This document discusses things that business leaders may not be aware of regarding marketing, social media, and media relations. It suggests that leaders may not fully understand their products, customers, trends, and different types of media. It provides tips for businesses such as creating a blog, using YouTube and Twitter, and developing relationships with reporters to earn positive media coverage. The overall message is that business owners need to continuously learn and improve their marketing in order to know what they don't yet know.

1. “You Don’t Know What You Don’t
Know”
Marketing – Taxes - Media

2. Let’s Connect - Twitter
• @MichaelLibbie
• @IOB_NewsHour
• @InsightADV

4. Insight Advertising, Marketing, Communications

5. Insight Advertising Marketing Communications

6. Insight on Business the News Hour

7. Insight on Business the News Hour

8. Clearly Unemployable

9. Let’s Connect
• @MichaelLibbie
• @IOB_NewsHour
• @InsightADV

10. You Don’t Know What You Don’t Know

11. Marketing for Business

12. Who Should Do What?

15. 7 Things Most Leaders Don’t Know
• Product
• Customer
• Trends
• Traditional Media
• Social Media
• Writing
• Video

16. You Don’t Know What You Don’t Know

17. Followers vs. Action

18. Facebook Takeaway
• Unreliable for Business when on Auto Pilot
• Pay to Play
• Facebook Live = Activity
• Zuckerberg doesn’t want businesses clogging
up your social interaction

19. Three Things You Should Do
• Business Blog – 3x a week for 3 months
• YouTube Video – Powerful Search Engine
• Twitter – To learn of trends & communicate

20. You Don’t Know What You Don’t Know

22. Yet Iowa Leads All States

23. You Don’t Know What You Don’t Know

24. Media Relations for Business

25. Authoritative
Trusted – Accurate - Reliable

26. BUILD Relationships

27. COMMUNICATE Often

28. Earned Media for Business
• Build Relationships with reporters & editors
• Create a Media Contact Sheet
• Stay Informed on Key Story Trends
• Build Confidence – “Go To”
• Pitch Your Story
• Never Say, “No Comment”

29. Pay Attention

30. Pitch & Pitch Again

31. Thank you & Questions