This webcast is for product owners on how to do market testing in an agile fashion. We've created a methodology called a "Market Sprint" that allows you to very quickly discover and prove out go-to-market models for new or pivoting products. It's a great way to validate requirements and buying patterns in the market before having your team write code.
This presentation gives you instant access to 10 PPC tactics that are rarely used, but highly effective.
10 Proven PPC Tactics & Tips Guaranteed to:
+Drive quality buyers to your website
+Understand how PPC drives your other sales channels
+Use changes in local weather to produce more leads
+Beat competitors in Google Search
+Save time and generate more sales
The Key to Dominating Your Local Market---
Get a FREE Visibility Checkup and Discover where your business stands in relation to competitors in your area so you can start driving in More Quality Local Leads!
Get Started Here: http://www.surefiresocial.com/visibility-report-sign-up-page/
5 Google Analytics Features You Should Be UsingMatchCraft
Google Analytics is jam-packed with features that give you an instant status on your website’s health, mishaps and opportunities. The only problem? Most marketers don’t have some of the best features of Google Analytics enabled—leaving opportunity for optimization on the table.
These five features of Google Analytics are just a few of our favorites!
The Only SDR <> Marketing Alignment Playbook You'll EVER NeedSales Hacker
“Our inbound leads are ALWAYS unqualified, already in the pipe, or a current logo.” - Sales Manager.
“Why can’t sales just, like, close 10% of the leads from my webinar last week?” - Marketing Manager
Sound familiar? Yeah… you’re not alone.
Becc Holland, as the Head of Sales Dev at Chorus.ai, felt the pain of sales & marketing misalignment too. So she set off on a year-long journey to fix it, and she did!
Learn the exact 7-step process that she implemented at Chorus.ai to drive marketing results that her salespeople actually care about.
"How to Design your Growth Strategy" by Côme Courteault, Growth Hacker @TheFa...TheFamily
When it comes to growth, hacking is fun right? But you also need a badass strategy.
Watch the video here: https://www.youtube.com/watch?v=N1-RT4Q5uig&ab_channel=Startupfood
First, define whether your startup is about community (creating a habit) or intent (providing a solution at the right time). Remember that the most powerful acquisition channel of all is referral ;)
There are 3 stages of a startup which should influence your growth strategy: traction, transition, growth. Your initial traction should be built manually. Don't automate until you reach product-market fit. Only then can you can you start to build your growth engine and find sustainable & profitable channels.
At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/
Explains growth hacking funnel using various case-studies, techniques and tools needed for growth hacking Specifically useful for B2C or B2B product startups.
This presentation gives you instant access to 10 PPC tactics that are rarely used, but highly effective.
10 Proven PPC Tactics & Tips Guaranteed to:
+Drive quality buyers to your website
+Understand how PPC drives your other sales channels
+Use changes in local weather to produce more leads
+Beat competitors in Google Search
+Save time and generate more sales
The Key to Dominating Your Local Market---
Get a FREE Visibility Checkup and Discover where your business stands in relation to competitors in your area so you can start driving in More Quality Local Leads!
Get Started Here: http://www.surefiresocial.com/visibility-report-sign-up-page/
5 Google Analytics Features You Should Be UsingMatchCraft
Google Analytics is jam-packed with features that give you an instant status on your website’s health, mishaps and opportunities. The only problem? Most marketers don’t have some of the best features of Google Analytics enabled—leaving opportunity for optimization on the table.
These five features of Google Analytics are just a few of our favorites!
The Only SDR <> Marketing Alignment Playbook You'll EVER NeedSales Hacker
“Our inbound leads are ALWAYS unqualified, already in the pipe, or a current logo.” - Sales Manager.
“Why can’t sales just, like, close 10% of the leads from my webinar last week?” - Marketing Manager
Sound familiar? Yeah… you’re not alone.
Becc Holland, as the Head of Sales Dev at Chorus.ai, felt the pain of sales & marketing misalignment too. So she set off on a year-long journey to fix it, and she did!
Learn the exact 7-step process that she implemented at Chorus.ai to drive marketing results that her salespeople actually care about.
"How to Design your Growth Strategy" by Côme Courteault, Growth Hacker @TheFa...TheFamily
When it comes to growth, hacking is fun right? But you also need a badass strategy.
Watch the video here: https://www.youtube.com/watch?v=N1-RT4Q5uig&ab_channel=Startupfood
First, define whether your startup is about community (creating a habit) or intent (providing a solution at the right time). Remember that the most powerful acquisition channel of all is referral ;)
There are 3 stages of a startup which should influence your growth strategy: traction, transition, growth. Your initial traction should be built manually. Don't automate until you reach product-market fit. Only then can you can you start to build your growth engine and find sustainable & profitable channels.
At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/
Explains growth hacking funnel using various case-studies, techniques and tools needed for growth hacking Specifically useful for B2C or B2B product startups.
Dan McGaw, the CEO of Effin' Amazing reviews:
- How to get started in CRO
- Learn how to kick butt with funnels
- We will teach you the analytics tools you need
- How to know when you have a winner
[Elite Camp 2016] Yehoshua Coren - Strategic And Tactical Implementation And ...CXL
Hands on session focused on how to get the most out of Google Analytics. Yehoshua will show you how he approaches implementation of GA's enhanced features, including Custom Dimensions, Custom Metrics, Data Import, and Enhanced Ecommerce. Yehoshua will show you how to access a beautifully crafted data set via custom reports and segments and put it to use. Go home with a list of "things to do tomorrow" and practical knowledge about how to do it!
Conversion Rate Optimization at OMS - the 5 Step Conversion Optimization Stra...Chris Goward
Conversion Rate Optimization at OMS - the 5 Step Conversion Optimization Strategy
by Chris Goward on Feb 07, 2012 Edit
0
views
Chris Goward presents Conversion Optimization and Landing Page Optimization case studies and the 5 Step Conversion Optimization Strategy to dramatically improve lead generations, e-commerce and revenue.
<a>Chris Goward</a>
How to Reach More Customers with a Virtual WorkforceExecuvite
Execuvite CEO, Dave Osh, is speaking at Growth Hacking Asia monthly meeting. He is sharing 20 marketing strategies and 20 pitfalls to avoid when engaging freelancers for these strategies.
10 proven eCommerce Email List Building Strategies That Work ( and keep on wo...Brazen Profit Lab
These eCommerce list building strategies will help you turn the heat up on your list building efforts. Some of these you will have heard of and be familiar with, but we've thrown in some wildcard bonuses, so make sure to watch till the end. And effective email marketing strategy can add $$$$ to your bottom line each month, so make a pledge that you'll start one of these strategies TODAY!
Don't just regurgitate data from your web analytics tool. Develop real insights, test your way to better conversion rates, and grow your business by focusing on the metrics that matter.
Part of the Launchpad: Future of Accounting & Technology #pimeetup. Online channels and the pro's and conn's of each channel (Inbound Marketing, PR, Display, PPC, Social and Email/CRM) and what is best for your accounting business.
Links:
https://adwords.google.com/ - PPC & Display & Retargeting/Remarking
http://advertise.bingads.microsoft.com/en-au/home - PPC
https://buysellads.com/ - Display
https://www.adroll.com/product/prospecting - Display & Retargeting/Remarking
https://ads.twitter.com/ - Social Media
https://business.facebook.com/ - Social Media
https://www.linkedin.com/ads/ - Social Media
http://www.helpareporter.com/sign-up - PR
http://www.sourcebottle.com/subscribe.asp - PR
http://mailchimp.com/ - CRM
https://www.intercom.io/ - CRM
http://simplymeasured.com/free-social-media-tools/ - Social Media Analysis
https://klout.com/home - Social Media Analysis
EPiServer Marketing Arena - Turning web traffic into revenueEpiserver
EPiServer Marketing Arena - integrated modules for marketers which helps you deploy and track better campaigns, monitor visitor activity in real time, generate more relevant traffic, test landing pages and improve your SEO every day.
So you've changed your copy, rearranged your landing page, shortened your form but still can’t get more conversions? Join the club. It’s time to try something new, something guaranteed to drive more leads.
Join this revolutionary on-demand webinar with conversion experts WordStream Founder Larry Kim and HubSpot Psychologist Lanya Olmsted to learn our top 10 new and unconventional CRO hacks backed by psychology principles that can DOUBLE your leads. We’ve run dozens of tests to prove these changes will make a huge impact on your campaigns, and better yet, they’re easy to replicate!
You’ll learn amazing strategies like:
- Why you should rethink the conversion formula
- How to overcome your audience's anxiety over providing personal information on the landing page form
- When to throw out your landing page altogether
- And much more!
When it comes to display and remarketing, marketers have always focused on audience targeting — or what we at DemandJump refer to as "The Who". However, when it comes to display, marketers seem to always forget about digital location — "The Where". And we aren't talking talk about "where" in terms of geography. We mean what sites should your ads be placed on to maximize customer acquisition, while eliminating wasted spend?
[Webinar] Heat Mapping and Turning User Metrics into Actionable CRO Data97th Floor
With heat mapping and user tracking, improving your online revenue is now a science more than just an art. In this webinar we'll show you how to track the right user metrics and then turn that data into actionable sales funnel improvements. Taught by Campaign Manager Cameron Johnson.
Access the full webinar recording and show notes:
https://97thfloor.com/blog/heat-mapping-webinar/
Per fare Conversion Optimization lo strumento più importante è il proprio cervello e la propria esperienza in un campo multidisciplinare.
Esistono però tanti altri strumenti molto utili ed Il panorama dei tools per fare conversion optimization si è arricchito molto negli ultimi anni. Questa è una guida ragionata per individuare quelli essenziali.
Dan McGaw, the CEO of Effin' Amazing reviews:
- How to get started in CRO
- Learn how to kick butt with funnels
- We will teach you the analytics tools you need
- How to know when you have a winner
[Elite Camp 2016] Yehoshua Coren - Strategic And Tactical Implementation And ...CXL
Hands on session focused on how to get the most out of Google Analytics. Yehoshua will show you how he approaches implementation of GA's enhanced features, including Custom Dimensions, Custom Metrics, Data Import, and Enhanced Ecommerce. Yehoshua will show you how to access a beautifully crafted data set via custom reports and segments and put it to use. Go home with a list of "things to do tomorrow" and practical knowledge about how to do it!
Conversion Rate Optimization at OMS - the 5 Step Conversion Optimization Stra...Chris Goward
Conversion Rate Optimization at OMS - the 5 Step Conversion Optimization Strategy
by Chris Goward on Feb 07, 2012 Edit
0
views
Chris Goward presents Conversion Optimization and Landing Page Optimization case studies and the 5 Step Conversion Optimization Strategy to dramatically improve lead generations, e-commerce and revenue.
<a>Chris Goward</a>
How to Reach More Customers with a Virtual WorkforceExecuvite
Execuvite CEO, Dave Osh, is speaking at Growth Hacking Asia monthly meeting. He is sharing 20 marketing strategies and 20 pitfalls to avoid when engaging freelancers for these strategies.
10 proven eCommerce Email List Building Strategies That Work ( and keep on wo...Brazen Profit Lab
These eCommerce list building strategies will help you turn the heat up on your list building efforts. Some of these you will have heard of and be familiar with, but we've thrown in some wildcard bonuses, so make sure to watch till the end. And effective email marketing strategy can add $$$$ to your bottom line each month, so make a pledge that you'll start one of these strategies TODAY!
Don't just regurgitate data from your web analytics tool. Develop real insights, test your way to better conversion rates, and grow your business by focusing on the metrics that matter.
Part of the Launchpad: Future of Accounting & Technology #pimeetup. Online channels and the pro's and conn's of each channel (Inbound Marketing, PR, Display, PPC, Social and Email/CRM) and what is best for your accounting business.
Links:
https://adwords.google.com/ - PPC & Display & Retargeting/Remarking
http://advertise.bingads.microsoft.com/en-au/home - PPC
https://buysellads.com/ - Display
https://www.adroll.com/product/prospecting - Display & Retargeting/Remarking
https://ads.twitter.com/ - Social Media
https://business.facebook.com/ - Social Media
https://www.linkedin.com/ads/ - Social Media
http://www.helpareporter.com/sign-up - PR
http://www.sourcebottle.com/subscribe.asp - PR
http://mailchimp.com/ - CRM
https://www.intercom.io/ - CRM
http://simplymeasured.com/free-social-media-tools/ - Social Media Analysis
https://klout.com/home - Social Media Analysis
EPiServer Marketing Arena - Turning web traffic into revenueEpiserver
EPiServer Marketing Arena - integrated modules for marketers which helps you deploy and track better campaigns, monitor visitor activity in real time, generate more relevant traffic, test landing pages and improve your SEO every day.
So you've changed your copy, rearranged your landing page, shortened your form but still can’t get more conversions? Join the club. It’s time to try something new, something guaranteed to drive more leads.
Join this revolutionary on-demand webinar with conversion experts WordStream Founder Larry Kim and HubSpot Psychologist Lanya Olmsted to learn our top 10 new and unconventional CRO hacks backed by psychology principles that can DOUBLE your leads. We’ve run dozens of tests to prove these changes will make a huge impact on your campaigns, and better yet, they’re easy to replicate!
You’ll learn amazing strategies like:
- Why you should rethink the conversion formula
- How to overcome your audience's anxiety over providing personal information on the landing page form
- When to throw out your landing page altogether
- And much more!
When it comes to display and remarketing, marketers have always focused on audience targeting — or what we at DemandJump refer to as "The Who". However, when it comes to display, marketers seem to always forget about digital location — "The Where". And we aren't talking talk about "where" in terms of geography. We mean what sites should your ads be placed on to maximize customer acquisition, while eliminating wasted spend?
[Webinar] Heat Mapping and Turning User Metrics into Actionable CRO Data97th Floor
With heat mapping and user tracking, improving your online revenue is now a science more than just an art. In this webinar we'll show you how to track the right user metrics and then turn that data into actionable sales funnel improvements. Taught by Campaign Manager Cameron Johnson.
Access the full webinar recording and show notes:
https://97thfloor.com/blog/heat-mapping-webinar/
Per fare Conversion Optimization lo strumento più importante è il proprio cervello e la propria esperienza in un campo multidisciplinare.
Esistono però tanti altri strumenti molto utili ed Il panorama dei tools per fare conversion optimization si è arricchito molto negli ultimi anni. Questa è una guida ragionata per individuare quelli essenziali.
In this week's edition of Saturday Briefing, I honored the Veterans of our armed services and shared some stories and photos from a day in 1982 when my wife Linda and I went behind the Berlin Wall!
Ideal Media is a content recommendation
platform that uses a proprietary engine to
promote the most relevant content from
around the web.
Ideal Media helps you to:
• Increase Your Audience
• Acquire New Users
• Increase Traffic & Engagement
• Expose Content to a New Audience
• Increase Ad Revenue
Meeting Maker Marketing Campaigns: How to Connect Sales with AnyoneLaurie Beasley
Laurie Beasley, President of Beasley Direct and Online Marketing, Inc., and President of the Direct Marketing Association of Northern California shows how you can connect sales with anyone by using meeting maker marketing campaigns. https://dmanc.org https://beasleydirect.com
[Webinar] The Scalable Way: Unlocking Data To Drive Great Customer Experience...VWO
Watch this webinar to understand how some of the leading Fortune 2000 organizations have built a robust and scalable process to turn data into insights, and to use insights to elevate their CX leading to drastically higher conversions and in turn Revenue/ROI.
[Future of ABM Webinar Series] Mission 4: Customer-Powered ABM – How to Use A...Engagio
Customers offer the trusted information that buyers value most, and their business networks are rich with potential prospects. Don’t fail to call on your customer community in your ABM strategy, or you will miss the impact that advocates can bring. Join Influitive, G2 Crowd, and Engagio in this presentation to learn how leading B2B businesses strategically source, incorporate, and align customer voices in sales and throughout the ABM funnel to increase conversion rates and accelerate deals.
You'll discover how to:
— Leverage customer relationships throughout the buying process
— Weave customer references into your ABM strategy
— Change the way buying decisions are made with customer reviews
Check out our webinar series space flight program! This webinar is Mission 4 of the Future of ABM 5-part webinar series where we discuss the new trends shaping the future of ABM! This series features thought leaders who will help you stay ahead of the ABM curve and give you tips to enable the 1:1 reality. Learn More: https://www.engagio.com/future
The Scalable Way: Unlocking Data To Drive Great Customer Experience and Conve...VWO
Watch this webinar to understand how some of the leading Fortune 2000 organizations have built a robust and scalable process to turn data into insights, and to use insights to elevate their CX leading to drastically higher conversions and in turn Revenue/ROI.
Too often our strategies are mear tactics and driven by vendors and technology they would like to sell us.
This presentation is a 2 hr version of a 2.5 day class I put together for our clients and perspective clients.
How To Build a Winning Conversion Optimization StrategyVWO
[VWO Webinar]: Getting your prospects to pay attention to your website is essential whether you’re running an eCommerce brand or generating leads for your sales team. So it's imperative to have a killer conversion optimization strategy in place to drive growth.
Watch VWO and Ladder sharing conversion rate optimization insights on:
How to craft a CRO strategy with structured hypotheses
How to make use of both technical best practices and
data-driven marketing
Leveraging data to identify the weakest point in your funnel
Your ideal CRO Toolkit - tools you need for optimization
Building a framework of priorities - knowing what to test/implement first
Technical overview of TailCurrent's lead generation methodolgyTailCurrent
This is an overview of the system and process that TailCurrent uses to implement and manage lead generation through massive personalization of email marketing.
Smash the Data Silos: Use Marketo to Create A Single Source Of Customer TruthGary DeAsi
As marketing leaders attempt to lead their company in the engagement economy, the lack of a shared, unified view of the customer and their journeys due to siloed data, tools, and teams is the #1 reason they fail. How can you use Marketo to wrangle all your systems and point solutions to create a single source of customer truth? In this session from the Marketo Marketing Nation Summit 2018, we will look at the bottlenecks and disconnects that block customer insight and go through a methodology for overcoming them.
Learn how to:
-Break down silos by modeling, tagging, and schematizing Marketo and cross-platform data to create a single source of truth
-Turbocharge your Marketo touchpoint, program, and channel reporting with a journey-based analytic framework that illuminates the entire customer lifecycle across platforms.
-Leverage data to uncover high impact opportunities and obstacles in the path-to-purchase and path-to-advocacy.
-Transform a fragmented tangle of touchpoints, programs, channels, and platforms into a unified story and learn how to use the data fearlessly to achieve new levels of customer engagement.
Presenters:
-Courtney Grimes, MarTech Solutions Engineer, DemandLab
-Eric Hollebone, Chief Marketing Technologist, DemandLab
-Gary DeAsi, Director of Demand Generation Pointillist
How to Turn Raw Data into Product Revenue by Retrofit PMProduct School
Most companies have a goldmine of data, yet lack the ability to know what to do with it. In this talk, Monica shared perspective on how to evaluate data, package it, and turn it in to additional revenue streams.
Main takeaways:
- Identify use cases for data.
- Turn those use cases in to product offerings.
- Create a pricing model & collect revenue.
ProductCamp DC 2014: Tales From The Product FrontlinesShardul Mehta
Shardul and Pradheep have, like many of you been at the forefront of getting products to market and markets to product. In this session they will share tales of success and almost successes and draw the audience into sharing their own product stories and anecdotes. So how about we get together to share stories on topics such as making evangelists out of early customers, how to say "no" when you really mean "no," what do you do when all you have is an idea and what does it take to get recognized and promoted as a product person.
Visit us at gykantler.com for more information.
The concept of a “brand” is no longer taboo at B2B companies. In fact, strong B2B brands outperform weaker ones by as much as 20%, according to recent research by McKinsey. Yet it’s not easy for ROI-obsessed marketers to justify spending money on their brand, which can be difficult to track. As a result, your brand is too often left either underfunded or on the back-burner altogether.
We’re going to help you solve this. In this presentation you’ll learn:
- How your brand can boost demand generation and other key performance indicators
- The elements of a B2B brand and how those are different from traditional consumer branding
- How to elevate your brand through B2B marketing channels and brand advocates
- Metrics to track the impact of your brand
When's The Right Time To Show Your Prototype?GYK Antler
Whether you are a 2-person startup or a big company with lots of customers, pulling customers into your innovation cycle is one of the most important things to do. But when is the right time? Should you show an idea on the back of a cocktail napkin? Or should you wait for something near finished so customers have a close-to-true experience?
This presentation was given by Brian Gladstein from GYK Antler, at an Alpha Loft Lunch & Learn in November 2014. It's purpose is to help you understand when you should be engaging your target customers and showing off that prototype, and how to turn those meetings into valuable sessions that deliver insights and build relationships, without breaking the bank from a development and production perspective.
B2B buyers are making purchase decisions differently. They no longer rely on vendors to get educated, instead seeking out experienced peers for unbiased advice. Companies don’t have a voice in these interactions – but their enthusiastic customers can yield huge influence.
It’s time for you to get smart on this subject. In this Crash Course, we introduce you to the concept of Advocate Marketing. We tell you how innovative marketers are getting ahead of the curve by mobilizing communities of advocates, and how they generate measurable results. Get up to speed on one of the hottest new topics in B2B marketing.
This 30-minute Crash Course on Advocate Marketing covers:
- Fundamental definitions and concepts behind Advocate Marketing
- What buying behaviors are driving the need for advocacy in B2B
- How to organize your team to run a successful advocate program
- Specific companies that are crushing it with their advocate programs
- Vendors, thought leaders, technologies, and communities you should know about
- Getting started with an advocate program of your own
Switching On the Growth Engine in Your Small Consulting PracticeGYK Antler
This presentation is from the Zintro Webinar Series: Marketing Tips for Consultants.
Our presenter is Brian Gladstein, CEO and Founder of Explorics, a unique marketing firm that helps B2B companies engage enthusiastic customers through loyalty and advocacy programs. He is a serial entrepreneur, co-chairs Boston’s Lean Startup Challenge, and also serves as a go-to-market coach for growth-stage companies. Brian is an MIT graduate with an MBA from Stanford.
We hope this personal story of how Explorics created a growth engine for its business will help other consulting firms and entrepreneurs approach their own businesses in interesting ways.
"Fifteen months ago, my marketing consulting practice was at a crossroads,” explains Brian. “No matter what we did – we couldn’t seem to scale the way we wanted to without client projects suffering – we were stuck. In this webinar, we will discuss how we systematically took apart our business and rebuilt it from the ground up into an engine for growth. Today, we are at the center of one of the most exciting transformations happening in the B2B Marketing and PR space, and business is booming."
Key takeaways in this presentation:
- The importance of focus
- Work on the business, not in the business
- Choose clients based on how they fit with your desired income stream
- Building mechanisms that transfer trust to your staff
- Design every project to run without you
- Train your staff to solve problems without you
Be sure to check out http://explorics.com/aa to take an Advocate Assessment for your company - this is a custom-built roadmap for measuring and increasing organic advocacy.
Why Early Advocates are 10x Better Than Early Adopters For New ProductsGYK Antler
We all know the importance of an early adopter to helping a new product cross the chasm, but not all early adopters are created equally. In fact, some can be a drain on your resources, while others can propel your growth.
This presentation was given on November 21, 2013 at a meeting of the Boston Product Management Association (BPMA). Brian talks about how today’s product managers must cultivate early advocates, a special type of early adopter. Early advocates not only validate the usefulness of your product, but they show you how to spread the word. And by catering to their needs, you end up with a better, more impactful product.
Takeaways:
- How to identify an advocate
- How to engage advocates to advance the introduction of a new product
- How to build an effective early advocate program
The Archimedes Project: Developing Enterprises, the Lean WayGYK Antler
The Archimedes Project is a social enterprise competition with the goal of ending Cholera in Haiti. In early November 2013, they brought together people with experience in business, academia, government, and non-profits. Teams made up of people from different sectors worked intensely to design an innovative, actionable, sustainable, scalable social enterprise that can stop the spread of cholera in Haiti. By bringing together dreamers, thinkers, makers and doers from across sectors, they created something that never would have emerged without that collaboration.
In two days, participants built a social enterprise. Within 365 days it will be on the ground.
This presentation was an overview of modern techniques for getting companies off the ground, drawing from key principles found in Business Model Generation, Lean Startup, and Customer Development.
Archimedes said that one man could move the world given a strong enough lever and a firm point on which to place it.
Choosing an MVP - Lean Startup Challenge 2013GYK Antler
Choosing a minimum viable product (MVP) is easily said, but difficult to do. This presentation was given to the teams at Boston's Lean Startup Challenge 2013 to help them prepare for defining their own MVPs.
Customer Development - Lean Startup Challenge Boston 2013GYK Antler
This presentation was given to the participants in Boston's 2013 Lean Startup Challenge on day 1 of bootcamp by Brian Gladstein of Explorics. Our teams had filled out their Lean Canvas, so this session and workshop was designed to help them put together a plan for generating hypotheses and conducting interviews to validate the elements of their canvas. Topics covered:
- Finding the gaps in your lean canvas
- Introducing the concept of customer development as a way to fill those gaps
- What is problem-solution fit
- What is product-market fit
- Creating hypotheses for customer discovery
- Segmenting your target customers
- Prepping for customer interviews
10 Things That Never Get Said About Inbound Marketing But ShouldGYK Antler
We asked 10 inbound marketing experts from across the world to give us their answers to the question "What never gets said about inbound marketing... but should?" We present here their responses, verbatim. Enjoy!
Creating an Inbound Marketing Strategy that SticksGYK Antler
You've just wrapped up the finishing touches on a wonderful piece of content you created and – click – it's live. You publish the link across various social networks and wait for the views your content deserves... but it never comes.
Does this sound familiar?
The problem is that the social channels you're promoting to, are the same places everyone else is. It's a crowded space where everyone's fighting for the same real estate. So crowded in fact, that often times a status update can become buried under newer updates within minutes, heck, sometimes even seconds after publishing.
This is a common problem marketers face, and the ultimate challenge is – how do we make our content stick?
Adding longevity to content is the ultimate challenge. The smaller your community is, the tougher you'll find it is to get that initial bit of traction needed.
This is a SlideShare I've put together outlining the problem, and the one thing that'll help you get it over the hump. I've also included examples of companies who've learned how to add longevity to their content, ultimately increasing visibility, and driving a call-to-action.
Growth Hacker's Guide: Building Early AdvocatesGYK Antler
Start ups, you know that early adopters are not enough to establish a strong market presence anymore - you need something more. You need early advocates. Those who not only recognize the value in your company, but tell others about it as well. Find out more inside.
This presentation reviews the concept of the "Customer Empathy Map," a simple tool for building customer personas, presented in the book Business Model Generation by Alex Osterwalder, Yves Pigneur, and 470 other practitioners. The presentation was delivered at the Business Model Generation meetup in Cambridge, MA on 8/7/2012 -- see the meetup website at http://www.meetup.com/Business-Model-Generation-Meetup for more details.
The customer empathy map is used to build a working model of your customer when building a new business - which is of particular importance as you understand your various customer segments. By understanding the needs, wants, fears, rewards, and general state of mind of each of your target segments, you can create better experiences for them as well as capture more value for your business. Segmentation plays a crucial role in:
- Determine which features to build and how to present them
- Deciding on pricing and pricing models
- Promoting your product or service
- Reaching your customers and delivering a compelling, targeted message
See the video at http://youtu.be/zZnwDedZu1A
Market validation is a crucial first step before spending a lot of time and money rolling out a new product. The process lets you prove out the various elements of your business model before you launch, so you can reach customers in a predictable way.
When it comes to market validation, it’s all about your target customer. Are you reaching the right people? How do get enough of them? How do you learn quickly so you can build the right product and go to market with the wind at your back?
Brian Gladstein is a market testing expert who has helped dozens of companies through this critical phase of product development. He discusses some of the best tools available for quickly reaching your target customers and validating the most important aspects of your product and your go-to-market strategy.
In this webcast we cover:
- Unbounce: for testing user experiences
- FiveSecondTest: for assessing messaging coherence
- Zintro: for connecting with experts in any given field
- AskYourTargetMarket: for consumer surveys
Would you like us to talk about another tool that's great for market validation? Let us know! We would love to hear from you.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
8. what you want to avoid 6 12 18 24 30 36 first release expanded features major pivot 1 major pivot 2 traction… finally stagnation Users / Revenue Time In Business
19. we developed the market sprint concept based on agile (review market observations) repeatable demand gen engine (at limited scale) Program artifacts
20.
21. phase 1: assessing your market & planning your sprint
23. one variable is your anchor hold it steady throughout the sprint
24. one variable is your pushpin doesn’t need to be optimal, just good enough
25. you iterate on the last variable change parameters, run experiments, gather results
26. examples: 4-8 week sprints Anchor Pushpin Iterate Target: HR reps at small & mid-sized companies Channel: Google Adwords Offer: Range of engagement programs & trials Channel: Telemarketing Offer: Meeting with in-house thought leadership Target: Who at target companies bites, why? Target: Data analysts Offer: Downloadable software Channel: Various communities & online ad platforms
33. define an experience, starting with demand Search Ad Hate your antivirus? Compare it with Bit9's advanced protection that stops all malware. bit9.com/amp Download Install Landing Page Register Instructions Forum WEB DESKTOP
34. identify risks concentrate on the biggest one Search Ad Hate your antivirus? Compare it with Bit9's advanced protection that stops all malware. bit9.com/amp Download Install Landing Page Register Instructions Forum WEB DESKTOP not enough search volume poor conversion lacks credibility – people don’t download instructions too difficult registration cancelled
35. eliminate complexity everywhere else Search Ad Hate your antivirus? Compare it with Bit9's advanced protection that stops all malware. bit9.com/amp Landing Page Instructions Forum WEB focus here don’t need a download yet… just need to know if they click the link “ we’re almost ready to launch” page, engage on forum anyway
40. preparing the sprint map ANCHOR PUSHPIN ITERATE Gen Counsel Sales/Mktg Execs Prod Mgrs Tele mktg Meeting Target Customer Pain Point Channel Message Conversion Offer Interest
41. toss stuff out that isn’t working ANCHOR PUSHPIN ITERATE Gen Counsel Sales/Mktg Execs Prod Mgrs Tele mktg Meeting not reachable no urgency Target Customer Pain Point Channel Message Conversion Offer Interest
42. advance stuff that is working ANCHOR PUSHPIN ITERATE Gen Counsel Sales/Mktg Execs Prod Mgrs Tele mktg Meeting revenue recovery Target Customer Pain Point Channel Message Conversion Offer Interest
43. build connections ANCHOR PUSHPIN ITERATE Gen Counsel Sales/Mktg Execs Prod Mgrs Tele mktg Meeting revenue recovery 10-25% more $ Target Customer Pain Point Channel Message Conversion Offer Interest
44. converge on conversion ANCHOR PUSHPIN ITERATE Gen Counsel Sales/Mktg Execs Prod Mgrs Tele mktg Meeting revenue recovery 10-25% more $ rev assess-ment Target Customer Pain Point Channel Message Conversion Offer Interest
47. identify risks concentrate on the biggest one Search Ad Hate your antivirus? Compare it with Bit9's advanced protection that stops all malware. bit9.com/amp Download Install Landing Page Register Instructions Forum WEB DESKTOP not enough search volume lacks credibility – people don’t download instructions too difficult registration cancelled
Less money available – all focused on building. Used to have some wiggle room to bring in a sales/BD/marketing team, even during prototyping stage Less time available to get to know them More competition for attention… goes without saying So… we make a lot of assumptions
solution… do more cycles, more iterations, and involve the user
Usability is probably a necessary condition to monetization, but not sufficient.