Are you getting the most out of social networking? Many businesses have social networking but they dabble rather than use it strategically to win more business. If you are one of these dabblers perhaps you would like to see how you can grow your business with these fantastic free tools.
Find our more at www.womensbusiness.club
This document discusses social media and its role in marketing. It questions whether social media is just a fad or can be an effective long-term marketing tool. It also addresses how social media compares to traditional push marketing and explores considerations for companies starting social media marketing. Lastly, it provides tips on developing a social media plan, including starting by listening, participating in discussions, and engaging customers rather than just pushing sales messages.
Big Ticket Social Media Secrets - Be The Change 2013Michele Mere
This document summarizes Michele Scism's presentation on using social media to fill big ticket programs. It provides statistics on the size of social media platforms and explains that images are very effective for engagement. It then discusses two common reasons why social media may not work and provides three secrets: creating tools like assessments and offers, using images strategically, and creating events and posts to promote tools and builds an audience. Examples are given of how images doubled page likes and helped others successfully promote launches. The presentation aims to help others gain clarity and confidence in their social media and launch strategies.
This document discusses what makes a successful social media campaign and provides examples. It lists the top 5 goals as improving search engine ranking, increasing brand awareness, positive brand mentions, customer service, and sales. The top 5 mistakes are not monitoring, assigning junior staff, prioritizing speed over quality, being disingenuous, and not having an off switch. Examples of hugely successful social media campaigns that drove significant sales increases include The Blair Witch Project, Blendtec's "Will It Blend?" videos, and Old Spice's engagement which led to a 107% sales boost.
Krista Neher (www.kristaneher.com) gave this presentation to the Home Builders Association. The presentation covers how Home Builders, Restorationists and those in the construction industry can use social media to grow their business.
Social media is much more than just Facebook, Twitter and LinkedIn. It is about connecting with the right audiences online in a meaningful way.
Krista Neher is a professional social media speaker and the CEO of Boot Camp Digital, a leading provider of social media training. www.bootcampdigital.com.
To have Krista speak at your next event go to www.kristaneher.com.
Governor's conference on substance abuse 04 apr12Suzanne Hull
This document provides information on how businesses can grow using social networking. It discusses what social networking is, the benefits of using social media marketing, and tips for getting started, including listening, sharing, and creating content. Contact information is given for Suzanne Hull of Contemporary Business Solutions for coaching, workshops, and other resources on using social media for business growth.
The document is an agenda for the Gravity Summit event at Stanford on social media marketing. The agenda includes sessions on how social media is transforming businesses, using Twitter, social media driving customer loyalty, and integrating social media into marketing. There will also be networking activities including a breakout session and a tweetup mixer after the event.
This document discusses social media and its role in marketing. It questions whether social media is just a fad or can be an effective long-term marketing tool. It also addresses how social media compares to traditional push marketing and explores considerations for companies starting social media marketing. Lastly, it provides tips on developing a social media plan, including starting by listening, participating in discussions, and engaging customers rather than just pushing sales messages.
Big Ticket Social Media Secrets - Be The Change 2013Michele Mere
This document summarizes Michele Scism's presentation on using social media to fill big ticket programs. It provides statistics on the size of social media platforms and explains that images are very effective for engagement. It then discusses two common reasons why social media may not work and provides three secrets: creating tools like assessments and offers, using images strategically, and creating events and posts to promote tools and builds an audience. Examples are given of how images doubled page likes and helped others successfully promote launches. The presentation aims to help others gain clarity and confidence in their social media and launch strategies.
This document discusses what makes a successful social media campaign and provides examples. It lists the top 5 goals as improving search engine ranking, increasing brand awareness, positive brand mentions, customer service, and sales. The top 5 mistakes are not monitoring, assigning junior staff, prioritizing speed over quality, being disingenuous, and not having an off switch. Examples of hugely successful social media campaigns that drove significant sales increases include The Blair Witch Project, Blendtec's "Will It Blend?" videos, and Old Spice's engagement which led to a 107% sales boost.
Krista Neher (www.kristaneher.com) gave this presentation to the Home Builders Association. The presentation covers how Home Builders, Restorationists and those in the construction industry can use social media to grow their business.
Social media is much more than just Facebook, Twitter and LinkedIn. It is about connecting with the right audiences online in a meaningful way.
Krista Neher is a professional social media speaker and the CEO of Boot Camp Digital, a leading provider of social media training. www.bootcampdigital.com.
To have Krista speak at your next event go to www.kristaneher.com.
Governor's conference on substance abuse 04 apr12Suzanne Hull
This document provides information on how businesses can grow using social networking. It discusses what social networking is, the benefits of using social media marketing, and tips for getting started, including listening, sharing, and creating content. Contact information is given for Suzanne Hull of Contemporary Business Solutions for coaching, workshops, and other resources on using social media for business growth.
The document is an agenda for the Gravity Summit event at Stanford on social media marketing. The agenda includes sessions on how social media is transforming businesses, using Twitter, social media driving customer loyalty, and integrating social media into marketing. There will also be networking activities including a breakout session and a tweetup mixer after the event.
This document contains the presentation slides from Dr. Jillian Ney's talk on influencer marketing at the European Spreadfast Summit in 2016. Some of the key points made in the slides include:
- Influencer marketing involves building human connections with key individuals rather than just marketing to a target market as a whole.
- User-generated content and social media referrals are highly trusted by consumers, especially younger audiences, making influencer marketing important.
- Success cannot be defined solely by numbers of followers and requires considering relevance, value fit, and human connections between influencers and brands.
- Different types of influencers include celebrities, lifestyle influencers, creative influencers, and opinion leaders.
This document provides an introduction to social media. It defines social media as the use of electronic tools to share and discuss information with others. It explains that social media allows marketers to connect with consumers on a personal level. Traditional marketing does not work as well in social conversations where people trust recommendations from other consumers over advertisements. The document then gives overviews of popular social media sites like blogs, Twitter, Facebook and LinkedIn and discusses why brands should have a presence on these sites.
This document provides advice for using social media in recruitment. It recommends focusing social networking efforts on LinkedIn, Twitter, Facebook and YouTube to source passive candidates and attract Generation Y candidates. It suggests posting engaging content like games, industry insights and humor. The key is showing up regularly, acknowledging others, conversing and using good manners. Recruiters should promote their employer value proposition and job opportunities across these networks. The document also notes that success in social media recruitment requires a long-term, consistent approach.
Social Media is becoming an accepted way for businesses to communicate with both existing and prospective customers. Yet, there is also much confusion about how to make the most of Social Media tools.
In Trends in Social Media 2014, J.R. presents 7 trends that are affecting business including Video, paid content, Google+, info-graphics and more.
The audience is invited to discusses the “why” and the “how” to put these tools to use. By using social media in your business strategy and integrating it with your current marketing, you can generate results and drive a solid return on investment.
3 Learning objective:
1. Recognize the 7 Social Media Trends for 2014
2. Understand how they are being used by other businesses
3. See how these trends can help your business grow
Your speaker, J.R. Atkins has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. He is on staff at Temple College and has published 3 books Success Simplified, Social Media 2.0 and Road Map to Success.
https://www.widenetconsulting.com/widenet-u/aidb-classroom/
Alabama Institute for Deaf and Blind Classroom - WideNet’s own Director of Marketing, Matthew Tyson, and CEO, Chris Williams, will be traveling south to teach a classroom on social media to the parents and teachers at the Alabama Institute for Deaf and Blind.
Gha hack your mind process your growthRein Mahatma
This document discusses growth hacking strategies. It defines growth hacking as using non-traditional marketing techniques to quickly grow a company's user base and social reach. Popular growth hacking techniques discussed include viral referral programs, A/B testing, influencer outreach, and optimizing acquisition, activation, retention and referral of users. The document also emphasizes the importance of a growth hacking mindset of curiosity, innovation, focus and boldness. It provides examples of growth hacks used by YesBoss, an on-demand services company, such as waiting lists, referrals, tweets and retention algorithms.
We are all famous to a few people. But who is influencing your target audience?
The face of the influencer has changed. Celebrity endorsements drive fewer conversions than mommy bloggers. Why? People buy from people they know and trust and or people they can relate to.
Brian Fanzo shares how to leverage social listening tools to discover, engage, and leverage the right influencers for your business.
Content Jam 2016: Get Scrappy: Smarter Content for Business Big and Small wit...Orbit Media Studios
When it comes to marketing, it’s the best of times and the worst of times. New media allows us to reach more people, build personal relationships, and deliver real value to our customers.
However, budgets are tighter than ever and we’re constantly distracted by all of the shiny new things coming at us. The answer? Get scrappy. During this myth-busting and actionable talk you’ll discover how getting scrappy can help you put your brains before your budget and simplify your marketing in today’s complex world.
The document discusses how social media has changed how companies should approach marketing and communications. It emphasizes that social media is about participation in conversations rather than sponsorship, and that the goal should be engaging the right audiences at the right time rather than growing fan bases. It also highlights how social media allows for more storytelling and two-way conversations as opposed to one-way mass messages.
The document discusses how social media has changed how companies should approach marketing and communications. It emphasizes that social media is about participation in conversations rather than sponsorship, and that the goal should be engaging the right audiences at the right time rather than growing fan bases. It also discusses how social media allows for more storytelling and conversation compared to traditional one-way media, and how companies need to understand audiences' perspectives rather than just illustrate their own messages.
CM - Tips and Best Practices @ Social Ogilvy Jon Nedza
The document provides 10 tips for community management on Facebook: 1) Include visual assets in posts for increased engagement; 2) Have someone review posts before publishing to catch errors; 3) Keep posts brief around 50 words as many check Facebook on mobile; 4) Be nimble and post timely, relevant content on popular news stories; 5) Respond to fans quickly and let them know if you need more time to address issues; 6) Get to know your fans beyond demographics to build relationships; 7) Live to serve your customers as they receive quick responses from other brands; 8) Donate to causes to support them, not for likes or engagement; 9) Moderate comments in a transparent way with clear guidelines; 10)
Social media has not only become a rage but also a mandatory aspect of everyone’s life. Businesses have a prolific scope at this platform. Social media marketing is a kind of Internet Marketing and it involves content, and appealing audio and visual.
GaMPI Online Marketing 30,000 Ft. View PresentationDesiree Colonna
Presentation given to the GaMPI MEC conference on online marketing. An overview of all tools associated with online and Internet marketing by Desiree Scales of Bella Web Design, Inc.
The document discusses the growth of social media and how businesses can leverage social platforms as a business tool. Some key points:
- Social media usage is widespread with billions of videos/tweets/blogs daily
- Many social media initiatives fail because companies don't understand how to properly utilize the platforms
- Successful companies approach social media as a business, not just marketing, and facilitate participation across departments
- Examples are given of companies that improved sales, brand awareness, and customer engagement through social media strategies
This document summarizes Nikki Sunstrum's expertise in social media and experience managing social media for the University of Michigan. It provides statistics on social media usage and how the University of Michigan ranks among other colleges. It offers tips for how to effectively use social media and highlights the importance of having a strategy, engaging content, and establishing guidelines.
Using social technologies to engage and empower the workforce - SCN presentat...Anna Dreyzin
This was the keynote presentation for Maximizing Business Value Through Social Technologies at the Strategic Capability Network in Toronto, on Sept 17th, 2014. For more information about the Strategic Capability Network, visit - http://www.scnetwork.ca
The presenters were Colleen Burns, Influencer Engagement Manager and Anna Dreyzin, Education Program Manager from IBM.
The document discusses social media lead generation. It introduces Brian Bodnar and Kipp Halligan. Various tips are provided on building social media reach through following, friending, connecting, and sharing links. The importance of content discovery through blogs, calendars and thank you pages is discussed. It emphasizes the need for conversion ubiquity by placing calls-to-action everywhere and testing different calls-to-action. The goal of these efforts should be to buy customers rather than just leads.
Sue Anstiss presented on using social media for businesses. She discussed how social media allows for two-way conversations rather than one-way communication. Some key ways to use social media include generating sales leads, product development, customer support, and more. She outlined 10 keys to success in social media, including having a strategy, experimenting personally before professionally, listening, being transparent, and measuring results.
The document discusses the rise of social media and how businesses can leverage various social media platforms. It provides an overview of popular social networking sites like Facebook and LinkedIn, microblogging platforms like Twitter, photo and video sharing sites, and blogs. The document outlines 10 keys to social media success which include experimenting personally, having a strategy, listening to audiences, giving generously, and measuring results. It emphasizes that social media is about dialogue and relationships rather than broadcasts, and cautions that social media alone cannot fix underlying issues with products or customer service.
Facebook identity for success - How can you leverage your businessDinesh Babu Pugalenthi
The document provides information on Facebook marketing strategies and best practices. It discusses:
1) Current social media trends like new video promotion methods, emerging platforms, social commerce, and increased mobile activity.
2) How to use Facebook for brand awareness, connecting with clients/prospects, increasing leads and sales, and customer support.
3) Strategies for Facebook profiles versus pages, organic versus paid marketing, engaging post types, video strategies, targeting audiences, and analyzing Facebook analytics.
4) Best practices like having an overall strategy, being engaging and personal, using hashtags strategically, monitoring insights, leveraging photos and Facebook ads.
This document contains the presentation slides from Dr. Jillian Ney's talk on influencer marketing at the European Spreadfast Summit in 2016. Some of the key points made in the slides include:
- Influencer marketing involves building human connections with key individuals rather than just marketing to a target market as a whole.
- User-generated content and social media referrals are highly trusted by consumers, especially younger audiences, making influencer marketing important.
- Success cannot be defined solely by numbers of followers and requires considering relevance, value fit, and human connections between influencers and brands.
- Different types of influencers include celebrities, lifestyle influencers, creative influencers, and opinion leaders.
This document provides an introduction to social media. It defines social media as the use of electronic tools to share and discuss information with others. It explains that social media allows marketers to connect with consumers on a personal level. Traditional marketing does not work as well in social conversations where people trust recommendations from other consumers over advertisements. The document then gives overviews of popular social media sites like blogs, Twitter, Facebook and LinkedIn and discusses why brands should have a presence on these sites.
This document provides advice for using social media in recruitment. It recommends focusing social networking efforts on LinkedIn, Twitter, Facebook and YouTube to source passive candidates and attract Generation Y candidates. It suggests posting engaging content like games, industry insights and humor. The key is showing up regularly, acknowledging others, conversing and using good manners. Recruiters should promote their employer value proposition and job opportunities across these networks. The document also notes that success in social media recruitment requires a long-term, consistent approach.
Social Media is becoming an accepted way for businesses to communicate with both existing and prospective customers. Yet, there is also much confusion about how to make the most of Social Media tools.
In Trends in Social Media 2014, J.R. presents 7 trends that are affecting business including Video, paid content, Google+, info-graphics and more.
The audience is invited to discusses the “why” and the “how” to put these tools to use. By using social media in your business strategy and integrating it with your current marketing, you can generate results and drive a solid return on investment.
3 Learning objective:
1. Recognize the 7 Social Media Trends for 2014
2. Understand how they are being used by other businesses
3. See how these trends can help your business grow
Your speaker, J.R. Atkins has been working with individuals, executives and small businesses since 1993 and on Social Media since 2008. He has a BA from Texas A&M University and an MBA from The University of Phoenix, Dallas Campus. He is on staff at Temple College and has published 3 books Success Simplified, Social Media 2.0 and Road Map to Success.
https://www.widenetconsulting.com/widenet-u/aidb-classroom/
Alabama Institute for Deaf and Blind Classroom - WideNet’s own Director of Marketing, Matthew Tyson, and CEO, Chris Williams, will be traveling south to teach a classroom on social media to the parents and teachers at the Alabama Institute for Deaf and Blind.
Gha hack your mind process your growthRein Mahatma
This document discusses growth hacking strategies. It defines growth hacking as using non-traditional marketing techniques to quickly grow a company's user base and social reach. Popular growth hacking techniques discussed include viral referral programs, A/B testing, influencer outreach, and optimizing acquisition, activation, retention and referral of users. The document also emphasizes the importance of a growth hacking mindset of curiosity, innovation, focus and boldness. It provides examples of growth hacks used by YesBoss, an on-demand services company, such as waiting lists, referrals, tweets and retention algorithms.
We are all famous to a few people. But who is influencing your target audience?
The face of the influencer has changed. Celebrity endorsements drive fewer conversions than mommy bloggers. Why? People buy from people they know and trust and or people they can relate to.
Brian Fanzo shares how to leverage social listening tools to discover, engage, and leverage the right influencers for your business.
Content Jam 2016: Get Scrappy: Smarter Content for Business Big and Small wit...Orbit Media Studios
When it comes to marketing, it’s the best of times and the worst of times. New media allows us to reach more people, build personal relationships, and deliver real value to our customers.
However, budgets are tighter than ever and we’re constantly distracted by all of the shiny new things coming at us. The answer? Get scrappy. During this myth-busting and actionable talk you’ll discover how getting scrappy can help you put your brains before your budget and simplify your marketing in today’s complex world.
The document discusses how social media has changed how companies should approach marketing and communications. It emphasizes that social media is about participation in conversations rather than sponsorship, and that the goal should be engaging the right audiences at the right time rather than growing fan bases. It also highlights how social media allows for more storytelling and two-way conversations as opposed to one-way mass messages.
The document discusses how social media has changed how companies should approach marketing and communications. It emphasizes that social media is about participation in conversations rather than sponsorship, and that the goal should be engaging the right audiences at the right time rather than growing fan bases. It also discusses how social media allows for more storytelling and conversation compared to traditional one-way media, and how companies need to understand audiences' perspectives rather than just illustrate their own messages.
CM - Tips and Best Practices @ Social Ogilvy Jon Nedza
The document provides 10 tips for community management on Facebook: 1) Include visual assets in posts for increased engagement; 2) Have someone review posts before publishing to catch errors; 3) Keep posts brief around 50 words as many check Facebook on mobile; 4) Be nimble and post timely, relevant content on popular news stories; 5) Respond to fans quickly and let them know if you need more time to address issues; 6) Get to know your fans beyond demographics to build relationships; 7) Live to serve your customers as they receive quick responses from other brands; 8) Donate to causes to support them, not for likes or engagement; 9) Moderate comments in a transparent way with clear guidelines; 10)
Social media has not only become a rage but also a mandatory aspect of everyone’s life. Businesses have a prolific scope at this platform. Social media marketing is a kind of Internet Marketing and it involves content, and appealing audio and visual.
GaMPI Online Marketing 30,000 Ft. View PresentationDesiree Colonna
Presentation given to the GaMPI MEC conference on online marketing. An overview of all tools associated with online and Internet marketing by Desiree Scales of Bella Web Design, Inc.
The document discusses the growth of social media and how businesses can leverage social platforms as a business tool. Some key points:
- Social media usage is widespread with billions of videos/tweets/blogs daily
- Many social media initiatives fail because companies don't understand how to properly utilize the platforms
- Successful companies approach social media as a business, not just marketing, and facilitate participation across departments
- Examples are given of companies that improved sales, brand awareness, and customer engagement through social media strategies
This document summarizes Nikki Sunstrum's expertise in social media and experience managing social media for the University of Michigan. It provides statistics on social media usage and how the University of Michigan ranks among other colleges. It offers tips for how to effectively use social media and highlights the importance of having a strategy, engaging content, and establishing guidelines.
Using social technologies to engage and empower the workforce - SCN presentat...Anna Dreyzin
This was the keynote presentation for Maximizing Business Value Through Social Technologies at the Strategic Capability Network in Toronto, on Sept 17th, 2014. For more information about the Strategic Capability Network, visit - http://www.scnetwork.ca
The presenters were Colleen Burns, Influencer Engagement Manager and Anna Dreyzin, Education Program Manager from IBM.
The document discusses social media lead generation. It introduces Brian Bodnar and Kipp Halligan. Various tips are provided on building social media reach through following, friending, connecting, and sharing links. The importance of content discovery through blogs, calendars and thank you pages is discussed. It emphasizes the need for conversion ubiquity by placing calls-to-action everywhere and testing different calls-to-action. The goal of these efforts should be to buy customers rather than just leads.
Sue Anstiss presented on using social media for businesses. She discussed how social media allows for two-way conversations rather than one-way communication. Some key ways to use social media include generating sales leads, product development, customer support, and more. She outlined 10 keys to success in social media, including having a strategy, experimenting personally before professionally, listening, being transparent, and measuring results.
The document discusses the rise of social media and how businesses can leverage various social media platforms. It provides an overview of popular social networking sites like Facebook and LinkedIn, microblogging platforms like Twitter, photo and video sharing sites, and blogs. The document outlines 10 keys to social media success which include experimenting personally, having a strategy, listening to audiences, giving generously, and measuring results. It emphasizes that social media is about dialogue and relationships rather than broadcasts, and cautions that social media alone cannot fix underlying issues with products or customer service.
Facebook identity for success - How can you leverage your businessDinesh Babu Pugalenthi
The document provides information on Facebook marketing strategies and best practices. It discusses:
1) Current social media trends like new video promotion methods, emerging platforms, social commerce, and increased mobile activity.
2) How to use Facebook for brand awareness, connecting with clients/prospects, increasing leads and sales, and customer support.
3) Strategies for Facebook profiles versus pages, organic versus paid marketing, engaging post types, video strategies, targeting audiences, and analyzing Facebook analytics.
4) Best practices like having an overall strategy, being engaging and personal, using hashtags strategically, monitoring insights, leveraging photos and Facebook ads.
Social Media 105: How to Build a Community of Customer AdvocatesMichelle Hummel
The document discusses how to build a community of brand advocates using social media. It recommends identifying influential community members, thanking and rewarding brand advocates, and bringing advocates together through events and promo items to inspire positive word-of-mouth marketing. Continuing education resources are also promoted to help learn social media strategies.
Social Media for Real Estate Agents - Prudential Fox and RoachBrad Carroll
Social media provides both great opportunities and distractions for businesses. While large numbers of followers and fans may seem impressive, businesses should focus on engaging their target customers who can directly impact sales. An effective social media strategy includes cultivating raving fans by making engagement easy, incorporating social media into existing marketing, and controlling online conversations to expand a business's reach. Proper implementation requires documenting a plan, training, and measuring results while maintaining brand integrity.
Content Marketing: Modern Techniques for Growing Your BusinessTypeset
This presentation was developed for the Breakout at the Breakwater 2010 event sponsored by Fitzgerald Photo Imaging. It supports the theme of the conference, "Education & Inspiration", by defining content marketing, giving an in-depth look at social media and presenting a case study of how one photographer's experiences with social media in his business.
Advances in technology and the explosion of the internet mean purchasing decisions are more reliant on communication and interaction with the vendor than ever before.
While the marketing exercise itself has not changed, new ways to approach these activities have changed dramatically. Business owners today must understand these developments and engage their potential client base.
Content marketing - communicating with your prospects without selling - is one way to attract the informed consumer. Developing techniques to pull customers to your door is much more effective than pushing your message out to them. The great news for small business is deploying a content marketing strategy can be a low-cost option achieving greater results. Even better, the framework for content marketing is probably already in place in your organisation. Best of all, creative industries are best poised to exploit the new trends.
This talk will explain the different components of content marketing and give detailed recommendations on how you can get started. At the end of the session, you will have clear ideas on marketing activities and techniques for immediate implementation.
The document discusses the rise of social media and its importance for businesses. It provides an overview of popular social media platforms and how companies can use them. The key points are:
- Social media allows for two-way communication as opposed to traditional one-way communication models. It includes tools like blogs and sites like Facebook that people use to share content and have online conversations.
- Social media is important for businesses to engage with because two-thirds of internet users visit social networks and it is the fourth most popular online activity. Engagement on social media correlates with business performance.
- The document provides 10 keys to social media success for businesses, which include experimenting personally before professionally, having a strategy, listening
This document discusses the importance of social media for realtors. It notes that social media is now the #1 online activity and that many consumers, especially younger generations, use social media and trust peer recommendations over advertisements. The document then provides statistics on the growth and size of major social media platforms. It argues that social media can help realtors reach new clients, build their brand, and generate more sales. The document then provides tips for realtors to use Facebook, Twitter, blogs, and LinkedIn as part of their social media strategy and marketing. It introduces social media marketing plans from Virtu-Assist that include setup and maintenance of various social media accounts.
This document discusses social media and provides information on key platforms like blogging, Facebook, LinkedIn, Twitter, and YouTube. It defines social media and discusses why these platforms are important for businesses. Metrics for success on each channel are provided along with tips on how to use each one effectively as part of an overall social media strategy. The importance of developing goals, tracking results, and optimizing efforts based on returns is also covered.
This is the slideshow from a presentation I gave to members of BizPro Networking (www.bizpronetworking.com) on using Social Media to power their small business sales and marketing efforts.
Filled with some great advice and case studies of companies who are doing the right (and some doing the wrong) things!
Enjoy!
Tim McMahon, Jr
MCM Social Media
The document discusses the rise of social media and its importance for businesses. It provides statistics on the growth and popularity of major social media platforms. It then offers 10 keys to success with social media, including experimenting personally before professionally, having a strategy, listening to audiences, and measuring results. The document emphasizes that social media allows for dialogue rather than one-way communication and can help improve customer service and word of mouth.
The document discusses the rise of social media and how businesses can leverage various social media platforms. It provides an overview of popular social networks and tools, how businesses are using social media for marketing, and keys to social media success including experimenting, having a strategy, listening to customers, and measuring results. The document advocates engaging with customers on social media as a new communication model rather than traditional one-way advertising, and stresses the importance of building relationships over time.
Social media is redefining the world of marketing and public relations. It is no longer a question of whether or not we engage, but rather how we do so. The way in which companies interact with employees, customers, and other businesses via social media networks is more important. In
this real time environment the challenge is to engage in a way that encourages participation. Join us for an encompassing look at how social media can work in your business environment.
This document discusses Influential Digital, a company that provides digital branding and marketing services. It outlines the common mistakes businesses make with social media, such as not having a clear strategy or not turning social leads into sales. The document then describes Influential Digital's seven-stage process for digital brand development, which includes crafting the brand, developing strategy, building an online presence, networking, connecting with customers, and creating marketing campaigns. It provides examples of ideal referral partners and contact information for Influential Digital.
This document discusses the evolving digital landscape and empowered consumers in healthcare. Key points include the shift from traditional websites to social media and mobile platforms, the importance of listening to consumers and responding quickly during crises, and how consumers are taking a more active role in managing their own health through tools like mobile health apps and wearable devices. Brands must adapt to this new environment by engaging with consumers on social media and ensuring transparency.
Social media marketing sales presentation fe pptxneilnapier
The document discusses using social media, particularly Facebook, Google+, YouTube, and Twitter, to grow a business. It provides statistics on usage and demographics of each platform. It then gives recommendations and best practices for setting up pages and profiles, creating engaging content, using advertising, building communities, and other strategies to help businesses connect with customers and generate sales through social media.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART KALYAN CHART
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
3. CLARIFY: Business Planning
...unleash the power of your vision
CONNECT: Contact Management
... unleash the power of your database
SHOUT: Social Media Marketing
...unleash the power of the internet
SELL: Sales without Selling
... unleash the power of relationships
11. 2015 Social Media Predictions
Instagram grew
50% in 9 months
and is now
bigger than
Twitter
1. Organic Reach
2. Facebook Video
3. Buy Now
Google+ will
begin to fade
into obscurity.
12. Advantages of Social Media
• Saves money
• Access to millions of people
• Share news
• Encourages traffic to your website
• Quick and instant
13. Disadvantages of Social Media
• Distraction
• Detracts from ‘real’ relationships
• Reputation can quickly be destroyed
• Eyesight and health can deteriorate
14. Social Media Tips
•Have a Clear Purpose
•Have a Clear Time Frame
•Have a Clear Target Audience
15. Facebook
Top Tips
Pin to top
Always link somewhere
Use one #hashtag
Free download/discount
Images and video
Likes ≠ business
Connect and chat
16. Twitter
Top Tips
Follow your competition
Find your customers
Use one #hashtag
Thank retweets
Reply to engage
Followers ≠ business
Ask for contact details
18. LinkedIn
Top Tips
Quality profile photo
Tag contacts
Customer-focused profile
Business page
Request introductions
Join & create groups
Offer referrals and
recommendations
23. THANK YOU
Angela De Souza
07530 259 140
angela@womensbusiness.club
www.womensbusiness.club
Editor's Notes
Explain a bit about Achieve and Connect
Explain about the workshops
Facebook Online Community 750,000,000
YouTube Video Sharing 450,000,000
Twitter Micro Blogging 250,000,000
LinkedIn Professional Networking 110,000,000
Blogger Web Log 75,000,000
Pinterest Visual Discovery 70, 000,000
Instagram Image-based Social Media 200, 000,000
70% of the internet population use social networking36% of people have posted about a brand on a social network61% of people are willing to give feedback on brands and products44% of customers want to take part in the co-creation of products79% of customers have passed on a negative experience82% of customers will stop business with a company due to a negative experience15% of social media users have been contacted by a company after posting a negative experience
#1. Google+ is catching up to Facebook
Facebook still dominates at 70% of account ownership but Google+ is not far behind at just over 50%. This is due to the fact that Google+ account is mandatory whenever you create a new Gmail account and this is pushing up the account ownership stats. No other social network has Google’s web assets leverage.
#2. Facebook active usage still dominates
Facebook has nearly 50% of all the world’s internet users as active users. This is only set to increase as regions and countries in the developing world including Africa, Asia and South America get connected to the web.
#3. Pinterest is one of the fastest growing social networks
The visual web is driving the rise of Pinterest and Instagram
#4. LinkedIn is the most popular for older users
LinkedIn is the network of choice for most knowledge workers and professionals. It is maybe the most conservative of the social networks due to the fact it is all about business.
#5. Usage of social networks by older users is increasing
Social networks were and still are a hit with the younger demographics. Don’t think though that social media is just for the for the teens and people who still have their hair. The increase in usage by the 55 to 64 year olds is greater than 100% for Facebook, Twitter and Google+.
Instagram grew by 50% between March and December 2014 and exceeded the 300 million user mark. This means that the photo-sharing social network is now bigger than Twitter (284 million) in terms of active users and, crucially, with much faster growth momentum.
With the failure of Google’s Authorship experiment, Google+ now brings no unique value that Twitter, LinkedIn and Facebook don’t already provide.
Organic reach on Facebook had dropped to an average of just 6% and for Pages with more than 500k Likes, just 2%.
However, Facebook now as a BUY NOW button which makes shopping very easy!
Have a Clear PurposeDecide what you want to use social Media for and then use it for that purpose. Write down your purpose and keep it visible before going online. After every session, ask yourself, "What did I just achieve while social Media today and was it in line with my purpose?"
Set Up Tips: Create a profile on all sites, add a photo and fill in the ‘About’ section with relevant and interesting info. Everything you do on your sites should remain in line with your purpose. Include a link to your website, blog, etc. Connect all social Media sites so they point to each other as much as possible thereby saving you some time.
Get your audience to write their purpose.
Have a Clear Time Frame Decide beforehand how long you want to spend online and then achieve what you need to within that time limit. For Facebook, disable chat facilities while working or have intentional times where you enable chat with a clear time frame of how long you intend to chat to people.Update Tips: Update your status daily between around 3pm on weekdays and if you want to post twice a day update at 11am or at 8pm in addition to your 3pm post. Updates outside of these times have significantly less hits but you need to also monitor when your target audience are online most.
Get your audience to write a social media timeframe.
Have a Clear Target AudienceDecide beforehand who you need to connect to and stick to these ‘friends’ only. Avoid searching for old flames – they will take up all your time and bear no fruit. Be intentional, see who is following people doing similar work to you and connect with them and observe them. Friend Tips: Don’t feel guilty for not accepting a friend request or blocking someone, knowing who not to connect with is as important as knowing who to connect with. Some people will do more damage than good and once a good reputation is lost it is very difficult to win your followers back.
Get your audience to write their avatar.
1. Pin to the top what you want people to see first. Don’t let them read just anything but be strategic.
2. Use link posts to drive people to your website. Make sure that you are always sending people somewhere because if you don’t they will just click on another person’s page next.
3. Overdoing hash tags is unnecessary and annoying for the reader. They will get bored and won’t try decipher your posts.
4. Offer free downloads or discounts
40% of customer will like your page to get a download or discount
36% of consumers like a page to receive a freebie or sample
5. Use quality images and video to showcase your business, even if you are a service business you can get creative with images.
6. Gaining likes does not equal business growth at all. You need to turn the likes into clients and you do this by interacting with the people. For example, for every like you could welcome them to your page on your status update and send them a private message thanking them for liking you page and asking what you can do to help them grow their business. End off by pointing them to your website to browse your services or invite them to an event that you are hosting.
7. Use Facebook to connect with people and chat with them. Ask questions and encourage engagement.
The Language of Twitter
RT Retweet
@ Account Name
DM Direct message
# Hashtag
Keep up to date with what your competition are doing so you can stay ahead. Also so who is engaging with them and follow them too.
2. www.twitter.com/search-advanced you can search by location, similar accounts and so much more. Find your target audience and connect with them
3. As with all social media, don’t go over the top on hash tags
4. Thanking a re-tweet is a great excuse to connect and engage with someone
Find conversations around your target audience and reply and engage. Don’t always be selling just be chatty and you will get noticed.
6. As with all social media a lot of followers doesn’t automatically mean that you will have a lot of business. Get the right followers and keep them interested.
7. Twitter is limited to 140 characters so why not ask for their contact details so you can send them an email or call them.
Basic video structure should tell them:
What to do
Why to do it (benefits)
How to do it
Growing Your Business on YouTube
- See what videos are trending and see what tags they use then create a video that can piggy back off the trend. See the ‘popular on YouTube’ button on the top left of the page when you are signed out of your account.
- Search for a problem that you know you can offer a solution for and see what video’s come up, if there is nothing good create your own solution video.
- See your channel as a TV show and not just for one off posting, this way you will post regularly and consistently.
- Movie Maker is free video editing software that comes installed on all Microsoft operating systems. Use this to create good quality videos and export in HD when possible.
Use telling titles which can be picked up in the search engine.
Use as many tags as possible as this is how people will find oyu.
Use the description field with as much info as possible
Upload a transcript as search engines cannot search video content but can search text.
Include a strong call to action in your description and in your video so people know what do do next.
Share you YouTube video on other sites such as Facebook, blogger, etc and embed videos in your website.
Choose an engaging thumbnail, you don’t have to use the default one set by YouTube.
People will instantly make a decision about you based on your profile photo, get a professional headshot photo to create a good impression on LinkedIn and your website.
2. Tag your contacts for quick reference and bulk mailings (as in the image)
Write your profile as if you are talking to the viewer. Why should they contact you, what benefit does your business have for them, how are you different from everyone else with a similar business?
4. Create a business page to post business related updates to an audience that wants to follow your business news.
5. In most cases you can get in introduced to just about anyone if you have built up enough connections - so just ask people to introduce you.
6. Groups are a great way to raise your profile, be seen as an expert by posting useful info and by answering questions.
7. Referrals and recommendations – If you can refer a friend / colleague then do so. Not only does it show that you’re a great networker, I’m sure your friend / colleague would be grateful PLUS you’ll find that this also promotes reciprocity!
Search engines pick up blog titles first so make sure it is descriptive and not obscure.
Images cannot be picked up by search engine so ensure that you label your images descriptively and that you always fill in the image properties.
3. To highlight particular sub headings put the words between heading tags. This will point out to the search engines that these are the secondary things to look our for.
4. Repeat the keywords that you want to search engines to notice several times throughout your post.
5. Link to other posts where possible and link to sites that are popular.
6. Share your blog posts wherever possible to get traffic back to it. Commenting on other blogs while logged into yours is also an effective way of building up traffic.
7. Write a mini story in your search description to tell what you post is about. Again, the search engines pick this up too.
Always pin from a website as opposed to uploading an image. This way the image will always point back to you no matter how often or where it is shared.
2. As with all social media, label your images correctly so that they get picket up by search engines.
3. Spend time on Pinterest, follows people that you would like to follow you back, leave comments, be visible.
4. Be creative with your pins, invest in high quality graphics and photos. Posting poor quality will only damage your reputation. Also don’t forget to use your description box too.
5. You can create a board and invite others to contribute. This is great if you work with a team or share common interests with someone.
6. The most viewed items on Pinterest are animals, food and clothing. Add a personal side to your Pinterest to make it more interesting. Do you love cats or a particular dress era. Why not create a board of your favourite place?
Instagram is a powerful tool for telling a visual story about your brand.
Don’t post poor quality images and don’t post too often. If you want to build your business using Instagram tell a story with your images and have a call to action in your description.
2. Hashtags are a great way to follow trends and to help people to find more what interests them. Piggy back on trends and create your own hash tags too.
3. Interact and follow the people that you want to follow you back.
4. Share your customers and potential customers images – they may just share yours too.
5. Create short videos to share. Videos generate 3 times the amount of inbound links than written posts.
6. Use Instagram to promote offers to get people to your website.
The key to getting the most out of social media is to listen more and say less.
“I had been standing in line to check in at Las Vegas’s then-trendiest hotel in town, the Aria, for nearly an hour. I was exhausted and frustrated after a 6 hour flight from New York, and just wanted to get to my room and rest. The last thing I wanted to do was waste an hour of my life waiting in line.
Frustrated, I did what any social media nerd would do - I pulled out my phone, and tweeted the following: “No Vegas hotel could be worth this long wait. Over an hour to checkin at the Aria. #fail"
Unfortunately, the Aria wasn't listening, and didn’t tweet back to me. But a competitor was listening. Just two minutes later, I received a tweet from the Rio Hotel down the street.
Now at this point, if you’re anything like most executives I’ve shared this story with, you’re thinking, “What did the Rio tweet - “Come on over, we have no line here" or "Call us, we have a room for you!"?
FACT: Only 3% businesses are successful in using social media effectively
Had the Rio tweeted something like that to me, I would have thought two things: First, "Why are you stalking me?" and second, "Why is it wide open at the Rio when it's jam-packed and happening at the Aria?" On the contrary, the Rio Las Vegas tweeted the following to me: “Sorry about your bad experience, Dave. Hope the rest of your stay in Vegas goes well.”
Guess where I ended up staying the next time I went to Las Vegas?
The Rio hotel earned a $600 sale on the basis of that one tweet. But the story gets even better, because I gave the Rio a "Like" on Facebook, and a few months later, I got a message from a friend on Facebook. My friend Erin asked, "Hey, I'm having a family reunion in Vegas this New Year's, and I saw you liked the Rio's page. Do you recomend them?"
I wrote back to her, "Well, the Rio isn't the newest hotel in Vegas, or the nicest - but I'll tell you one thing - they know how to listen to customers." She booked the Rio for 20 guests that day.
One tweet from the Rio, and one "like" from me led to over $10,000 in revenue for the company.”
- Dave Kerpen
CEO, Likeable Local
TrackImagine you track the number of times your brand was mentioned on Twitter and found it to be mentioned 25 times in a day. You might think this a good number but if your competitors brand was mentioned 250 times or 2,500 times then you 25 times don’t compete. It is essential to know what your competitors are up to so that you can keep one step ahead.
Keep up to date with your competitors websites, Twitter, Facebook, Blog and YouTube. Set aside time each week, or half an hour a day, to track, test and measure.
Measure
It’s all good and well listening and tracking but unless you keep a record of what you have tracked and measure you have just spent a lot of time gaining information that you cannot retain. Test and measure everything. Keep a spreadsheet and record what data you have found for all your listening and tracking and the monitor it and make changes when necessary.