Book review on 'Cognitive Surplus' by Clay Shirky. Great book if anyone is looking for digital insights and understanding of how online communications work. Any questions just ask... I'd be more than happy to get back to you...
While the printed page has been the dominant medium in scholastic journalism, online publishing has started to take off. But keep in mind: It’s always about people.
Digital Culture and the Shaking Hand of ChangeMichael Edson
The presentation shows how to create and use a "problem space" to organize complex challenges. The central metaphor for the talk is the "civic handshake" — a process by which different parts of society cooperate through the informal exchange of information and the sharing of responsibilities.
Perception of Public Works - APWA Conference OHM Advisors
On May 20, 2015, Bill Costick of OHM Advisors presented at the American Public Works Association (APWA) annual conference: "Perception of Public Works".
If you are getting the job done, why should you have to worry about your department’s image in your community? Citizen awareness can have a powerful impact on community opinion and citizens’ support for their local government. Bill presented several measures that a department can take to enhance their community image and level of respect - all while not busting the budget.
While the printed page has been the dominant medium in scholastic journalism, online publishing has started to take off. But keep in mind: It’s always about people.
Digital Culture and the Shaking Hand of ChangeMichael Edson
The presentation shows how to create and use a "problem space" to organize complex challenges. The central metaphor for the talk is the "civic handshake" — a process by which different parts of society cooperate through the informal exchange of information and the sharing of responsibilities.
Perception of Public Works - APWA Conference OHM Advisors
On May 20, 2015, Bill Costick of OHM Advisors presented at the American Public Works Association (APWA) annual conference: "Perception of Public Works".
If you are getting the job done, why should you have to worry about your department’s image in your community? Citizen awareness can have a powerful impact on community opinion and citizens’ support for their local government. Bill presented several measures that a department can take to enhance their community image and level of respect - all while not busting the budget.
Arc 211 american diversity and design lei zengLei Zeng
The following pages document my
responses to the online discussion questions in the Spring 2017 version of ARC 211
American Diversity and Design at the University at Buffalo – State University of New
York.
Cascade Network Event - Cultivating Your Online CommunityLaura Whitehead
Presentation from the LVSC Cascade Network Learning Event -
Engage and Connect with Social Media for frontline organisations held in January 2010. A discussion workshop exploring areas such as - what is an online community, how to manage, what is your role in nuturing the community, encouraging participation, plus a look at social media policies. Blogpost round-up of the event and other presentations at: http://laura.popokatea.co.uk/2010/01/15/engage-and-connect-with-social-media-event-roundup.
This is the group presentation (MIC - Made in China) for the client Headway UK, which is a national and local charity looking after people with head injuries.
Lego Beowulf and the Web of Hands and Hearts, for the Danish national museum ...Michael Edson
This talk was delivered at the awards ceremony for the 2012 Bikuben Foundation Danish Museum Prize in Copenhagen, Denmark.
Ideas about what museums are, who they serve, and the role they play in society are changing with dramatic speed, driven largely by social media and the participatory culture of global networks.
Denmark supports world-class museums, with remarkable collections, expert staff, and beautiful architecture. But how can museum leaders balance the traditional concepts of organizational mission and outcomes with the disruptive possibilities being demonstrated by those who love and use museums in new ways?
A text version of this presentation, with hyperlinks and footnotes, is available at http://www.slideshare.net/edsonm/michael-edson-lego-beowulf-and-the-web-of-hands-and-hearts-for-the-danish-national-museum-awards-13444266
Keynote for Wikimedia UK GLAM-WIKI conference, British Library, London, April 12, 2013.
https://uk.wikimedia.org/wiki/GLAM-WIKI_2013
Also presented at the National Museum, Denmark; Danish Broadcasting; Danskkulturarv.dk; the FIAT/IFTA conference; National Museum Congress, the Netherlands; Arts Council Norway annual conference; J. Boye, Copenhagen
Scope, scale, and speed are the focus of most of my work this year.
UPDATED AND UPGRADED BY "Making researchers famous with social media" ON 9 FEB 2012. MB
Presentation for UTS Library Research Week 2011 on how academic researchers can make use of various social technologies and networks.
My thanks to a colleague, Sally Scholfield for her assistance with this.
I have not described the social technologies, tools and articles referred to or linked within this presentation. Short descriptions can be found on the Diigo list that brings it all together here:
http://www.diigo.com/list/malbooth/uts-library-research-week
Back in the olden days, you could build a website, do some SEO magic, and consider your day done. No longer. It’s noisier than ever out there, and getting your message in front of the right eyes at the right time takes a new mindset and a new understanding of the digital landscape. This session will focus on the who, what, where, and how of online marketing in 2010 and beyond.
Attendees Will Walk Away With:
• An understanding of the digital ecosystem
• An understanding of the importance of content
• How to turn content into social media objects
Peter Flaschner
A veteran of online marketing, Peter has worked in online strategy and design since 1997 for clients like Yahoo!, HP, The Globe and Mail, Turner Broadcasting, Unicef, and many more.
Let Us Go Boldly Into the Present :: Michael EdsonMichael Edson
Updated April 10, 2012. Core slides (with links and footnotes) for 2011-2012 talks at Computers in Libraries, NDIIPP, OpenText, J.Boye/Aarhus, Sharing is Caring: Digitized Cultural Heritage for All (Copenhagen), and DISH (Netherlands).
Also see the updated text version of this talk (with hyperlinks and citations) at http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-present-text-version
Slides by Graeme Byrd and Scott Stein used for a Portland State University Masters in Nonprofit Management course about using technology and social media to engaging millennials in fundraising and philanthropy. Nov. 2012
Arc 211 american diversity and design lei zengLei Zeng
The following pages document my
responses to the online discussion questions in the Spring 2017 version of ARC 211
American Diversity and Design at the University at Buffalo – State University of New
York.
Cascade Network Event - Cultivating Your Online CommunityLaura Whitehead
Presentation from the LVSC Cascade Network Learning Event -
Engage and Connect with Social Media for frontline organisations held in January 2010. A discussion workshop exploring areas such as - what is an online community, how to manage, what is your role in nuturing the community, encouraging participation, plus a look at social media policies. Blogpost round-up of the event and other presentations at: http://laura.popokatea.co.uk/2010/01/15/engage-and-connect-with-social-media-event-roundup.
This is the group presentation (MIC - Made in China) for the client Headway UK, which is a national and local charity looking after people with head injuries.
Lego Beowulf and the Web of Hands and Hearts, for the Danish national museum ...Michael Edson
This talk was delivered at the awards ceremony for the 2012 Bikuben Foundation Danish Museum Prize in Copenhagen, Denmark.
Ideas about what museums are, who they serve, and the role they play in society are changing with dramatic speed, driven largely by social media and the participatory culture of global networks.
Denmark supports world-class museums, with remarkable collections, expert staff, and beautiful architecture. But how can museum leaders balance the traditional concepts of organizational mission and outcomes with the disruptive possibilities being demonstrated by those who love and use museums in new ways?
A text version of this presentation, with hyperlinks and footnotes, is available at http://www.slideshare.net/edsonm/michael-edson-lego-beowulf-and-the-web-of-hands-and-hearts-for-the-danish-national-museum-awards-13444266
Keynote for Wikimedia UK GLAM-WIKI conference, British Library, London, April 12, 2013.
https://uk.wikimedia.org/wiki/GLAM-WIKI_2013
Also presented at the National Museum, Denmark; Danish Broadcasting; Danskkulturarv.dk; the FIAT/IFTA conference; National Museum Congress, the Netherlands; Arts Council Norway annual conference; J. Boye, Copenhagen
Scope, scale, and speed are the focus of most of my work this year.
UPDATED AND UPGRADED BY "Making researchers famous with social media" ON 9 FEB 2012. MB
Presentation for UTS Library Research Week 2011 on how academic researchers can make use of various social technologies and networks.
My thanks to a colleague, Sally Scholfield for her assistance with this.
I have not described the social technologies, tools and articles referred to or linked within this presentation. Short descriptions can be found on the Diigo list that brings it all together here:
http://www.diigo.com/list/malbooth/uts-library-research-week
Back in the olden days, you could build a website, do some SEO magic, and consider your day done. No longer. It’s noisier than ever out there, and getting your message in front of the right eyes at the right time takes a new mindset and a new understanding of the digital landscape. This session will focus on the who, what, where, and how of online marketing in 2010 and beyond.
Attendees Will Walk Away With:
• An understanding of the digital ecosystem
• An understanding of the importance of content
• How to turn content into social media objects
Peter Flaschner
A veteran of online marketing, Peter has worked in online strategy and design since 1997 for clients like Yahoo!, HP, The Globe and Mail, Turner Broadcasting, Unicef, and many more.
Let Us Go Boldly Into the Present :: Michael EdsonMichael Edson
Updated April 10, 2012. Core slides (with links and footnotes) for 2011-2012 talks at Computers in Libraries, NDIIPP, OpenText, J.Boye/Aarhus, Sharing is Caring: Digitized Cultural Heritage for All (Copenhagen), and DISH (Netherlands).
Also see the updated text version of this talk (with hyperlinks and citations) at http://www.slideshare.net/edsonm/michael-edson-let-us-go-boldly-into-the-present-text-version
Slides by Graeme Byrd and Scott Stein used for a Portland State University Masters in Nonprofit Management course about using technology and social media to engaging millennials in fundraising and philanthropy. Nov. 2012
These are the slides from our November 18, 2009 webinar with Mark Farmer of webness.biz.
This is an introduction to using social media for your organization using the (hypothetical) case study of Harvey Milk. How would he have used social if he were campaigning today? What kind of challenges would he face? Find out today!
Social Media Presentation as Seen at 2012 ConventionEAG
Facilitating Sertoma's Second Century of Service with the use of social media, as presented by Paul Weber and Laura Lake at the 2012 Convention. videos in the presentation are embedded after the actual video slide.
http://www.smallbusinessmiracles.com
Here are some links to the presentations by other presenters (all slideshare presentations can be found in my favourites as well!):
http://www.slideshare.net/carruthk/failing-in-the-right-direction
http://www.slideshare.net/katiedavis/information-experience-in-social-media-spaces-emerging-research-and-what-it-means-for-information-professionals
http://www.slideshare.net/voirol/intelligent-information-symposium-2012-tom-voirol-for-slideshare
http://intelligentinfo.com.au/sb_clients/intelligentinfo/docs/2012-Joan-Frye-Williams-Libraries-in-a-Post-Print-World.pdf
Here's the story of the Cutting Room Experiment, which ran in Manchester on Saturday 20th June 2009. The idea was to get as many people as possible to suggest an idea for one of 12 flashmobs, with the winning one in each stream being put into production by a professional events company. Here's the story of how the event was conceived, and how it went.
Building networked community involvementDavid Barrie
Talk given to the Commission for Architecture and the Built Environment, November 3 2010, outlining social media, online community involvement and physical place-making of real estate/renewal development sites.
MARCOM 2011 SOCIAL MEDIA FOR SOCIAL CHANGELiveWorkPlay
Keenan Wellar
Co-Founder & CEO, LiveWorkPlay.ca
Stacey Diffin-Lafleur
Senior Director, Marketing and Communications, United Way Ottawa
Despite ongoing financial distress, challenges with leadership and staff succession, and an aging volunteer base, many non-profit organizations remain reluctant to engage social media as a means for effectively pursuing their missions. For those who are using social media, in many cases this is limited to push communications, ignoring its real marketing potential as a means of developing relationships with members, funders, media, decision-makers, and others in key target communities. Frequently cited barriers to utilizing social media in the non-profit sector will be explored, with an eye to realistic best practices, and with special attention to the unique challenges of smaller organizations.
1 Understand benefits of social media for non-profits
2 Incorporate social media as an integrated strategy
3 Overcome barriers to social media engagement
Harvey Milk motivated and mobilized thousands of people to agitate for political and social change, and became the basis for the award-winning biopic, Milk. If Milk were alive today, how could social media have helped him reach out to people, organize and inspire them? Mark Farmer shows you how to start your organization down the social media path by imagining how a grassroots organizer from the past might have used today’s media and technology. Sean Moffitt will flesh out the social media story with a presentation on the success of Movember, the annual prostate cancer fundraising event that’s achieved maximum visibility through a savvy use of social media.
Attendees Will Walk Away With:
• An understanding of how to get started with social media
• Comparisons of some of the different social media
• Real-world examples of social media success
Mark Farmer
Mark is the founder of Webness, a full-service electronic communications solutions provider, and has consulted for such organizations as Earth Day Canada, Give Green Canada, Eco Generation Services and Summerhill.
Sean Moffitt
Sean is Canada's leading social influence marketing advocate, author of Wikibrands and Founder of Agent Wildfire, Canada's Word of Mouth
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
2. Gin, Television, Online/Cognitive surplus
• London 1720’s – Industrial Revolution - ‘Gin
Craze’
“anesthetizing themselves” from harshness and
stresses of a new world….
“Eight hours for work, 8 hours for sleep, and 8
hours for what we want”
– Popular chant amongst workers , led to more free
time....
What is it we do in our free time to deal with life
now in a post industrial world?
3. T.V to Online
• 1720’s – Gin was the cure
• 1960’s – we spent over 20 hours a week in front
of T.V - “Passive Consumption”
• Today is the first time in the history of television
that young people are watching less television
than their elders.
• Today knowledge is crucial – we are paid to think
rather than to produce (service V.S
Manufacturing)
• Thus, in our spare time we build on this
Knowledge.... Via the Internet!
4. Online
• We share our knowledge and participate in
similar social groups to build on
knowledge, specifically in what we are interested
in...
• 24 hours access to Online around the globe
+
• Sudden increase in the rise of educated
population
= Cognitive Surplus
5. Online
• Offers the opportunity to answer back to the screen
unlike T.V
• e.g
- Youtube, - Share, view, respond
• Young people shifting away from media that
presupposes pure consumption
• Ushahidi – Kenyan blog – media banned during
political tensions in Kenya
- Citizens began to report online on the ‘truth’ of affairs–
together they Harnessed their Cognitive Surplus by
users from various areas posting stories online
6. Participatory Culture
• We now act as our presence matters rather than
simply consume.
• Radically changing Media landscape
in 20th century media was a single event:
• Consumption
Now its more of a triathlon:
• Consumption
• Produce
• Share
7. T.V Against Computer
• T.V is unbalanced
- It can speak to you but you cant speak to it
• Computer
- Allows you to consume digital media but also
allows you share material and chat with
friends
8. What exactly is ‘Cognitive Surplus’?
• It is a new resource
How is it made available?
1) Free time – in particular amongst the worlds
educated population – (altogether build up of
over a trillion hours)
2) Public access to media – average citizen is no
longer locked out to pool that free time in
pursuit of activities they like or care about
9. Means – how it works?
• Social media – unpredictable – led by consumer
demand
- Korean boy band website – DBSK
Conversation arose over re-importation of U.S beef of
which users disagreed with for health reasons. Began
to organise protests on the website – nothing to do
with Boy band – however all were a similar
demographic who managed to mobilize together and
bring discussion from cyberspace to protests in the
real world.
• Protests successful and changed the way Korean
standards of policy making
10. Means
• Scale is crucial for success
- Below a certain threshold of users the system
will hardly work at all while above the
threshold more is better
- E.g Pickuppal.com
- carpooling site designed to coordinate drivers
and riders to travel along the same road
- Scale is crucial for success
11. Means – how online is changing media
• THE BUTTON MARKED ‘PUBLISH’
- “Publishing use to be something we had to ask
permission to do”
- newfound ability to speak publicaly and to pool our
capabilities is so different from what we’re used to that
we have to rethink the basic concept of media
- Access to publishing used to be scarce
- now it isn't - we are all reporters and can voice our
opinion without being a professional
- This is groundbreaking to democracy as it avoids an
elitist only access to media
12. Means - how online is changing media
• People are sharing their;
- Writing
- Videos
- Medical symptoms
• In the past - movie reviews were written by movie reviewers
and reporting came from reporters
• anyone could produce a photograph, a piece of writing, but
they had no way to make it widely public
- i.e Sending a message to the Public wasn't for the Public to
do –Today is different...
• London bombings - within 80 mins 1,300 blogs reflected on it
it being explosives before Government had publicaly laid rest
to power surge rumours
13. Means – changing behaviour
• These new kinds of media are providing
means for new behaviour....
But what is it that is motivating the people to
behave differently...?
What are some of our most innate motivations
as human beings that attract us to the
Internet
14. Motive – Digital Insights
• Love over Gold
- ‘puzzle challenge’ with Soma Cube* used to
make various shapes
Split into two sections with a break of 8 mins in
between
Challenge was actually to see how subjects
acted during the 8 min break? Continue
playing Soma or take a complete break?
*Soma cube – wooden cube subdivided into 7 smaller pieces, each of the 7 are unique
and can be assembled into larger cube only in one way; they can also be put together to
make millions of other shapes
15. Motive – digital Insights
• Soma
- 1st time – subjects spent half of the 8 min break
working on the puzzle – 4 mins
- 2nd time – same group was split into two groups
of 12.
- Group A – to be paid a dollar for every shape
- Group B- same as before – no pay
• Group A spent 1 min longer during the break
than before as they saw this as a potential source
of income
16. Motive – digital Insights
• Soma
3rd and final meeting
• all 24 subjects called back
Repeat Challenge the same as the first one with no
financial incentive
Result
Group A showed markedly less interest in Puzzle
during break - - average time spent dropped by
2mins
17. Motive – digital Insights
• Love and Gold – Insight/Conclusion;
• An Extrinsic motivation like being paid can crowd out an
intrinsic one like enjoying something for its own sake.
i.E; The group that was paid to assemble the Soma pieces
had their intrinsic motivations diminished. Their sense of
autonomy was crowded out by the presence of a
predictable extrinsic reward
• Highlights the difference between amateurism and
professionalism and justifies why people are willing to
give up their free time to upload video’s/reports/reviwes
etc online without any extrinsic rewards.
• Amateurs – comes from latin amare – to love
18. Motive – digital Insights
• Autonomy and Competence
- The internet allows individuals to exercise both of
these.
• Posting your own video or owning your own
website can bring great satisfaction to individuals
unlike T.V where we simply consume
• People prefer to feel empowered and as if they
are taking part – it gives them a sense of
ownership – this again is why people are happy to
post videos on YouTube without expecting an
extrinsic reward to return.
19. Motive – digital Insights
• Membership and Generosity
• This is what the internet relies onto operate
• We have social motivations to feel to connect and
share.
• Internet encourages this membership and sharing
“The web means we’re finally being exposed to the full
range of what people are actually interested in” – can
meet people 24/7 who are interested in some of the
most bizarre things
• Knitting socks etc
• Basically online its very hard to feel alone
20. Opportunities
• We now have the tools for communicating
and sharing with a new means for indulging
ourselves in these motivations
• This offers ways of taking advantage of the
ability to participate in concert where we
previously consumed alone
• Important to remember:
- Technology enables these sharing behaviors
but it does’nt cause them – humans do
21. Opportunities
• Skateboards and Easels
• Southern California - 1970’s drought and recession left many
swimming pools dry
• Group of skateboarders – ‘The Z boys’ – revolutionized the
sport.
• Began skating up the walls and across the bottom to the other
wall
• Exchanged tips and tricks – Shared advice
• The Z boys eventually discovered the half pipe by
experimenting and working together
• These ideas spread through spirited competition and
changed the world of Skateboarding forever
• Moral of story – Achievements of the participants develop
faster than if the participants were all pursuing the identical
goals without sharing – Sharing is the key as we learn from
eachother
22. Opportunities
• Skateboard and Easels–application to internet
• The internet offers us ability to share on wide scale....
Imagine the breakthroughs that can happen with people
constantly working together... More of wikipedia’s and
Facebooks, and Twiters....
• By harnessing our cognitive surplus (collectively one trillion
hours per year)
• Who knows the outcome or the direction it will go, no0one
would have expected a swimming pool to revolutionize
skateboarding
- Often tools capabilities don't completely determine its
ultimate function
23. Opportunities
• ‘The Ultimate game’
- Two subjects, proposer and responder, spilt $10, if
responder rejects neither keep money
- Rarely did people take huge chunk and if they did
responder would not accept money
• Contradicts neoclassical economics that humans act in self
interesting and rational ways
i.e. typical response should be 9:1 as received would be $1
better of if he/she refuses
• Instead experiment proved that Humans care about
relationships: typical proposal offer was between $4 and $5
Conclusion:
• We are incapable of behaving as if we weren't members of
a larger society, as if we didn't gauge the effects of our
actions with membership in that society
24. Opportunities
• Online offers this collaboration and relationship building
that we as humans demonstrate as part of our nature
- Apache web server – public effort to improve global servers
- Grobanites Charity – Since 2002 raised 1 million dollars –
not bad for unpaid amateurs
- Arab Spring (not in book) – discuss in forums and meet in
protest
- Napster – users upload their own music and share
• Much of these efforts to enrich each others lives would
have been deemed impossible until the internet
• Especially the case when all of this is done at no cost!
• Its a lot of work but when spread across thousands even
millions of people it becomes highly effective
• As the old saying goes – “many hands make light work”
25. Opportunities
The Past
• 20th century beliefs about who could produce and consume
public messages, about who could coordinate group action
and how, and about the inherent and fundamental link
between intrinsic motivation and private actions have all been
turned on their head
Today
• This increase in our ability to create things together to pool
our free time and particular talents into something useful, is
one of the great new opportunities of the age, one that
changes the behaviours of people who take advantage of it.
26. Culture of Sharing
• “The invisible college’ - 1645
• group of scientists discovered advances in;
- Chemistry
- Biology
- Astronomy
- Optics
• Agreed to refuse to believe things that weren't
demonstrably true and to share this information
• By insisting on accuracy and transparency and by sharing
their assumptions and working methods with one another
the collegians had access to the groups collective
knowledge and constituted a collaborative circle
• This is how the invisible college transmitted alchemy into
chemistry
27. Culture of Sharing
• Printing press – increased literacy – increased knowledge
• Spread of telegraph
- Increased global knowledge – changed the way we viewed
the world and acted
• 3 things that make knowledge more combinable
1) Increase in community size
2) Decrease in cost of sharing
3) Increase in clarity
and the 4th is culture!
- As we have seen from the invisible college . a
communities set of shared assumptions about how it
should go about its work, and about its members relations
with one another is crucial to the spread of knowledge
(no hoarding gombeen men allowed) – (not in book)
28. Culture of Sharing
• This is also what the internet does
- By having access to this cognitive surplus we are given
access to a vast array of information that can create
movements and discoveries that can also create new
value to mankind
• Old saying
- 1 stick
- Someone gives you another
- 2 sticks better than 1
- If you have knowledge of rubbing the two = fire
Created new value
29. Culture of Sharing
• www.patientslikeme.com
- share experiences with treatment
- Supplies a kind of support that doctors rarelt can
i.e conversation with fellow sufferers
- knowing your not the only 1 going through a
disease can be a great relief for patients
• When thousands share data they open up the
health care system. They learn what's working for
others. They improve dialogue with their doctors.
Best of all, they help bring better treatments to
market in record time
30. Personal, Communal, Public, Civic
• Personal
- Value we receive from being active instead of passive – doesn't
always involve give and take
- Creative instead of consumption
• Communal Sharing
-Take place inside a group of collaborators
- meetup.com
• Public
- Group of collaborators actively want to create a public resource –
Apache software
• Civic Sharing
- When a group is actively trying to transform a society
- Pink Chad/Sri Rame Sene – woman standing up for themselves in
India
31. Looking for the mouse
• This will be the future of human interactions
with screens. It will need a mouse attached to
it as we have come so accustomed to
operating in a media environment of sharing
and participating as opposed to pure
consumption (T.V)
- Its in our nature to interact and we enjoy it
- Also it gives us more freedom and in turn
domocratizes society