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Essentials of Product Management

Slides from the 'Essentials of Product Management' workshop at General Assembly in London, June 2013

ABOUT THIS WORKSHOP

The first step in making an idea reality is to understand product management. There is a huge amount of work between the idea stage and the coding stage, and this Saturday workshop will help you understand what needs to be accomplished.

We will start the day off by learning what the product management role encompasses and what the managing process is like. We'll also cover a product's feasibility and the various stages of—and ways to approach—the product development process. Through group work and hands-on practice, we'll look at the MVP (Minimum Viable Product) philosophy to test and validate your plans, and move on to identify the other more technical tools needed to start and evaluate the building process.

TAKEAWAYS

Part 1: The Product Manager role & the Product Management Process
Part 2: The Customer and MVP

- Learn to break an idea into its primary parts to assess product feasibility
- Explain the purpose and process of building an MVP
- Identify various ways to build and learn from an MVP
- Evolve an MVP to reach product/market fit
- Determine if product/market fit has been achieved for a product

Some slide content courtesy of Simon Cast, John Eikenberry, and General Assembly

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Essentials of Product Management

  1. 1. 
  2. 2. the role of a productmanager is to discover aproduct that is valuable,usable and feasible“”Marty Cagan, Inspired: How To Create Products Customers Love
  3. 3. 
  4. 4. 
  5. 5. 
  6. 6. Our job is to be stubbornon vision, but flexible ondetails.“”Marty Cagan, Inspired: How To Create Products Customers Love
  7. 7. ‣‣‣‣‣‣
  8. 8. ‣‣‣
  9. 9. ‣‣‣‣
  10. 10. ‣‣ “”
  11. 11.  ’
  12. 12.
  13. 13. •••••
  14. 14. 
  15. 15. 
  16. 16. 
  17. 17. 
  18. 18. 
  19. 19. 
  20. 20. 
  21. 21. 
  22. 22. 
  23. 23. Acquire Visit and ArriveEngage Interact and EnjoyRetain Come BackGrow Spread the WordRevenue Generate $$
  24. 24. ‣‣‣
  25. 25. ‣‣
  26. 26. ‣‣
  27. 27. ‣‣‣
  28. 28. ‣‣
  29. 29. 
  30. 30. 
  31. 31.
  32. 32.
  33. 33.
  34. 34.
  35. 35. 
  36. 36. 
  37. 37. MVPEXERCISE
  38. 38. ‣‣‣‣
  39. 39. ‣‣
  40. 40. ‣‣
  41. 41. ‣‣‣‣
  42. 42. DISCUSSIONTIME
  43. 43. 
  44. 44. Fact : In the real world, mostcompanies do too muchdevelopment and spend toomuch money too early“”Fred Destin, Atlas Ventures
  45. 45. Most start ups fail becausethey didn’t develop theirmarket - not because theydidn’t develop their product“”Steve Blank, Author of Four Steps to the Epiphany
  46. 46. Products today – it’s notsome product manager thathas an epiphany. That’s nothow it works. Product,design, engineering, [work]side by side.“”Marty Cagan, Silicon Valley Product Group
  47. 47. We own the process.The process doesnt own us.We call it Agile Jazz.“”Tom Loosemore, Gov.uk
  48. 48. Don’t fail fast.learnfast“”Tom Chi, Google X
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Slides from the 'Essentials of Product Management' workshop at General Assembly in London, June 2013 ABOUT THIS WORKSHOP The first step in making an idea reality is to understand product management. There is a huge amount of work between the idea stage and the coding stage, and this Saturday workshop will help you understand what needs to be accomplished. We will start the day off by learning what the product management role encompasses and what the managing process is like. We'll also cover a product's feasibility and the various stages of—and ways to approach—the product development process. Through group work and hands-on practice, we'll look at the MVP (Minimum Viable Product) philosophy to test and validate your plans, and move on to identify the other more technical tools needed to start and evaluate the building process. TAKEAWAYS Part 1: The Product Manager role & the Product Management Process Part 2: The Customer and MVP - Learn to break an idea into its primary parts to assess product feasibility - Explain the purpose and process of building an MVP - Identify various ways to build and learn from an MVP - Evolve an MVP to reach product/market fit - Determine if product/market fit has been achieved for a product Some slide content courtesy of Simon Cast, John Eikenberry, and General Assembly

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