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Managing your Reputation


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Useful guidelines about how to manage and develop your personal reputation. Practical advice about how to create opportunities by generating value to the people in your professional network.

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Managing your Reputation

  1. 1. Managing your Reputation May/2020
  2. 2. Networking is Overrated • It is very easy to meet new people, exchange business cards and create a connection. • However, it is much more difficult to keep in touch with all these people over time. • The natural tendency is to simply stop having any kind of interaction with our new contacts until we completely forget about each other.
  3. 3. The Business Cards Collection Do you have a business cards collection? Please select one of them randomly and answer these questions: 1. Do you remember where did you meet this person? Do you remember in which circumstances did you meet? 2. Did someone introduce you to this person? Do you remember who introduced you? 3. Do you remember the face of this person? Would you be able to recognize him/her in the street? 4. Did you ever communicate with this person? Do you remember when was your last interaction? 5. If you would see the name of this person somewhere else, would you remember that you once met and exchanged business cards?
  4. 4. Benefits of a Good Reputation Having a good reputation means that: • People will remember us. They will remember us for many years since we had our last interaction. • People will recommend us. They will introduce us to their own contacts whenever they think we may contribute. • People will constantly offer us new opportunities. They will invite us when they have a job opening, or when they need a partner or an adviser.
  5. 5. Reputation = Right Place + Right Time • If you have a good reputation your name will be present even if you are not physically present. • People will mention you in the right context, at the right places and at the right times.
  6. 6. Networking vs Reputation • Networking = You want to meet people that may help you. • Reputation = You create value for people you may never meet.
  7. 7. Creating Value • Be a Connector • Curate Content • Create Content
  8. 8. Be a Connector • Connectors are the people in a community who know large numbers of people and who are in the habit of making introductions. • They know people across an array of social, cultural, professional, and economic circles, and make a habit of introducing people who work or live in different circles. • Connectors are “a handful of people with a truly extraordinary knack [... for] making friends and acquaintances”.
  9. 9. Connector Example: Head-Hunters
  10. 10. You are already a connector! You are already being a connector every time you: • Make an introduction between two friends. • Send the CV of a friend to another friend who works for a company that has an open position.
  11. 11. You’ve many opportunities to be a connector
  12. 12. Curate Content “Content curation is the process of gathering information relevant to a particular topic or area of interest, usually with the intention of adding value through selection and organization”.
  13. 13. Content Curation Example: Carol’s Guide
  14. 14. You are already curating content! You are already curating content every time you: • Share a video on WhatsApp. • Send a link to an interesting article to a friend. • Recommend a book you read or a movie you watched.
  15. 15. Become a trusted source of recommendations
  16. 16. Create Content • “Content creation is the process of generating topic ideas that appeal to your followers, creating written or visual content around those ideas, and making that information accessible to your audience as a blog, video, infographic, or other format.” • “Create something unique. Don’t simply regurgitate the information that’s already out there. Infuse a unique style or cite new research to emphasize your points.”
  17. 17. Content Creation Example: Carol’s Job Search
  18. 18. You are already creating content! You are already creating content every time you: • Publish a post on Facebook, Instagram or Twitter. • Send a message to a group on WhatsApp. • Comment publicly on your friends’ posts.
  19. 19. You follow people who create content
  20. 20. Developing Skills 1. Learn • Acquire Knowledge • Consume Content 2. Put your knowledge in practice 3. Gain experience
  21. 21. Developing your Reputation 1. Learn • Acquire Knowledge • Consume Content 2. Put your knowledge in practice 3. Gain experience 4. Teach • Share your Knowledge • Create Content
  22. 22. Learning by Teaching
  23. 23. Ask yourself: • What do you know? • That other people don’t know? • That other people would like to know?
  24. 24. Your Product • What do you know?  Your Product • That other people don’t know?  Your Differential = Scarcity • That other people would like to know?  The Demand
  25. 25. Find your Purpose! Your purpose combines: • Your vocation • Your profession • Your mission • Your passion
  26. 26. Networking vs Reputation: Meetups • Networking: • You participate in Meetups. • Reputation: • You speak in Meetups. • You organize Meetups. • You invite people to speak in Meetups.
  27. 27. Organizing a Meetup example: Moris Hasky
  28. 28. You are an Expert! You can transform your personal experiences on valuable content you can share with others: • Unique projects • Work for a big organization • Work for the FIFA World Cup • Work for the Olympic Games • Helping people in need
  29. 29. Leaving your Comfort Zone
  30. 30. Flow Theory: Challenge X Skill Level
  31. 31. Manage your Online Presence • Be active: • Post • Like • Comment • Share • Be authentic: • Have your own voice • Be consistent • Be professional
  32. 32. Checking Your Social Selling Index on LinkedIn
  33. 33. Recognition: When people post about you
  34. 34. Employability • Employability = The ability to find a new job. • Successful Career Path = A career path in which your Employability is always increasing. • Most professionals are afraid that as they get older it may become difficult for them to find a new job. • With proper planning and investment, many professionals can actually increase their Employability as they get older.
  35. 35. 1st Stage: You actively look for a new job When you are a fresh graduate or when you do not have much experience, you must actively look for a new job. The less experience you have, the less differences when compared to other candidates. Your employability at this stage depends mostly on your performance at job interviews. To be invited to job interviews, you must have a good CV. At this stage you don’t even have many friends working for other companies who may recommend you.
  36. 36. 2nd Stage: You are invited by head-hunters You will be approached by head-hunters if you have special experience and skills which are highly in demand and hard to find. Head-hunters will not contact you if your skills are not in demand, or if there are many other professionals with similar experience. In general, head-hunters will offer you jobs which are better than your current one.
  37. 37. How to move from the 1st to the 2nd stage Keep Keep a rich LinkedIn profile with detailed and relevant information so that head-hunters will find you. Acquire Acquire experience and skills in fields which are highly in demand and that do not have enough supply. Work Work for companies which have a reputation of hiring only highly- qualified professionals.
  38. 38. 3rd Stage: You are invited to join a company At this stage you are invited to join a company because of your unique reputation, because you have proved achievements besides your experience and skills. You may be contacted by a friend or acquaintance who is a C-level executive or a VP in another company. Or you may be invited to be a co-founder in a seed-stage start-up. In any case you will be offered a leadership position with greater authority and responsibility than your current job.
  39. 39. Being invited to join a company When you are approached by a head-hunter, they want someone like you. The head-hunter will say:  “You have the exact profile we are looking for.” In contrast, when you are invited to join a company, they want you. The invitation will be:  “We want you to come work with us.”
  40. 40. How to move from the 2nd to the 3rd stage: • Build your reputation by making your achievements visible. Become a recognized authority in your field. • Build your network by connecting to all the people you have been in any kind of professional relationship. This includes people you should regularly meet in conferences and meet-ups. • Achievements mean results. People must be aware of your contribution to the companies you’ve worked for. They must know that you had a central role in the creation of new products that were successful in the market and that drove significant revenues to your company.
  41. 41. Opportunities = Reputation X Size(Network) • The number of opportunities that appear to you will depend on both your reputation and the size of your network. • Even if you have a very big network, most people will not remember you if you don’t make your achievements visible. • On the other hand, it is not very useful to have a very strong reputation in a small network. • For example, you may be considered the topmost expert inside your company, but this would not help you get job offers from other companies.
  42. 42. In Summary: Successful Career Path Our goal should be to develop strategies to have a Successful Career Path in which our Employability is always increasing. • In the 1st stage you need a good CV. The only goal of the CV is to be invited for an interview when you apply for a job. • In the 2nd stage you need a good LinkedIn profile. The goal of your profile is to make it easy for head-hunters to find you and offer you a relevant job. • In the 3rd stage you need your name to be a brand. You need to have an active presence both virtually and in real-life events, so that people will remember you.
  43. 43. Remember • Building your reputation is a long-term investment. • Your network is mostly useful as an amplifier of your reputation.
  44. 44. Recommended books by Dorie Clark
  45. 45. References from my blog • reputation/ • successful-career-path/ • • • and-acquiring-new-skills/