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Nathalie Nahai - Naughty or nice? The psychology behind successful products

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Nathalie Nahai - Naughty or nice? The psychology behind successful products

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In this talk, I explore the psychological principles behind the successful conversion, adoption and monetisation of products.

From decision-making, fluency and cognitive load, to dopamine loops and habit-creation, you'll come away with concrete examples and actionable tips you can use to start optimising your products immediately.

In this talk, I explore the psychological principles behind the successful conversion, adoption and monetisation of products.

From decision-making, fluency and cognitive load, to dopamine loops and habit-creation, you'll come away with concrete examples and actionable tips you can use to start optimising your products immediately.

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