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Businesses using social media typically share common goals - to increase brand awareness and generate leads. There are many benefits when using social channels for business, but opportunities are often two-faced and hide an underlying challenge.
The document discusses social media marketing and the tools that exist for it. It provides statistics on the large user bases and engagement on platforms like Facebook. It argues that social media marketing can work for both B2C and B2B companies if done authentically and by involving customers to spread messaging organically. Examples are provided of successful social media campaigns including one by Adobe that gained significant attention and awards.
The document discusses using social media for low-cost and effective marketing initiatives. It recommends connecting with customers and prospects through platforms like LinkedIn, YouTube, Twitter, and Wikipedia to build relationships and drive interest in a company. Specific tips are provided for setting up blogs, connecting on LinkedIn, creating Wikipedia pages, using Twitter responsibly, and posting relevant videos on YouTube to engage audiences without large investments.
Rackspace Hosting: How to address the "what if's" when starting a social enab...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Rackspace Hosting's Elizabeth Jurewicz talks about how they overcame the "what if's" to drive successful employee engagement on LinkedIn.
She discusses the evolution of their social enablement program in terms of employee training, time management, risk mitigation, and reputation management.
Este documento resume a pesquisa realizada sobre o filme "Eu, Christiane F., 13 Anos, Drogada e Prostituta" e seu diretor Uli Edel. A pesquisa inclui detalhes sobre o enredo do filme, sua data de lançamento, elenco, gênero e nacionalidade, bem como informações biográficas sobre Edel e sua filmografia. A pesquisadora planeja usar a abordagem do filme como inspiração para seu próprio projeto audiovisual sobre os desafios enfrentados pelos jovens hoje em dia.
Este documento describe un programa de formación titulado "Gestión de Redes de Datos" con una duración de 18 meses. El programa busca formar técnicos en administración de redes de computadores con conocimientos en tecnologías como cableado estructurado, centros de datos, redes alámbricas e inalámbricas y seguridad en redes, para satisfacer las necesidades del sector productivo. El documento detalla los requisitos, competencias, resultados y estrategias de aprendizaje del programa.
Businesses using social media typically share common goals - to increase brand awareness and generate leads. There are many benefits when using social channels for business, but opportunities are often two-faced and hide an underlying challenge.
The document discusses social media marketing and the tools that exist for it. It provides statistics on the large user bases and engagement on platforms like Facebook. It argues that social media marketing can work for both B2C and B2B companies if done authentically and by involving customers to spread messaging organically. Examples are provided of successful social media campaigns including one by Adobe that gained significant attention and awards.
The document discusses using social media for low-cost and effective marketing initiatives. It recommends connecting with customers and prospects through platforms like LinkedIn, YouTube, Twitter, and Wikipedia to build relationships and drive interest in a company. Specific tips are provided for setting up blogs, connecting on LinkedIn, creating Wikipedia pages, using Twitter responsibly, and posting relevant videos on YouTube to engage audiences without large investments.
Rackspace Hosting: How to address the "what if's" when starting a social enab...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Rackspace Hosting's Elizabeth Jurewicz talks about how they overcame the "what if's" to drive successful employee engagement on LinkedIn.
She discusses the evolution of their social enablement program in terms of employee training, time management, risk mitigation, and reputation management.
Este documento resume a pesquisa realizada sobre o filme "Eu, Christiane F., 13 Anos, Drogada e Prostituta" e seu diretor Uli Edel. A pesquisa inclui detalhes sobre o enredo do filme, sua data de lançamento, elenco, gênero e nacionalidade, bem como informações biográficas sobre Edel e sua filmografia. A pesquisadora planeja usar a abordagem do filme como inspiração para seu próprio projeto audiovisual sobre os desafios enfrentados pelos jovens hoje em dia.
Este documento describe un programa de formación titulado "Gestión de Redes de Datos" con una duración de 18 meses. El programa busca formar técnicos en administración de redes de computadores con conocimientos en tecnologías como cableado estructurado, centros de datos, redes alámbricas e inalámbricas y seguridad en redes, para satisfacer las necesidades del sector productivo. El documento detalla los requisitos, competencias, resultados y estrategias de aprendizaje del programa.
How to fail when it comes to social media ppXaidica
The document discusses common struggles businesses face when using social media, including tweeting too frequently without useful content, overusing hashtags, ignoring user engagement, only using text on Google+ pages, not utilizing LinkedIn groups, and failing to adapt to changes in social media. It provides tips such as using moderation in tweeting, identifying relevant hashtags, engaging with and listening to customers, adding varied media like videos to Google+ pages, taking advantage of LinkedIn groups, and continuously learning about social media.
How to fail when it comes to social media ppXaidica
The document discusses common struggles businesses face when using social media, including tweeting excessively without useful content, overusing hashtags, ignoring users and potential customers, only using text on Google+ pages, disregarding LinkedIn groups, and failing to keep up with changes in social media. It provides tips such as using moderation in tweeting, identifying relevant hashtags, engaging with and listening to customers, adding varied media like videos to Google+ pages, using LinkedIn groups to network and connect, and continuing to learn about new social media methods.
Social Media for Your Business!
It is no longer an option to simply exist on social media, you need to be constantly engaging on all of your social media platforms.
This issue of Convey It will walk you through all of the different platforms that are available for your business. It will show you how to utilize social media and maximize your efforts on each platform.
We hope that you enjoy this issue of Convey It!
Webfirm and Australian Hotels Association - Social Media Marketing June 2014WebfirmSlides
101 guide to Social Media Marketing for Pubs, Bars and Restaurants. Presented by Webfirm in conjunction with the Australian Hotels Association Victoria
Social Media Optimization: ClicksBazaar is a affordable SMO services provider, Social Media Marketing increases your website unique Traffic, Our search engine optimization (SEO) company Specialized in SEO Services, SEO Management Services and Digital Marketing. For More, Visit - http://marketing.clicksbazaar.com/social-media-optimization/
This document discusses social media and provides information on key platforms like blogging, Facebook, LinkedIn, Twitter, and YouTube. It defines social media and discusses why these platforms are important for businesses. Metrics for success on each channel are provided along with tips on how to use each one effectively as part of an overall social media strategy. The importance of developing goals, tracking results, and optimizing efforts based on returns is also covered.
Social media has transformed word-of-mouth marketing by allowing it to occur online and at a large scale. The document outlines the major social media platforms like blogs, Facebook, LinkedIn, Twitter, and YouTube and how businesses can use each one to engage customers and measure return on investment through metrics like website traffic, sales, and customer retention. It provides best practices for using each channel as part of a comprehensive social media strategy to meet marketing goals.
The main focus of Social Media Marketing is to drive traffic from multiple sources to your primary website and since many Web 2.0 sites carry a lot of authority, they often rank very highly making it easier to get good position.
This document discusses how social media and technology have transformed society on a global scale through collaboration and conversation online. It outlines various social media platforms that have enabled this transformation, and how marketers can leverage these platforms to listen, engage, and create brand fanatics through relevant and authentic content. The document provides tips on getting started with social media marketing and links to additional resources.
"What the hell is going on?" underwent an overhaul.
A practical approach that clearly illustrates what Social Media Marketing is, how to successfully play in this space and the stats and trends that define it.
The last few slides are full of useful resources as voted on by your peers.
This document discusses the importance of social media for realtors and provides strategies and plans for using various social media platforms. It notes that social media is now the dominant online activity and most consumers use it. Realtors can use social media to reach new clients, protect their brand, increase sales and referrals. Specific tips are provided for using Facebook, Twitter, blogs and LinkedIn to market properties and the realtor business. Customized social media plans and training are offered to help realtors effectively utilize social media.
This document provides an overview of social media and how to effectively utilize various social media platforms. It defines social media and discusses that social media allows word-of-mouth marketing to be accessible to everyone online. It then summarizes the key platforms of blogging, Facebook, LinkedIn, Twitter, and YouTube. For each platform, it provides statistics on usage, why businesses should use the platform, and tips on how to effectively engage on each platform. It stresses the importance of developing a social media strategy and tracking return on investment from social media efforts.
Using Social Media to Attract & Retain CustomersErik Harbison
Social media can be used to attract and retain customers for small businesses. The summary outlines:
1. Getting started with social media requires understanding your audience, setting objectives and goals, and mastering one social channel before expanding.
2. Low-cost tactics to attract customers include asking questions to drive engagement, using educational videos and images, and retargeting website visitors with ads.
3. Customer retention involves providing support through demos, how-to's and responding to comments, as well as surprising and delighting customers through personalized experiences.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
The document provides an overview of using social media for small businesses. It discusses the importance of listening to customers on various social media platforms like Facebook, Twitter, YouTube and Yelp. It also provides best practices for engaging on each platform, such as responding to comments quickly, posting regularly and showing your brand's personality. The document emphasizes the commitment of time and resources needed to successfully harness social media.
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
4 Best Strategies to Increase a SaaS' Products Industry Visibility and Brand ...Pawel Grabowski
The document discusses 4 strategies for increasing industry visibility and brand awareness for SaaS products in their early days: 1) Create targeted content that answers questions potential users are asking, 2) Find and pitch writers at top industry publications, 3) Give podcast interviews to reach relevant audiences, and 4) Conduct joint webinars with complementary companies to build audience and promote each other. It provides tips for implementing each strategy, such as researching common questions on Quora, connecting with writers on social media, finding podcasts in your niche to pitch to, and co-promoting webinars with other businesses.
Marketing’s Missing Links: Calculating the Cost & Benefits of Integ...Act-On Software
The document discusses integrating marketing channels, campaigns, and reporting to maximize results. It highlights that best-in-class B2B marketers integrate email and social media campaigns more than average marketers. The key to success is implementing holistic marketing solutions that synchronize tactics and seamlessly link marketing components to ensure they complement each other. The document outlines seven integrated marketing tactics: email, social media, online events, blogs, landing pages, web site intelligence, and integrated analytics.
The document discusses three types of media for driving website leads: paid media, owned media, and earned media. It defines each type and provides examples. Paid media involves paying for third-party channels, owned media involves channels you control, and earned media involves customers and news outlets spreading your message. The document advocates integrating all three media types and using owned media to help generate earned media, which is described as the most important. It provides a hypothetical example of how a company could implement the three media types in its marketing strategy.
Apresentação sobre Mídias Digitais e Comunicação Empresarial no 3º Congresso de Comunicação Empresarial da Aberje Bahia. A apresentação foi ministrada por Robert Phillips, CEO da ILS e Sócio Diretor da Viraleasy Social Web Work.
How to fail when it comes to social media ppXaidica
The document discusses common struggles businesses face when using social media, including tweeting too frequently without useful content, overusing hashtags, ignoring user engagement, only using text on Google+ pages, not utilizing LinkedIn groups, and failing to adapt to changes in social media. It provides tips such as using moderation in tweeting, identifying relevant hashtags, engaging with and listening to customers, adding varied media like videos to Google+ pages, taking advantage of LinkedIn groups, and continuously learning about social media.
How to fail when it comes to social media ppXaidica
The document discusses common struggles businesses face when using social media, including tweeting excessively without useful content, overusing hashtags, ignoring users and potential customers, only using text on Google+ pages, disregarding LinkedIn groups, and failing to keep up with changes in social media. It provides tips such as using moderation in tweeting, identifying relevant hashtags, engaging with and listening to customers, adding varied media like videos to Google+ pages, using LinkedIn groups to network and connect, and continuing to learn about new social media methods.
Social Media for Your Business!
It is no longer an option to simply exist on social media, you need to be constantly engaging on all of your social media platforms.
This issue of Convey It will walk you through all of the different platforms that are available for your business. It will show you how to utilize social media and maximize your efforts on each platform.
We hope that you enjoy this issue of Convey It!
Webfirm and Australian Hotels Association - Social Media Marketing June 2014WebfirmSlides
101 guide to Social Media Marketing for Pubs, Bars and Restaurants. Presented by Webfirm in conjunction with the Australian Hotels Association Victoria
Social Media Optimization: ClicksBazaar is a affordable SMO services provider, Social Media Marketing increases your website unique Traffic, Our search engine optimization (SEO) company Specialized in SEO Services, SEO Management Services and Digital Marketing. For More, Visit - http://marketing.clicksbazaar.com/social-media-optimization/
This document discusses social media and provides information on key platforms like blogging, Facebook, LinkedIn, Twitter, and YouTube. It defines social media and discusses why these platforms are important for businesses. Metrics for success on each channel are provided along with tips on how to use each one effectively as part of an overall social media strategy. The importance of developing goals, tracking results, and optimizing efforts based on returns is also covered.
Social media has transformed word-of-mouth marketing by allowing it to occur online and at a large scale. The document outlines the major social media platforms like blogs, Facebook, LinkedIn, Twitter, and YouTube and how businesses can use each one to engage customers and measure return on investment through metrics like website traffic, sales, and customer retention. It provides best practices for using each channel as part of a comprehensive social media strategy to meet marketing goals.
The main focus of Social Media Marketing is to drive traffic from multiple sources to your primary website and since many Web 2.0 sites carry a lot of authority, they often rank very highly making it easier to get good position.
This document discusses how social media and technology have transformed society on a global scale through collaboration and conversation online. It outlines various social media platforms that have enabled this transformation, and how marketers can leverage these platforms to listen, engage, and create brand fanatics through relevant and authentic content. The document provides tips on getting started with social media marketing and links to additional resources.
"What the hell is going on?" underwent an overhaul.
A practical approach that clearly illustrates what Social Media Marketing is, how to successfully play in this space and the stats and trends that define it.
The last few slides are full of useful resources as voted on by your peers.
This document discusses the importance of social media for realtors and provides strategies and plans for using various social media platforms. It notes that social media is now the dominant online activity and most consumers use it. Realtors can use social media to reach new clients, protect their brand, increase sales and referrals. Specific tips are provided for using Facebook, Twitter, blogs and LinkedIn to market properties and the realtor business. Customized social media plans and training are offered to help realtors effectively utilize social media.
This document provides an overview of social media and how to effectively utilize various social media platforms. It defines social media and discusses that social media allows word-of-mouth marketing to be accessible to everyone online. It then summarizes the key platforms of blogging, Facebook, LinkedIn, Twitter, and YouTube. For each platform, it provides statistics on usage, why businesses should use the platform, and tips on how to effectively engage on each platform. It stresses the importance of developing a social media strategy and tracking return on investment from social media efforts.
Using Social Media to Attract & Retain CustomersErik Harbison
Social media can be used to attract and retain customers for small businesses. The summary outlines:
1. Getting started with social media requires understanding your audience, setting objectives and goals, and mastering one social channel before expanding.
2. Low-cost tactics to attract customers include asking questions to drive engagement, using educational videos and images, and retargeting website visitors with ads.
3. Customer retention involves providing support through demos, how-to's and responding to comments, as well as surprising and delighting customers through personalized experiences.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
The document provides an overview of using social media for small businesses. It discusses the importance of listening to customers on various social media platforms like Facebook, Twitter, YouTube and Yelp. It also provides best practices for engaging on each platform, such as responding to comments quickly, posting regularly and showing your brand's personality. The document emphasizes the commitment of time and resources needed to successfully harness social media.
Deluxe/Risdall Social Media Marketing Webinar PresentationDeluxe Corporation
You’ve heard the buzz about Facebook, Twitter, YouTube & LinkedIn, now find out how to harness the power of social media for your own business!
• Why social media works for small businesses
• How to listen first before launching your campaign
• How to create a social media strategy that works
• What elements make up a successful campaign
Now’s the time to leverage social media to build better relationships with your customers and prospects, ultimately driving more sales for your business.
4 Best Strategies to Increase a SaaS' Products Industry Visibility and Brand ...Pawel Grabowski
The document discusses 4 strategies for increasing industry visibility and brand awareness for SaaS products in their early days: 1) Create targeted content that answers questions potential users are asking, 2) Find and pitch writers at top industry publications, 3) Give podcast interviews to reach relevant audiences, and 4) Conduct joint webinars with complementary companies to build audience and promote each other. It provides tips for implementing each strategy, such as researching common questions on Quora, connecting with writers on social media, finding podcasts in your niche to pitch to, and co-promoting webinars with other businesses.
Marketing’s Missing Links: Calculating the Cost & Benefits of Integ...Act-On Software
The document discusses integrating marketing channels, campaigns, and reporting to maximize results. It highlights that best-in-class B2B marketers integrate email and social media campaigns more than average marketers. The key to success is implementing holistic marketing solutions that synchronize tactics and seamlessly link marketing components to ensure they complement each other. The document outlines seven integrated marketing tactics: email, social media, online events, blogs, landing pages, web site intelligence, and integrated analytics.
The document discusses three types of media for driving website leads: paid media, owned media, and earned media. It defines each type and provides examples. Paid media involves paying for third-party channels, owned media involves channels you control, and earned media involves customers and news outlets spreading your message. The document advocates integrating all three media types and using owned media to help generate earned media, which is described as the most important. It provides a hypothetical example of how a company could implement the three media types in its marketing strategy.
Apresentação sobre Mídias Digitais e Comunicação Empresarial no 3º Congresso de Comunicação Empresarial da Aberje Bahia. A apresentação foi ministrada por Robert Phillips, CEO da ILS e Sócio Diretor da Viraleasy Social Web Work.
Mídias Digitais e Comunicação Empresarial - Robert Phillips (ILS)
Dont fail-me-now
1. Don’t #Fail Me Now
Common struggles businesses face when using social media
www.act-on.com | @ActOnSoftware | #ActOnSW | www.millan.com.au
2. Excessive tweeting
You probably don’t have 63 useful things to
say every day. (key word: useful) Moderation
is key!
www.act-on.com | @ActOnSoftware | #ActOnSW | www.millan.com.au
3. Incorrect use of hashtags
#Don’t #overuse #hashtags, but know when
one can propel your #marketing message. Try
using Topsy to identify #tags relevant to your
biz.
www.act-on.com | @ActOnSoftware | #ActOnSW | www.millan.com.au
4. Ignoring your users (aka potential customers)
Stay social, ask questions, engage and
listen. Your customers have options, you
don’t.
www.act-on.com | @ActOnSoftware | #ActOnSW | www.millan.com.au
5. Using only text on G+
Adding media to
your G+ page
adds interest and
provides value to
your customers
(e.g. video,
reports, photos…).
www.act-on.com | @ActOnSoftware | #ActOnSW | www.millan.com.au
6. Disregarding LinkedIn groups
Whatever your expertise is, chances are
there is a group for it. Use this opportunity to
network & connect.
www.act-on.com | @ActOnSoftware | #ActOnSW | www.millan.com.au
7. You snooze, you lose
Social media = constant change. Keep
exploring, learning & embracing new social
media methods.
www.act-on.com | @ActOnSoftware | #ActOnSW | www.millan.com.au
8. Connect with us
Facebook
Twitter
Google Plus
LinkedIn
Marketing Action Blog
www.act-on.com | @ActOnSoftware | #ActOnSW | www.millan.com.au