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Pitching POEM to Business Angels & Groups
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Using the POEM Framework to pitch a startup venture to Business Angels and Groups
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Pitching POEM to Business Angels & Groups
1.
© Using the POEM
Framework® for pitching to Business Angels or Groups Tomi Davies (TechnoVision)
2.
© The POEM Framework® VISION
3.
© CONTENT • WHY YOU? •
WHERE ARE YOU? • WHATS YOUR PROPOSITION? • MARKET STRENGTH • Positive Market Growth Rate? • Strong Product/Service Line? • Unique Competitive Advantage? • HOW ARE YOU ORGANISED? • MANAGEMENT DEPTH • Entrepreneurial Vision? • Ability to Execute? • Access to Resources? • DO YOUR ECONOMICS WORK? • FINANCIAL RETURNS • Satisfactory Revenue Strengths? • Credible future profitability? • Acceptable Cash needs? • WHICH MILESTONES TARGETED / ACHIEVED? • EXIT POTENTIAL • Good exit routes? • Feasible follow-on investment? • Satisfactory exit value potential? • YOUR POEM SCORE
4.
© Why are you
pitching? • What’s your vision and passion for the business? • What’s your understanding of the need for mentoring? • Why do you need access to business networks & funding? • How will the investment help your business succeed? • What ways do you see the investors ability to add value other than providing capital (e.g. challenging your thinking, enhancing your credulity by helping to make contacts in your market)? • What will it mean to your startup.? How can I leverage my value in cash and kind for this startups growth?
5.
© Where are You? What
Stage is this startup? Stage 1: Seed? Stage 2: Startup? Stage 3: Growth? Stage 4: Scaling?
6.
© WHATS YOUR PROPOSITION? Positive
Market Growth Rate? • Share The Opportunity • The Market Size and trends • Who your Customers are and how many Strong Product/Service Line? • Your Value Proposition • Owned Intellectual Property • Product/Service Development Approach Unique Competitive Advantage? • The Competition SWOT • Your Marketing Messaging • Channel Utilisation Does this Startup have any market strength?
7.
© HOW ARE YOU
ORGANISED? Entrepreneurial Vision? • Describe the Founder(s) • Share their Vision for your Startup • The Governance Structure Ability to Execute? • Present brief bio of the Founding Team • Describe how your Operations work • What Technology is used Access to Resources? • Share Members of the Directors & Advisory Boards • Overview of Employees • Strategic Partnerships Does this Startup have management depth?
8.
© DO YOUR ECONOMICS
WORK? Satisfactory Revenue Growth? • Numbers that prove Revenue Growth • Forecasts in Financial Planning • Financial Management Approach Credible future profitability? • Current/ Expected Profit Margins • Current & Projected Assets Value • Existing & Anticipated Liabilities Acceptable Cash needs? • Describe your Business Model • Cash Management Approach • Your monthly Burn Rate Can this Startup yield significant financial returns?
9.
© MILESTONES TARGETED / ACHIEVED? Stage
1. IDEATION • Defined Concept, Team with Business Model, Expenses met with Founders, Friends & Family (FFF), Grants, Prizes Funding, MVP for Market Acceptance Stage 2. START-UP • Established Customer Offer, Operational Delivery Structure, Steady Burn with FFF, Grants, Prizes, Angel/VC Funding, Product/Market Fit (PMF) for Customer Acquisition Stage 3. GROWTH • Increasing Market Share, Operational Traction, Breakeven with Angel/VC Funding, Sustainable Growth Management Stage 4. SCALE • New Market(s) Entry, Repeatable Processes, Unit Profitable with Series A, B… VC Funding Does this Startup have reasonable exit potential?
10.
© So what’s your
POEM Score? ECONOMICS (FINANCIAL RETURNS) MILESTONES (EXIT POTENTIAL) PROPOSITION (MARKET STRENGTH) ORGANISATION (MANAGEMENT DEPTH) Positive Market Growth Rate Strong Product/Service Line Unique Competitive Advantage Entrepreneurial Vision Ability to Execute Access to Resources Satisfactory Revenue Strengths Credible future profitability Acceptable Cash needs Good exit routes Feasible –follow on investment Satisfactory exit value Score out of 10 Score out of 10 Score out of 10 Score out of 10
11.
© Get in touch! TomiDee
TomiDee@TomiDee td@tomidavies.com tomidavies.com Thank You! I’d love to hear from you