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Does Your 
   Company 
   Stand Out?

Fundraising?   In Growth Mode?
The experts at Your FundingKey 
know how to make sure your 
company gets noticed!
• You have a great idea for a product or service. 

• You need seed capital to start your business. 

• You need additional capital to grow your business. 

• You know what it takes to run your business but don’t have time 
to write it down.

DOES THIS SOUND FAMILIAR?

             copyright 2010 | Your FundingKey Advisors, LLC | www.yourfundingkey.com
ADVICE from 
successful 
fundraisers. . . . 
• You must present well to 
investors!

• You must be able to 
professionally explain the 
opportunity.

• You must have the right info in 
the right format.

• You must stand out from other 
investment opportunities. 
                    copyright 2010 | Your FundingKey Advisors, LLC | www.yourfundingkey.com
The problem…

Typically our clients tell us that they 
are frustrated because . . . 
• Entrepreneurs & CEOs need to focus on running the business.
• Fundraising is time consuming and out of their core 
competency.
• They simply don’t know how to start the process or where to 
look for funding.
• They can’t get into the investors’ mind.


            copyright 2010 | Your FundingKey Advisors, LLC | www.yourfundingkey.com
The solution…

Working with an expert:
• We KNOW what investors are looking for – we’ve been there.
• We don’t outsource overseas and we give a level of customization 
software cannot.
• We are the business owner’s ally.
• We don’t look at one piece, we look at the whole pie.
• We offer everything you need for fundraising in one place.


             copyright 2010 | Your FundingKey Advisors, LLC | www.yourfundingkey.com
Unlock your company’s 
 growth potential!

THE PROCESS                                            THE PRODUCTS
• We take the time to get to know                      • Customized Funding Sources
you in a one‐on‐one conversation. 
                                                       • Business Plans
• We provide a contract to protect                     • Executive Summaries
you and require a 50% deposit.
                                                       • Investor Presentations
• You provide the info and we 
prepare a draft document for your                      • Financial Forecasts
review and feedback.                                   • Public Relations Toolkit
• Upon final payment, we send the 
final product to you in electronic 
format.
                copyright 2010 | Your Funding Key Advisors, LLC | www.yourfundingkey.com
The products…

Business Plans:
• Premium – includes every section a potential investor 
might be looking for.

• Basic – our best price and great starter for seed capital.

• Review – great for those with an existing plan. We 
review and tweak for investors.

            copyright 2010 | Your FundingKey Advisors, LLC | www.yourfundingkey.com
The products…

Executive Summary:
• It isn’t the same as the first part of your business plan.
• It captures the high points (including visuals) of your 
story.
• We offer:
   • Premium – 3 to 5 pages with market opportunity, company 
   description, investor highlights and more.
   • Basic – 1 to 3 pages with market opportunity, company 
   description and more.
              copyright 2010 | Your FundingKey Advisors, LLC | www.yourfundingkey.com
The products…

Funding Sources:
• Not sure where to seek funding sources?
• Need access to investors interested in YOUR kind of 
deal?
• With over 2 decades of investment experience, we can 
bring you a custom report including:
   o   up to 50 targeted funding sources
   o   contact information such as address, phone, email, etc.
   o   capital managed
   o   investment criteria
              copyright 2010 | Your FundingKey Advisors, LLC | www.yourfundingkey.com
The products…

Financial Forecasts:
• Got the written portion but not the numbers?
• Having solid financial forecasts can be the bottom line 
when making an investment decision.
• We offer:
   o 5 year forecasts including charts/graphs, sensitivity analysis, 
   balance sheet forecasts, financial assumptions
   o 2 year forecasts including charts/graphs, income statement, 
   cash flow

              copyright 2010 | Your FundingKey Advisors, LLC | www.yourfundingkey.com
The products…

PR Toolkit:
• No need to hire an expensive firm, simply use our PR Toolkit!  An 
extremely cost effective marketing tool.

• Gaining media exposure provides third party credibility that 
investors take notice of.

• Develop a strong social media presence and strategy through the 
PR Toolkit.

• Investors want to see how others react to your product or service.

             copyright 2010 | Your FundingKey Advisors, LLC | www.yourfundingkey.com
Core Competency


Why us…
• Time – we have it, you don’t.

• Experience – we have over two 
decades of experience reviewing 
companies, writing business plans 
and guiding companies.  

• Quality – the way you are 
presented is extremely important 
to us.  

• Results – our products deliver.  

                 copyright 2010 | Your FundingKey Advisors, LLC | www.yourfundingkey.com
Who should use us…

You are our perfect client if you:
• have all the pieces but don’t know how to put them 
together.
• are clear on your business goals. 
• have a proven or supported business model.  
• can provide us with ALL the info we request.
• need quick turnaround with minimal handholding.


              copyright 2010 | Your FundingKey Advisors, LLC | www.yourfundingkey.com
And remember…


        You only have ONE chance 
        to make a first impression.

  Make it a great one with Your FundingKey!



         copyright 2010 | Your FundingKey Advisors, LLC | www.yourfundingkey.com
Learn More About Us!


www.YourFundingKey.com




    @yourfundingkey 
    www.diycapital.com
    www.facebook.com/yourfundingkey

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Presentation Deck Yfk 2011