This document provides an overview of Chapter 5 from the textbook "Introduction to Sociology Ninth Edition" which discusses social interaction and everyday life in the age of the internet. It introduces key concepts such as impression management, audience segregation, civil inattention, and non-verbal communication. It also outlines several sociological theories of social interaction including dramaturgy, ethnomethodology, and conversation analysis. Finally, it examines contemporary research linking macrosociology and microsociology, and considers unanswered questions around how social interaction and front/back regions are changing in the digital age.

1. Transcript – Chapter 5 – Social Interaction and Everyday Life in the Age of the
Internet
• 1. Introduction to Sociology Ninth Edition Anthony Giddens,
Mitchell Duneier, Richard P. Appelbaum, & Deborah Carr
Chapter 5 Social Interaction and Everyday Life in the Age of
the Internet
• 2. Social Interaction and Everyday Life in the Age of the Internet
• • Imagine you are in need of assistance in a crowded subway
car. A person who is listening to her iPod will probably: – (a)
willingly provide help. – (b) begrudgingly provide help. – (c)
react angrily to your request for help. – (d) ignore your
request for help altogether.
• 3. Learning Objectives • Basic Concepts – Understand the core
concepts of the “impression management” perspective – See
how we use impression management techniques in everyday
life • Theories of Social Interaction – Learn about sociological
theories of interaction, ethnomethodology, and conversation
analysis
• 4. Learning Objectives • Contemporary Research on Social
Interaction – Understand how social interaction and broader
features of society are closely related • Unanswered
Questions – See how face-to-face interactions remain
important in the age of the Internet
• 5. Basic Concepts Copyright • The World as a Stage – Roles –
Status or social position – Impression management
• 6. Basic Concepts Copyright • Audience Segregation – front
region – back region

2. • 7. Basic Concepts • Civil Inattention – Acknowledgement of
strangers in our environment
• 8. Basic Concepts Copyright • Face, Gestures, and Emotion –
Nonverbal communication – Body gestures or postures are
cultural
• 9. Basic Concepts Copyright • Face, Gestures, and Emotion – Paul
Ekman and the Facial Action Coding Systems (FACS)
• 10. Basic Concepts • Focused Interaction – expressions people
“give” – expressions people “give off” • Unfocused Interaction
• Encounters
• 11. Basic Concepts • Response Cries – “oops!” and “duh!”
• 12. Basic Concepts • Time-space dimension of social interaction •
Regionalization • Clock time
• 13. Theories of Social Interaction • Erving Goffman – Did the
most to create a new field of study called microsociology or
social interaction
• 14. Theories of Social Interaction • Edward T. Hall – Personal
space • Intimate • Personal • Social • Public
• 15. Theories of Social Interaction • Harold Garfinkel –
Ethnomethodology • Study of how people make sense of
what others says and do in the course of daily social
interaction
• 16. Theories of Social Interaction • Harold Garfinkel – Verbal
“search procedures” • Used to break down social interaction
and reveal the taken-for-granted

3. • 17. Contemporary Research on Social • Interactional Vandalism –
When a person of lower status breaks rules of everyday
social interaction that are of value to the more powerful •
Conversation Analysis
• 18. Contemporary Research on Social Interaction • Linking
Macrosociology and Microsociology –Women and men in
public – Blacks and whites in public
• 19. Unanswered Questions • Impression Management in the
Internet Age – Back and front regions on the Internet?
• 20. Unanswered Questions
• 21. Unanswered Questions• The Compulsion of Proximity
• 22. Concept Quiz After school, Sandra often has to go help her
grandparents with chores and grocery shopping. On these
days, Sandra always bring a change of clothes to avoid
appearing at her grandparents’ house in the punk-rock
outfits she likes to wear to school. This is an example of ___ .
(a) audience segregation (b) impression management (c) civil
inattention (d) social posturing
• 23. Concept Quiz Expressions “given off” are most likely to be
composed of ___ . (a) non-verbal expressions (b) managed
impressions (c) deliberate body movements (d) carefully
worded phrases
• 24. Concept Quiz What is audience segregation, as defined in the
text? (a) creating separate seating areas in a theater for

4. different racial groups (b) ensuring the separation of social
groups for which one plays different roles (c) keeping an
audience separated from everything that happens backstage
(d) ensuring that one only interacts with those who really
care about her
• 25. Concept Quiz Which of the following views are supported by
the research carried out by Paul Ekman and W. V. Friesen? (a)
Facial expressions have no meaning outside of their cultural
context. (b) Facial expressions are merely unconscious
physical responses to environment and have little to tell us
about social interaction. (c) New Guineans only have a very
limited array of facial expressions. (d) Facial expressions of
emotion and their interpretation may be innate.
• 26. Concept Quiz The division of social life into different spatial
settings or zones is called ___ . (a) clock time (b) audience
segregation (c) regionalization (d) compartmentalization
• 27. Concept Quiz Edward T. Hall distinguishes four different
zones of personal space. Which of the following distances is
most likely to be maintained in a conversation with a friend
from class? (a) social distance (b) intimate distance (c) public
distance (d) personal distance
• 28. Discussion Question: Thinking Identify the important
elements to the dramaturgical perspective. This chapter
shows how such a perspective might be applied in viewing
the ministrations of a nurse to his or her patient. Apply the
theory to account for a plumber’s visit to a client’s home. Are

5. there any similarities? Explain.
• 29. Discussion Question: Thinking Sociologically Smoking
cigarettes is a pervasive habit found in many parts of the
world and a habit that could be explained by both
microsociological and macrosociological forces. Give an
example of each that would be relevant to explain the
proliferation of smoking. How might your suggested micro-and
macro-level analyses be linked? Copyright © 2014, W.W.
Norton & Company 29
30. This concludes the Lecture PowerPoint presentation for Chapter
5