A Digital Integration Success Story: How Informz Grew Engagement by 300%

In this webinar, the Informz social media expert shares how she was able to grow engagement by 300% in 18 months.

Can You Hear Me Now?

If you can hear and see my slide, please note
this in the question box to your right.

If you cannot hear, please try re-dialing
in, and let me know so I can be of assistance.

Technology Craze!

Social Media is
NOT going away!

Facebook Strategy

• 156 Likes
• Personal Space
• Posting frequency

Facebook Strategy

• Types of Posts
– Tips & Best Practices
– “Behind the Scenes”
– Pictures

Twitter Strategy

• 400 Followers
• What kind of tweets?
– Email Marketing Tips
– Retweets
– Replies

The Results
1800

1600

1400

1200

1000
Before
800
After
600

400

200

0
Facebook Twitter

Tips

• State the action desired
• Connect back around
• Incorporate social media happenings back in
your emails

What’s new in 2012

• Wanted to take a fresh look
• Was anyone using Google+?
• Placed in Informal
– 18% CTR
• Validated our efforts

Informz + Video
CTR
25%

20%

15%

10% CTR

5%

0%
No Video Video

Video How-To

• Subject Line
• <90 seconds
• Cross promote
• Keywords

Video Ideas

• Whitepaper
• Case studies
• Brochure
• Membership

Practicing What We Preach
• Share your newsletter on your social media sites

• Encourage sign-ups through tweets

What’s Ahead
• Informal Redesign
– Bring social icons to the top

– Social Media Spotlight

What Have You Learned

• Integration is a must
• Strategize
• Social Tips
• Video Tips

Let us help you!

Jeanette Brown
brown@informz.com
@emktg_guru

www.informz.com
1.888.371.1842
@informz

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