1.
“
”

2.
“
”

3.







4.




5.



6.







7.


8.


9.








10.


11.



12.




13.
Fact : In the real world, most
companies do too much
development and spend too
much money too early
“
”
Fred Destin, Atlas Ventures

14.
Most start ups fail because
they didn’t develop their
market - not because they
didn’t develop their product
“
”
Steve Blank, Author of Four Steps to the Epiphany

15.
Products today – it’s not
some product manager that
has an epiphany. That’s not
how it works. Product,
design, engineering, [work]
side by side.
“
”
Marty Cagan, Silicon Valley Product Group

16.
We own the process.
The process doesn't own us.
We call it Agile Jazz.
“
”
Tom Loosemore, Gov.uk

17.
Don’t fail fast.
learn
fast
“
”
Tom Chi, Google X