness
of the title, because it is in capitals, and white is
stands out against the background.
The Runaways (2010):
Because the movie is set in the 70’s the font reflects
the typography commonly used at that time. It is
slightly italic which suggests movement (linking with
the title) and the red color suggests action of the film
3. Font Analysis for Crime/Thriller Genres:
Inception (2010):
The font here is quite serious – rounded
and small so it is easy to read
Black Swan (2010):
In comparison, the font used for this film is
more sophisticated and feminine, reflecting
on the themes of the movie, such as ballet.
Both titles are a white font standing out against a black background which looks very
bold and dramatic. This gives little away about the content of the movie, which is a
typical convention of thrillers as you want the audience to be intrigued and gripped
when they see it.
4. Possible Font Options
• INQUISITION - Avenir Next
Condensed Regular
• INQUISITION - Century Gothic
• INQUISITION -
Birch Std
• INQUISITION - Copperplate
• INQUISITION - Orator Std
5. Final Font Choice
• The final font we chose to use was
Birch Std because we thought it
looked like a font typical of mystery
and crime and looked the best with
our title name.
• We took inspiration from the other
movie titles we looked at and
decided to use a white font on a
black background as this adds
drama and tension.
• The white font also works with the
credits, as a lot of our scenes are
quite dark, so when laid on top, the
words stand out.
