The document describes IBM Food Trust, a blockchain-based food traceability system. It allows participants across the food supply chain to securely share information to track food products, mitigate contamination risks, reduce waste, and ensure freshness and quality. Key features include end-to-end traceability of products, easy verification of certifications through digitization of documents, and controlled data access so participants only see permissioned data. The system aims to involve millions of participants to gain visibility across global supply chains.

1. Used Cases of Agricultural
Technology

2. 2
IBM FOOD TRUST
FOOD SAFETY
(Securely trace products to
mitigate contamination)
FOOD WASTE
(Share data across supply chain,
increase efficiency, reduce product
loss)
FOOD FRESHNESS
(Gain unprecedented visibility
into supply chain data for
valuable insights and analysis)
FOOD CONFIDENCE
(Digitize essential certificates
and documents to optimize
information management and
ensure authenticity )
IBM Food Trust
digitizedfoodsystem

3. 3
TRACE (to end-to-end traceability) CERTIFICATIONS (easy safety investigation)
DATA
ENTRY
AND
ACCESS
(share data
with only
business
participants)
HYPERLEDGER
FABRIC
(tamper
resistant data
protection with
secured
accessibility)

4. 4

5. 5

6. 6

7. 7

8. 8

9. 9

10. 10

11. 11
IBM FOOD TRUST
Growers
Food
Suppliers
Processors
Retailers
Logistics
RegulatorsCustomers
Millions ofparticipants
will view their
permissioned section
of the same
information in a trusted,
scalable network
TX
IBM FOOD TRUST

12. 12
Market Potential
Organized food & grocery retail
which is of almost 12 bn$ market
size
Target Companies
Organized Grocery retail
Chain operating in the Indian
Market
Revenue Generation
Installation & Post
Purchase Service
Charges, Training
Programs Charges
from the Organized
Grocery Retail Chains
operating in India

13. 13
ACCENTURE
CONNECTED
CROP
SOLUTION
Poor crop yields
Devastating losses
from pests
Job frustration Under-
performance High
turnover
Unrealized sales
Little customer loyalty
Farmer explains
crop plans and
pest issues
Agent provides
general information
on a macro-nutrient
and pesticide use
Company holds
detailed product
information that
could help improve
farmer crop yield
$
INFO
1 2 3
FARMER FIELDAGENT
AGRO-INPUT
COMPANY
IMPROVING THE PRODUCTIVITY AND
EFFECTIVENESS OF AGRO-INPUT COMPANY
FIELD AGENTS
. Ecosystem challenges for smallholder farmers

14. 14
CLOUD-HOSTED
ADVISORYSYSTEM
Agro-input company
uploads product
information and
recommendation rules to
the system.
1

15. 15
CLOUD-HOSTED
ADVISORYSYSTEM
Agro-input company
uploads product
information and
recommendation rules to
the system.
3
Field agent uploadsfarm detailsto the
system
2
Farmer details crop plans, pest issues and
need for soil testing to the field agent.
1

16. 16
CLOUD-HOSTED
ADVISORYSYSTEM
System provides field
agent with personalized
advice on nutrient and
pesticide use for the
farmer, based on the
farmer’sdata.
4
Agro-input company
uploads product
information and
recommendation rules to
the system.
3
Field agent uploadsfarm detailsto the
system
2
Farmer details crop plans, pest issues and
need for soil testing to the field agent.
1

17. 17
4
CLOUD-HOSTED
ADVISORYSYSTEM
System provides field
agent with personalized
advice on nutrient and
pesticide use for the
farmer, based on the
farmer’sdata.
4
6
Field agent meets
farmer to deliver
personalized advice
and demonstrate
how products are
applied using
videos &othertools.
Agro-input company
uploads product
information and
recommendation rules to
the system.
3
Field agent uploadsfarm detailsto the
system
2
Farmer details crop plans, pest issues and
need for soil testing to the field agent.
5
1

18. 18
CLOUD-HOSTED
ADVISORYSYSTEM
System provides field
agent with personalized
advice on nutrient and
pesticide use for the
farmer, based on the
farmer’sdata.
4
6
Field agent meets
farmer to deliver
personalized advice
and demonstrate
how products are
applied using
videos &othertools.
Field agent tracks and
uploads the farmer’sstatus,
crop yield and pest trends.
The agent continues to
communicate with the farmer
throughout the season with
reminders
at each crop stage and
answersto any questions.
6
Agro-input company
uploads product
information and
recommendation rules to
the system.
3
Field agent uploadsfarm detailsto the
system
2
Farmer details crop plans, pest issues and
need for soil testing to the field agent.
5
1

19. 19
CLOUD-HOSTED
ADVISORYSYSTEM
System provides field
agent with personalized
advice on nutrient and
pesticide use for the
farmer, based on the
farmer’sdata.
4
6
Field agent meets
farmer to deliver
personalized advice
and demonstrate
how products are
applied using
videos &othertools.
Field agent tracks and
uploads the farmer’sstatus,
crop yield and pest trends.
The agent continues to
communicate with the farmer
throughout the season with
reminders
at each crop stage and
answersto any questions.
6
8
System generates reports on sales,
agent productivity and farmer
purchasing behavior to feed back
into saleseffectiveness.
Agro-input company
uploads product
information and
recommendation rules to
the system.
3
Field agent uploadsfarm detailsto the
system
2
Farmer details crop plans, pest issues and
need for soil testing to the field agent.
5
7 1

20. 20
Field Agent
Increased job
performance,
income and
satisfaction
Agro-Input
Company
Increased farmer
coverage and
sales
euectiveness.
BENEFITS
Farmer
Increased yield
via holistic
nutrient and
pest
management.

21. 21
Market Potential
Indian Agri Input Market is worth
60, 000Cr
There are at least 50 Companies
out of which 15 are MNCs
operating in this sector
Target Companies
Agro Input Companies such
as Seed Companies, Agro
Chemical Companies etc
Revenue Generation
Installation & Post
Purchase Service
Charges, Training
Programs Charges
from the Agro-
Chemical Companies

22. 22
Company Name
Problems Identified Farm digitization, Farm advisory, Traceability, Weather
Forecasting
Solutions
Key Technology Used Cloud/SAAS, Mobile Technology, Geo-tagging of Plots,
Machine Learning Algorithm
Market Size Farming Companies, Seed Production Companies, Agri-
input Companies, Financial Institutions, Crop Insurance
Provider, Government Advisories
Revenue Generation Installation & Post Purchase Service Charges, Training
Programs Charges from the Companies

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THANK YOU