•Technology innovations and trends that impact how associations engage members.
•How associations are using marketing automation for their digital marketing strategy.
•Technology to use to observe audience behavior to provide customized content.
Driving Engagement and Retention through Multichannel PersonalizationInformz
Learn how to turn website analytics into actionable insight providing constituents with a customized experience. Attendees will:
• Discover untapped opportunities for customizing the audience experience.
• Learn how web tracking functionality can drive content consumption.
• Gain insight into marketing automation tools that can transform audience engagement.
How to Move Up The Ladder Of Relationship MarketingInformz
Forward-thinking associations see the value in moving towards a more personalized one-to-one communication style, but can be overwhelmed at the start because the steps look too steep and too high. We’ve got good news. It doesn’t have to be all or nothing!
Discussion topics include:
• How to get started with relationship marketing.
• Tracking and dividing your audience, from basic segmentation to defined personas.
• The importance of relationship marketing to attract, engage, and nurture millennials.
Subject line testing is the only way to stay in front of audience engagement. Check out the webinar where we share real examples of what worked and what didn’t based on results from over 5,000 different subject line tests. Now's your chance to get fresh ideas for your 2016 strategic test plan.
During this webinar we'll walk through:
• The top takeaways from over 80 million emails sent.
• Recommendations for crafting effective subject lines.
• How to utilize pre-header text to reinforce the subject line.
• Strategies for putting together a subject line test plan.
Email Marketing Automation For Affiliates – Why, What & HowAffiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: The session will give affiliates info on email marketing automation and how to use it to increase conversions and scale marketing activities for their lists. Hands on from concept, tools and examples.
HighRoad/C-Systems Joint Webinar Marketing Automation for iMISHighRoad Solution
Join Suzanne Carawan of High Road Solutions as she provides an overview of what is meant by marketing automation and showcase associations who are thriving due to their adaptation of new ways to market their certification, education, and event & content programs.
Associations are fully focused on embracing disruptive technology to gain greater member insight and get more efficient. In this webinar, we will talk more about what you need to know about marketing automation and how it differs from email marketing.
Driving Engagement and Retention through Multichannel PersonalizationInformz
Learn how to turn website analytics into actionable insight providing constituents with a customized experience. Attendees will:
• Discover untapped opportunities for customizing the audience experience.
• Learn how web tracking functionality can drive content consumption.
• Gain insight into marketing automation tools that can transform audience engagement.
How to Move Up The Ladder Of Relationship MarketingInformz
Forward-thinking associations see the value in moving towards a more personalized one-to-one communication style, but can be overwhelmed at the start because the steps look too steep and too high. We’ve got good news. It doesn’t have to be all or nothing!
Discussion topics include:
• How to get started with relationship marketing.
• Tracking and dividing your audience, from basic segmentation to defined personas.
• The importance of relationship marketing to attract, engage, and nurture millennials.
Subject line testing is the only way to stay in front of audience engagement. Check out the webinar where we share real examples of what worked and what didn’t based on results from over 5,000 different subject line tests. Now's your chance to get fresh ideas for your 2016 strategic test plan.
During this webinar we'll walk through:
• The top takeaways from over 80 million emails sent.
• Recommendations for crafting effective subject lines.
• How to utilize pre-header text to reinforce the subject line.
• Strategies for putting together a subject line test plan.
Email Marketing Automation For Affiliates – Why, What & HowAffiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: The session will give affiliates info on email marketing automation and how to use it to increase conversions and scale marketing activities for their lists. Hands on from concept, tools and examples.
HighRoad/C-Systems Joint Webinar Marketing Automation for iMISHighRoad Solution
Join Suzanne Carawan of High Road Solutions as she provides an overview of what is meant by marketing automation and showcase associations who are thriving due to their adaptation of new ways to market their certification, education, and event & content programs.
Associations are fully focused on embracing disruptive technology to gain greater member insight and get more efficient. In this webinar, we will talk more about what you need to know about marketing automation and how it differs from email marketing.
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Affiliate recruitment is a costly and complicated part of an affiliate program development – simplify it with a targeted approach! Find new affiliates that will sell.
Affiliates and Affiliate Managers: A Show in PartnershipAffiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: How do affiliate managers and affiliates work together for mutual success? What part does each play in negotiations, communication, and goal setting? Get practical tips from different perspectives.
Expanding Reach: How Affiliates and Social Drive TogetherAffiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Affiliate Marketing is expanding to encompass other channels. This session explores the value of including channels like social into your Affiliate Marketing mix to increase ROI.
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Social media can work for non-sexy brands, products & services too! Learn to make social media work for businesses that aren’t very social. Get content ideas and examples.
LSA Bootcamp Chicago: Email Marketing Best Practices (Constant Contact)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Chicago 8/16/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Live Webinar: The Sophisticated Marketer's Crash Course in Metrics & AnalyticsLinkedIn
Data accuracy, alignment, attribution challenges, and metrics varying across the buyer's journey are recipe for headaches for even the most Sophisticated Marketer.
Don't fret. In our upcoming webcast, LinkedIn's very own Sr. Content Marketing Manager, Megan Golden and Sr. Demand Generation Manager, Amanda Halle, will show you how you can get clear visibility into the impact of your programs throughout the purchase process.
Transform your website with personalized content. Learn the basics of personalized content, how it works and what you can do to get started. We have stats, tips, and examples you need to start delivering personalized content.
Perfect Your Email Marketing shows you how to use advanced tactics in your email marketing strategy including segmentation, automation, triggers and transactional emails, dynamic segments and dynamic content, split testing, lead nurturing, demographic and behavioral strategies and scheduled email and recurring email campaigns.
Content Marketing Strategies Conference: Joe Puizzi 10 Ways You May Be Failin...dlvr.it
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
Live Webinar: Crash Course to Marketing MetricsLinkedIn
Megan Golden, Senior Content Marketing Manager, LinkedIn
Amanda Halle, Senior Manager, Marketing, LinkedIn
Want to learn how to optimize how you measure full funnel impact? We've got you covered. The second webcast our Sophisticated Marketer's Webcast Series is our Crash Course in Metrics & Analytics and it's exactly what a data-driven marketer like you is looking for. We'll cover data accuracy, alignment, attribution challenges, and more to enable you to prove value.
Negotiation Tactics for Affiliates and Affiliate ManagersAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Learn how to apply general negotiation tactics specifically to affiliate relationships regarding placements, commissions, and promotions so that both sides come out happy.
Webinar: Customer Experience in Banking - a CTO's PerspectiveDataStax
Traditional banks are being disrupted by digital natives that can integrate data and provide seamless, real-time customer experiences across all touchpoints. Watch this webinar on-demand, featuring Brett Brunick, Chief Technology Officer of TCF Bank, and Shubhra Sinha, VP of Portfolio Marketing at DataStax. Brunick and Sinha discuss delivering powerful, meaningful, and innovative experiences to banking customers across branches and digital channels.
View recording: https://youtu.be/ptNwfGnQj1o
Explore all DataStax webinars: https://www.datastax.com/resources/webinars
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Affiliate recruitment is a costly and complicated part of an affiliate program development – simplify it with a targeted approach! Find new affiliates that will sell.
Affiliates and Affiliate Managers: A Show in PartnershipAffiliate Summit
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: How do affiliate managers and affiliates work together for mutual success? What part does each play in negotiations, communication, and goal setting? Get practical tips from different perspectives.
Expanding Reach: How Affiliates and Social Drive TogetherAffiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Affiliate Marketing is expanding to encompass other channels. This session explores the value of including channels like social into your Affiliate Marketing mix to increase ROI.
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Social media can work for non-sexy brands, products & services too! Learn to make social media work for businesses that aren’t very social. Get content ideas and examples.
LSA Bootcamp Chicago: Email Marketing Best Practices (Constant Contact)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Chicago 8/16/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Live Webinar: The Sophisticated Marketer's Crash Course in Metrics & AnalyticsLinkedIn
Data accuracy, alignment, attribution challenges, and metrics varying across the buyer's journey are recipe for headaches for even the most Sophisticated Marketer.
Don't fret. In our upcoming webcast, LinkedIn's very own Sr. Content Marketing Manager, Megan Golden and Sr. Demand Generation Manager, Amanda Halle, will show you how you can get clear visibility into the impact of your programs throughout the purchase process.
Transform your website with personalized content. Learn the basics of personalized content, how it works and what you can do to get started. We have stats, tips, and examples you need to start delivering personalized content.
Perfect Your Email Marketing shows you how to use advanced tactics in your email marketing strategy including segmentation, automation, triggers and transactional emails, dynamic segments and dynamic content, split testing, lead nurturing, demographic and behavioral strategies and scheduled email and recurring email campaigns.
Content Marketing Strategies Conference: Joe Puizzi 10 Ways You May Be Failin...dlvr.it
The 2011 Content Marketing Strategies Conference (contentmarketing2011.com) had some amazing speakers and lively conversation. This is one great example. Continue the conversation at twitter.com/content2011.
Live Webinar: Crash Course to Marketing MetricsLinkedIn
Megan Golden, Senior Content Marketing Manager, LinkedIn
Amanda Halle, Senior Manager, Marketing, LinkedIn
Want to learn how to optimize how you measure full funnel impact? We've got you covered. The second webcast our Sophisticated Marketer's Webcast Series is our Crash Course in Metrics & Analytics and it's exactly what a data-driven marketer like you is looking for. We'll cover data accuracy, alignment, attribution challenges, and more to enable you to prove value.
Negotiation Tactics for Affiliates and Affiliate ManagersAffiliate Summit
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Learn how to apply general negotiation tactics specifically to affiliate relationships regarding placements, commissions, and promotions so that both sides come out happy.
Webinar: Customer Experience in Banking - a CTO's PerspectiveDataStax
Traditional banks are being disrupted by digital natives that can integrate data and provide seamless, real-time customer experiences across all touchpoints. Watch this webinar on-demand, featuring Brett Brunick, Chief Technology Officer of TCF Bank, and Shubhra Sinha, VP of Portfolio Marketing at DataStax. Brunick and Sinha discuss delivering powerful, meaningful, and innovative experiences to banking customers across branches and digital channels.
View recording: https://youtu.be/ptNwfGnQj1o
Explore all DataStax webinars: https://www.datastax.com/resources/webinars
IMTSedu Webinar: Focus on Customer Relationship ManagementAvideonCRM LLC
AvideonCRM's
Association for Manufaturing Technology CRM Presentation
Date: Thursday, January 12, 2012 @ 11:00 a.m. ET
Richard Wiklund of AvideonCRM leads this webinar, which focuses on a high-level view of how to use, implement and improve your CRM system. He will cover topics that appeal to all areas of CRM usage: Those who have a CRM and use it well, those who have a CRM and need to start using it better, and those who do not have a CRM and may have never heard of one. Everyone will walk away with something to get their sales season started off right!
Speaker:
Richard Wiklund, Salesforce Certified Consultant – CEO, AvideonCRM, LLC
Innovation accounting and key metrics for startupsBlaz Kos
The traditional accounting in start-ups is usually incredibly simple - revenues, margins, free cash flow and other traditional accounting metrics are zero or very close to zero.
It is also impossible to do financial forecasts for start-ups (P&L, balance sheet,...) since accurate forecasting requires a long and stable operating history. Therefore a start-up must focus on the key metrics that show real progress in the search mode before becoming a stable business and use innovation accounting instead of traditional accounting as a framework for measuring performance.
The presentation covers the basics of being a data-driven organization, the difference between vanity, actionable and other types of metrics, why you should focus on one metrics that matter in different stages of a start-up, what are the common pitfalls when analyzing the data and how to use AARRR as the best framework for analytics, especially for web start-ups.
Pluto7 - Tableau Webinar on enabling Organization to be Data Driven in 201...Manju Devadas
Big Data and BI initiatives needs a holistic strategy and execution. The content walks through how an organization became data driven in less than 6 months with Tableau, Alteryx, Splunk and traditional BI enabled by Pluto7 ( www.pluto7.com )
Turning Digital Performance into Competitive AdvantageJennifer Finney
Time is money! In today’s hyper-digital world, digital performance means business performance. If your customer’s digital experience is lacking, your revenue will suffer. Customers are – rightly – expecting every touchpoint with the companies they do business with to work every time, at top speed. If you drop the ball – even for a few seconds – you’ll lose business, and worse, you’ll lose customers.
Digital Performance Management (DPM) technologies and services exist to help companies identify critical weaknesses and performance bottlenecks across their digital assets. By providing clear insights and guidance, Digital Performance Management tools make it possible to get ahead of potential performance challenges before they’re discovered – the hard way – by your customers.
Join Jason Bloomberg, president of Intellyx, Trey Kistler, Director, IT eCommerce of Lowe’s and Carl Briscol, VP of eCommerce Technology, Home Depot and Scott D. Lowe from ActualTech Media.
ON THIS WEBINAR EVENT YOU’LL DISCOVER:
Discover the key concepts behind Digital Performance Management
Learn why Digital Performance Management is crucial for the success of your business in today’s hyper-connected world
Identify the benefits you’ll see by adopting a digital performance for your business
Discover DPM-related best practices that you can leverage to boost your company’s revenue
A data lake requires proper coordination and best practices across platforms to work effectively and optimally. How an organisation applies technology and best practices such as data governance to the data lake will determine the level of adoption and eventually, the value your data lake will provide. Harald Mueller, VP of Sales EMEA, Datameer Inc
Top Strategies to Modernize Information Management SystemsNuxeo
Did you know that more than 75% of AIIM respondents said they have challenges finding the right information in a timely way? Are you one of them? Industry leader Martyn Christian shares insights about new strategies for modernizing legacy information systems that enable organizations to connect systems and remove information silos, streamline processes and information access, strategically consolidate, without impacting end users, and leverage existing IT investments.
Data driven communities in the Middle East: The Power and Potential of Analyticsaccenture
Cities use analytics in many ways, and one size does not fit all. What have we learned from the first movers? Being data driven requires a cultural shift. Learn more: https://accntu.re/2rGgyla
This is the introduction slide deck that we used at our Meetups for the 2011 season. The deck has our general information and then a brief LeanStartup implementation overview.
Een nieuwe manier van werken verdient een nieuwe manier om business cases te maken.
Realistisch, gespecificeerd, meetbaar, haalbaar en passend binnen de doelstellingen van de organisatie. In deze webinar bespreken we de verschillende stappen om tot een business case te komen, hoe we de scope en beoogde resultaten duidelijk definiëren en hoe we de verschillende belanghebbenden kunnen overtuigen om zo draagvlak en budget te krijgen.
Similar to Technology as a Strategic Asset: Association Technology Trends, Innovation and Transformation (20)
Targeted Revenue Source: Lapsed Member RecruitmentInformz
A discussion about the lapsed member campaign that won back 800 members in 45 days.
Walk away with:
- A 4-step strategy for creating a lapsed member campaign.
- New approaches for crafting purposeful, audience-centric messages.
- Tips and tricks for ongoing member engagement with marketing automation.
Have you ever found yourself pointing fingers about lead quality – sales saying marketing isn’t sending me good leads and marketing saying sales isn’t following up? Is your sales team saying that there are too many names to follow up with or that leads aren’t converting? Have you wanted to do lead or engagement scoring or got started but quit because it was just too hard?
If you answered yes to one or more of these questions, then this presentation is for you!
2017 Informz Email Marketing Performance Benchmark Webinar: Email vs. AutomationInformz
See what's performing better for associations: one-off emails or automated campaign emails. Get access to key performance metrics from over one billion emails and hear how associations are using marketing automation to achieve jaw-dropping results.
Drive event registration with automated campaignsInformz
Driving registration to online and offline events is not for the faint of heart. There is a lot of pressure to perform and the counting begins soon after the first email is sent.
“How are we doing with event registrations? How does that compare to last year? Better send out another email!”
If this sounds familiar, then we have good news. You'll learn how two associations significantly increased registration and revenue with changes to their email event promotions.
Walk away with:
- Insight into an automated campaign strategy that drove more revenue – to the tune of a 313% increase.
- Inspiration from the retail industry for an association event that accelerated event registration by 25%.
- Fresh ideas to implement for your event promotions.
Do your open rates need a boost? Are you feeling pressure to pick the perfect subject line?
In this webinar you'll learn:
• The top takeaways from over 100 million emails tested.
• A/B split versus sample size testing: what strategy is right for you?
• Personalization fatigue is real: true or false?
• Trendy words, phrases, and punctuation.
Supporting Community Goals Using the Higher Logic IntegrationInformz
Get inspired and see how your organization can integrate your online community and digital communications to increase engagement. You could see a huge lift in engagement, just like NHPCO did (to the tune of 58%)!
See real life examples of how marketers are designing emails to captivate readers and encourage action.
In this webinar, you’ll learn how to:
• Effectively organize content to maximize the reader experience.
• Successfully use imagery to tell better stories.
• Create call to action buttons that drive conversions.
Key Findings from the 2016 Association Email Marketing Benchmark ReportInformz
In this webinar we will review the latest market trends and key findings from the past year. Attendees can expect to learn:
-Key findings from emails sent by associations over the last twelve months.
-The latest industry trends in email marketing and marketing automation.
-The role of intelligent targeting and its impact on subscriber engagement.
In this webinar, our experts will break down the hottest concepts that came out of the conference 2015 Informz Superfan Summit.
You’ll hear about:
•The latest in email design and template trends.
•Marketing automation must-dos and tips for getting started.
•Common email deliverability pitfalls and key performance indicators.
From Unknown to Known: Turning Website Visitors into Organization AdvocatesInformz
Using Web Tracking to Customize Email Campaigns. Take your behavior-based targeting up a notch and turn random website visitors into engaged members, subscribers, and donors with web tracking! Learn how web tracking functionality can give you essential data that allows you to understand your users better and create more relevant content.
You have heard about personas. Maybe your boss has even asked you to create them. But do you know where to begin? We are here to help! In this webinar, learn how to gain a deeper understanding of your audience with personas and deliver more relevant content to keep subscribers engaged.
Open, Click, Convert - Improve your email marketing with dataInformz
Email marketing is one of the most powerful tools in your marketing toolbox. Better engage your members and prospects by understanding the data behind successful email marketing. Hosted by Abila and rooted in the Informz 2015 Association Email Marketing Benchmark Report, check out this webinar to learn five best practices for your email strategy.
Curious about how many emails other associations are sending? Trends with email testing? Mobile usage data? In this webinar our strategists will review the latest market trends and key findings from this year’s report.
Good Data: The Fuel for your Association's Marketing EngineInformz
Personalization drives membership engagement. Your database is overflowing with data that will help you send targeted, triggered, and timely messages to keep members informed and engaged. In this webinar, learn how you can put your data to work for your association.
Marketing Automation is more than a buzzword; it is a completely new way of thinking that will transform your marketing strategy. But what is it exactly? A tool? A craze? Technology?
In this webinar we uncover why marketing automation isn’t just a trend, but a tool and strategy sophisticated marketers should implement to automate repetitive tasks, create more personalized emails and produce behavior-based messaging. We’ll take you through the top 7 reasons why you need marketing automation and why you should consider shifting your strategy towards automation.
Walk away with:
• An understanding of what marketing automation is.
• The value of an automated strategy.
• A sneak preview of new marketing automation features in
Informz
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
29. Integrated systems – Precise targeting
Forms Email Online Community
Transactions Database Browse
#AssnTechTrends
30. Precise Targeting
High Value Prospect /Membership
Page
Member / Educational Courses
Incomplete Transaction
Opened email / No conversion
Lapsed Member / Online Community
#AssnTechTrends
31. Automated Lifecycle Campaigns
Prospect Marketing
New Member Onboarding
Nurture Campaign
Membership Renewals
Event Campaigns
Annual Appeal
Lapsed Member
#AssnTechTrends
43. Started
Thread in
Last 5 Days
Fewer than 1000
Contributor Points
Not Received “Keep
the Conversation
Going B” within 90
days
X
Right Message, Right Person, Right Time
#AssnTechTrends
45. ASAE’s MEAT: Results after 6 Months:
1829 Participants (A/B Tested)
Engagement Type A Segment B Segment
% Increase
(using automation)
No Automation With Automation
Agreed to Terms 226 325 44%
Profile Photo 131 245 87%
Profile Bio 16 23 44%
Joined Community 730 907 24%
Friends Made 17 536 3053%
Mobile App 29 38 31%
46. Likely to Recommend…
Photo? NPS
No Photo 19.2
Photo Only 36.9
Photo and Bio 41.0
Login Total NPS
0 17.1
1-2 26.1
3-4 36.7
5+ 41.2
Members who are active
within Collaborate are
30% more likely to
recommend ASAE.
#AssnTechTrends