Changing public expectations for institutions as we shift from an institution centric to citizen centric society.

1. A Citizen Centric World andChanging Public Attitudes Colorado Association of School Boards John Creighton February 19, 2010 john@creighton.com @johncr8on www.johncr8on.com

2. Too Much Emphasis on the Present The Consensus in ’95 “Roll the Presses!” “With few exceptions, virtually everyone agrees that new media is merely a supplement to the traditional print paper.” - Timeless Values

3. Not Prepared for the Future What’s Happening Now The internet has surpassed all media except television as an outlet for news. For young people the internet rivals television as a main source of news. Forty-two percent of Americans would not miss paper if it closed. Forty-eight percent of those under age forty. Source: Pew Research Center

4. What Got Lost Buried in Report People want more choice and control in how they receive their news. People want greater interaction with journalists and each other.

5. Lesson Learned We Often Ask We Need To understand What do you think about what WE are doing NOW? What do people value? What types of experiences do they want? What structures are changing in people’s lives?

6. Education Research Mid 1990 Attitudes Current Attitudes Choice not on radar. Common curriculum makes sense. Home school parents are out of the main stream. Education happens at a specific place & time. Choose schools based on neighborhood reputation. Choice is assumed. Students need tailored learning experiences. Home school parents are admired. Education is an experience. Eliminate schools based on CSAP Scores.

7. Biggest Change: 90s to Now Choosing a school has become another form of individual self-expression. Bottom line for parents: Does this school support my vision for my child?

8. Why We Get Stuck in the Present: It’s Hard to Imagine the Future

9. Culture Follows Structure Changes in Infrastructure and Technology Changes People’s Behavior, Attitudes and Values. Change Happens When a Technology Becomes Ubiquitous.

10. Culture Follows Structure New infrastructure and technology are changing people’s expectations for institutions. Leaving behind an institution centric society – a time when institutions shaped our lives. Entering a citizen centric society – a time when people expect to tailor their own lives.

15. Institution Centric Era Infrastructure and technology created the institution centric era.

16. We Needed Big Institutions Scarce and expensive resources High costs of design, production, distribution Need to produce goods at large scales to lower costs Need for a mass market Limits of time and place

18. Citizen Centric Era “Transformative change happens when industries democratize, when they are ripped from the sole domain of companies, governments, and other institutions and handed over to regular folks.” - Chris Anderson

19. People Don’t Need Institutions Abundant and cheap resources Low costs of design, production, and distribution Produce goods in small quantities at little cost Growth of niche markets Few limits of time and place

20. Emerging Public Attitudes Old: Limited options is just the way the world is. New: I expect a range of options to suit my interests.

21. Emerging Public Attitudes Old: Limited options is just the way the world is. New: I expect a range of options to suit my interests. Old: Experts/officials decide and do things for people. New: Individuals decide and do things for themselves.

22. Emerging Public Attitudes Old: Limited options is just the way the world is. New: I expect a range of options to suit my interests. Old: Experts/officials decide and do things for people. New: Individuals decide and do things for themselves. Old: Institutions operate in a defined space and time. New: Individuals do things where & when they want.

23. Emerging Public Attitudes Old: Limited options is just the way the world is. New: I expect a range of options to suit my interests. Old: Experts/officials decide and do things for people. New: I will decide and do things for myself. Old: Institutions operate in a defined space and time. New: I will do things where & when I want. Old: I have to deal with people in community where I live. New: I can pick my own community & social network.

24. How ShouldOrganizations Respond?

25. Rise of the Platform Organization

26. Will People Perceive Need for School Districts? School districts purchased text books and curriculum individuals could not afford. Cost of text books/curriculum moving toward zero.

27. Will People Perceive Need for School Districts? School districts purchased text books and curriculum individuals could not afford. Cost of text books/curriculum moving toward zero. School districts built places for teachers and students to gather. 13,000+ Colorado students enroll with online schools. 2% of St. Vrain students enroll with online schools.

28. Will People Perceive Need for School Districts? School districts purchased text books and curriculum individuals could not afford. Cost of text books/curriculum moving toward zero. School districts built places for teachers and students to gather. 13,000 Colorado students enroll with online schools. 2% of St. Vrain students go to online schools. School districts provide students transportation. Transportation is a cheap good compared to 1970. 1970 < 1 vehicle per driver; Today 1.2 vehicles per driver.

29. Citizen Centric Society Begs Fundamental Questions What is value added of the institution? In this case, what is value added of school district? What do school districts do better than anyone else? How does institution need to adapt to citizen centric era? How can the institution support people to do things for themselves? What are potential negative consequences to mitigate?

30. Discussion Questions To what extent do you experience these emerging expectations in your school district? How is your school district responding to these emerging expectations? What are you finding most challenging about responding to these emerging expectations?