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1. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
(Prefer mailing. Call in emergency )
ASSIGNMENT
DRIVE FALL 2015
SUBJECT CODE & NAME ML0017-Mall Management
CREDIT 4
BK ID B1843
MAX.MARKS 60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each questionis followedbyevaluationscheme.
1 ExplainRetail Trade Area and the differentmodelsrelatedtoit.
Answer: In community economic development, a trade area is the geographic area from which a
community generates the majority of its customers. This often is the geographic area that represents
75-percent of current customers. Sometimes a community may have more than one trade area (such as
a convenience and a destination trade area). Knowing the size and shape of each trade area is extremely
important because its boundaries allow for measurement of the number of potential customers, their
demographics, and their spending potential. This information provides valuable insight into your
community’scustomerbase andallowsyoutocalculate demandforstores,products,andservices.
This section includes information on how to define your trade area(s). You will be able to apply these
methodstodefine the mostappropriate geographical
2 Elaborate the characteristics of International Standards of ShoppingMalls.
Answer: A shopping center is a group of retail and other commercial establishments that is planned,
developed, owned and managed as a single property, typically with on-site parking provided. The

2. center's size and orientation are generally determined by the market characteristics of the trade area
servedbythe center.A listof commonshoppingcentertermsandtheirdefinitionsare providedbelow:
 Asia-PacificShoppingCenterDefinitionStandard - Proposal
 CanadianShoppingCentre DefinitionStandard
 EuropeanShoppingCentre Standard
 U.S. Shopping-CenterClassificationandDefinitions
 U.S. Industry-wide DefinitionforMixed-UseDevelopment
A shopping mall is a modern, chiefly North American, term for a form of shopping precinct or shopping
centre, in which one or more buildings form a complex of shops representing merchandisers with
interconnecting walkways that enable customers to walk from unit to unit. A shopping arcade is a
specificformservingthe
3 “TenantManagementin malls isa very critical matter”.Elaborate
Answer: Tenant management organisations (TMOs) are organisations set up under United Kingdom law
which allow residents of council housing or housing association homes in the UK to take over
responsibilityforthe runningof theirhomes.
Structure & operation
A TMO iscreatedwhenresidents, tenantsand
4 Explainthe use of In-Mall Ads to developExperiential Marketing.
Answer:Here are foursmart reasonsto make experiential marketingpartof yourannual program:
1. Make Immediate Sales
Events that integrate entertainment with the chance to try a product are very popular. For example,
home parties can be used to give customers the opportunity to experience the benefits of a product
they can't buy in stores. In the Jack Morton survey, nearly 85 percent of women said they would bring
family or friends to a live marketing experience, and three-quarters said they'd tell others about it. It's
the eventitself thatseparatesexperiential
5 “Shopping malls and complexes are places where people gather in great numbers and the
occurrence ofa disastercan resultin heavy casualties”.Elaborate.
Answer: Disaster management (or emergency management) is the creation of plans through which
communities reduce vulnerability to hazards and cope with disasters. Disaster management does not
avert or eliminate the threats, instead it focuses on creating plans to decrease the impact of disasters.
Failure to create a plan could lead to damage to assets, human mortality, and lost revenue. Currently in
the UnitedStates60% businessesdonothave
6 Write short noteson:

3. a) Cooperative Advertising
Answer: Cooperative advertising means shared advertising. An external source such as a manufacturer
or wholesaler pays majority of the advertising cost, which is of significant advantage for the retailer. In
thisrespect,brandpromotionis
b) Resource Based Analysis
Answer: The resource-based view (RBV) as a basis for the competitive advantage of a firm lies primarily
in the application of a bundle of valuable tangible or intangible resources at the firm's disposal.To
transforma short-runcompetitive
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
(Prefer mailing. Call in emergency )