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Going social with Facebook and Adobe Flash Platform

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Presented at launch party for Actionscript 3.0 Client Library for Facebook Platform

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Going social with Facebook and Adobe Flash Platform

  1. 1. Our Mission Give people the power to share and make the world more open and connected
  2. 2. Your Mission: Give people the opportunity to share and make the world more open and connected
  3. 3. Hi
  4. 4. Over 175 million active users April 2009 0M 30M 60M 90M 120M 150M 2004 2005 2006 2007 2008 2009 175M
  5. 5. Continued leadership in Platform
  6. 6. Continued leadership in Platform Launch May 2007
  7. 7. Continued leadership in Platform Launch May 2007 Growth 2007
  8. 8. Continued leadership in Platform Launch May 2007 Growth 2007 fbfund 2008
  9. 9. Continued leadership in Platform Launch May 2007 Growth 2007 fbfund 2008 Connect 2008
  10. 10. Continued leadership in Platform Launch May 2007 Growth 2007 fbfund 2008 Connect 2008 Connect for iPhone 2009
  11. 11. Continued leadership in Platform Launch May 2007 Growth 2007 fbfund 2008 Connect 2008 Connect for iPhone 2009 Official Flash Support 2009
  12. 12. Over 660,000 developers 0k 165k 330k 495k 660k May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan 660 k
  13. 13. What are your goals? 1) Build Traffic 2) Create Deep Engagement 3) Profit wildly $$$
  14. 14. How can Facebook Platform help? 1) Build Traffic - through social distribution 2) Create Deep Engagement - with identity and social context 3) Profit wildly $$$ - with more traffic and engagement
  15. 15. Problem: Too much to fill out
  16. 16. Problem: Too much to fill out
  17. 17. Problem: Too much to fill out
  18. 18. Problem: Too much to fill out
  19. 19. Identity: 1-click login with Facebook Connect
  20. 20. Identity: 1-click login with Facebook Connect
  21. 21. Identity: 1-click login with Facebook Connect
  22. 22. Identity: 1-click login with Facebook Connect
  23. 23. Identity: 1-click login with Facebook Connect
  24. 24. Problem: Too lonely
  25. 25. Problem: Too lonely
  26. 26. Problem: Too lonely
  27. 27. Friends: Discovery and inviting friends
  28. 28. Friends: Discovery and inviting friends
  29. 29. Friends: Discovery and inviting friends
  30. 30. Friends: Discovery and inviting friends
  31. 31. Friends: Discovery and inviting friends
  32. 32. Friends: Discovery and inviting friends
  33. 33. Social Games in flash are incredibly popular
  34. 34. Social Games in flash are incredibly popular
  35. 35. I’ve got my identity I’ve got my friends Now what?
  36. 36. Four ways to communicate via Facebook
  37. 37. Four ways to communicate via Facebook 1) Requests: ▪ “Will you do X?”
  38. 38. Four ways to communicate via Facebook 1) Requests: ▪ “Will you do X?” 2) Notifications: ▪ “I just did X at you”
  39. 39. Four ways to communicate via Facebook 1) Requests: ▪ “Will you do X?” 2) Notifications: ▪ “I just did X at you” 3) Updates or Announcements: ▪ “There is something new”
  40. 40. Four ways to communicate via Facebook 1) Requests: ▪ “Will you do X?” 2) Notifications: ▪ “I just did X at you” 3) Updates or Announcements: ▪ “There is something new” 4) Stream ▪ “I want to tell you about...”
  41. 41. The stream
  42. 42. Feed is the center of sharing on Facebook
  43. 43. Feed: Reporting -> Sharing
  44. 44. Feed Story Details Actor Title / User Comment Media (flash) Body Action Links
  45. 45. Your Mission: Give people the opportunity to share and make the world more open and connected
  46. 46. (c) 2008 Facebook, Inc. or its licensors.  "Facebook" is a registered trademark of Facebook, Inc.. All rights reserved. 1.0

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