1. SEO 101 presented by Stephan Spencer, Founder & President, Netconcepts

3. Part 1: What Is SEO?

4. Everything Evolves Around Search

7. Natural Paid Paid

11. People Are Googling… Are You There?

15. Keyword Popularity – According to Yahoo!

17. Keyword Popularity – According to WordTracker

19. Keyword Popularity – According to KeywordDiscovery

21. Keyword Popularity – According to Google AdWords Keyword Tool

22. Keyword Popularity – According to Google AdWords Keyword Tool

23. Keyword Popularity – According to Google Trends

24. Keyword Popularity – According to Google Suggest

28. My daughter, SEO-in-training. She makes $1000 / month passive income SEO – Easy Enough a Child Could Do It!

29. Part 2: Seven Steps to High Rankings

33. Results in “Supplemental Hell”

36. Pretty good title

37. Not so good title – where’s the phrase “credit card”?

38. Good link text and body copy

39. Good link text and body copy

40. No link text or body copy

41. No link text or body copy

42. Take a peek under the hood

43. The “meta tags”

44. Unnecessarily bloated HTML

46. Google’s Toolbar – with handy PageRank Meter

47. Google Directory – listings are organized by PageRank

48. Conduct any Google query and get results organized by PageRank

51. Duplicate pages

52. Googlebot got caught in a “spider trap”

53. Search engine spiders turn their noses up at such URLs

54. Thus, important content doesn’t make it into the search engine indices

56. Where do searchers look? (Enquiro, Did-it, Eyetools Study)

57. Search listings – 1 good, 1 lousy

59. Indexation tool – www.netconcepts.com/urlcheck

61. Link popularity tool – www.netconcepts.com/linkcheck

63. ROI – Sales by keyword

64. ROI – Sales by referrer

68. BMW.de hosted many “doorway pages” like this one

69. “ Sneaky redirect” sent searchers to this page