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How to Launch Your Career in Marketing or Advertising…or  Anywhere! Glen Caruso Firecracker Digital Institute /  www.Firec...
Who is Glen Caruso? <ul><li>25 years in the Marketing & Ad business </li></ul><ul><li>16 years in Digital space selling ad...
www.FirecrackerDigitalInstitute.com   – Social Media Marketing education
Firecracker Digital Group – Ad Sales Rep Firm
The Basics of Selling Anything… <ul><li>Know your product features and benefits </li></ul><ul><li>Understand the client an...
Remember <ul><li>Who’s most important?  THEM. </li></ul><ul><li>What do they want? </li></ul><ul><li>Why do they want it? ...
The GREAT News! <ul><li>Change </li></ul><ul><li>Innovation </li></ul><ul><li>New Rules </li></ul><ul><li>New Leaders </li...
The BETTER News! <ul><li>It Takes a HUGE amount of work to get a Great Job </li></ul><ul><li>… and the vast majority won’t...
“ Plan Your Work & Work Your Plan” <ul><li>“ If you don’t know where you’re going, </li></ul><ul><li>how will you ever get...
“ So, what do you wanna be when you grow up?” <ul><li>Your Passions will help figure out your path… </li></ul><ul><li>Make...
When you get the job offer… <ul><li>...Filter the responsibilities and skills for that position against your list.  Do the...
Resume = Best Example of You <ul><li>Emphasize: </li></ul><ul><ul><li>Experience, Education, Relevant Coursework, Skills <...
Resume DON’TS <ul><li>No goofy gimmicks </li></ul><ul><li>Don’t include an Objective </li></ul><ul><li>Don’t include Refer...
Social Media Tools <ul><li>LinkedIn </li></ul><ul><li>Twitter - follow </li></ul><ul><li>Blog (maybe) </li></ul><ul><li>We...
Tip:  Get Informational Interviews First <ul><li>Use references to connect you (Network!) </li></ul><ul><li>Email.  Call e...
Informational Interview Questions – 20 minutes <ul><ul><li>Still a good time to talk? </li></ul></ul><ul><ul><li>How did y...
What Companies do I target? <ul><li>Those who map best to your skills, wants, goals… </li></ul><ul><li>The top 10 companie...
Interview Tip:  Information is King <ul><li>First.  Can I have a job description, please? </li></ul><ul><li>Be prepared wi...
Interview Tip:  Ask Questions… <ul><li>… that are relevant </li></ul><ul><li>… that will act as a set you up to demonstrat...
After the Interview <ul><li>Ask yourself … </li></ul><ul><ul><li>” Does this position map to my strengths, wants, goals…?”...
No Experience?  Volunteer for Internship! <ul><li>Payment is: </li></ul><ul><ul><li>Title </li></ul></ul><ul><ul><li>Exper...
Go Get ‘Em! <ul><li>The jobs ARE there! </li></ul><ul><li>They are looking for people that know their stuff! </li></ul><ul...
Thank You <ul><li>… and feel free to contact me! </li></ul><ul><li>Glen Caruso </li></ul><ul><li>Firecracker Digital Insti...
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AMA Collegiate-&quot;How to Launch Your Marketing &amp; Advertising Career&quot; 9.16.2010 (Presentation to Univ of FL-Gainesville students) Gainesville 9.16.2010 How To Get A Job Gcaruso@Firecrackerdigitalgroup.Com

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How to launch your career in advertising or marketing -- techniques and tips (presentation by Glen Caruso to University of Florida marketing and advertising students 9.16.2010)

  • Thanks for this, really helpful. I'd also like to add another resource for everyone: http://on.fb.me/qQpVub
    It's a social job board on Facebook; great place to use Glen's tips.
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AMA Collegiate-&quot;How to Launch Your Marketing &amp; Advertising Career&quot; 9.16.2010 (Presentation to Univ of FL-Gainesville students) Gainesville 9.16.2010 How To Get A Job Gcaruso@Firecrackerdigitalgroup.Com

  1. 1. How to Launch Your Career in Marketing or Advertising…or Anywhere! Glen Caruso Firecracker Digital Institute / www.FirecrackerDigitalInstitute.com 404.788.2008 | gcaruso@firecrackerdigitalgroup.com September 16, 2010
  2. 2. Who is Glen Caruso? <ul><li>25 years in the Marketing & Ad business </li></ul><ul><li>16 years in Digital space selling advertising and marketing programs </li></ul><ul><li>JWT/NY, Turner Broadcasting, Weather & Travel Channels, Weather.com, Yahoo, Disney, AOL, Microsoft… </li></ul><ul><li>Clients: AT&T, Verizon, Bank of America, FedEx… </li></ul><ul><li>AMA Atlanta – Immediate Past President & Programming Chairman </li></ul><ul><li>Own 2 companies: </li></ul><ul><ul><li>Firecracker Digital Group -- www.FirecrackerDigitalInstitute.com </li></ul></ul><ul><ul><li>Social Media Marketing Education </li></ul></ul><ul><ul><li>Firecracker Digital Group </li></ul></ul><ul><ul><li>Ad Sales Representation for Web Properties & Platforms </li></ul></ul>
  3. 3. www.FirecrackerDigitalInstitute.com – Social Media Marketing education
  4. 4. Firecracker Digital Group – Ad Sales Rep Firm
  5. 5. The Basics of Selling Anything… <ul><li>Know your product features and benefits </li></ul><ul><li>Understand the client and their needs </li></ul><ul><li>Make the connection </li></ul><ul><li>Demonstrate your value proposition </li></ul><ul><li>Close the sale </li></ul>
  6. 6. Remember <ul><li>Who’s most important? THEM. </li></ul><ul><li>What do they want? </li></ul><ul><li>Why do they want it? </li></ul><ul><li>How can YOU help make their life easier? </li></ul><ul><li>How can you prove it? </li></ul>
  7. 7. The GREAT News! <ul><li>Change </li></ul><ul><li>Innovation </li></ul><ul><li>New Rules </li></ul><ul><li>New Leaders </li></ul><ul><li>New Platforms </li></ul><ul><li>= </li></ul><ul><li>OPPORTUNITY! </li></ul>
  8. 8. The BETTER News! <ul><li>It Takes a HUGE amount of work to get a Great Job </li></ul><ul><li>… and the vast majority won’t do it. </li></ul><ul><li>This is where you can have the advantage. </li></ul>
  9. 9. “ Plan Your Work & Work Your Plan” <ul><li>“ If you don’t know where you’re going, </li></ul><ul><li>how will you ever get there?” </li></ul><ul><li>Keep a Notebook </li></ul><ul><li>Read, Read, Read </li></ul><ul><li>Start Networking </li></ul><ul><li>Mentors </li></ul><ul><li>Referrals are KEY! </li></ul>
  10. 10. “ So, what do you wanna be when you grow up?” <ul><li>Your Passions will help figure out your path… </li></ul><ul><li>Make a list! </li></ul><ul><li>What do you love to do? Hate to do? </li></ul><ul><li>What are your key memories that made you most happy? Most fulfilled? </li></ul><ul><li>An experiment: Take some pictures </li></ul><ul><li>What companies are doing what you love most? </li></ul><ul><li>Write your own ideal job description </li></ul>
  11. 11. When you get the job offer… <ul><li>...Filter the responsibilities and skills for that position against your list. Do they match up? </li></ul><ul><li>DON’T JUST TAKE A JOB – you’ll hate it. </li></ul>
  12. 12. Resume = Best Example of You <ul><li>Emphasize: </li></ul><ul><ul><li>Experience, Education, Relevant Coursework, Skills </li></ul></ul><ul><li>Flip Duties into Accomplishments </li></ul><ul><li>Quantify you Successes & Performance (%, $$, Savings) </li></ul><ul><li>Short & Bulleted </li></ul><ul><li>Professional Email address </li></ul><ul><li>Heavy White / Off White paper, Black Ink, San-Serif Font </li></ul><ul><li>Look at Other Resumes & LinkedIn Profiles </li></ul>
  13. 13. Resume DON’TS <ul><li>No goofy gimmicks </li></ul><ul><li>Don’t include an Objective </li></ul><ul><li>Don’t include References </li></ul><ul><li>No Picture </li></ul><ul><li>No Errors. No Errors!!! </li></ul><ul><li>Nothing Personal </li></ul>
  14. 14. Social Media Tools <ul><li>LinkedIn </li></ul><ul><li>Twitter - follow </li></ul><ul><li>Blog (maybe) </li></ul><ul><li>Website (maybe) </li></ul><ul><li>KEEP IT PROFESSIONAL </li></ul><ul><li>Facebook: </li></ul><ul><ul><li>for TRUE FRIENDS ONLY </li></ul></ul><ul><ul><li>… and still be careful </li></ul></ul><ul><ul><li>Assume your grandparents can see your FB profile </li></ul></ul>
  15. 15. Tip: Get Informational Interviews First <ul><li>Use references to connect you (Network!) </li></ul><ul><li>Email. Call early or late. Use the EA to set a time </li></ul><ul><li>Schedule 20 minutes – phone or coffee </li></ul><ul><li>1 minute Elevator pitch </li></ul><ul><ul><li>How I know you </li></ul></ul><ul><ul><li>Who I am and my professional goal </li></ul></ul><ul><ul><li>Why I’m calling YOU, specifically </li></ul></ul><ul><ul><li>How I could use your help (several short questions) </li></ul></ul><ul><ul><li>“ Can I set up 20 minutes on your calendar?” </li></ul></ul><ul><li>Send Outlook Calendar request (Learn Microsoft Office) </li></ul><ul><li>Send an agenda in advance of meeting </li></ul>
  16. 16. Informational Interview Questions – 20 minutes <ul><ul><li>Still a good time to talk? </li></ul></ul><ul><ul><li>How did you get into this business? </li></ul></ul><ul><ul><li>What is your typical day like? </li></ul></ul><ul><ul><li>What do you like best about your job? Why? </li></ul></ul><ul><ul><li>What do you like least? Why? </li></ul></ul><ul><ul><li>What skills and qualities does it take to be successful in this type of position and industry? </li></ul></ul><ul><ul><li>Is there anyone else you think I should talk to for perspective? </li></ul></ul><ul><ul><li>Thank you </li></ul></ul><ul><ul><li>… and include a $5 gift card to Starbuck’s in a short, type-written thank you letter. And mention something from the meeting to show you listened! Keep ‘em posted on your progress, too! </li></ul></ul>
  17. 17. What Companies do I target? <ul><li>Those who map best to your skills, wants, goals… </li></ul><ul><li>The top 10 companies FIRST </li></ul><ul><li>Work your way DOWN the list </li></ul>
  18. 18. Interview Tip: Information is King <ul><li>First. Can I have a job description, please? </li></ul><ul><li>Be prepared with knowledge about… </li></ul><ul><ul><li>The Industry </li></ul></ul><ul><ul><li>The Company </li></ul></ul><ul><ul><li>The Management </li></ul></ul><ul><ul><li>Their Competition </li></ul></ul><ul><ul><li>Their Target Audiences </li></ul></ul><ul><ul><li>Strengths </li></ul></ul><ul><ul><li>Weaknesses </li></ul></ul><ul><ul><li>The person you’re meeting with </li></ul></ul><ul><ul><li>How your skills map back to the job and company needs! </li></ul></ul><ul><ul><li>Be ready to PROVE it and DEMONSTRATE it with a STORY </li></ul></ul>
  19. 19. Interview Tip: Ask Questions… <ul><li>… that are relevant </li></ul><ul><li>… that will act as a set you up to demonstrate your strengths </li></ul><ul><li>Be upfront that you don’t know it all, but dying to learn! </li></ul><ul><li>“ I could hit the ground RUNNING for you in key areas!” </li></ul>
  20. 20. After the Interview <ul><li>Ask yourself … </li></ul><ul><ul><li>” Does this position map to my strengths, wants, goals…?” </li></ul></ul><ul><ul><li>“ What might be an issue?” </li></ul></ul><ul><ul><li>“ Do I even want this job? Why?” </li></ul></ul><ul><li>Lousy interview? </li></ul><ul><ul><li>They might have had a bad day, so follow up. </li></ul></ul><ul><ul><li>Keep them posted on progress. </li></ul></ul><ul><ul><li>Send relevant article links with quick synopsis. </li></ul></ul><ul><ul><li>Show them you’re already doing the job and really have interest! </li></ul></ul><ul><li>They were a jerk! </li></ul><ul><ul><li>Then who the hell wants to work for them anyway? Really. </li></ul></ul>
  21. 21. No Experience? Volunteer for Internship! <ul><li>Payment is: </li></ul><ul><ul><li>Title </li></ul></ul><ul><ul><li>Experience </li></ul></ul><ul><ul><li>Reference </li></ul></ul><ul><ul><li>Introductions </li></ul></ul><ul><li>Volunteer for a company with great ideas, but no $ </li></ul><ul><li>Put a time limit </li></ul><ul><li>Do what you say you will for them </li></ul>
  22. 22. Go Get ‘Em! <ul><li>The jobs ARE there! </li></ul><ul><li>They are looking for people that know their stuff! </li></ul><ul><li>They want people who can make their job EASIER! </li></ul><ul><li>Do the job before you get the job. </li></ul><ul><li>Don’t worry. We were all in your place once. </li></ul><ul><li>Please don’t get a job…get a career! </li></ul>
  23. 23. Thank You <ul><li>… and feel free to contact me! </li></ul><ul><li>Glen Caruso </li></ul><ul><li>Firecracker Digital Institute.com </li></ul><ul><li>[email_address] </li></ul><ul><li>404.788.2008 </li></ul><ul><li>Twitter: GlenCaruso </li></ul>

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