In this event, we've defined public speaking for you. We've also discussed the importance of public speaking in general as well as the importance of public speaking in business. Plus, we'd connected you to some resources that can help you become a better public speaker including some public speaking examples.

1. PUBLIC SPEAKING
Lecture given by: DR. MÁRIA UJHELYI
associate professor
University of Debrecen Faculty of Economics
and Business
Developer Student Clubs
University of Debrecen
Google Developers

2. „All the grate speakers were
bad speakers at first.”
Emerson (1860)

3. STRUCTURE OF MY SPEECH
 Generally about communication
 Public speaking
 Preparing and delivering the speech

4. THE OBJECTIVES OF
COMMUNICATION
 To be received (heard or read)
 To be understood
 To be accepted
 To get actions (change of behaviour or
attitude)

5. THE COMMUNICATION PROCESS

6. PUBLIC SPEAKING
 Public speaking is giving speech face to face
to live audience. The goal of the speech may
be to educate, entertain, or influence the
listeners. The size of the audience is bigger.
 Sender – speaker
 Words are used + non-verbal signs
 Receiver – audience
 One way communication dominates
 Relatively high noise
 Little feedback

7. PUBLIC SPEAKING
 PREPARATION
 DEVELOPING THE MATERIAL
 OPENING THE SPEECH
 DELIVERY OF THE SPEECH
 CLOSING THE SPEECH

8. PREPARATION
 We have to decide:
 Why? – purpose and outcome
 Who? – audience
 What? – message
 When? – time of the day, length of the
speech
 Where? – place
 How? – medium options, tone and style

9. DEVELOPING THE MATERIAL
 Write down your objective
 Assemble the information
 Group the information
 Put the information into logical sequence
 Produce a skeleton outline
 Write the first draft
 Edit the rough draft and write the final
draft

10. OPENING THE SPEECH
 You have to create an impression and
gain the attention and interest of your
audience.
 Choose an opening which fits to your
personality and meets the expectations
of your audience.

11. DIFFERENT WAYS TO START
 Statement of subject or tittle
 Statement of your objective
 The plan of the talk
 Informal
 Question
 Anecdote
 Joke
 Facts and statistics
 Quotation…

12. DELIVERY OF THE SPEECH
 Be yourself!
 Look at your audience!
 Maintaining interest
 Conviction/sincerity
 Enthusiasm
 Power of speech
 Simplicity

13. PRACTICAL TIPS
 Vary the length of sentences, but keep them
on the shorter side (18-22 words as an
average)
 Use words the audience will understand
 Avoid hackneyed, frequently used expressions
 Avoid needless repetition
 Avoid unnecessary words
 Use sincere, positive words
 Use the active rather than the passive voice

14. USE THE FOLLOWING
TECHNIQUES
 Practice (out loud)
 Dress for the occasion
 Arrive early and warm up
 Set up all equipment
 Decide where you will stand
 Keep the lights up and attention on you
 Have water available

15. CONTROL YOUR BODY
 Start from a ready position to control body
movements
 Hands loose at your side
 Knees and elbows relaxed
 Weight balanced on both feet
 Feet shoulder-width apart
 Maintain good eye contact with your audience
 Smile
 Animate with body language

16. USE YOU VOICE EFFECTIVELY
 Speak to the back of the room
 Speak slowly, especially at the
beginning of the presentation
 Modulate your voice
 Minimize verbal tics
 Use pauses – a remedy for the „ers”
and „ums”

17. CLOSING THE SPEECH
 The effect of a speech which is
otherwise good can be damaged by its
close.
 Remember the old adage on effective
public speaking:
 stand up,
 speak up,
 shut up

18. DIFFERENT WAYS TO STOP
 Summary
 Questions
 Story or anecdote
 Alternative
 Dramatic
 Incentive
 Fear
 Conscience-pricking

19. „If you can speak you can
influence. If you can influence
you can change lives.”
Rob Brown (2013)

20. REFERENCES
 Stanton, Nicki (1990): Communication. The
Macmillan press Ltd., London
 Shwom, Barbara – Gueldenzoph Snyder, Lisa
(2014): Business Communication. Polishing
Your Professional Presence. Second Edition,
Pearson Education Inc., New Jersey