The document provides an overview and preview of "The Library Marketing Toolkit" by Ned Potter. The Toolkit is a book being published in 2011 that covers all aspects of marketing libraries, including public, academic, special, and archive libraries. It includes practical marketing tools and strategies that can be applied to any library on any budget. The book also features over 25 case studies from leading library marketers around the world, providing best practices and expert advice. It aims to inspire libraries to better market and promote themselves through various techniques and channels.
The document discusses the challenges teachers face in their profession, such as having to teach standards determined by others with little input. It then outlines how the practicum will focus on community building, peer learning, problem solving, collaboration, innovation and change. Participants are told they are the heroes and will encounter obstacles but can help each other. The document provides framing points on motivating students, how students learn from peers, and emphasizes writing regularly while focusing on ideas.
This document discusses the future of libraries and how they must change and adapt to remain relevant. It argues that libraries need to shift their focus from books to becoming knowledge portals that emphasize learning, discovery, and community. Libraries should expand their social media programs and digital offerings while also improving their understanding of users through analytics. Specific strategies proposed include reorganizing libraries' front and back rooms, branding in key areas like education, and emphasizing quality online content and resources over physical books. The document advocates for libraries to take a more user-centric, socially-focused, and innovative approach to remain vital institutions in the 21st century.
The document discusses the future of scientific publishing and how it will evolve with advances in technology. It notes that scientific papers originally involved letters and scarcity of distribution, but the rise of the web allowed the rise of hyperlinked documents. However, scientific publishing has not fully embraced the social aspects of the newer "wave 2" of the web like fragmentation and user-generated content. The document envisions a "wave 3" with a semantic web that better categorizes content and a mobile future that utilizes sensors and new sources of access to information. It remains to be seen how scientific publishing culture will adapt to these technological changes.
The document discusses the evolution and terminology of Web 2.0. It defines Web 1.0 as focusing on HTTP, TCP/IP and HTML, while Web 2.0 facilitates communication, sharing, interoperability and collaboration on the world wide web using hosted services and applications like social networking sites and wikis. The document also covers pros and cons of Web 2.0, options for Web 2.0 tools, metrics for selection and evaluation, and resources for further information.
Le slide della lezione che ho tenuto a Tagbolab, Laboratorio di marketing territoriale nel web 2.0 del Corso di Laurea Magistrale in Scienze della Comunicazione Pubblica e Sociale dell'Università di Bologna.
https://gualandi.me/formatore/
The document contains a list of website URLs without descriptions. It includes URLs for Oxford Golf and Country Club, Oikos Ecological Solutions, S Naren Consultancy, eSense, Godrej Screensaver, and Reach 360. The document provides bare web addresses and domain names without any context or explanation of the associated companies, organizations or purpose of the websites.
The document provides an overview and preview of "The Library Marketing Toolkit" by Ned Potter. The Toolkit is a book being published in 2011 that covers all aspects of marketing libraries, including public, academic, special, and archive libraries. It includes practical marketing tools and strategies that can be applied to any library on any budget. The book also features over 25 case studies from leading library marketers around the world, providing best practices and expert advice. It aims to inspire libraries to better market and promote themselves through various techniques and channels.
The document discusses the challenges teachers face in their profession, such as having to teach standards determined by others with little input. It then outlines how the practicum will focus on community building, peer learning, problem solving, collaboration, innovation and change. Participants are told they are the heroes and will encounter obstacles but can help each other. The document provides framing points on motivating students, how students learn from peers, and emphasizes writing regularly while focusing on ideas.
This document discusses the future of libraries and how they must change and adapt to remain relevant. It argues that libraries need to shift their focus from books to becoming knowledge portals that emphasize learning, discovery, and community. Libraries should expand their social media programs and digital offerings while also improving their understanding of users through analytics. Specific strategies proposed include reorganizing libraries' front and back rooms, branding in key areas like education, and emphasizing quality online content and resources over physical books. The document advocates for libraries to take a more user-centric, socially-focused, and innovative approach to remain vital institutions in the 21st century.
The document discusses the future of scientific publishing and how it will evolve with advances in technology. It notes that scientific papers originally involved letters and scarcity of distribution, but the rise of the web allowed the rise of hyperlinked documents. However, scientific publishing has not fully embraced the social aspects of the newer "wave 2" of the web like fragmentation and user-generated content. The document envisions a "wave 3" with a semantic web that better categorizes content and a mobile future that utilizes sensors and new sources of access to information. It remains to be seen how scientific publishing culture will adapt to these technological changes.
The document discusses the evolution and terminology of Web 2.0. It defines Web 1.0 as focusing on HTTP, TCP/IP and HTML, while Web 2.0 facilitates communication, sharing, interoperability and collaboration on the world wide web using hosted services and applications like social networking sites and wikis. The document also covers pros and cons of Web 2.0, options for Web 2.0 tools, metrics for selection and evaluation, and resources for further information.
Le slide della lezione che ho tenuto a Tagbolab, Laboratorio di marketing territoriale nel web 2.0 del Corso di Laurea Magistrale in Scienze della Comunicazione Pubblica e Sociale dell'Università di Bologna.
https://gualandi.me/formatore/
The document contains a list of website URLs without descriptions. It includes URLs for Oxford Golf and Country Club, Oikos Ecological Solutions, S Naren Consultancy, eSense, Godrej Screensaver, and Reach 360. The document provides bare web addresses and domain names without any context or explanation of the associated companies, organizations or purpose of the websites.
Mars will make its closest approach to Earth in recorded history on August 27th, coming within 34.6 million miles. This is a once-in-a-lifetime event, as it may be as long as 60,000 years before Mars comes this close again due to gravitational influences from Jupiter. At its closest approach, Mars will appear brighter than any other object in the night sky except the moon.
Tumblr Marketing & Advertising - Social Media Strategies '15Enrico Gualandi
Cosa è cambiato dopo l'acquisizione di Tumblr da parte di Yahoo!? Come funzionano gli strumenti di advertising nativi di Tumblr e del circuito Yahoo! integrati con Tumblr? Quali brand italiani lo stanno utilizzando in chiave marketing?
This document discusses new communication tools that students are using such as blogs, wikis, forums, texting and social networks. It provides examples of how blogs, wikis and discussion forums can be used in the classroom to encourage collaboration, communication and sharing of information between students. The rewards of using these tools include developing 21st century skills and increasing student engagement. However, there are also risks such as legal/ethical issues, technical problems, exposure to inappropriate content, and lack of teacher training.
This document discusses a business that is facing financial difficulties and presents several options for improving its situation, including continuing current operations, selling and relocating, expanding into adventure diving, or partnering with another business called Rascals. The most reasonable option presented is to partner with Rascals, as this would provide benefits like increased revenue and turn the business from unprofitable to profitable based on projections.
Facebook Locations per il franchising e le catene di negozi - Social Media St...Enrico Gualandi
Le slide del mio intervento al Social Media Strategies di Bologna del 24 ottobre 2014.
Eri presente e hai apprezzato l'intervento? Votalo su GT Master Club http://www.gtmasterclub.it/eventi/2014/social-media-strategies/facebooklocations-franchising
Go over a quick crash course into what it takes to develop a WordPress theme and then jump into some deeper waters on how to utilize Custom Post Types, create custom theme options, and custom meta boxes.
AcrossChina began operating in 1992 as one of the first professional event agencies in China. It has since grown to become a leading integrated communication group with over 200 employees providing services including branding, marketing, public relations, and event management. AcrossChina has earned a strong reputation through its work with over 120 international brands and long-term relationships with government and industry organizations. It aims to promote the public relations industry and corporate social responsibility through employee training and community initiatives.
Da Facebook a Snapchat: drive to store con i social media - Web Marketing Fes...Enrico Gualandi
Come aumentare la clientela nei punti vendita di retail, franchising e catene di negozi attraverso i social media: best practice su Facebook, Instagram, Yelp, Foursquare e Snapchat.
Le slide della mia presentazione al Web Marketing Festival 2016.
Primer on Agile Project Management and SCRUMJoe Riego
The document provides an overview of Agile project management using Scrum. It discusses key Scrum concepts like iterative development, product backlogs, sprints, daily stand-ups, and burn downs. The document aims to explain how Scrum addresses scheduling, planning, estimating, and risk management compared to traditional project management approaches.
Textbook prices have risen more than twice the rate of inflation for the past 25 years, and now cost the average student $900 per year. Publishers continue to exacerbate the problem by pumping out new editions every few years and packaging books with costly extras like CDs and passcodes. Students, instructors, colleges and parents share frustration with the high cost of textbooks, but what can be done?
This webinar will present information about a forthcoming solution to the textbook affordability crisis: open textbooks. These books are similar to traditional texts, except that they are offered free online and sold for lower prices in print. If open textbooks gain traction in the marketplace, they could drive textbook costs down for good.
Come learn from these speakers, who provide a variety of perspectives on textbook affordability and open textbooks as a solution:
• Nicole Allen, a consumer advocate from the Student Public Interest Research Groups and director of Make Textbooks Affordable.
• Levi Menovske, a junior at UC-Davis and leader of the student open textbooks campaign in California.
• Eric Frank, co-founder of an open textbook publishing company and veteran of the traditional publishing industry.
• Joining this group will be a professor and a student to share their experiences with using an open textbook in a college course.
• Introduction by Dr. Cable Green from the Washington State Board of Community and Technical Colleges.
Scholar's Publisher aims to transform education by providing affordable digital textbooks. They believe everyone should have access to knowledge through affordable learning resources. Their digital textbooks are 80% or more below typical prices, with most under $15. This provides greater access to knowledge for students globally, especially those in developing countries or facing financial barriers. Scholar's Publisher works with authors and teachers to publish high-quality open educational resources that can empower learners worldwide.
Top 10 Best Educational Platforms to follow in 2022.pdfSwiftnlift
ABC is developing into an online compendium of educational resources, offering books, homework worksheets, online tutoring, exam prep, psychometric testing, online mentorship, and online cv creation. We are looking to become the Netflix of education and career development.
doitmarketing doit-marketing Teaching Sells - Building a Profitable Online Business: What Works (And What Doesn’t) in 2012.
Isn’t it time we quit talking about making money online? When you look at what Amazon, iTunes, Google, Facebook are doing ... as well as countless e-learning and other technology companies (with more showing up every day), it’s pretty obvious that it’s not >making money online< any more.
It’s just making money in the world we live in.
If you’re looking for another one of those >business in a box< solutions, you should close this report now. Because Teaching Sells isn’t a “money-getting system.” It’s a framework to create a real-world business.
The document contains a list of ideas to help recent graduates determine their next steps. The top three ideas are: 1) Involving a student organization to give presentations on possibilities to expose graduates to different post-university paths. 2) Holding a competition where graduates propose ideas for how they would spend a sum of money, with the best idea being funded. 3) Creating an interactive guide in print and app form to help graduates discover their interests and options through a series of questions.
The document proposes a plan to transform the Reading Public Schools into schools that prepare students for the 21st century by developing their skills in research, global communication, and self-directed learning. The plan calls for providing all students and teachers with access to technology, developing a 21st century curriculum focused on student-driven projects with real world applications, and increasing community involvement through partnerships and mentorship programs. It requests funding to implement classroom computer pods, technology support, professional development, and programs to engage families and local businesses in students' education.
- The document discusses challenges facing libraries in a changing digital landscape and opportunities for libraries to encourage innovation.
- It notes how user behaviors and needs are shifting with new technologies and highlights different learning styles, literacies, and tools that libraries can utilize.
- The author advocates that libraries focus on user experiences rather than collections, embrace new digital containers of information, and find ways to personalize services in order to stay relevant in the future.
This document provides instructions for publishing a book using PowerPoint. It discusses setting up basic page layout in 9 steps such as selecting orientation, size, background, and borders. It also outlines creating publishing templates in 13 steps to establish parameters when publishing with a group. The overall purpose is to guide readers through self-publishing with PowerPoint by introducing layout techniques and sample projects to inspire publishing ideas.
This article discusses the controversy surrounding public breastfeeding. While breastfeeding has benefits for bonding between mother and child and child development, some view public breastfeeding as obscene due to the exposure of female breasts. However, the article argues that breastfeeding is a natural, nurturing act and should not be seen as sexual simply due to breast exposure. Critics of public breastfeeding often shame mothers and suggest alternatives like pumping or feeding in private areas, but the article says this sends the message that a woman's body is only sexualized and public breastfeeding is indecent. The article concludes breastfeeding should be viewed in its nurturing context rather than the mere exposure of breasts.
This presentation was a general session at the 2012 UCDA Design Summit. Summary: The communication paradigm continues to shift. Essentially we're all trying to figure out a way to get a bunch of great people with different skills on the same team doing exceptional work telling the story of our college or university. So how do you take separate organizations and merge them into one high-performance engine of creativity? What steps do you take to blend web and publications into a creative services team? We'll talk about an approach where you forget the past, ignore the present, and imagine the future. And, we'll walk through a case study of a prospective student mailing project that demonstrates how a medium-agnostic team can come together to accomplish incredible creative.
Mars will make its closest approach to Earth in recorded history on August 27th, coming within 34.6 million miles. This is a once-in-a-lifetime event, as it may be as long as 60,000 years before Mars comes this close again due to gravitational influences from Jupiter. At its closest approach, Mars will appear brighter than any other object in the night sky except the moon.
Tumblr Marketing & Advertising - Social Media Strategies '15Enrico Gualandi
Cosa è cambiato dopo l'acquisizione di Tumblr da parte di Yahoo!? Come funzionano gli strumenti di advertising nativi di Tumblr e del circuito Yahoo! integrati con Tumblr? Quali brand italiani lo stanno utilizzando in chiave marketing?
This document discusses new communication tools that students are using such as blogs, wikis, forums, texting and social networks. It provides examples of how blogs, wikis and discussion forums can be used in the classroom to encourage collaboration, communication and sharing of information between students. The rewards of using these tools include developing 21st century skills and increasing student engagement. However, there are also risks such as legal/ethical issues, technical problems, exposure to inappropriate content, and lack of teacher training.
This document discusses a business that is facing financial difficulties and presents several options for improving its situation, including continuing current operations, selling and relocating, expanding into adventure diving, or partnering with another business called Rascals. The most reasonable option presented is to partner with Rascals, as this would provide benefits like increased revenue and turn the business from unprofitable to profitable based on projections.
Facebook Locations per il franchising e le catene di negozi - Social Media St...Enrico Gualandi
Le slide del mio intervento al Social Media Strategies di Bologna del 24 ottobre 2014.
Eri presente e hai apprezzato l'intervento? Votalo su GT Master Club http://www.gtmasterclub.it/eventi/2014/social-media-strategies/facebooklocations-franchising
Go over a quick crash course into what it takes to develop a WordPress theme and then jump into some deeper waters on how to utilize Custom Post Types, create custom theme options, and custom meta boxes.
AcrossChina began operating in 1992 as one of the first professional event agencies in China. It has since grown to become a leading integrated communication group with over 200 employees providing services including branding, marketing, public relations, and event management. AcrossChina has earned a strong reputation through its work with over 120 international brands and long-term relationships with government and industry organizations. It aims to promote the public relations industry and corporate social responsibility through employee training and community initiatives.
Da Facebook a Snapchat: drive to store con i social media - Web Marketing Fes...Enrico Gualandi
Come aumentare la clientela nei punti vendita di retail, franchising e catene di negozi attraverso i social media: best practice su Facebook, Instagram, Yelp, Foursquare e Snapchat.
Le slide della mia presentazione al Web Marketing Festival 2016.
Primer on Agile Project Management and SCRUMJoe Riego
The document provides an overview of Agile project management using Scrum. It discusses key Scrum concepts like iterative development, product backlogs, sprints, daily stand-ups, and burn downs. The document aims to explain how Scrum addresses scheduling, planning, estimating, and risk management compared to traditional project management approaches.
Textbook prices have risen more than twice the rate of inflation for the past 25 years, and now cost the average student $900 per year. Publishers continue to exacerbate the problem by pumping out new editions every few years and packaging books with costly extras like CDs and passcodes. Students, instructors, colleges and parents share frustration with the high cost of textbooks, but what can be done?
This webinar will present information about a forthcoming solution to the textbook affordability crisis: open textbooks. These books are similar to traditional texts, except that they are offered free online and sold for lower prices in print. If open textbooks gain traction in the marketplace, they could drive textbook costs down for good.
Come learn from these speakers, who provide a variety of perspectives on textbook affordability and open textbooks as a solution:
• Nicole Allen, a consumer advocate from the Student Public Interest Research Groups and director of Make Textbooks Affordable.
• Levi Menovske, a junior at UC-Davis and leader of the student open textbooks campaign in California.
• Eric Frank, co-founder of an open textbook publishing company and veteran of the traditional publishing industry.
• Joining this group will be a professor and a student to share their experiences with using an open textbook in a college course.
• Introduction by Dr. Cable Green from the Washington State Board of Community and Technical Colleges.
Scholar's Publisher aims to transform education by providing affordable digital textbooks. They believe everyone should have access to knowledge through affordable learning resources. Their digital textbooks are 80% or more below typical prices, with most under $15. This provides greater access to knowledge for students globally, especially those in developing countries or facing financial barriers. Scholar's Publisher works with authors and teachers to publish high-quality open educational resources that can empower learners worldwide.
Top 10 Best Educational Platforms to follow in 2022.pdfSwiftnlift
ABC is developing into an online compendium of educational resources, offering books, homework worksheets, online tutoring, exam prep, psychometric testing, online mentorship, and online cv creation. We are looking to become the Netflix of education and career development.
doitmarketing doit-marketing Teaching Sells - Building a Profitable Online Business: What Works (And What Doesn’t) in 2012.
Isn’t it time we quit talking about making money online? When you look at what Amazon, iTunes, Google, Facebook are doing ... as well as countless e-learning and other technology companies (with more showing up every day), it’s pretty obvious that it’s not >making money online< any more.
It’s just making money in the world we live in.
If you’re looking for another one of those >business in a box< solutions, you should close this report now. Because Teaching Sells isn’t a “money-getting system.” It’s a framework to create a real-world business.
The document contains a list of ideas to help recent graduates determine their next steps. The top three ideas are: 1) Involving a student organization to give presentations on possibilities to expose graduates to different post-university paths. 2) Holding a competition where graduates propose ideas for how they would spend a sum of money, with the best idea being funded. 3) Creating an interactive guide in print and app form to help graduates discover their interests and options through a series of questions.
The document proposes a plan to transform the Reading Public Schools into schools that prepare students for the 21st century by developing their skills in research, global communication, and self-directed learning. The plan calls for providing all students and teachers with access to technology, developing a 21st century curriculum focused on student-driven projects with real world applications, and increasing community involvement through partnerships and mentorship programs. It requests funding to implement classroom computer pods, technology support, professional development, and programs to engage families and local businesses in students' education.
- The document discusses challenges facing libraries in a changing digital landscape and opportunities for libraries to encourage innovation.
- It notes how user behaviors and needs are shifting with new technologies and highlights different learning styles, literacies, and tools that libraries can utilize.
- The author advocates that libraries focus on user experiences rather than collections, embrace new digital containers of information, and find ways to personalize services in order to stay relevant in the future.
This document provides instructions for publishing a book using PowerPoint. It discusses setting up basic page layout in 9 steps such as selecting orientation, size, background, and borders. It also outlines creating publishing templates in 13 steps to establish parameters when publishing with a group. The overall purpose is to guide readers through self-publishing with PowerPoint by introducing layout techniques and sample projects to inspire publishing ideas.
This article discusses the controversy surrounding public breastfeeding. While breastfeeding has benefits for bonding between mother and child and child development, some view public breastfeeding as obscene due to the exposure of female breasts. However, the article argues that breastfeeding is a natural, nurturing act and should not be seen as sexual simply due to breast exposure. Critics of public breastfeeding often shame mothers and suggest alternatives like pumping or feeding in private areas, but the article says this sends the message that a woman's body is only sexualized and public breastfeeding is indecent. The article concludes breastfeeding should be viewed in its nurturing context rather than the mere exposure of breasts.
This presentation was a general session at the 2012 UCDA Design Summit. Summary: The communication paradigm continues to shift. Essentially we're all trying to figure out a way to get a bunch of great people with different skills on the same team doing exceptional work telling the story of our college or university. So how do you take separate organizations and merge them into one high-performance engine of creativity? What steps do you take to blend web and publications into a creative services team? We'll talk about an approach where you forget the past, ignore the present, and imagine the future. And, we'll walk through a case study of a prospective student mailing project that demonstrates how a medium-agnostic team can come together to accomplish incredible creative.
The document describes a program called the Cutting Edge Home Learning Center that provides educational materials and access to experts to help families obtain college degrees and keep their children learning. It includes encyclopedias, dictionaries, health guides, children's books, and a service allowing families to ask experts questions on any topic. The purpose is to give families cutting edge educational tools and information to help them achieve their goals.
Zoho University - A Meaningful Alternative to conventional College EducationRajendran Dandapani
This document provides details about Zoho University, an experiment started 10 years ago by Zoho Corporation to address shortcomings in traditional college education. It summarizes the philosophy, necessity and realization that led to its founding, and how it works. Key points:
- Zoho conducted a poll that found 75% of employees felt college did not adequately prepare them for their jobs.
- It aimed to equip students practically for software careers and address inability to attract top talent due to lack of name recognition.
- An initial pilot program was started with 6 local students and grew to now include 1/10 of Zoho's workforce as graduates.
- It focuses on hands-on, self-paced learning of skills actually
This document provides an overview and instructions for an eBook format called ePUB. It discusses that support for ePUB features varies across devices. It recommends customizing settings like font, size, and layout. It notes that some eBooks include code examples that are best viewed in single column landscape mode. Images are included to mimic the print version code display. Clicking links will show the print-fidelity code image. The back button returns to the previous page.
The document discusses how the world has become "flat" due to globalization and new technologies that allow collaboration and competition on a global scale. It outlines 10 "flatteners" like the internet and outsourcing that have contributed to this trend. It emphasizes that individuals now have tools to compete globally and that education needs to prepare students for this new reality by developing skills like problem solving, collaboration, and adapting to change.
Matthew Luke is a creative copywriter introducing his portfolio. He has a degree in creative writing and worked on recruitment campaigns for companies like Barclays, Ashurst, and Hogan Lovells. He also created websites for diversity career events. As part of his training, he was assigned hypothetical pitch projects, including two campaigns for Taylor Wessing focused on technology and two for L'Oreal challenging stereotypes about the beauty industry.
Where the Rubber Meets the Road: Turn Leadership Communications Goals into Re...whipplehill
This document provides advice on developing an effective communication strategy for schools. It recommends that schools first agree on their core message and objectives. This includes defining who the school is and what story they want to convey to key audiences like parents, students, alumni and donors. It also suggests schools identify the relevant content and frequency needed to consistently engage these audiences. Finally, it advises designating roles and responsibilities for creating and sharing content as well as metrics to measure the strategy's success in achieving the school's goals.
Computers Are Everywhere Essay Example | StudyHippo.com. The Computer Essay Introduction | Science And Technology | Office Equipment. What is Computer - PHDessay.com. Computers - For and against essay - GCSE English - Marked by Teachers.com. Computer Definition Essay - COMPUTERS Computers are everywhere.. home ....
This document proposes a strategy for a self-sustaining educational entity that would offer free higher education to everyone. It would utilize existing open educational resources and massive open online courses. An online auction system would allow optional payments for courses and determine class enrollment and scholarship levels. The goal is to revolutionize education through open access while establishing sustainable business models for institutions and instructors.
This document summarizes a conference on technology in education to be held in Shanghai, China. It outlines the goals of providing professional development for educators on using technology, describes the speakers and topics to be covered, and requests support from schools, vendors, and presenters. Key details include dates in September 2007, a cost of $200-300 for participants, and opportunities for vendors and presenters to receive benefits in exchange for financial or in-kind donations to sponsor the event.
Similar to Flat World Knowledge Campus Rep Team (20)
8. Open College Textb oo ks Created by Experts. Enhanced by Users. Free to All.
9. Great Minds Are Evenly Distributed. Great Textbooks Are Not. Until Now.
10. “ Flat World Knowledge is the world's first publisher of commercial open source textbooks. Their highly disruptive business model and technology platform is breaking all the rules and doing nothing less than reinventing the textbook publishing industry . Flat World publishes premier textbooks written by leading experts that are as good or better than those offered by major publishers. Students can access their online texts for free or purchase affordable alternatives from paperback editions, audio chapters, Kindle versions, .mp3 study guides, mobile flashcards and web quizzes. Students can consume educational content anywhere, anytime, anyhow and in anyway. Flat World openly licenses their books and provides a platform so faculty can modify the book and deliver a customized version to their students. The platform also provides a collaborative learning environment for students around the textbooks where, in the future, students will be able to create, share and sell study resources to one another.” -From blog post by Brian Hirsch, Managing Director at Greenhill SAVP
11. Watch this three minute overview describing Flat World’s business. Select “ PLAY ”
12. “ Thankfully, there is now a viable alternative to these Pleistocene Epoch companies and their dinosaur-like business model. Flat World Knowledge, the largest commercial publisher of open-source college textbooks, has thrown a disruptive business model right into the face of the $8 billion annual textbook market , and it’s gaining traction fast.” -BNET News - Flat World Knowledge: A Disruptive Business Model
13. “ Shelling out big bucks at the campus bookstore is a college tradition that students can count on each semester. Textbook prices have risen steadily over the past two decades to the point where the average student now pays $900 a year, an expense that typically isn't covered by financial aid. But come September, publishing upstart Flat World Knowledge will offer a much more appealing price point: its books will be free.” -Time, “Coming This Fall: Free Textbooks”
14. "The current business model fails students, faculty and authors," Eric Frank [Flat World co-founder] says. "Students are used to having choices in what to buy; instead they're getting the same thing they got 50 years ago and paying a lot for it. Instructors have different teaching styles, but a one-size-fits-all cookie-cutter book never allows them to deliver it. Authors are getting paid less for their books . We flip the model completely." -USA Today: “Open Textbooks Save Students Cash”
15. “ What did you do this summer? Flat World Knowledge stayed busy on campus and now has 40 times as many students and more than 10 times the colleges using their freemium, open-source digital textbooks as they did spring semester. And they did it the old-fashioned way — one professor at a time.” -Open Source Textbook Company Now BMOC at 400 Colleges, Wired
16. "Undergraduates spend an average of $1,000 a year on course materials, and textbook costs are rising by an average of 6% annually, according to the National Association of College Stores. Early next year, those scholars will have another choice. Flat World Knowledge, a startup in Nyack, N.Y., will release its first set of online college textbooks.” -Fortune Small Business, “5 Companies to Watch in 2009”
17. “ Even if Washington's fix doesn't lower book prices , the marketplace is coming up with its own solutions. Eric Frank, the former Prentice Hall executive just launched a new publishing house, Flat World Knowledge, that will give away college texts online for free.” -Marketplace on National Public Radio: “Textbook Costs Getting Hard to Cover”
18. "Among others in Outsell’s “30 to Watch” : BBN Ad Network, Blurb, British Medical Journal, BrownBook, CNN, Collexis, Critical Media, Data Explorers, Demand Media, Exact Editions, Flat World Knowledge , Google, The Guardian, Hakia, Hulu, IHS, LiveMocha, MarketTools, Nature Publishing Group, Public Library of Science (PloS), Safari, Thomson Reuters, Wood MacKenzie, and ZoomInfo.” -Outsell Information Industry Outlook 2009: “30 Innovators to Watch
25. Impact Your World. Prep Your Career. Have Some Fun. Get Paid Doing It. CAMPUs Rep TEAM
26.
27.
28. Make a mark. Impact the world. Mother Theresa we are not – we want to make money. Lots . But we are thrilled to be doing it in a way that leaves behind a better world. Knowledge is the black gold of the 21 st century . Those with access to it will improve their quality of life. Those without will not. Technology enables the free flow of knowledge to those who want it. Anywhere. Anytime. Tired old business models built on restricting access to that knowledge and charging for the resulting scarcity stop the free flow. And they slow human progress. We are building a business based on access and abundance . Let’s make knowledge available easily, to everyone. In our model, the more people that have access, the more opportunities to make money. And everyone wins. Except for those big publishers who control the market today. Oops. Oh yeah. You’ll save a few trees and some clean air along the way. Not bad.
29. Build career skills. Real ones. Add juice to your resume. This is a serious internship. No photocopying here. You’ll be doing serious sales, marketing, and public relations stuff with an entrepreneurial new venture that is racking up results and accolades. Along the way you’ll be getting: Real training: we provide an online sales/marketing training program with substance involving Dr. Jeff Tanner of Baylor University, author of over 10 books on selling and sales management, and one of the world’s leading sales authorities. Ongoing education: we provide an optional series of educational webinars for Team Members on entrepreneurship, sustainability in business, & more. Professional Tools: we provide a professional campus “buzz kit” to work with. We provide faculty leads. We provide access (and training) to tracking tools. Daily support & dedicated management: we have a dedicated Advance Team manager. She will provide advice, support, supervision, & structure. And humor. Support for academic credit: given the rigor, structure, and supervision, we are happy to support those who wish to pursue local academic credit for their work.
30. You won’t get rich. But you will get richer. In addition to great experience, training, and support, you will get: Compensation: you will earn $8/hr. with a chance to earn additional compensation by achieving agreed upon sales, marketing, and PR objectives. This compensation structure enables you to work towards specific goals & targets which will benefit you when interviewing for your first job upon graduation. Top Performer incentives: the top performing Team Member will receive an all-expense paid trip to New York City. S/he will get to visit Flat World Knowledge HQ, meet the full team, and participate in a Flat World Knowledge Board Meeting. Resume blurb: ah yes, the blurb. We will provide you with a written blurb for your resume (fully alterable) detailing your role, education/training provided, and accomplishments. Letter of recommendation from the Chief Marketing Officer : those who hit their targets will get a personal letter of recommendation from Flat World’s CMO.
31. You get to be David. It beats being Goliath. Unless you like the feeling of sharp stones hitting your head. In which case you’ve got big problems. But we digress. Our little group of Flat World cadre is, well, taking on a textbook publishing oligopoly worth billions. Oh yeah, and a book wholesale industry worth billions. Not to mention trying to change the way the multibillion college bookstore industry works. Little stuff like that. If that worries you, that’s good. A little healthy fear is appropriate. But if it gets you out of bed in the morning raring to go, that’s even better. Because that’s what it does for us. And that’s the kind of person we are looking for. Our favorite words to hear from people are “you can’t do that”. Oh yeah?
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33. The future is bright. Bragging rights will be yours. Higher education enrollments in the U.S. and globally are at a historical peak. They will continue to boom into the future. Knowledge is the ticket to a better life in the interconnected global economy. Companies that provide access to that knowledge will find themselves rich with opportunity. We envision a world where high quality knowledge is available to anyone who wishes to consume it. We envision a world where that knowledge is not static, but that it is living, breathing knowledge that people can adapt, derive, build on, make better, and then make it available to others. We envision a world where knowledge is delivered in multitudes of ways from computer screens to print books to mobile devices and more. We envision Flat World Knowledge at the nexus of this knowledge universe. We have a long way to go to get there. We need great people with us to do it. Those who are with us will have the satisfaction of participation, and the bragging rights to say they were there at the beginning.