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Definition
Strategy and plan, aka “Why?” and “How?”
By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
Definition Execution
Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?”
By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
Definition Execution
Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?”
Initial
Insight
Plan Ship
By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
Definition Execution
Definition
/ Requirem
ents
Iterative design
Im
plem
entation
Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?”
Ideation/Generation
Initial
Insight
Plan Ship
By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
Definition Execution
Definition
/ Requirem
ents
Iterative design
Im
plem
entation
Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?”
Ideation/Generation
design makes strategy concrete
Initial
Insight
Plan Ship
By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
Definition Execution
Definition
/ Requirem
ents
Iterative design
Im
plem
entation
Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?”
Ideation/Generation
Understand
the market
Product
Strategy
Prototype
Customer
empathy Ideation
Experience
strategy
design makes strategy concrete
Initial
Insight
Plan Ship
By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
Definition Execution
Definition
/ Requirem
ents
Iterative design
Im
plem
entation
Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?”
Ideation/Generation
Understand
the market
Product
Strategy
Prototype
Customer
empathy Ideation
Experience
strategy
design makes strategy concrete design supports delightful, engaging experiences
Initial
Insight
Plan Ship
By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
Definition Execution
Definition
/ Requirem
ents
Iterative design
Im
plem
entation
Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?”
Ideation/Generation
Understand
the market
Product
Strategy
Prototype
Customer
empathy Ideation
Experience
strategy
Prototype
solutions
Flesh out
solution Refine
Sketch
options
Test
prototypes
User test Build
design makes strategy concrete design supports delightful, engaging experiences
Initial
Insight
Plan Ship
By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
Definition Execution
Definition
/ Requirem
ents
Iterative design
Im
plem
entation
Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?”
Ideation/Generation
Understand
the market
Product
Strategy
Prototype
Customer
empathy Ideation
Experience
strategy
Prototype
solutions
Flesh out
solution Refine
Sketch
options
Test
prototypes
User test Build
design makes strategy concrete design supports delightful, engaging experiences
Initial
Insight
Plan Ship
Analyze
By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
Thinking about “deliverables”...
By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
Definition Execution
Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?”
Understand
the market
Product
Strategy
Prototype
Customer
empathy Ideation
Experience
strategy
Prototype
solutions
Flesh out
solution Refine
Sketch
options
Test
prototypes
User test Build
Plan Ship
design makes strategy concrete design supports delightful, engaging experiences
Initial
Insight
By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
Definition Execution
Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?”
Understand
the market
Product
Strategy
Prototype
Customer
empathy Ideation
Experience
strategy
Prototype
solutions
Flesh out
solution Refine
Sketch
options
Test
prototypes
User test Build
Plan Ship
design makes strategy concrete design supports delightful, engaging experiences
Initial
Insight
Personas
Profiles
Mental models
Sketching
Storyboards
Design
principles
Engagement
metrics
Competitor
analysis
Trend analysis
Value
proposition
Elevator pitch
Prioritization
Vision pieces
> Mockups
> Illustrated
scenarios
Roadmap
Product
Evolution
Map
Clickable/
tappable
Animated UIs
Flows/
Wireframes
Mocks
Code
Sketching
Storyboards
Heuristics
User testing
Heuristics
User testing
Flows/
Wireframes
Mocks
Code
By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.

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The Double Diamond Model of Product Definition and Execution

  • 1. By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  • 2. Definition Strategy and plan, aka “Why?” and “How?” By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  • 3. Definition Execution Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?” By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  • 4. Definition Execution Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?” Initial Insight Plan Ship By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  • 5. Definition Execution Definition / Requirem ents Iterative design Im plem entation Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?” Ideation/Generation Initial Insight Plan Ship By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  • 6. Definition Execution Definition / Requirem ents Iterative design Im plem entation Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?” Ideation/Generation design makes strategy concrete Initial Insight Plan Ship By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  • 7. Definition Execution Definition / Requirem ents Iterative design Im plem entation Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?” Ideation/Generation Understand the market Product Strategy Prototype Customer empathy Ideation Experience strategy design makes strategy concrete Initial Insight Plan Ship By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  • 8. Definition Execution Definition / Requirem ents Iterative design Im plem entation Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?” Ideation/Generation Understand the market Product Strategy Prototype Customer empathy Ideation Experience strategy design makes strategy concrete design supports delightful, engaging experiences Initial Insight Plan Ship By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  • 9. Definition Execution Definition / Requirem ents Iterative design Im plem entation Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?” Ideation/Generation Understand the market Product Strategy Prototype Customer empathy Ideation Experience strategy Prototype solutions Flesh out solution Refine Sketch options Test prototypes User test Build design makes strategy concrete design supports delightful, engaging experiences Initial Insight Plan Ship By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  • 10. Definition Execution Definition / Requirem ents Iterative design Im plem entation Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?” Ideation/Generation Understand the market Product Strategy Prototype Customer empathy Ideation Experience strategy Prototype solutions Flesh out solution Refine Sketch options Test prototypes User test Build design makes strategy concrete design supports delightful, engaging experiences Initial Insight Plan Ship Analyze By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  • 11. Thinking about “deliverables”... By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  • 12. Definition Execution Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?” Understand the market Product Strategy Prototype Customer empathy Ideation Experience strategy Prototype solutions Flesh out solution Refine Sketch options Test prototypes User test Build Plan Ship design makes strategy concrete design supports delightful, engaging experiences Initial Insight By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.
  • 13. Definition Execution Strategy and plan, aka “Why?” and “How?” Working through tradeoffs to deliver optimal solution, aka “What?” Understand the market Product Strategy Prototype Customer empathy Ideation Experience strategy Prototype solutions Flesh out solution Refine Sketch options Test prototypes User test Build Plan Ship design makes strategy concrete design supports delightful, engaging experiences Initial Insight Personas Profiles Mental models Sketching Storyboards Design principles Engagement metrics Competitor analysis Trend analysis Value proposition Elevator pitch Prioritization Vision pieces > Mockups > Illustrated scenarios Roadmap Product Evolution Map Clickable/ tappable Animated UIs Flows/ Wireframes Mocks Code Sketching Storyboards Heuristics User testing Heuristics User testing Flows/ Wireframes Mocks Code By Peter Merholz, http://peterme.com. If you use it, please attribute it. Thanks.