Janna Bastow & James Mayes | Theme-based Roadmapping | ProductTank Toronto

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We're excited to welcome Janna Bastow and James Mayes from Mind the Product to Toronto for this month's discussion. We'll be discussing how to move to a theme-based roadmap by 2017 and learning more about Mind the Product's global product community. Janna Bastow is co-founder of ProdPad, product management software that helps product managers build a product roadmap everyone understands and solve problems flexibly. She's also co-founder of Mind the Product, a global community of product managers, and the ProductTank series of meetups. She likes to inspire great product conversations by asking: “What problem are you trying to solve?” James lives at the intersection of Product, Startupsand Talent. As one of the Co-Founders of Mind The Product, he has specific remit now for partnerships throughout the product world in order to ensure the sustainability of the events. He’s always looking for new ways to add value to the community and while not always being a product person historically, loves the opportunity to experiment! James is a dad, gadget-geek, and frequent flyer. Thanks to Shopify for hosting us!

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HOW TO
🎆 Kick off 2017 🍾
with a
THEME-BASED
ROADMAP

I’m Janna Bastow
I talk a lot about product management.
Say hi at @simplybastow or janna@prodpad.com!
😃
Hello!

What could possibly go wrong?
🍾 Made up release dates
☠️ Death marches
🍾 Mismanaged expectations
💸 Missed market opportunities
💩 Building the wrong thing
😓 Sad product managers

“If we had a quarter for every time
someone asked for a Gantt chart,
we’d be rich.

““One of the things we really appreciate about
ProdPad is that there is a strong vision for what is
best practice for Product Management. There were
times for us where we’ve felt a bit uncomfortable
about why ProdPad does things the way it does, but
having adapted to ProdPad philosophies about
theme-based roadmapping etc…
we are much better off for it.”
× Jason H, a ProdPad customer

Step One
Separate the roadmap
from the release plan

Step Two
Wean them off the
timeline format

Step Three
Construct your counter-
arguments

“This is the only way we can actually be Lean.”
Argument One:

“We’re wasting time and duplicating work.”
Argument Two:

“We don’t even know how big the team will be by
then.”
Argument Three:

“Let’s stop setting unrealistic expectations.”
Argument Four:

“Let’s stop building the wrong things.”
Argument Six:

“Let’s just try it” / “Sure, here’s the roadmap.”
Argument Five:

As product manager, you
communicate the vision,
set priorities and ask the
right questions.

As product manager, you
communicate the vision,
set priorities and ask the
right questions.
You’re NOT a glorified
Gantt chart jockey!

😃
Thank you!
Any questions?
Let’s do coffee or chat:
@simplybastow // janna@prodpad.com

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