Networking Purposefully

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These slides walk you through:
* How to identify people you should be meeting

* How to build reciprocity into every encounter

* How to maintain and nurture an established network

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Networking Purposefully

  1. 1. 2014 © Career Sherpa | www.careersherpa.net How To Network Purposefully Everything You Need to Create a Winning Strategy
  2. 2. Learn:  How to identify people you should be meeting  How to build reciprocity into every encounter  How to maintain and nurture an established network
  3. 3. Casual/Event Purpose • Make contact • Find something in common • Lay groundwork for future meeting You Request a Meeting Purpose • Build a closer relationship • Tap into their knowledge/expertise • Perhaps share some of your expertise Pursuing a Job Purpose • Establish trust/familiarity • Share some of your skills/expertise
  4. 4.  Volunteering  Professional Groups  Industry Conferences  Online Forums Where?
  5. 5. Have A Plan
  6. 6. How do you answer this?  Read local newspapers  Read industry newsletter (SmartBrief)  Read trade publications  Create Google Alerts based on keywords  Ask people you know who they think you should meet/know  Names of people who work at target companies Whom do I want to meet?
  7. 7. How do you answer this?  See what groups they belong to • Google their name • Investigate on LinkedIn  Ask colleagues, friends and family for an introduction What's the best way to meet them?
  8. 8. How do you answer this?  What are you interested in learning from them  What information do they know  Begin a relationship  “Top of mind” awareness of your talents  The problems you’ve solved What do I want to convey?
  9. 9. How do you answer this?  What do you have in common?  What do you want to be known for?  What are you most proud of?  What are the types of problems you’ve solved? You are not your past employer! What's the best way to introduce myself?
  10. 10. • What did you think of the speaker? • What part of the talk really resonated with you? • What prompted you to come here today? • Have you been to one of these before? • What’s been the best session for you? • Who have you enjoyed the meeting so far? • What session are you most looking forward to? • What do you have planned for the weekend? • How’s your week going? • How’s business? • Have you seen any movies recently? • Have you got any plans to get away? • What type of music do you like listening to? • What led you to set up your own business/be an accountant etc? • What’s the best part of your job? Conversation Starters
  11. 11. How do you answer this?  What do you think the company will look like 5 years from now?  What trends do you see in the future that will affect your organization and industry?  What is the greatest demand for your services or product?  How do you differ from your competition?  If this company was known for 3 things as a workplace, what do you think those 3 would be?  What are the qualities of people who perform best in this business?  How do you think most of the employees would describe this workplace? What questions will I ask?
  12. 12. Always Use the Back Door  Find company insiders through friends and family. – Facebook – Twitter – Google+ Who enters through the back door?
  13. 13. Connect Email LinkedIn Facebook Twitter Google+ Reach Out Via Social Networks
  14. 14.  Buy them coffee  Send them an interesting article  Introduce them to someone you know  Offer to teach them something or share what you know  Lend or give them a book  Look for opportunities to promote them or their company  Repeat
  15. 15.  Be an “information seeker”  What is your purpose for meeting this person? What information do you want? And how can you help them?  Networking may not be immediately gratifying  You are in this for the long haul  Give generously  More is not always better
  16. 16.  Identify 5 people you would like to meet over the next month  Attend one professional association meeting  Practice asking new types of questions at your next meeting to find something in common  Listen for opportunities to, offer help, share information, or introduce them to someone  Identify 5 people you will show your appreciation for next week
  17. 17. Resources • KeithFerrazzi.com • Liz Lynch: www.networkingexcellence.com • Heather Townsend’s Joined Up Networking http://joinedupnetworking.com/

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