• It is very easy to meet new people,
exchange business cards and create
• However, it is much more difficult to
keep in touch with all these people
• The natural tendency is to simply
stop having any kind of interaction
with our new contacts until we
completely forget about each other.
The Business Cards Collection
Do you have a business cards collection? Please select one of them randomly
and answer these questions:
1. Do you remember where did you meet this person? Do you remember in
which circumstances did you meet?
2. Did someone introduce you to this person? Do you remember who
3. Do you remember the face of this person? Would you be able to recognize
him/her in the street?
4. Did you ever communicate with this person? Do you remember when was
your last interaction?
5. If you would see the name of this person somewhere else, would you
remember that you once met and exchanged business cards?
Benefits of a Good
Having a good reputation means that:
• People will remember us. They will
remember us for many years since we
had our last interaction.
• People will recommend us. They will
introduce us to their own contacts
whenever they think we may contribute.
• People will constantly offer us new
opportunities. They will invite us when
they have a job opening, or when they
need a partner or an adviser.
Right Place + Right Time
• If you have a good
name will be
present even if you
are not physically
• People will mention
you in the right
context, at the right
places and at the
Networking vs Reputation
• Networking = You want to meet
people that may help you.
• Reputation = You create value for
people you may never meet.
• Be a Connector
• Curate Content
• Create Content
Be a Connector
• Connectors are the people in a community
who know large numbers of people and
who are in the habit of making
• They know people across an array of social,
cultural, professional, and economic circles,
and make a habit of introducing people
who work or live in different circles.
• Connectors are “a handful of people with a
truly extraordinary knack [... for] making
friends and acquaintances”.
You are already a
You are already being a connector
every time you:
• Make an introduction between
• Send the CV of a friend to
another friend who works for a
company that has an open
“Content curation is the process of gathering information relevant to a
particular topic or area of interest, usually with the intention of adding
value through selection and organization”.
You are already
You are already curating content
every time you:
• Share a video on WhatsApp.
• Send a link to an interesting
article to a friend.
• Recommend a book you read or a
movie you watched.
• “Content creation is the process of
generating topic ideas that appeal to
your followers, creating written or
visual content around those ideas,
and making that information
accessible to your audience as a blog,
video, infographic, or other format.”
• “Create something unique. Don’t
simply regurgitate the information
that’s already out there. Infuse a
unique style or cite new research to
emphasize your points.”
You are already creating content!
You are already creating content
every time you:
• Publish a post on Facebook,
Instagram or Twitter.
• Send a message to a group on
• Comment publicly on your
You are an Expert!
You can transform your
personal experiences on
valuable content you can
share with others:
• Unique projects
• Work for a big organization
• Work for the FIFA World Cup
• Work for the Olympic Games
• Helping people in need
• Employability = The ability to find a new job.
• Successful Career Path = A career path in which your Employability is
• Most professionals are afraid that as they get older it may become
difficult for them to find a new job.
• With proper planning and investment, many professionals can
actually increase their Employability as they get older.
1st Stage: You actively look for a new job
When you are a fresh graduate or when you do not have much experience, you must
actively look for a new job.
The less experience you have, the less differences when compared to other candidates.
Your employability at this stage depends mostly on your performance at job interviews.
To be invited to job interviews, you must have a good CV.
At this stage you don’t even have many friends working for other companies who may
2nd Stage: You
are invited by
You will be approached by head-hunters if
you have special experience and skills which
are highly in demand and hard to find.
Head-hunters will not contact you if your
skills are not in demand, or if there are many
other professionals with similar experience.
In general, head-hunters will offer you jobs
which are better than your current one.
How to move
from the 1st
to the 2nd
Keep a rich LinkedIn profile with
detailed and relevant information so
that head-hunters will find you.
Acquire experience and skills in fields
which are highly in demand and that
do not have enough supply.
Work for companies which have a
reputation of hiring only highly-
3rd Stage: You are invited to join a company
At this stage you are invited to join a company because of your unique
reputation, because you have proved achievements besides your
experience and skills.
You may be contacted by a friend or acquaintance who is a C-level
executive or a VP in another company. Or you may be invited to be a
co-founder in a seed-stage start-up.
In any case you will be offered a leadership position with greater
authority and responsibility than your current job.
to join a
When you are approached by a head-hunter, they
want someone like you. The head-hunter will say:
“You have the exact profile we are looking for.”
In contrast, when you are invited to join a
company, they want you. The invitation will be:
“We want you to come work with us.”
How to move
from the 2nd
to the 3rd
• Build your reputation by making your
achievements visible. Become a recognized
authority in your field.
• Build your network by connecting to all the
people you have been in any kind of professional
relationship. This includes people you should
regularly meet in conferences and meet-ups.
• Achievements mean results. People must be
aware of your contribution to the companies
you’ve worked for. They must know that you had
a central role in the creation of new products
that were successful in the market and that
drove significant revenues to your company.
= Reputation X
• The number of opportunities that appear to
you will depend on both your reputation and
the size of your network.
• Even if you have a very big network, most
people will not remember you if you don’t
make your achievements visible.
• On the other hand, it is not very useful to have
a very strong reputation in a small network.
• For example, you may be considered the
topmost expert inside your company, but this
would not help you get job offers from other
Our goal should be to develop strategies to have a
Successful Career Path in which our Employability
is always increasing.
• In the 1st stage you need a good CV. The only
goal of the CV is to be invited for an interview
when you apply for a job.
• In the 2nd stage you need a good LinkedIn
profile. The goal of your profile is to make it easy
for head-hunters to find you and offer you a
• In the 3rd stage you need your name to be a
brand. You need to have an active presence both
virtually and in real-life events, so that people
will remember you.
• Building your
reputation is a
• Your network is mostly
useful as an amplifier
of your reputation.