How to use social media for the architecture/engineering/construction and commercial real estate industries.

1. Social Media: !
For Your Business!
Rachel Yeomans - @rachelyeomans!
John Armstrong - @johnequatro!

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Basic Themes and Theories
LinkedIn
Facebook
Twitter
Google+

3. Social media is…
FREE

4. Time is money…
“I keep my mind on my money,
my money on my mind.”

5. “Where did the day go?”
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Information research
Image and video creation
Reading articles
Reading community posts
Getting approval from the boss
Writing and publishing posts
Replying to your community

6. Time Savers
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Technology and tools
A schedule
Content strategy
Attainable goals
Interns
Still, like a good crème brulée,
good social media takes time.

7. Clever promotion is primarily
how businesses make
money on social media.
Social media is a channel through which you
offer value to, and converse with, a customer.

8. An apple a day…
Keeps your audience from dwindling away
• Consistency sets expectations of value
• Brings customers back on their own volition
• Reduces the need for promotion
• Less promotion leaves room for more value
• Makes important promotions MORE POWERFUL

10. Focus, Focus, Focus
Choose the most relevant platform and…
master it.
• Practice takes time
• Time builds experience
• Experience builds confidence
• Confidence breeds authenticity
• Authenticity builds audiences
• Audiences buy stuff

11. LinkedIn

12. What is LinkedIn?
The number ONE social networking platform for professional
growth and networking… Just sayin’.
Image courtesy of BusinessInsider