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How to Transform your
Revenues into PROFITS
7 Key Steps for a
Successful and
Profitable Business
Dr. Marie Gibson
• Consultant, Speaker, Author and
Instructor
• Founder, Gibson & Associates, LLC
• Advanced Certified QuickBooks
ProAdvisor, QBO, Enterprise, Premier
• National Trainer for Intuit Trainer/Writer
Network for Accounting Professionals
• Intuit Reseller
• Founder of Smart-U Learning Center
• Connect with me: FB, in, Twitter, text,
phone, email AND especially, coffee
TAKE-AWAYS
Specific Steps to Profitability
• Understand why information is Powerful
• Identify key steps to implement
• Know if your business is financially healthy
• Q&A’s – welcome during presentation
Why are some businesses
profitable?? Others, not?
WHY???
Getting to know me better...
QuickBooks IT support and expertise
Management systems and cash flows
Money Mindset
CFO services on interim and pt basis
Systems design and implementation
Training and support
Strategy and business planning
Integrated Inventory and job costing control
• Business owners
BRIGHT IDEAS!
Hard work; harder work;
longer hours??
Marketing
Website
Sales
Networking
Social Media
=
Incremental Increase
No longer on the Farm!
Need new ways of thinking -
Business, money and profitability
The Foundation for your Actions
• Practical side, the work side…the pragmatic
side
• And, then…Your Mindset
New ways to think:
Money, Records, Tracking
(Accounting), Profit
• Peace of mind
• Self confidence
• Decision-making
• Spirit of empowerment
Marketing
Action
Plan Business
Model &
Planning
Accountability
Business
goals
Operations
Customer
Service -
Database
Technology
Manage
Team &
Time
Contact
Database
Information is POWERFUL
Step 1
Your Business Profitability
1. Define your niche and select an appropriate
business model
• Specific products/services = underserved market
• Itemize the unique benefits
• Articulate the message of your expertise
Key Questions - Niche
• What kind of business are you in?
• Who is your business serving?
• What is the profile of your perfect client or
customer?
• Are you able to paint a picture of your perfect
client...not your only clients; but your perfect
ones?
What specific problem do you solve
for a specific customer?
Find the need
Fill the need
Unique benefits??
Articulate the message of your
talents and expertise.
• FOR EXAMPLE: My firm specializes in helping
busy business owners transform their
revenues into profits - so that they can focus
on running their business with certainty in an
uncertain world.
Business Model
How are you going to make money?
Right-now income
Future growth income
Business models for consultants
One-on-One
vs
Packages
vs
Internet/product sales
vs
Membership
• How diverse are your sources of income?
• How profitable are your various customers?
Do you know?
• Can you measure the amount of time, money,
and effort that you spend finding (and
keeping) new customers?
• Are you putting too many eggs in one basket?
• How do you develop long-term relationships?
Business Model Questions
• Multiple Clients
• Multiple income streams
• Leveraging your own knowledge
• Leveraging others
Step 2: Set clear, definite goals and create
a business plan
Specific, achievable goals
Write them down
Think differently
Find someone to hold you accountable
Formal business plan
“Profitability Pyramid”
Guy Kiyosaki
Rich Dad’s Entrepreneurial Lesson
A Successful Business is Created
Before there is a Business
Which Way Dilemma?
Rich or Stuck?
No taxes?
Hide your income?
Push the boundaries?
Make a difference?
Business Goals and
Your Big Money Goal
• Are you pre-programmed to stay at
your income level?
• Goals are not a whip!
• What do I want my business to look like?
• Clear expectations
• Compass/ road map
• Where are you going, and how are you
going to get there?
Step 3: Create a marketing action plan
• Disciplined, strategic focus – how to build
a brand?
• Carefully thought-out
• Not a mish-mash; or a hodge-podge
• Timeline on calendar
Step 4: Create your Internal systems
–Customer service
–Technology
–Accounting
–Human resources
Accounting = Control
Security, Confidence,
Empowerment
Information is POWER!
• Financial Accounting
– External users
• Compliance
– Reports
– Filings for taxes
• Loans
• Investors
• IPO
• Financial Statements
• Managerial Accounting
– Internal Users
• Running your business
• Decision-making
• Cost accounting
• Focus on Profitability
• Financial Statements
• Managerial Reports
Budgets for 2017??
Do you have a “BREAK-EVEN BUDGET?”
Start Somewhere!
“Shoebox accounting”
Managing your relationship with money
Know Money or No Money
Step 5: Increase your credibility and
expand your contact database
• Networking, articles, blogging, speaking
• Establish your presence - volunteer
• Social Networking – FaceBook, LinkedIn,
Twitter, YouTube
• Who admires you? Who recommends
you?
• 80/20 Rule - Who buys from you?
Step 6: Manage your time and your team
wisely and charge what you are worth
• Time Management –FIRST THINGS FIRST
• Decide what ...3 D’s
• Do it
• Delegate
• NOT to do; NO is a complete sentence
• Charge $$ for Quality and Value
Fees and pricing
What they say about you
An effective way to increase your $$$
Evaluate your fees and packaging of
your services and your products
• A. Know the value of your services to the client
• B. Know the value of a long-term client
• C. Know your costs
Step 7. Model the correct people
Values, ethics and temperament
• Find a mentor or coach to galvanize you to action!
Business Resources
Alphabet Soup
NCET
NSBDC
SCORE
EA
EN
The Hub
The Cube
Innevation Center
1 Million Cups
MORE...
Advisors, Marketing, Operations,
Attorneys, Accountants
As I start to summarize....
• 1. If you are always short of money...
– Are you leveraging your time and your knowledge fully?
– What’s your business model look like?
– Helping enough people? The right ones?
• 2. Do you have a very specific, challenging, written goals?
• 3. What about your Marketing Action Plan?
• 4. Have your created your systems for a your business?
• 5. Are you modeling the correct people? The correct
business?
• 6. Taking advantage of business resource advisors?
Personal Money Issues
Debt
Overbuying – Showing off
Binge buying
Buying items that you don’t need/want
Spending money on items that damage/harm you
and your family
Arguments with family members
• Giving away your money power
– Not charging enough
– Discounting fees
– Giving time away for free
– Over delivering
– Accounting system – disorganization/ignoring
– Ignoring bills, A/P
– Ignoring Accounts Receivable
– Allowing your Team to take advantage of you
– Lack of Team
– ULTIMATELY – Not valuing yourself!
Are you Pushing Money Away?
• Face it
• Add it up
• Create a payment plan, a budget
• Contact your debtees
• Change your old way of thinking and beliefs
• IS new debt moving your business forward?
• Investment in business?
Debt denial is giving up your power!
Springboard for Action!
1. Refine your niche and business model
2. Set your goals and have a bold goal
3. Develop your marketing strategy
4. Set up internal systems
5. Increase your credibility
6. Hire and delegate effectively
7. Model the correct people
AND...Deal with your personal money issues
What would a Million-Dollar Business Owner do?
Thank you!
Dr. Marie Gibson
775) 720-3282
Marie@Marie-Gibson.com
www.Marie-Gibson.com

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NCET Tech Bite | Marie Gibson, Transform YOUR Revenue into Profit | April 2017

  • 1. How to Transform your Revenues into PROFITS 7 Key Steps for a Successful and Profitable Business
  • 2. Dr. Marie Gibson • Consultant, Speaker, Author and Instructor • Founder, Gibson & Associates, LLC • Advanced Certified QuickBooks ProAdvisor, QBO, Enterprise, Premier • National Trainer for Intuit Trainer/Writer Network for Accounting Professionals • Intuit Reseller • Founder of Smart-U Learning Center • Connect with me: FB, in, Twitter, text, phone, email AND especially, coffee
  • 3. TAKE-AWAYS Specific Steps to Profitability • Understand why information is Powerful • Identify key steps to implement • Know if your business is financially healthy • Q&A’s – welcome during presentation
  • 4. Why are some businesses profitable?? Others, not? WHY???
  • 5. Getting to know me better... QuickBooks IT support and expertise Management systems and cash flows Money Mindset CFO services on interim and pt basis Systems design and implementation Training and support Strategy and business planning Integrated Inventory and job costing control
  • 6. • Business owners BRIGHT IDEAS! Hard work; harder work; longer hours??
  • 8. No longer on the Farm! Need new ways of thinking - Business, money and profitability
  • 9. The Foundation for your Actions • Practical side, the work side…the pragmatic side • And, then…Your Mindset
  • 10. New ways to think: Money, Records, Tracking (Accounting), Profit • Peace of mind • Self confidence • Decision-making • Spirit of empowerment
  • 11. Marketing Action Plan Business Model & Planning Accountability Business goals Operations Customer Service - Database Technology Manage Team & Time Contact Database Information is POWERFUL
  • 12. Step 1 Your Business Profitability 1. Define your niche and select an appropriate business model • Specific products/services = underserved market • Itemize the unique benefits • Articulate the message of your expertise
  • 13. Key Questions - Niche • What kind of business are you in? • Who is your business serving? • What is the profile of your perfect client or customer? • Are you able to paint a picture of your perfect client...not your only clients; but your perfect ones?
  • 14. What specific problem do you solve for a specific customer? Find the need Fill the need
  • 15. Unique benefits?? Articulate the message of your talents and expertise. • FOR EXAMPLE: My firm specializes in helping busy business owners transform their revenues into profits - so that they can focus on running their business with certainty in an uncertain world.
  • 16.
  • 17. Business Model How are you going to make money? Right-now income Future growth income
  • 18. Business models for consultants One-on-One vs Packages vs Internet/product sales vs Membership
  • 19. • How diverse are your sources of income? • How profitable are your various customers? Do you know? • Can you measure the amount of time, money, and effort that you spend finding (and keeping) new customers? • Are you putting too many eggs in one basket? • How do you develop long-term relationships? Business Model Questions
  • 20. • Multiple Clients • Multiple income streams • Leveraging your own knowledge • Leveraging others
  • 21. Step 2: Set clear, definite goals and create a business plan Specific, achievable goals Write them down Think differently Find someone to hold you accountable Formal business plan “Profitability Pyramid”
  • 22. Guy Kiyosaki Rich Dad’s Entrepreneurial Lesson A Successful Business is Created Before there is a Business
  • 23. Which Way Dilemma? Rich or Stuck? No taxes? Hide your income? Push the boundaries? Make a difference?
  • 24. Business Goals and Your Big Money Goal • Are you pre-programmed to stay at your income level? • Goals are not a whip! • What do I want my business to look like? • Clear expectations • Compass/ road map • Where are you going, and how are you going to get there?
  • 25. Step 3: Create a marketing action plan • Disciplined, strategic focus – how to build a brand? • Carefully thought-out • Not a mish-mash; or a hodge-podge • Timeline on calendar
  • 26. Step 4: Create your Internal systems –Customer service –Technology –Accounting –Human resources
  • 27. Accounting = Control Security, Confidence, Empowerment
  • 28. Information is POWER! • Financial Accounting – External users • Compliance – Reports – Filings for taxes • Loans • Investors • IPO • Financial Statements • Managerial Accounting – Internal Users • Running your business • Decision-making • Cost accounting • Focus on Profitability • Financial Statements • Managerial Reports
  • 29. Budgets for 2017?? Do you have a “BREAK-EVEN BUDGET?”
  • 31. Managing your relationship with money Know Money or No Money
  • 32. Step 5: Increase your credibility and expand your contact database • Networking, articles, blogging, speaking • Establish your presence - volunteer • Social Networking – FaceBook, LinkedIn, Twitter, YouTube • Who admires you? Who recommends you? • 80/20 Rule - Who buys from you?
  • 33. Step 6: Manage your time and your team wisely and charge what you are worth • Time Management –FIRST THINGS FIRST • Decide what ...3 D’s • Do it • Delegate • NOT to do; NO is a complete sentence • Charge $$ for Quality and Value
  • 34. Fees and pricing What they say about you
  • 35. An effective way to increase your $$$ Evaluate your fees and packaging of your services and your products
  • 36. • A. Know the value of your services to the client • B. Know the value of a long-term client • C. Know your costs
  • 37. Step 7. Model the correct people Values, ethics and temperament • Find a mentor or coach to galvanize you to action!
  • 38. Business Resources Alphabet Soup NCET NSBDC SCORE EA EN The Hub The Cube Innevation Center 1 Million Cups MORE... Advisors, Marketing, Operations, Attorneys, Accountants
  • 39. As I start to summarize.... • 1. If you are always short of money... – Are you leveraging your time and your knowledge fully? – What’s your business model look like? – Helping enough people? The right ones? • 2. Do you have a very specific, challenging, written goals? • 3. What about your Marketing Action Plan? • 4. Have your created your systems for a your business? • 5. Are you modeling the correct people? The correct business? • 6. Taking advantage of business resource advisors?
  • 40. Personal Money Issues Debt Overbuying – Showing off Binge buying Buying items that you don’t need/want Spending money on items that damage/harm you and your family Arguments with family members
  • 41. • Giving away your money power – Not charging enough – Discounting fees – Giving time away for free – Over delivering – Accounting system – disorganization/ignoring – Ignoring bills, A/P – Ignoring Accounts Receivable – Allowing your Team to take advantage of you – Lack of Team – ULTIMATELY – Not valuing yourself! Are you Pushing Money Away?
  • 42. • Face it • Add it up • Create a payment plan, a budget • Contact your debtees • Change your old way of thinking and beliefs • IS new debt moving your business forward? • Investment in business? Debt denial is giving up your power!
  • 43. Springboard for Action! 1. Refine your niche and business model 2. Set your goals and have a bold goal 3. Develop your marketing strategy 4. Set up internal systems 5. Increase your credibility 6. Hire and delegate effectively 7. Model the correct people AND...Deal with your personal money issues What would a Million-Dollar Business Owner do?
  • 44. Thank you! Dr. Marie Gibson 775) 720-3282 Marie@Marie-Gibson.com www.Marie-Gibson.com

Editor's Notes

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