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=
REALLY, REALLY =
BASIC SEO
Fincon12
FUNDAMENTALS OF SEARCH ENGINE
OPTIMIZATION
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ABOUT US
+ GREG GO + Will chen + Ben edwards + Ashley jacobs
Chief Technologist Marketing Director WordPress Expert Social Media Maven
Wise Bread Wise Bread Money Smart Life Wise Bread
Really, really basic seo – fincon12

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session agenda
The Big picture tactics Hands on / q&a
The mission of search engines On- and off-site tactics that Questions?
is to help HUMAN actually make a
readers find content. difference.
REALLY, REALLY BASIC SEO – FINCON12

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The Big Picture
How Search Results
How results are organized.
Search Signals
Bigger is better.
engine For Humans, By
Humans
It’s the people that matter.
Algorithm Tweaks
s Always improving.
work
Really, really basic seo – fincon12

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Search engine market share
Period: February - April 2012
Source: statowl.com
3%
16%
81% Google
16% Yahoo / Bing
3% Other
(AOL, Ask, Baidu, etc)
81%
Google Yahoo/Bing Other
Really, really basic seo – fincon12

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Google’s Search result
Rankings
Really, really basic seo – fincon12

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Who links to you
Bigger = Trusted =
Really, really basic seo – fincon12

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Google’s Testing Cycle
Really, really basic seo – fincon12

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Signals from Humans
Really, really basic seo – fincon12

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google algorithm changes
Source: seomoz.org
Algorithm constantly twea
Really, really basic seo – fincon12

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The tactics
what On your
site
You Help search engines understand.
should Off your
site
do Get links from trusted (bigger) sites.
Really, really basic seo – fincon12

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The tactics: on site
site Structure
On Think “website,” not “blog.”
Meta tags
site
Title and meta description.
Article focus
Answer one question per article.
tactics Deep links
Path to related content.
Really, really basic seo – fincon12

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site structure
What’s great Could be better
1. “Start Here” 1. Smaller graphic.
2. Topics based on reader needs. 2. More descriptive topics.
Really, really basic seo – fincon12

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site structure
What’s great Could be better
1. “Table of Contents” 1. Bigger text.
2. Most useful topics. 2. Remove site links.
Really, really basic seo – fincon12

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Title & meta description
Really, really basic seo – fincon12

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Hyper focused articles
How to…
?
Should
Really, really basic seo – fincon12

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Deep links: link to yourself
Two examples from Freemoneyfinance.com
Really, really basic seo – fincon12

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The tactics: off site
Links links
off links
Each link = vote for your site.
Bigger is
site better
One big link > 10 small ones.
tactics Expand your
circles
Find authority in related niches.
Really, really basic seo – fincon12

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Who links to you
Bigger =
Trusted
Better
Really, really basic seo – fincon12

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related blogs
Really, really basic seo – fincon12

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How to get links
1. Link roundup
2. Guest post
By
3. syndication Building
relationshi
Really, really basic seo – fincon12 ps

22. =
workshop
Let’s get our
Hands dirty
Really, really basic seo – fincon12