Social Media Business briefing 2018
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This document provides an overview of social media trends in 2018 and beyond. It discusses focusing on relationships with customers and followers. It also discusses major platforms like Facebook, Instagram, and LinkedIn. Emerging trends like conversational commerce using chatbots and the importance of video are covered. Influencer marketing and tools for social media success are also mentioned. The document emphasizes that social media is all about people and meaningful interactions between people should be encouraged over public content.
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Social Media Business briefing 2018
- 1. SOCIAL MEDIA 2018 AND BEYOND A BUSINESS BRIEFING
- 2. FIONA LUCAS • Geelong’s leading social media educator and strategist • Speaker • Author • Consultant • Digital nomad
- 4. QUICK OVERVIEW It’s all about the people Facebook family The new funnel Conversational Commerce - Chatbots Influencer marketing Risks/Privacy and the other stuff
- 5. YOUR PEEPS MATTER Relationship Marketing Nurturing Empowering Encouraging advocacy
- 6. “ ” CONVERSATION IS THE NEW LEAD Ryan Deiss RELATABILITY is the future Brian Fanzo
- 7. FACEBOOK FAMILY • Facebook • Instagram • Messenger • Whatsapp As we roll this out, you'll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard -- it should encourage meaningful interactions between people.” Mark Zuckerberg
- 9. GROUPS • Watch Party • Poll (with image or gif) • Boost • Add a whatsapp call to action • Focus on your community managers and moderators – they build relationships and set culture
- 10. INSTAGRAM
- 11. INSTAGRAM – FACEBOOK’S NEXT FACEBOOK! • Scheduling to instagram - up to 30 days in advance • Add hashtags in Bio to help people find you. • Purchase on instagram
- 13. “ ” 85% OF CUSTOMER INTERACTIONS WILL BE MANAGED WITHOUT A HUMAN BY 2020 Ryan Deiss – DigitalMarketer (Gartner Research)
- 14. COMMUNICATION BY MESSENGER REQUIRES PERMISSION Anyone can send an email – no one can message you without permission.
- 15. MASSIVE OPPORTUNITY FOR MESSAGEBOTS • Comment tool • Options to lead to content, ask questions • Imbed URL chat into emails • Must be personal • Ads cheaper when kept inside the eco system but be very careful here!
- 16. VIDEO VIDEO VIDEO • Live Video • Captions • Episodic Content • Podcasting • Video Ad breaks - Cheap TV Ads! 5-15 second Pre roll and instream
- 17. THINK LIKE A SCREENWRITER!
- 18. THE FUNNEL IS FLIPPED THE OLD FUNNEL FLIPPED FUNNEL
- 19. LINKEDIN – DON’T IGNORE IT • Get your profile right • Set up your company page • Know your strategy – what are you trying to achieve • Text comments tend to get better engagement over photos • Native video – (Coming to groups too).
- 20. INFLUENCER MARKETING • Team up with influencers • Look at reach & credibility • Don’t look at numbers – ask to see engagement analytics
- 21. WHAT ABOUT YOU TUBE? Advertising on You tube not as expensive as you think 300 hours of video loaded every minute 80% of views are from outside of the US
- 22. WHAT YOU NEED TO SUCCEED • The right strategy • The right tools and templates • The right content • The right targeting • The right type of engagement
- 23. TOOLS AND TIPS AND THE OTHER STUFF • Wave Video – my favourite tool for quick video creation • Phrasee – Ai generated email marketing • CropVS – video editing – square • Privacy and Risk assessment • Data protection