This presentation discusses how to improve footfall in shopping malls. It defines what a shopping mall is and explains that malls provide benefits like being family-friendly, offering a variety of options under one roof, and providing an escape from the weather. However, malls also face challenges in attracting customers and keeping costs low. Factors like the tenant mix, accessibility, design, and technology usage are important in determining a mall's success. The presentation provides recommendations for malls such as offering easy payment options, promotional activities, an online presence, and financing options to attract more customers.

1. PRESENTED BY:-
DIBYANI MISHRA
SANTOSH B. PATTNAIK
SAURAV CHAKRABORTY
A PRESENTATION ON HOW TO
BETTER THE FOOTFALL IN MALLS

2. WHAT IS A SHOPPING MALL?
 Mall can refer to a shopping mall, which is a place where a
collection of retail stores all adjoin a pedestrian area, or an
exclusively pedestrian street, that allows shoppers to walk
without interference from vehicle traffic.
 A shopping mall is a modern term for a form of shopping
precinct or shopping center, in which one or more buildings
form a complex of shops representing merchandisers with
interconnecting walkways that enable customers to walk from
unit to unit.

3. WHY SHOPPING MALLS ARE REQUIRED ?
 They encourage family bonding.
 They are the original one-stop-shop.
 They are weatherproof.
 Options, options, options.
 They provide relaxation.
 Social shopping
 Instant gratification
 Great deals
 Personal/Community Connection

4. PROBLEMS FACED BY SHOPPING MALLS
There are many challenges a shopping mall faces just like any
other business.
 How to bring more footfall.
 How to keep cost low.
 How to ensure there is enough parking lot.
 How to bring quality tenants and customers.
 How to attract talented people to join their organizations.
 How to adapt with Omni Channels purchase behaviour (e.g.
customers see the product in malls, purchase it online)
 How to increase sales for their tenants.
 How to replicate the same business model in country X

5. WHY SOME SHOPPING MALLS ARE DYING
 Though shopping malls are mushrooming across the length and
breadth of India, only a handful of them are running successfully.
Some of the major factors that have been preventing malls from
sustaining are listed below—
 Disappointing performance;
 Lack of creativity and proper management;
 Unattractive ambiance;
 Poor planning;
 Poor design and layout;
 Bad zoning;
 Incorrect brand mix;
 Accessibility issues; and
 Smaller catchment area.

6. FACTORS THAT DETERMINE THE
SUCCESS OF SHOPPING MALLS
 Factors such as brand positioning of a mall along with its
layout and design, and ability to cater to the needs of their
customers, play a crucial role in determining the success rate
of a shopping mall.
Some important factors determining the success factor are as
follows:-
 Investing in advanced technology.
 Utilizing data analytics.
 Focusing on design and layout.
 Facilitating easy access and providing adequate parking area.
 Expanding common spaces for entertainment.
 Creating a diversified tenant mix.
 Zoning.

7. RETAIL MARKET MIX

8. THE 7 Ps STRATEGY

9. SWOT ANALYSIS
STRENGTH
• Major Contribution in GDP.
• High Growth Rate.
• High Potential
• High Employment Generator
WEAKNESS
• Lack of Competitors
• Highly Unorganized
• Low Productivity
• Shortage of talented professional.
OPPORTUNITY
• Create Transparency in System.
• Quality Control
• Control over Wastage
• Sustainable Development
THREAT
• Big Players Can Knock Out Competition
• India doesn’t need Foreign Retailers
• The Govt. Hasn’t able to Build Consensus

10. PEST ANALYSIS
POLITICAL
-Taxation Policy- VAT, ST, etc.
-Low access to Banking facility
-Policy and Regultion
ECONOMICAL
-GDP growth rates
-Foreign Investment
-Money supply
-Inflation
-Consumer benefit
SOCIAL
-Corporate Social Responsibility
-Environmental Safety
-Ease of Shopping
TECHNOLOGY
-Online shopping
-Retail Media Network
-ERP system
-CRM system
-Customer profiling and
satisfying their needs

11. RECOMMENDATIONS
 Easy pay option
 Scratch and Win
 Go online
 EMI options
 Food festivals