Methodologies for attraction and motivation of rural youth passed degree in agriculture

1. A shift From Cafeteria Agriculture to
Resource Efficient Agri – Business
Agriculture - Rural Youth Aspiration
Dr Jai Singh (ARS)
Retired Director
ICAR – CIPHET

2. CAFETARIA AGRICULTURE
GROWING
CROPS,
FRUITS,
VEGETABLES,
LIVESTOCK,
FISH,
JAGGERY,
TREES
As per need
REQUIREMENT

3. RESOURCE EFFICIENT AGRI – BUSINESS
AGRICULTURE
MORE FARMER INCOME

4. AGRI- BUSINESS: 7 - MAJOR OBJECTIVES
BRINGING AGRICULTURE ON COMMERCIAL
PLATFORM.
ENHANCE LAND, HUMAN, ANIMAL, AGRI -
INPUTS PRODUCTIVITY.
USE OF RESOURCE EFFICIENT TECHNOLOGIES.
REDUCING COST OF PRODUCTION, WASTAGE
AND LOSSES.
VALUE ADDITION, NEWER PRODUCTS, INCOME
AND EMPLOYMENT GENERATION.
BRINGING DOMESTIC AND EXPORT MARKETS AT
FARM GATE.
GAIN FROM GOVT PROGRAMMES & POLICIES.

5. NORTHERN STATES CATEGORY OF
FARMERS (%) AND AVERAGE LAND
HOLDINGS (ha)
JAMMU AND KASHMIR
LADHAK
HIMACHAL PRADESH
UTTRAKHAND
HAPUNJAB
HARYANA
UTTAR PRADESH
CONTD

6. Land Holding Pattern in Rajasthan:
Data
Marginal – 40.12 %
Small – 21.90 %
Semi medium – 18.50 %
Medium – 14.79 %
Large holdings – 4.69 %
Average land holding – 3,07 ha

7. NORTH INDIA: J&K, LDK, HP, UK, PUNJAB,
HARYANA, UP , % MARGINAL & SMALL,
SMALL AND MEDIUM FARMERS
FARM
ER
CAT.
PB HR UP UK HP J&K LDK
M&S,
%
18.7 67 78 71 87.5 81.4 59.58
SM % 16.7 13.8 11.71 12.4 30.13
MED
%
64.5 03 8.22 55 6.2 10.29
AVE
(ha)
3.62 2.25 1.1 0.95 1.0 1.15 1.37
M &S – MARGINAL AND SMALL, SM – SEMI - SMALL , MED -
MEDIUM

8. MAJORITY OF FARMERS AND INCOME
Small and marginal farmers 86.2 %
Women Farmers 27.9 %
They own 47.3 % land area
Contribute 60 % of agri production
Farm income (₹79,779 . 2015-16) not
sufficient to meet out family expenditure

9. COUNTRY AVERAGE
FARM SIZE
(ha)
AVERAGE
CEREAL
YIELD(
kg/ha)
ANNUAL
INCOME
(DOLLAR)
India 1.08 3161 1081
China 1.01 6029 2000
Japan 0.80 5593 9966
Russia 150 3055 3492
Germany 60.5 7270 32581
Australia 4331 2674 55872
USA 177.6 8281 75790
AVERAGE FARM SIZE, CEREAL YIELD AND ANNUAL
INCOME OF FARMERS

10. SHRINKING DYNAMICS OF FARM SIZE IN
INDIA

11. WE ALSO KNOW
Farm subsidies & farm loan waiving,
Government spends crores.
But this is and will remain inadequate.
Unless daunting barrier: lack of land
tackled
SOLUTION SEARCHING “MAYA”
LEAD SMALL FARMERS FOR MORE
PRODUCTIVE IN PRODUCE, INCOME
AND EMPLOYMENT

12. ASPIRATIONS OF RURAL YOUTH
SUSTAINABLE INCOME WITH PRIDE, DIGNITY
AND INTELLECTUALLY SATISFYING.
BETTER INCOME TO MEET FAMILY NEEDS.
GOOD LIVING CONDITIONS AND SOCIAL IDENTITY
HIGHER PRODUCTIVITY OF CROPS, LIVE STOCK,
POULTRY, AQUATICS AND PLANTATION.
CAPACITY TO MINIMISE MARKET AND WEATHER
RISK.
SCIENTIFIC FARMING NEW TECHNOLOGY
APPLICATION TO REDUCE WASTES AND LOSSES.
PROCESSING & VALUE ADITION of PRODUCE.
OFF – FARM INCOME RESOURCES.
EASY ACCESS TO GOVT PROGRAMMES.

13. ICAR AND OTHER AGENCIES – SUGGESTIONS /
RECOMMENDATIONS FOR “MAYA”
Adoption of high value crops .
Organic farming
Corporate farming is also a solution.
Contract farming - options to make small farms
viable
Get together in associations or cooperatives
Awareness and capacity building programmes
Adopt “cost effective" & "in conformity“
Technologies – MARKET CONTROL
Hitech system of protected cultivation
Micro irrigation system / HIGHER WUE
contd

14. Govt of India National Food Security
Mission program - MAYA.
Making clusters of 10-15 ha (8-15 farmers) .
Joining Small Farmers Agriculture Consortium
(SFAC) a subsidiary of GOI, Min of Ag
OR
Farmers Producer Organization.
To Obtain
Support and facilities input purchase, farm
machinery bank facility, farm produce aggregation ,
marketing facility along with credit support.

15. HOW TO MOVE AHEAD
ROAD - MAP PRESENTED
For
Sustainable income and gainful
employment with glamorous jobs

16. MODULE ONE - : SOIL – TO - PLATE
VILLAGE LEVEL RURAL YOUTH AGRICULTURE
CONSORTIUM / FORUM
(GRAMIN YOUVA KRISHI MANCH)
MAJOR ACTIVITIES
ALL LAND HOLDERS UNIFY INTO ONE ENTITY
ALL LAND HOLDERS WILL BE MUNCH SADSYA
SHARE ALLOTMENT- ONE SHARE PER BIGHA LAND
ORIGINAL LAND DOCUMENTS UNCHANGED
CROP-WISE DIVISION OF TOATAL LAND AREA
DELENIATION OF CROPPING SYSTEM FOR RABI , KHARIF
AND JAYAD CROPS.
PRICE FIXATION FOR SHARE HOLDERS
FODDER DISTRIBUTION ON SHARE BASIS
ON - AND - OFF FARM ACTIVITIES
PROCESSING, PACKAGING AND MARKETING

17. MODULE – 1 CONTD… MUNCH WILL OPERATIONALISE
THROUGH COLLECTIVE BUSINESS
TEN OPERATIONAL GROUPS
1. Planning and Management:
2. Government Policies and Programmes
3. Agri – Input Procurement:
4. Agricultural Machinery Service Centre / Unit:
5. Irrigation, Soil Health and Soil and Water
Management:
6. Plant Protection Measures:
7. Agro – Processing and Value addition:
8. Quality Testing and Marking:
9. Storage, Packaging and Marketing:
10. Book Keeping, Accountancy & Dividends :
Contd

18. 1. Planning and Management:
ACTIVITIES
1. ELECTRONIC MAPS OF INDIVIDUAL LAND HOLDERS
1. CROPS AND CROPPING SYSTEMS
2. EARMARKING LAND AREA FOR DIFFERENT CROPS ,
LIVESTOCK, POULTRY, AQUATICS, FORESTRY
3. CONTRACTS WITH LOCAL AGRO INDUSTRIES,
MARKETERS FOR SALE OF PRODUCE AND PURCHASE
OF INPUTS.
4. PRODUCE SALE AT GOVT KRYA KENDRAS ON QUALITY
5. PRODUCE DISPOSAL STORAGE AND MARKETING
6. WATER BODIES FOR AQUATICS AND RECHARGING

19. 2. Government Policies and Programmes
Acquiring information on:
Govt Norms & Programmes in the form of
subsidies, input assistance, physical help,
new seeds and planting material, new plant
protection measures, new manures and
fertilizers, field demonstrations, education,
trainings, field visits, trainings, kisan melas,
farming incentives, etc.

20. 3. Book Keeping and Accountancy:
Book keeping, Inventory and details of
expenditure and earnings. Distribution of
profit earnings according to land area /
sahre.
4. Agri – Input Procurement:
Seed, seedlings, vegetative propagating
materials, fodder, feeds, forages, herbal and
chemical, plant protection materials,
herbicides, organic and chemical fertilizers,
first aid veterinary medicines.

21. 5. Agricultural Machinery Service Centre / Unit:
 Tractor, tillage and seeding equipment &
machinery, inter culturing tools, implements and
machinery, plant protection machinery, harvesting
and threshing machinery, cleaning and grading
machinery, transport and hauling equipment.
6. Agro – Processing and Value addition:
Primary , secondary and tertiary
(special commodities) processing of
all agri - produce, value addition,
packaging and storage including
tools, machinery and infrastructure.

22. 7. Quality Testing and Marking:
Establishment of a village farm lab for
testing and quality marking according to
established norms.
8. Storage, Packaging and Marketing:
Establishing temporary storage for semi
perishables (fruits and vehetables) and
chilling units for perishables ( milk and
poultry products). Establishing market
outlets in villages, towns, and cities to sell
the produce. The produce will also be sold
to Govt agri produce krya kendras

23. 9. Plant Protection Measures:
 Arranging herbal and chemical
insecticides, pesticides, herbicides and
application equipment.
10. Irrigation, Soil Health and Soil and Water
Management:
Arranging soil testing and soil health status,
Setting manure and fertilizer doses, Installation of
solar irrigation pumps, Finding use of drip and
sprinkler irrigation systems. Renovation of village
ponds and adopting other soil water aquifer
recharging measures. Organizing cleaning of
canals, minors and gools.

24. YOUTH ATTRACTION FORCES
Beneficial to marginal , small and semi - medium
farmers (93 % farmers).
Increase in cropping intensity
Lesser input cost higher productivity
Adaptivity of new technologies
Profitable marketing – more bargaining power
Benefiting from Govt policies and programmes
Value addition to farm produce
Refinement in knowledge, skill, intellectuality and
managerial capability of rural youth
Regeneration of confidence ,motivation and
attraction in Rural Youth for Agriculture
Making operation faster
Relaxation as other team members take over.

25. Module – 2 : Threshing Floor – to – Consumer
Agriculture:
ACTIVITIES
Gathering and collection of produce
Durables (food grains - cereals, pulses, oil seeds),
Semi – perishables ( fruits and vegetables)
Perishables (milk, poultry) from farmers fields;
Primary, secondary and tertiary processing;
Value addition, packaging , and
Marketing as discussed above under Module - 1.

26. FOR ‘MAYA’
TRANSFORM AGRICULTURE INTO INDUSTRY
Reform Agriculture Sector For
To raise productivity
To raise income,
To reduce malnutrition,
To kick-start the economy
REMEMBER : Every industrialized nation began
its economic ascent with an agricultural
transformation.

27. “Farm to Home” chain in production
,processing and marketing.
agri-clinic agri-business centres, TRAINING, Licences
and Permits,
Mr. Ishfaq Bukhari , j & k – APPLE DOCTOR, 500
FARMERS ASSOCIATION (Shri Ishfaq Bukhari Mobile:
095960 14004 Email: ishfaqbukhari79@gmail.com)
Shri Devendra Singh Bijnore – ARTIFICIAL
INSEMINATION
Uday Veer Singh Rana, Karnal, Honey
Sukhadeo Singh, Yamuna Nagar,Honey
Shri Ramchandra Appari - bamboo
Dilip Bisen of Raipur - Biopesticides

28. Dilip Bisen – Seed production
Ms. Kavita – Lady Plant Doctor
Chandrabanu ; High Tech Horticulture
Dr. Brijesh Kamal HP, vermi compost
Jaswinder Singh Sandhu seed to seed

29. Rang Raj Taji – taji sabji
Tulsi Das : Agripreneur Bangaya Crorepati

30. DALIA MAKING
DAL MILLING
WHEAT MILLING
0FF – FARM RURAL ENTERPRISES

31. PRODUCT MATERIAL & TOOLS
FRUIT
BAR
FRUIT
SQUASH
GINGER
GARLIC
PASTE

32. DEHYDRAT
ED ONION
FLAKES
HONEY
PROCESSIN
G
PAPAD
0FF – FARM RURAL ENTERPRISES

33. 0FF – FARM RURAL ENTERPRISES
NOODLE
MAKING
POTATO
POWDER
FINGERLING
S
CORN POP
& FLAKES

34. Tomato Processing
Tomato sauce, puree, juice, ketchup etc.
The production process is simple.
T
T

35. Sugar Candy Manufacturing

36. Home Made Pectin Production;

37. Dried Leafy Green Vegetables and Spices

38. Simpler proven technologies
attract youth