Workshop for Southern Ontario Library Service – Spring 2013
Teens can be the most elusive library users and teen services often operate with limited staff and resources, presenting unique challenges and opportunities for libraries. Learn strategies for developing successful teen programs and tackling the biggest obstacle of all … getting teens into the library. Gain a better understanding of teens as library users and examine the role brain development plays in shaping teen behaviour. Explore the range of programming options available from book clubs and writer’s workshops to gaming and teen tech programs. Discover why teen services provides an ideal platform to experiment and pilot new ideas and approaches, using technology to enhance and reinvent traditional programs and services.
Cathay Keough led workshop attendees in learning basic reference skills, including elements for question-answering and building your "resources toolbox" in order to give library customers options.
At the 2018 TYPO3 Conference in Berlin, Bitmotion's Ekkehard Gümbel gave this talk on Marketing Automation, covering
* Basics of Inbound Marketing and Automation
* Marketing Automation software landscape
* Mautic as the Open Source option of choice
* Deep integration with TYPO3 CMS
* Implications for businesses, TYPO3 agencies and the TYPO3 project
Please find the corresponding video at https://www.leuchtfeuer.com/mautic-typo3-know-how/
DDeBoard Customer Journey Maps: Visualizing an engaging customer experience S...ddeboard
My presentation provides an introduction to Customer Journey Maps, their purpose and how to create them. It discusses their components and the types of journey maps. Finally, I discussed the benefits of journey maps.
Building the 10x better bank, by @joukpleiter & @jelmerdejong
Slides of the November 11, 2015 webinar 'Omni-channel banking & the digital transformation roadmap'.
In this webinar, Jouk Pleiter and Jelmer de Jong of Backbase will talk about building the 10-times-better bank.
The financial services market is going through many changes. New challengers have appeared and are looking for a slice of the market. In addition, customers are more demanding and more informed, expecting convenience and simplicity when it comes to financial services, particularly online and via mobile devices. People love digital services such as Netflix, Amazon, and Uber because they’re easy to use and deliver great customer experiences. They deliver 10 times more convenience and better customer experiences than the status quo, and are therefore winning the market. It’s only a matter of time before the 10-times-better bank is founded, a thought that's on the radar of every banker.
In this webinar, we outline the journey of creating the 10-times-better bank, providing a detailed analysis of how banks can begin their digital journey, with a strong focus on five main points:
1) new competitors in banking: the disrupters
2) customer experience: the key ingredients
3) omni-channel and the changing channel mix
4) mobile's impact on online sales and share of wallet
5) regaining control in the era of digitization
Going Digital: The Banking Transformation Road MapSemalytix
The leaders in digital banking are more client-centric, tech-savvy, and inclusive—and are fundamentally changing to deliver the best results.
Most banks today want to become digital banking leaders—after all, that's where the customers are. And for much of the past decade as digital banking has taken hold, most leading traditional banks have incorporated strong digital strategies.
So what separates the digital banking leaders from the laggards? A new A.T. Kearney study on digitization, in conjunction with Efma, seeks the answer and finds three main findings: the leaders understand the importance of mobile in a digital strategy, they are developing more agile operating models, and, most notably, they have tackled the need for internal culture shifts (see sidebar: About the Study).
With top-down implementation, these leaders have set their paths toward becoming more client-centric, more tech-savvy, and more inclusive. As the market evolves even more rapidly through the end of the decade, all banks will have to adapt to a disruptive model in people and IT—the two engines of retail banking—and must fundamentally adapt to deliver the best results.
This paper looks at the trends and the path forward.
The Evolving Digital Journey
Most banks began their digital journey years ago and have clear digital strategies, yet even those are facing major changes. In particular, as more customers use their mobile phones and tablets to do their banking, and omnichannel takes hold in financial services, the mobile experience is becoming a crucial aspect of digital strategy that banks must address.
Secondly, to keep up in this fast-changing market, traditional banks will have to adapt their operating models. In particular, changes in IT, new products and services development, and changing expectations for time-to-market will be key factors going forward.
Perhaps the most important step, however, is that banking in the digital age requires a drastic, profound reset of how banking staff reacts to customer needs. This means thinking customer first, rather than by channel; as one panelist puts it, "Banks think in channels, but customers don't." It means being conscious that small digital players can gain market share faster and in a manner that is more disruptive to traditional banks' models. It means understanding that organizational silos pose significant obstacles to creating new solutions for customers. Most importantly, it means looking inward, changing organizational beliefs and habits to facilitate clients and drive digital innovation.
A new spirit of banking—led by top executives—will lead the way to addressing market changes, becoming more agile, and improving openness in day-to-day business.
- See more at: http://www.atkearney.com/latest-article/-/asset_publisher/lON5IOfbQl6C/content/going-digital-the-banking-transformation-road-map/10192?_101_INSTANCE_lON5IOfbQl6C_redirect=#sthash.oKsJGij3.dpuf
Cathay Keough led workshop attendees in learning basic reference skills, including elements for question-answering and building your "resources toolbox" in order to give library customers options.
At the 2018 TYPO3 Conference in Berlin, Bitmotion's Ekkehard Gümbel gave this talk on Marketing Automation, covering
* Basics of Inbound Marketing and Automation
* Marketing Automation software landscape
* Mautic as the Open Source option of choice
* Deep integration with TYPO3 CMS
* Implications for businesses, TYPO3 agencies and the TYPO3 project
Please find the corresponding video at https://www.leuchtfeuer.com/mautic-typo3-know-how/
DDeBoard Customer Journey Maps: Visualizing an engaging customer experience S...ddeboard
My presentation provides an introduction to Customer Journey Maps, their purpose and how to create them. It discusses their components and the types of journey maps. Finally, I discussed the benefits of journey maps.
Building the 10x better bank, by @joukpleiter & @jelmerdejong
Slides of the November 11, 2015 webinar 'Omni-channel banking & the digital transformation roadmap'.
In this webinar, Jouk Pleiter and Jelmer de Jong of Backbase will talk about building the 10-times-better bank.
The financial services market is going through many changes. New challengers have appeared and are looking for a slice of the market. In addition, customers are more demanding and more informed, expecting convenience and simplicity when it comes to financial services, particularly online and via mobile devices. People love digital services such as Netflix, Amazon, and Uber because they’re easy to use and deliver great customer experiences. They deliver 10 times more convenience and better customer experiences than the status quo, and are therefore winning the market. It’s only a matter of time before the 10-times-better bank is founded, a thought that's on the radar of every banker.
In this webinar, we outline the journey of creating the 10-times-better bank, providing a detailed analysis of how banks can begin their digital journey, with a strong focus on five main points:
1) new competitors in banking: the disrupters
2) customer experience: the key ingredients
3) omni-channel and the changing channel mix
4) mobile's impact on online sales and share of wallet
5) regaining control in the era of digitization
Going Digital: The Banking Transformation Road MapSemalytix
The leaders in digital banking are more client-centric, tech-savvy, and inclusive—and are fundamentally changing to deliver the best results.
Most banks today want to become digital banking leaders—after all, that's where the customers are. And for much of the past decade as digital banking has taken hold, most leading traditional banks have incorporated strong digital strategies.
So what separates the digital banking leaders from the laggards? A new A.T. Kearney study on digitization, in conjunction with Efma, seeks the answer and finds three main findings: the leaders understand the importance of mobile in a digital strategy, they are developing more agile operating models, and, most notably, they have tackled the need for internal culture shifts (see sidebar: About the Study).
With top-down implementation, these leaders have set their paths toward becoming more client-centric, more tech-savvy, and more inclusive. As the market evolves even more rapidly through the end of the decade, all banks will have to adapt to a disruptive model in people and IT—the two engines of retail banking—and must fundamentally adapt to deliver the best results.
This paper looks at the trends and the path forward.
The Evolving Digital Journey
Most banks began their digital journey years ago and have clear digital strategies, yet even those are facing major changes. In particular, as more customers use their mobile phones and tablets to do their banking, and omnichannel takes hold in financial services, the mobile experience is becoming a crucial aspect of digital strategy that banks must address.
Secondly, to keep up in this fast-changing market, traditional banks will have to adapt their operating models. In particular, changes in IT, new products and services development, and changing expectations for time-to-market will be key factors going forward.
Perhaps the most important step, however, is that banking in the digital age requires a drastic, profound reset of how banking staff reacts to customer needs. This means thinking customer first, rather than by channel; as one panelist puts it, "Banks think in channels, but customers don't." It means being conscious that small digital players can gain market share faster and in a manner that is more disruptive to traditional banks' models. It means understanding that organizational silos pose significant obstacles to creating new solutions for customers. Most importantly, it means looking inward, changing organizational beliefs and habits to facilitate clients and drive digital innovation.
A new spirit of banking—led by top executives—will lead the way to addressing market changes, becoming more agile, and improving openness in day-to-day business.
- See more at: http://www.atkearney.com/latest-article/-/asset_publisher/lON5IOfbQl6C/content/going-digital-the-banking-transformation-road-map/10192?_101_INSTANCE_lON5IOfbQl6C_redirect=#sthash.oKsJGij3.dpuf
Transfer of knowledge VIII: Providing and managing evidence based health information, June 16-18, 2009
Continuing education courses and workshop for medical librarians in St. Petersburg
Karen Buset, Research Librarian, Medical Library,UBiT, Norwegian University of Science and Technology (NTNU)
Guus van den Brekel, Medical Information Specialist, Central Medical Library, University Medical Center Groningen (UMCG)
http://www.netvibes.com/nbamhi#Web_Technologies_for_Libraries
Collection evaluation techniques for academic libraries ALISS
Sally Halper, Lead Content Specialist - Business & Management, British Library. An excellent introduction to some really good practical qualitative and quantitative tools including White's brief tests. A bibliography of further readings is also provided.
“Academic libraries are facing enormous pressures that require them to respond and adapt in order to remain relevant. Rapid developments in technology, as well as changes in areas such as scholarly communication, data management, and higher education pedagogy are affecting user expectations and forcing academic libraries to develop new resources and service areas. At the same time, these libraries must balance new initiatives with core service areas such as instruction and collection development. In addition to responding to current trends, academic libraries are also being challenged to anticipate future needs and to develop innovative initiatives to meet those needs..” (Saunders, 2016)
Explore our students' cutting-edge project on predicting bank customer churn using advanced analytics techniques. This project employs machine learning algorithms to analyze customer data and forecast the likelihood of churn, offering valuable insights for financial institutions. Gain insights into customer retention strategies, predictive modeling, and the potential impact on banking operations. To learn more, do check out https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
SelfCheckout is a mobile self checkout solution that curates the online
checkout experience with physical retail outlets.
SelfCheckout eliminates the pain of queuing during shopping and
allows the customers to make a frictionless shopping journey with
Touch-Pay-Go process inside the physical shop.
Our highly curated process makes the SelfCheckout solution secure
and user friendly.
https://fewerclicks.in/
Disclaimer :
The images, company, product and service names that are used in this presentation, are for illustration purposes only. All trademarks and registered trademarks are the property of their respective owners.
Data/Image collected from various sources from Internet.
Intention was to present the big picture of Big Data & Hadoop
Transfer of knowledge VIII: Providing and managing evidence based health information, June 16-18, 2009
Continuing education courses and workshop for medical librarians in St. Petersburg
Karen Buset, Research Librarian, Medical Library,UBiT, Norwegian University of Science and Technology (NTNU)
Guus van den Brekel, Medical Information Specialist, Central Medical Library, University Medical Center Groningen (UMCG)
http://www.netvibes.com/nbamhi#Web_Technologies_for_Libraries
Collection evaluation techniques for academic libraries ALISS
Sally Halper, Lead Content Specialist - Business & Management, British Library. An excellent introduction to some really good practical qualitative and quantitative tools including White's brief tests. A bibliography of further readings is also provided.
“Academic libraries are facing enormous pressures that require them to respond and adapt in order to remain relevant. Rapid developments in technology, as well as changes in areas such as scholarly communication, data management, and higher education pedagogy are affecting user expectations and forcing academic libraries to develop new resources and service areas. At the same time, these libraries must balance new initiatives with core service areas such as instruction and collection development. In addition to responding to current trends, academic libraries are also being challenged to anticipate future needs and to develop innovative initiatives to meet those needs..” (Saunders, 2016)
Explore our students' cutting-edge project on predicting bank customer churn using advanced analytics techniques. This project employs machine learning algorithms to analyze customer data and forecast the likelihood of churn, offering valuable insights for financial institutions. Gain insights into customer retention strategies, predictive modeling, and the potential impact on banking operations. To learn more, do check out https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
SelfCheckout is a mobile self checkout solution that curates the online
checkout experience with physical retail outlets.
SelfCheckout eliminates the pain of queuing during shopping and
allows the customers to make a frictionless shopping journey with
Touch-Pay-Go process inside the physical shop.
Our highly curated process makes the SelfCheckout solution secure
and user friendly.
https://fewerclicks.in/
Disclaimer :
The images, company, product and service names that are used in this presentation, are for illustration purposes only. All trademarks and registered trademarks are the property of their respective owners.
Data/Image collected from various sources from Internet.
Intention was to present the big picture of Big Data & Hadoop
NCompass Live - January 22, 2014
http://nlc.nebraska.gov/ncompasslive/
Engage young patrons who hang out at your library with programs that run themselves. Rachelle McPhillips, from Columbus Public Library, shares several ideas libraries can adapt to year-round programming. These passive programs are great for libraries that have a thriving young adult program as well as those that are looking to reach out to tweens and teens but have limited time and money.
This presentation is designed to introduce grade 7 students to the services and resources available at the Hamilton Public Library with a focus on research.
Digital Story Time - Preschool Programming with the iPadJennifer Gal
Workshop for Southern Ontario Library Service – February 2013
Harness the magic of the iPad to enhance your library’s preschool programming and outreach. Understand the difference between eBooks and book apps and learn why this new and rapidly developing format has profound implications for children's literature and exciting possibilities for library programming. Preview the best children's picture book apps and learn how to integrate the iPad into your story time repertoire. Gain practical tips for getting started and maximizing your app budget. Learn where to find a quality children’s book app and where to find reliable reviews and recommendations. Discover the impressive range of children’s apps available ‘beyond the book’ and explore other ways that the iPad can be used to create exciting and innovative children’s programs and services.
In one day, Worship-Centered Youth Ministry offers a fresh approach to post-modern youth ministry. Youth workers professional and volunteer come away challenged and refreshed. See www.bigpicturetraining.org.
How people listen - John Chrastka - LACONI 2018 trustee dinner EveryLibrary
Presented at the 2018 LACONI Trustee Dinner, this talk by John Chrastka, executive director of EveryLibrary, discusses ways to reframe communications and outreach to voter, donors, and constituents about libraries and librarians.
Please be quieter. You are in a library. Please don’t push your friends. You are in a library. Please stop kissing your girlfriend. You are in a library. Ever feel like a broken record when it comes to tackling teen behavior? Feel like you should advocate for them, but what’s the point? This workshop will cover these topics and more in this session all about why teens act the way they do, and how you can advocate for them in your library.
Tune in to hear about the best speakers, programs and events of the 2010 ALA Conference. Learn what the "Hot Topics" of the conference were, how these issues relate to Nebraskans, and how we can address these issues in our libraries.
These slides accompanied a presentation at the 2016 Illinois Youth Services Institute on the topic of media mentorship. I presented the program session with Andrew Medlar.
Safalta Digital marketing institute in Noida, provide complete applications that encompass a huge range of virtual advertising and marketing additives, which includes search engine optimization, virtual communication advertising, pay-per-click on marketing, content material advertising, internet analytics, and greater. These university courses are designed for students who possess a comprehensive understanding of virtual marketing strategies and attributes.Safalta Digital Marketing Institute in Noida is a first choice for young individuals or students who are looking to start their careers in the field of digital advertising. The institute gives specialized courses designed and certification.
for beginners, providing thorough training in areas such as SEO, digital communication marketing, and PPC training in Noida. After finishing the program, students receive the certifications recognised by top different universitie, setting a strong foundation for a successful career in digital marketing.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Normal Labour/ Stages of Labour/ Mechanism of LabourWasim Ak
Normal labor is also termed spontaneous labor, defined as the natural physiological process through which the fetus, placenta, and membranes are expelled from the uterus through the birth canal at term (37 to 42 weeks
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
7. ``````
``````
Flying Solo
Photo courtesy of State Library of Queensland, Australia on Flickr.
Working in teen
services can
sometimes be
isolating.
This area of library
services doesn’t
traditionally have the
same level of staffing
that is dedicated to
children’s or adult
services.
8. ``````
``````
Staffing Limitations
According to the OPLA’s Teen
Services Benchmarks and
Statistical Report 2013, of
nearly 150 Ontario public
libraries surveyed,
only 1% of full-time
equivalent staff are allocated
exclusively to teen services .
“Teen Services Benchmarks and Statistical Report 2013.”
Ontario Public Library Association , February 2013
9. ``````
``````
Staffing Limitations
69% of libraries have a
person in charge of children’s
services.
31%of libraries have
staff allocated exclusively to
teen services.
“Teen Services Benchmarks and Statistical Report 2013.”
Ontario Public Library Association , February 2013
10. ``````
``````
Budget Limitations
Children’s vs. Teen Programming Budgets
“Teen Services Benchmarks and Statistical Report 2013.”
Ontario Public Library Association , February 2013
$581,673
2009
$101,988
2012
*total of all Ontario public libraries surveyed
11. ``````
``````
Budget Limitations
“... Teen librarians are challenged to
appeal to one of the most visually
sophisticated audiences with some of
the highest competition out there.
It is hard to meet the technology needs,
the collection needs, and the
programming desires of this age group
without reasonable funding ...”
“Missing the Mark: how young adult (teen) services in libraries are designed to fail.”
Teen Librarian Toolbox, September 6, 2012
12. ``````
``````
Budget Limitations
“... Crafts from
recycled toilet
paper rolls work
great with toddlers,
less so with
teenagers.”
“Missing the Mark: how young adult (teen) services in libraries are designed to fail.”
Teen Librarian Toolbox, September 6, 2012
14. ``````
``````
Constant Audience Turnover
• Teen library staff are faced with the task of
constantly generating new audiences.
• A teen audience is a perpetually moving
target – as current teens outgrow
programs, a new crop of teens need to be
reached.
15. ``````
``````
Constant Audience Turnover
• Staff don’t have the advantage of growing
a teen audience over time.
• Even a successful program can suddenly
unravel if the core group of teens
graduates.
• Teen staff need to consider audience
‘succession planning’.
16. ``````
``````
Serious Competition
• “In 2011 … the 13- to 19-year-old cohort of
American teens possessed approximately
$200 billion of buying power, making them a
significant market for advertisers and
corporations.”
“Advertising, Marketing, and Consumerism and Children / Youth Online.”
Media Smarts: Canada’s Centre for Digital and Media Literacy
18. ``````
``````
Always in Beta
The factors that make teen services challenging
also provide fertile ground for creativity and
innovation.
• Teen services don’t share the long history of
children’s services but also don’t usually have
to contend with ‘we’ve always done it this way’
attitudes.
• Limited staffing and budgets promote
creative solutions.
19. ``````
``````
Risky Behaviour
Flying under the radar
provides an opportunity to
experiment and take risks
on new ideas.
A low profile also makes it
easier to make and recover
from mistakes.
20. ``````
``````
Significant Progress
100% of Ontario
libraries surveyed now
have a separately
defined budget for teen
materials.
This compares to only
20%in 2003.
Photo courtesy of Enokson on Flickr.
“Teen Services Benchmarks and Statistical Report 2013.”
Ontario Public Library Association , February 2013
21. ``````
``````
Significant Progress
74% of libraries have a
lounge area for teens.
This compares to only
29%in 2003.
68% of libraries offer
programs for teens.
Photo courtesy of Vancouver Public Library on Flickr.
“Teen Services Benchmarks and Statistical Report 2013.”
Ontario Public Library Association , February 2013
``
22. ``````
``````
YA Publishing Boom
• “With more than 4,000 titles and $600 million
in sales during 2011, youth literature is the
fastest-growing category in publishing.”
• This renaissance in teen publishing is attracting
an audience broader than the traditional 12 to
18 age range, with “55% of those who purchase
Young Adult fiction … between their late 20s and
mid 40s.”
“Teen Fiction a Turn-on for Adults, Too: Boom Times for Young Adult Fiction.”
Lorraine Chan, UBC Reports, December 5, 2012
23. ``````
``````
YA Publishing Boom
Teen literature has
also taken over the
box office and the
small screen with a
steady stream of
film and TV
adaptations
originating from
young adult fiction.
24. ``````
``````
YA Publishing Boom
Young adult novels “are incredibly filmic. They’re
so lean and propulsive and have such
momentum. They are novels with characters,
scenes and action that read like screenplays.”
Judith Saltman, Professor at the School of Library, Archival
and Information Studies at University of British Columbia
“Teen Fiction a Turn-on for Adults, Too: Boom Times for Young Adult Fiction.”
Lorraine Chan, UBC Reports, December 5, 2012
27. ``````
``````
The Teenage Brain
“Adolescents differ from
adults in the way they
behave, solve problems,
and make decisions. There
is a biological explanation
for this difference.”
“The Teen Brain: Behavior, Problem Solving, and Decision Making.”
The American Academy of Child and Adolescent Psychiatry, December 2011
28. ``````
``````
The Teenage Brain
Amygdala: the region of the brain responsible
for instinctual reactions including fear and
aggressive behaviour.
Frontal Cortex: the area of the brain that
controls reasoning and helps us think before we
act.
Teen behaviour is guided more by the amygdala,
which develops earlier than the frontal cortex.
“The Teen Brain: Behavior, Problem Solving, and Decision Making.”
The American Academy of Child and Adolescent Psychiatry, December 2011
29. ``````
``````
The Teenage Brain
Based on the stage of their
brain development, adolescents are
more likely to:
• act on impulse
• misread or misinterpret social cues and emotions
• get into accidents of all kinds
• get involved in fights
• engage in dangerous or risky behaviour
“The Teen Brain: Behavior, Problem Solving, and Decision Making.”
The American Academy of Child and Adolescent Psychiatry, December 2011
30. ``````
``````
The Teenage Brain
Adolescents are less likely to:
• think before they act
• pause to consider the potential
consequences of their actions
• modify their dangerous or inappropriate
behaviours
“The Teen Brain: Behavior, Problem Solving, and Decision Making.”
The American Academy of Child and Adolescent Psychiatry, December 2011
31. ``````
``````
Teen Library Use
According to Pew Internet’s Younger Americans’
Reading and Library Habits Report , high school
students are “more likely than other age groups to have
“Younger Americans’ Reading and Library Habits.”
Pew Internet and American Life Project , October 23, 2012
used the library in
the past year.”
They are also “more
likely than others to
get reading
recommendations
at the library.”
32. ``````
``````
Teen Library Use
“Younger Americans’ Reading and Library Habits.”
Pew Internet and American Life Project , October 23, 2012
72% of teens
aged 16-17 have
used the library in
the last year
compared to
49% of adults
aged 65 and older
33. ``````
``````
Teen Library Use
“Yet while high schoolers led all other age groups
in library use, their appreciation for these library
services does not follow suit ...
45% of high schoolers ...
say that the library is not important or
‘not too important’ to them and their family.”
“Younger Americans’ Reading and Library Habits.”
Pew Internet and American Life Project , October 23, 2012
34. ``````
``````
Barriers to Engagement
• There are many factors that prevent
customers from attending a program or
taking advantage of a library service,
teens especially.
• Teens are a notoriously difficult audience to
reach, so it’s important to understand the
barriers that may limit their participation in
library programs.
36. ``````
``````
Teen Perceptions of Libraries
The Halifax Public Library Teen Services Report
cites numerous factors that may prevent teen
participation in library programs:
• “Youth may have encountered unfriendly staff or
un-welcoming library environments
• Youth may associate libraries with strict rules,
enforced silence, homework, and as being only for
strong readers
• Library culture can be full of jargon and procedures”
“Halifax Public Library Teen Services Report 2005/06.”
Halifax Public Library, 2005
37. ``````
``````
Fines
• Many teens believe that they are prohibited
from using the library or attending programs
due to fines on their account.
• “Fines and fees (often years old) block library
cards and prevent access, and libraries often
present an unforgiving front.”
“Halifax Public Library Teen Services Report 2005/06.”
Halifax Public Library, 2005
38. ``````
``````
Fines
The Community-Led
Libraries Toolkit
describes a teen who was
“afraid to come in to the
library because he was sure
the security gates would
alert staff to his fines. The
teen believed that library
staff would take his
skateboard in lieu of the
money he did not have to
pay those fines.”
“Community-Led Libraries Toolkit.”
Libraries in Communities, March 2008
39. ``````
``````
Timing
• Teens are often overscheduled with school,
extracurricular activities, work, family
obligations, etc.
• With so many priorities to juggle, finding the
time to attend a library program can be
challenging.
40. ``````
``````
Awareness
“Once an ignored demographic for advertisers,
today's young people have become the most
marketed-to generation in history, thanks to
their spending power and their future clout as
adult consumers.”
“Marketing and Consumerism - Overview.”
Media Smarts: Canada’s Centre for Digital and Media Literacy
41. ``````
``````
Awareness
Because teens are constantly bombarded with
carefully targeted advertising, it can be
difficult for libraries need to break through this
noise to make them aware of and interested in
what the library has to offer.
44. ``````
``````
Getting Teens in the Door
Photo courtesy of coolinsights on Flickr.
One of the biggest
obstacles in teen
services is simply
getting teens into
the library.
The adage ‘if you
offer it, they will
come’, does not
apply to teen
programs.
45. ``````
``````
Consistency
• Follow the same model that has been
successful with children’s services by offering
consistent program times and days.
• Even if the program itself changes, devote a
regular block of time to teen programming.
• One-off programs require you to generate an
audience each time.
46. ``````
``````
Remove Barriers
• Fewer hoops to
jump through
increases the
likelihood that teens
will attend.
• Make it easyto
remember, register
and participate.
47. ``````
``````
Ownership
According to IFLA’s Guidelines for Library
Services for Young Adults
• “Libraries who wish to offer effective and
meaningful programs for young adults must
seek out their participation at all stages of
the program process.
• Young adults should be recognized as the
experts on what will be appealing and useful
to them”
“Guidelines for Library Services for Young Adults.”
International Federation of Library Associations and Institutions , 1996
48. ``````
``````
Ownership
• Providing teens with a voice in the process
gives them ownership over programs and
services, and a personal investment in making
them successful.
• “Involving young adults in decision making,
planning, and implementing programs for
themselves is highly recommended as a best
practice that contributes to positive youth
development.”
“Guidelines for Library Services for Young Adults.”
International Federation of Library Associations and Institutions , 1996
50. ``````
``````
Teen Advisory Groups
• Teen advisory groups provide a forum for
teens to share their ideas and help shape
library programming.
• They can serve as a standing focus group for
staff to vet and explore new programs and
services.
• Teen advisory groups are most successful
when they have the opportunity to implement
their suggestions and see tangible outcomes.
51. ``````
``````
Create Incentives
• Not to be confused with
bribery, it’s important
that programs are
designed with clear
incentives for the
participants.
• Teens, like everyone else,
want to know what’s in
it for them.
52. ``````
``````
Create Incentives
Incentives might provide teens the opportunity to:
• Earn volunteer hours
• Develop their resume
• Socialize
• Learn a skill
• Meet new people
• Make a difference
… Eat
55. ``````
``````
Book Clubs
• With the YA publishing boom in full swing,
book clubs have more material to discuss than
ever before – and potentially more recruits.
• Finding enough available copies of a single
title each month can be difficult without
purchasing separate book club copies.
Genre-based clubs present an affordable
alternative by encouraging teens discuss titles
in a particular genre rather than reading the
same book.
57. ``````
``````
Book Clubs
• Thanks to Skype and Facetime, club members
now have more opportunities to meet and
interact with authors.
• Remote book clubs can also be established
through the library website, Facebook page, or
Twitter feed.
58. ``````
``````
Writing and Poetry Programs
DIY Magnetic
Poetry Kits
“National Poetry Month Crafts
with Teen Librarian’s Toolbox.”
The Library as Incubator Project, April 12, 2013
59. ``````
``````
Writing and Poetry Programs
“National Poetry Month Crafts
with Teen Librarian’s Toolbox.”
The Library as Incubator Project, April 12, 2013
Blackout Poetry
60. ``````
``````
Writing and Poetry Programs
“National Poetry Month Crafts
with Teen Librarian’s Toolbox.”
The Library as Incubator Project, April 12, 2013
Book Spine Poetry
62. ``````
``````
Craft Programs
Photo courtesy of Mosman Library on Flickr.
• Though crafts are a staple of
teen programming they can
be pricey, labour intensive,
and are not always gender
neutral.
• But ... these programs are
traditionally successful in
terms of generating an
audience and provide teens
with an opportunity to learn,
be social, and make
something tangible.
67. ``````
``````
Knitting
• Knitting programs are
less staff intensive in
terms of planning and
preparation and are a
good option for
libraries looking to offer
a regular craft program.
• Teens can also be
encouraged to knit for
charity - i.e. hospitals,
shelters, out of the cold
programs etc.
Photo courtesy of Twilight Taggers on Flickr.
69. ``````
``````
Unstructured Programs
Not every program needs to be carefully planned
and orchestrated. In unstructured programs, “teens
are invited into the library in a designated space
... and given the opportunity to experience the
library and each other, but choose how they are
going to spend their time within that environment.”
Examples:
• Coffeehouses
• Gaming programs
• Study halls
“Don't Underestimate the Value of ‘Hanging Out’.”
Teen Librarian Toolbox, September 7, 2011
71. ``````
``````
The Value of Hanging Out
Unstructured programs give
teens the chance to:
• “explore relationships
• navigate social situations in a
safe environment
• choose for themselves how
they want to spend their time
• feel a greater sense of
freedom in a safe space”
Photo courtesy of Enokson on Flickr.
“Don't Underestimate the Value of ‘Hanging Out’.”
Teen Librarian Toolbox, September 7, 2011
72. ``````
``````
Passive Programs
“Passive programming engages teens in the
library without requiring much from staff in
terms of supervision ...
It’s non-threatening, as well as flexible for
implementation and participation ...”
Examples:
• Trivia, puzzles, word searches
• Scavenger hunts
• Contests
• Interactive displays
“Reaching Teens Subversively through Passive Programming.”
Kelly Jensen, Programming Librarian, April 2013
73. ``````
``````
Passive Programs
“Teens may find it tough to commit to traditional
programs, or may not remember when to show
up for an event. Passive activities, however,
encourage library use on teen schedules —
not yours.”
Passive programs also appeal to introverted
teens who may not feel comfortable
participating in traditional library programming
“Reaching Teens Subversively through Passive Programming.”
Kelly Jensen, Programming Librarian, April 2013
75. ``````
``````
Alternate Reality Games
“ARGs (Alternate Reality
Games) are interactive
narratives that take place in the
real world, not just online. They
use multiple media to tell a
single, overarching story.”
Toronto Public Library’s Keep
Toronto Reading campaign is
using an ARG themed around
Ray Bradbury's “Fahrenheit 451”.
“Toronto Public Library Enters Alternate Reality (Gaming).”
Meredith Schwartz, Library Journal, April 11, 2013
76. ``````
``````
Alternate Reality Games
“To join the game, Torontonians must call a
phone number and speak to a character from
the book who assigns them the missions.”
“Toronto Public Library Enters Alternate Reality (Gaming).”
Meredith Schwartz, Library Journal, April 11, 2013
77. ``````
``````
Alternate Reality Games
To complete the missions,
players need to:
• Record a message reciting a
passage from a library book
• Search for clues in Bradbury
memorabilia from TPL’s special
collections
• Post a photo of themselves
online with a favourite book
“Toronto Public Library Enters Alternate Reality (Gaming).”
Meredith Schwartz, Library Journal, April 11, 2013
81. ``````
``````
Tech Programming
• According to Nichole Pinkard, founder of the
Digital Youth Network:
“Literate in 2020 will mean being multi-literate:
the ability to critically consume and produce
media such as print, video, sound and screen.”
• Libraries have an important role to play in
promoting this expanded definition of literacy.
“Rethinking Our Definitions of Literacy.”
Nichole Pinkard, PBS Parents, February 2011
82. ``````
``````
Tech Programming
• There have never been so many options
available for integrating technology into teen
programming.
• Tech programs provide teens with the
opportunity strengthen their digital literacy
skills while offering an important creative and
social outlet.
83. ``````
``````
Tech Programming
Programs can be
designed to teach
new skills or enable
teens to show off
the skills they
already have.
Photo courtesy of Nicola since 1972 on Flickr.
84. ``````
``````
Teen Tech Squad
• Many libraries are offering teens the
opportunity to share their tech savvy by
helping other library customers through Teen
Tech Squad or Tech Tutors programs.
• It’s a great way for teens to earn volunteer
hours and develop their resume.
• It also provides teens the opportunity to be
the expert and helps promote better
intergenerational understanding in the library.
95. ``````
``````
Aspirational Marketing
“A key trend driving the
spending habits of tweens in
the U.S. is the ‘age
compression’ phenomenon,
also known as KGOY (kids
getting older, younger). This
trend has seen tweens
rejecting traditional toys in
favor of more grown up
products, previously targeted
at teenagers.”
“Tweens R Shoppers.”
POPAI: The Global Association for Marketing at Retail, March 7, 2013
96. ``````
``````
Aspirational Marketing
• While age compression is one of the
marketing industry’s less savory tactics (think
lip gloss ads for toddlers), to remain
competitive, libraries still need to think in
terms of aspirational marketing.
• All teens and tweens aspire to be older,
cooler and more sophisticated – and library
publicity should reflect this.
97. ``````
``````
Where the Teens Are
• Traditional avenues for library marketing
(newsletters, newspaper ads, etc.), are less
effective when promoting to teens.
• Target you’re marketing efforts to areas where
teens are most accessible: on social media,
mobile marketing via texting, in schools,
community centres etc.
“Library Marketing.”
Youth Services Librarianship Wiki
100. ``````
``````
There’s An App for That
• There are a variety of
websites and apps that
can be useful for
creating teen publicity.
• With the range of tools
available, you can create
custom graphics in
minutes.
“Generate Marketing Creativity with iPhone Apps.”
Teen Librarian Toolbox, July 19, 2011
107. ``````
``````
Crowd Sourcing
Increase your online
presence by encouraging
teens to create content for
you through photo contests
and social media campaigns.
• ‘Get Caught Reading’
• Fake photo contests (i.e. Cookie
Monster reading in the stacks)
• ‘Book Facing’ campaigns
• Book Spine Poetry
Photo courtesy of Carmichael Library Flickr.
108. ``````
``````
Crowd Sourcing
Teen Library Card Design Contest
Huntsville Madison County Public Library
• Recruit teens to do the
marketing for you.
• Contests to design
promotional materials such
as posters or library cards
serve two purposes by
generating teen produced
publicity as well as word of
mouth marketing.
110. ``````
``````
Overcoming Resistance
“If you have spent any time working with teens,
you know that one of the greatest challenges
is getting your fellow staff on board.
Teens tends to be some of the most
misunderstood and maligned members of our
community. Some staff members fear teens,
others just don't understand why they do the
things that they do.”
“Missing the Mark: how young adult (teen) services in libraries are designed to fail.”
Teen Librarian Toolbox, September 6, 2012
111. ``````
``````
Educating Staff
The Teen Librarian Toolbox outlines some keys to
educating other library staff about teen services.
• Informative
• Proactive
• Inspiring
• Honest
• Consistent
• Fun
“The "Be"-Attitudes of Communicating with Staff.”
Teen Librarian Toolbox, July 21, 2011
Be
112. ``````
``````
Making the Case
• Develop a clear Teen Services Plan that details
“why you do what you do”.
• A fully developed plan can be used as a
training document for other library staff and
as a tool to justify teen services to library
administration.
• An excellent example of a Teen Services Plan
is available on the Teen Librarian Toolbox.
“Marketing Teen Services to Non Teen Services Staff, A Teen Services Plan Example.”
Teen Librarian Toolbox, July 21, 2011