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Product Management

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Outside
VISION ACTION
CONCEPT REALITY
Opportunity Analysis
Problem Analysis
Competitive Analysis Business Case
Industry An...

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Outside
VISION ACTION
CONCEPT REALITY
Inside
Planning Execution
Basic Premise – If you don’t think about the issues from m...

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Basic Premise – Each Quadrant has it’s own goal associated with it. It doesn’t matter if
you don’t match this exact list f...

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Product Management

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Are your Product Managers using an appropriate framework? What do Sales, Implementations and your customers say about your products? Is too much time spend on process, and not enough on value and outcomes?
These are some ideas on a simple framework for Product Management that might work for you.

Are your Product Managers using an appropriate framework? What do Sales, Implementations and your customers say about your products? Is too much time spend on process, and not enough on value and outcomes?
These are some ideas on a simple framework for Product Management that might work for you.

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Product Management

  1. 1. Outside VISION ACTION CONCEPT REALITY Opportunity Analysis Problem Analysis Competitive Analysis Business Case Industry Analysis Partner Analysis Win/Loss Analysis ROI Analysis Customer Requirements Product Requirements Services Requirements Customer Contracts Product Roadmap Use Cases Prototypes Pricing Model Awareness Plan Launch Plan Key Messages Customer ROI Analysis Presentation / Collateral Library Product Demonstration Change / Scope Management Digital Content Sales Pipeline Management Sales and Support Training Proposal Library PR and Analyst Relations Lead Generation Editorial / Thought Leadership Event Management Customer Bulletins Inside Customer Training Customer Enhancements Account Mgmt Docs User Group Feedback User Acceptance Testing IMPLEMENTATION Feedback Prospects Market Events Competition Project Plans Defect Management CATALYSTS Inputs Outputs Planning Execution Next Iteration
  2. 2. Outside VISION ACTION CONCEPT REALITY Inside Planning Execution Basic Premise – If you don’t think about the issues from multiple perspectives, you will likely miss important changes that customers want, and you will likely think your own internal concerns are the most important. This is almost never true. Think in these 4 Quadrants, and in this order: Outside/Planning, Inside/Planning, Inside/Execution, Outside/Execution.
  3. 3. Basic Premise – Each Quadrant has it’s own goal associated with it. It doesn’t matter if you don’t match this exact list for your quadrant. What matters is the content you create helps you understand, measure and tell the story of the associated goal, and how you are going to achieve it. The 4 goals are: Vision, Concept, Reality, Action
  4. 4. Basic Premise – The approach, or procedure, you use to build your content is not the concern of any other department or team. What is important is it delivered in a way that allows the next team to do their job. This is true regardless of whether you are using a traditional waterfall method or an agile method. So find new and more effective ways of doing your work. Just make sure others can consume it.
  5. 5. Basic Premise – Once the product is in implementation, your Product Manager still owns it. They are responsible for the catalyst to create the next version. Listening to the feedback loops and acting in a timely manner is just part of the job.
  6. 6. Are your Product Managers using an appropriate framework? What do Sales, Implementations and your customers say about your products? Is too much time spend on process, and not enough on value and outcomes? We can help you see the path ahead, cycle quicker and achieve earlier. Call us on (503) 297 5128 or email us at contact@mindfulinsights.com

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