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David Cancel, Performable

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Sheila Goodman
Sheila Goodman

Presentation during The Lean Startup SXSW by David Cancel, Performable .

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Pivot to Win Performable Case Study David Cancel The Lean Startup @ SXSWi - March 12, 2011
Our Vision for Performable ★ Combine Insights with Actions ★ Built for Marketers not Analysts ★ Powered by a Web-scale CRM ★ Software as a Service, No IT
Our Vision for Performable ★ Combine Insights with Actions ★ Built for Marketers not Analysts ★ Powered by a Web-scale CRM ★ Software as a Service, No IT “I want Performable to be the Salesforce.com of Internet Marketing”
First Product Iteration
First Iteration: What We Learned ★ Automatic optimization didn’t matter ★ Marketers want to customize ★ WYSIWYG experience not gratifying
Pivot #1
Pivot #1: What We Learned ★ Supporting customization is hard ★ SMB customers require education ★ Landing pages were “nice-to-have”
Metrics-Driven Marketers
Metrics-Driven Marketers ★ Appreciated our platform ★ Willing to pay up-front for solution ★ Heavy daily users of our software
Pivot #2
Startup Pivot Lessons Learned
Customers = Paid
Search Hard For Patterns
Move Ghetto Fast
Solve Customer Problems
The Real Competition is Indifference NOT Startups
dcancel@performable.com http://twitter.com/dcancel http://www.performable.com/ :-) Thank You!

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