The document outlines various marketing resources available for librarians to enhance community engagement and promote library services effectively. Key topics include tailored marketing strategies, the importance of relationship marketing, and several recommended resources, such as books and websites, that provide guidance on assessments, outreach, and creating marketing plans. Ultimately, it emphasizes that effective marketing can lead to improved library support and patron satisfaction.

1. Library Marketing ResourcesKimberly CollettWendy CoolidgeKirsten DeMossJudith JonesKim McGrathJill Morse O’RourkeFebruary 14, 2011LIS 2830: Marketing & Public Relations for Libraries

2. What are Library Marketing Resources?Library Marketing Resources are tools that a librarian can use to learn ways to engage the community; to create programming; and to promote that programming, staff, and other resources and services.

3. Key Issues in Library Marketing Resources:The differences in resources are minimal between different types of libraries. A librarian needs to tailor the informationfound in a resource to fit his or her particular library’s needs.“The key is to make our library services relevant to each group of potential users.” http://www.infotoday.com/mls/apr98/howto.htm

4. A Good Marketing Resource will Include Information on …Gathering community Data by doing an Environmental Scan; surveying patrons and the community at large; SWOT AnalysisItems included in a Marketing Plan such as Executive Summary; Environmental Scan; Marketing Goals and Objectives; Marketing Strategy; Action Plan; a Budget; and an Evaluation

5. A Good Marketing Resource will Include Information on …Relationship Marketing: building relationships between the library and its communityDonor MarketingVoter Marketing

6. A Look at Our Resources:The Accidental Library Marketer by Kathy DempseyIncludes information on assessments, using community demographics, and everyday promotions versus marketing.

7. http://oceanstatelibrarian.com/Library-Marketing.htmlThis resource shows how a library can market the building and resources to make it more pleasing for patrons.

8. http://www.ala.org/ala/issuesadvocacy/advocacy/advocacyuniversity/toolkit/index.cfmThis resource talks about how a librarian can do outreach and talk to the media or government officials to help boost funding during these tough economic times.

9. http://www.olc.org/marketing/index.htmlThis resource from the Ohio Library Council offers information on creating a marketing plan and marketing the library’s products.

10. http://www.gale.cengage.com/power/marketingOffers great “how-to” materials such as press releases, publicity guidelines, print/design production guidelines, and mail house guidelines.

11. Library Marketing That Works! By Suzanne WaltersIncludes information on fundraising concepts, web marketing, market research, and basic marketing plan elements.

12. Bite-Sized Marketing: Realistic Solutions for the Over-Worked Librarian by Nancy Dowd, Mary Evangeliste, and Jonathan SilbermanThis book covers many concepts of marketing but stresses the importance of word-of-mouth marketing (WOMM).

13. http://themwordblog.blogspot.com/Marketing blog with almost daily posts on a variety of topics.

14. http://www.libraries.psu.edu/psul/toolkits/marketingtoolkit.htmlOffers information on all stages of marketing from the pre-planning to the evaluation.

15. Building a Buzz: Libraries & Word-of Mouth Marketing by Peggy Barber & Linda WallaceAnother resource that stresses the importance of WOMM.

16. One More Reason Why Marketing is Important …“Effective marketing of excellent library services leads to better library support.” http://www.skyways.org/KSL/development/marketingthesmalllibrary.pdf