SlideShare a Scribd company logo
Wri$ng	
  an	
  Effec$ve	
  Business	
  
Plan	
  
Amelia	
  Lobo,	
  MBA	
  
ISED	
  Ventures	
  
	
  
ISED	
  Ventures	
  envisions	
  vibrant	
  Iowa	
  communi$es	
  where	
  individuals	
  
and	
  families	
  have	
  the	
  opportunity	
  to	
  build	
  financial	
  stability	
  and	
  
success.	
  
 

•  Financial	
  Educa$on	
  &	
  Counseling	
  
•  Felicia	
  Chumley,	
  Advisor	
  
•  Small	
  Business	
  Educa$on	
  &	
  Support	
  
•  Women’s	
  Business	
  Center	
  
•  Amelia	
  Lobo,	
  Director	
  
•  Fernando	
  Aveiga,	
  Business	
  Advisor	
  
•  www.isedventures.org	
  
•  Facebook:	
  facebook.com/isedwomensbusinesscenter	
  
Services	
  
•  Personal	
  financial	
  management	
  
• 
• 

Pillars	
  of	
  Financial	
  Success	
  
Individual	
  help	
  on	
  budge$ng,	
  dealing	
  with	
  debt,	
  and	
  improving	
  your	
  credit	
  
report	
  

•  Free	
  tax	
  prepara$on	
  
• 
• 
• 
• 

Must	
  make	
  less	
  than	
  $57,000/year	
  
No	
  business	
  loss	
  
Personal	
  taxes	
  plus	
  Schedule	
  C	
  (Sole	
  Proprietor/LLC)	
  
Review	
  of	
  prior	
  years/late	
  filing	
  

•  Small	
  Business	
  
• 
• 

Educa$on:	
  Business	
  Planning/Special	
  classes	
  
One-­‐on-­‐one	
  counseling	
  
The	
  Business	
  Plan	
  
The	
  Execu$ve	
  Summary	
  
•  2	
  Pages,	
  tops	
  
•  The	
  value	
  proposi$on	
  
•  What	
  you	
  do	
  
•  How	
  you	
  make	
  money	
  
•  Why	
  customers	
  will	
  pay	
  
•  Wrien	
  to	
  share	
  with	
  investors?	
  
•  Include	
  the	
  $$	
  ask	
  
•  Write	
  the	
  summary	
  last	
  
Market	
  
Opportunity	
  

Compe$$on	
  

Business	
  
Model	
  

Your	
  Team	
  
Market	
  
Opportunity	
  

•  Target	
  Market=Who	
  are	
  you	
  going	
  
to	
  sell	
  to?	
  
•  Who	
  are	
  they?	
  
•  Loca$on/income/Taste/
Age/Sources	
  of	
  influence	
  
•  How	
  many	
  are	
  they?	
  
•  Sources:	
  industry	
  associa$ons,	
  
census	
  data,	
  other	
  business	
  owners	
  
	
  
•  Who	
  are	
  they?	
  	
  
•  What	
  do	
  they	
  sell?	
  	
  
•  How	
  much	
  market	
  share	
  do	
  they	
  
have?	
  	
  
•  Why	
  will	
  customers	
  choose	
  your	
  
product	
  or	
  service	
  instead	
  of	
  
theirs?	
  	
  
•  What	
  are	
  the	
  barriers	
  to	
  entry?	
  	
  
•  Indirect	
  compe$tors	
  

Compe$$on	
  
•  Func$onal	
  Areas-­‐	
  who	
  is	
  
responsible	
  for	
  
• 
• 
• 
• 
• 

General	
  Management	
  
Financial	
  Management	
  
Marke$ng	
  
Sales	
  
Human	
  Resources	
  

•  Member	
  experience	
  
•  Outside	
  advisors	
  

Your	
  Team	
  
•  Detailed	
  descrip$on	
  of	
  all	
  revenue	
  
streams	
  
• 
• 
• 
• 

Product	
  sales	
  
Adver$sing	
  
Licensing	
  
Cost	
  structure	
  
• 

Business	
  
Model	
  

Salaries,	
  rent,	
  inventory,	
  maintenance	
  

•  Also,	
  include	
  names	
  of	
  key	
  suppliers	
  
or	
  distribu$on	
  partners	
  

•  	
  List	
  &	
  jus$fy	
  assump$ons	
  and	
  
provide	
  a	
  jus$fica$on	
  for	
  them	
  	
  
Financial	
  Projec$ons	
  
	
  
Cash	
  Flow	
  
Income	
  &	
  Expense	
  
Balance	
  Sheet	
  
	
  
	
  
	
  
The	
  Exit	
  Strategy	
  
•  How	
  are	
  investors	
  going	
  to	
  recoup	
  investment?	
  
•  Business	
  Sale?	
  
•  Going	
  Public?	
  
	
  
•  Your	
  business	
  has	
  value	
  but	
  you	
  have	
  to	
  prepare	
  
to	
  transi$on	
  out	
  
•  Sale	
  to	
  employees?	
  
•  Others?	
  
Upcoming	
  Educa$onal	
  Opportuni$es	
  
•  BusinessLaunch!	
  
•  10	
  Week	
  Business	
  Planning	
  Class	
  
•  Starts	
  Feb.	
  25th	
  
•  5:30-­‐8:30PM	
  (Tuesdays)	
  
•  $300/scholarships	
  available	
  
•  BusinessPrep!	
  
•  Ongoing-­‐	
  required	
  for	
  Business	
  Launch!	
  
•  Self-­‐Evalua$on	
  
•  $10	
  
•  Understanding	
  the	
  Healthcare	
  law	
  and	
  the	
  SHOP	
  marketplace	
  for	
  
small	
  business	
  
•  March	
  5th	
  and	
  8th	
  
•  Free	
  
•  Other	
  classes	
  listed	
  on	
  our	
  website	
  
Contact	
  us	
  
ISED	
  Women’s	
  Business	
  Center	
  
www.isedventures.org	
  
515-­‐283-­‐0940	
  
alobo@isedventures.org	
  
faveiga@isedventures.org	
  
Facebook:	
  www.facebook.com/isedwomensbusinesscenter	
  
Join	
  our	
  newsleer	
  for	
  informa$on	
  on	
  business	
  opportuni$es,	
  
upcoming	
  classes	
  and	
  other	
  resources.	
  

	
  

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A simple guide to the effective business plan

  • 1. Wri$ng  an  Effec$ve  Business   Plan   Amelia  Lobo,  MBA  
  • 2. ISED  Ventures     ISED  Ventures  envisions  vibrant  Iowa  communi$es  where  individuals   and  families  have  the  opportunity  to  build  financial  stability  and   success.  
  • 3.   •  Financial  Educa$on  &  Counseling   •  Felicia  Chumley,  Advisor   •  Small  Business  Educa$on  &  Support   •  Women’s  Business  Center   •  Amelia  Lobo,  Director   •  Fernando  Aveiga,  Business  Advisor   •  www.isedventures.org   •  Facebook:  facebook.com/isedwomensbusinesscenter  
  • 4. Services   •  Personal  financial  management   •  •  Pillars  of  Financial  Success   Individual  help  on  budge$ng,  dealing  with  debt,  and  improving  your  credit   report   •  Free  tax  prepara$on   •  •  •  •  Must  make  less  than  $57,000/year   No  business  loss   Personal  taxes  plus  Schedule  C  (Sole  Proprietor/LLC)   Review  of  prior  years/late  filing   •  Small  Business   •  •  Educa$on:  Business  Planning/Special  classes   One-­‐on-­‐one  counseling  
  • 6. The  Execu$ve  Summary   •  2  Pages,  tops   •  The  value  proposi$on   •  What  you  do   •  How  you  make  money   •  Why  customers  will  pay   •  Wrien  to  share  with  investors?   •  Include  the  $$  ask   •  Write  the  summary  last  
  • 7. Market   Opportunity   Compe$$on   Business   Model   Your  Team  
  • 8. Market   Opportunity   •  Target  Market=Who  are  you  going   to  sell  to?   •  Who  are  they?   •  Loca$on/income/Taste/ Age/Sources  of  influence   •  How  many  are  they?   •  Sources:  industry  associa$ons,   census  data,  other  business  owners    
  • 9. •  Who  are  they?     •  What  do  they  sell?     •  How  much  market  share  do  they   have?     •  Why  will  customers  choose  your   product  or  service  instead  of   theirs?     •  What  are  the  barriers  to  entry?     •  Indirect  compe$tors   Compe$$on  
  • 10. •  Func$onal  Areas-­‐  who  is   responsible  for   •  •  •  •  •  General  Management   Financial  Management   Marke$ng   Sales   Human  Resources   •  Member  experience   •  Outside  advisors   Your  Team  
  • 11. •  Detailed  descrip$on  of  all  revenue   streams   •  •  •  •  Product  sales   Adver$sing   Licensing   Cost  structure   •  Business   Model   Salaries,  rent,  inventory,  maintenance   •  Also,  include  names  of  key  suppliers   or  distribu$on  partners   •   List  &  jus$fy  assump$ons  and   provide  a  jus$fica$on  for  them    
  • 12. Financial  Projec$ons     Cash  Flow   Income  &  Expense   Balance  Sheet        
  • 13. The  Exit  Strategy   •  How  are  investors  going  to  recoup  investment?   •  Business  Sale?   •  Going  Public?     •  Your  business  has  value  but  you  have  to  prepare   to  transi$on  out   •  Sale  to  employees?   •  Others?  
  • 14. Upcoming  Educa$onal  Opportuni$es   •  BusinessLaunch!   •  10  Week  Business  Planning  Class   •  Starts  Feb.  25th   •  5:30-­‐8:30PM  (Tuesdays)   •  $300/scholarships  available   •  BusinessPrep!   •  Ongoing-­‐  required  for  Business  Launch!   •  Self-­‐Evalua$on   •  $10   •  Understanding  the  Healthcare  law  and  the  SHOP  marketplace  for   small  business   •  March  5th  and  8th   •  Free   •  Other  classes  listed  on  our  website  
  • 15. Contact  us   ISED  Women’s  Business  Center   www.isedventures.org   515-­‐283-­‐0940   alobo@isedventures.org   faveiga@isedventures.org   Facebook:  www.facebook.com/isedwomensbusinesscenter   Join  our  newsleer  for  informa$on  on  business  opportuni$es,   upcoming  classes  and  other  resources.