Dressed for Success: Using Social Media to Promote Your Personal Brand
Dressed For Success!Using Social Media to Build YourPersonal BrandRachel Yeomans, VP MarketingAstek Consulting@rachelyeomansPublisher, TheWorkingWardrobe
Twitter• WHY?• Position yourself in front of employers• Engage with decision-makers• Showcase your value to employers• Keep up to date on your profession• Be the ﬁrst to know about new openings• HOW?• Find inﬂuencers• Read industry news• Search for job opportunities• Tweet your knowledge
Facebook• WHY?• 78% of people <60 yrs old use it• Opportunities often come from friends• Many opportunities to showcase career interests• Your brand is how people experience you - casualcontent is part of that• HOW?• Promote personal and career events• Converse with colleagues on a personal level• Follow companies in your industry• Use an informal, yet educated tone • Delete poor content and prevent tagging• Populate the “About” section effectively
Linkedin• WHY?• Offers a site for your career history• Shares why you are unique• Showcases an interactive resume• Most employers are on Linkedin• 92% of HR/recruiters use Linkedin• HOW?• Complete your proﬁle – completely!• Join groups – ﬁnd your niche• Answer questions – show expertise• Make Linkedin a fundamental way you network
Google+• WHY?• Home for savvy industry leaders• Communities offer professional conversation• Blends the best of Facebook and Linkedin• Relationships + professional environment• Could be the future preferred platform• HOW?• Follow industry inﬂuencers• Post a blend of interesting and professional topics• Join industry communities• Engage in the conversation• Have fun – G+ users are cool!
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