2. Outside
VISION ACTION
CONCEPT REALITY
Opportunity Analysis
Problem Analysis
Competitive Analysis Business Case
Industry Analysis Partner Analysis
Win/Loss
Analysis
ROI Analysis
Customer
Requirements
Product
Requirements
Services
Requirements Customer Contracts
Product Roadmap Use Cases
Prototypes
Pricing Model
Awareness Plan
Launch Plan
Key Messages Customer ROI
Analysis
Presentation /
Collateral Library
Product
Demonstration
Change / Scope
Management
Digital Content
Sales Pipeline
Management
Sales and Support
Training
Proposal Library PR and Analyst
Relations
Lead Generation Editorial / Thought
Leadership
Event Management
Customer Bulletins
Inside
Customer Training
Customer
Enhancements
Account Mgmt Docs
User Group Feedback
User Acceptance
Testing
IMPLEMENTATION
Feedback
Prospects
Market Events
Competition
Project Plans
Defect Management
CATALYSTS
Inputs Outputs
Planning Execution
Next Iteration

3. Outside
VISION ACTION
CONCEPT REALITY
Inside
Planning Execution
Basic Premise – If you don’t think about the issues from multiple perspectives, you will
likely miss important changes that customers want, and you will likely think your own
internal concerns are the most important. This is almost never true.
Think in these 4 Quadrants, and in this order:
Outside/Planning, Inside/Planning, Inside/Execution, Outside/Execution.

4. Basic Premise – Each Quadrant has it’s own goal associated with it. It doesn’t matter if
you don’t match this exact list for your quadrant. What matters is the content you create
helps you understand, measure and tell the story of the associated goal, and how you are
going to achieve it.
The 4 goals are: Vision, Concept, Reality, Action

5. Basic Premise – The approach, or procedure, you use to build your content is not the
concern of any other department or team. What is important is it delivered in a way that
allows the next team to do their job. This is true regardless of whether you are using a
traditional waterfall method or an agile method. So find new and more effective ways of
doing your work. Just make sure others can consume it.

6. Basic Premise – Once the product is in implementation, your Product Manager still owns
it. They are responsible for the catalyst to create the next version. Listening to the
feedback loops and acting in a timely manner is just part of the job.

7. Are your Product Managers using an appropriate framework?
What do Sales, Implementations and your customers say about your products?
Is too much time spend on process, and not enough on value and outcomes?
We can help you see the path ahead, cycle quicker and achieve earlier.
Call us on (503) 297 5128 or email us at contact@mindfulinsights.com